Content Marketing Blogs

The 6 Things You Need to Know from Social Media Examiner’s Latest Social Marketing Report

The 6 Things You Need to Know from Social Media Examiner’s Latest Social Marketing Report You can throw a lot of money at your social media marketing efforts without seeing the results you’d like. However, one way to ensure your social media marketing campaigns will be successful is by studying what works on different social platforms and applying those concepts to your own marketing efforts. Social Media Examiner’s 2018 Social Marketing Report offers some nuggets of information.…

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Forming Powerful Opportunities Through Partnerships | Blog

Forming Powerful Opportunities Through Partnerships | Blog Three examples of co-branded collaborations that drove sales, increased their reach and provided better customer experiences. I recently attended the CMDC, Canada’s premier Media & Marketing conference. It is a meeting place for thought leadership and a marketplace for ideas and innovation. This year, the theme was ‘Truth + Purpose.’ There was a wealth of data and inspiring content that was shared, but I was pleased to see one key media trend shine: partnerships. Partnerships can…

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The blogger’s end game: Setting my sights on Keith Richards

The blogger’s end game: Setting my sights on Keith Richards   By Mark Schaefer This is going to be a bit weird and bit personal but it has been some time since I did something like that so here we go. I was recently a keynote speaker at an international marketing conference. The event featured more than 100 speakers and thousands of attendees. As I looked around, I tried to size up the demographics — Who was there? What did…

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Merriam-Webster Chief Digital Officer Lisa Schneider

Merriam-Webster Chief Digital Officer Lisa Schneider The Social Club is Contently’s new Q&A series. Every month, social media editor Tallie Gabriel will talk with the people behind the most creative, notable, and successful social media accounts. If you follow Merriam-Webster on Twitter, you may be a language nerd like me. Or maybe you took notice during the 2016 election, when the dictionary not only became relevant, but edgy and funny, all because of its digital presence. The rise in popularity…

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A discussion on our favorite recent marketing books

A discussion on our favorite recent marketing books We’ve covered a lot of ground on the Marketing Companion podcast over the five years we have been on the air but Tom Webster and I have never discussed our favorite recent marketing books. We’re both voracious readers and we thought it would be fun to discuss some of the books that we have been reading in the past year. Here are some of the books we discuss in this new show:…

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New Research Shows Which Digital Assistants Actually Know Stuff

New Research Shows Which Digital Assistants Actually Know Stuff Jay Baer: Hey guys, it’s Jay Baer from Convince & Convert, and joined today by my friend Eric Enge who’s the CEO of Stone Temple Consulting, an unbelievably effective and famous SEO content organization. Eric, it’s great to talk to you. You and your team put together this new report recently that . . . it’s stunning to me that you even did this. I know it’s the second year you’ve…

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Is Accessibility the New SEO? – Schaefer Marketing Solutions: We Help Businesses {grow}

Is Accessibility the New SEO? – Schaefer Marketing Solutions: We Help Businesses {grow} By Kiki Schirr, {grow} Contributing Columnist While accessibility is always stressed as important in digital tools such as websites and apps, it is clear that there is still more to accomplish on this front. As the number of people accessing the Internet rises and our population ages, the amount of people viewing websites and apps who have special needs is growing rapidly. But even so, how often…

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Why Your Company Needs a Facebook Group

Why Your Company Needs a Facebook Group If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. You heard me. Rat groups. After I adopted my first pet rat, Ripley, in 2015, I took her home and realized I had no idea how to take care of her. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. There are groups for sharing toys and cage decor,…

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Which Social Platform Is Right for Your Next Video Campaign?

Which Social Platform Is Right for Your Next Video Campaign? Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the right track and asking the right questions. Customers LOVE video: 85 percent of Americans watch videos online. [comScore] 45 percent of people watch more than one hour of Facebook or YouTube videos per week. [Wordstream] 92 percent of mobile video viewers share…

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The end of boring content: A call to belong

The end of boring content: A call to belong By Mark Schaefer A few years ago, I wrote about the most important personal trait for blogging: Courage. In this era of overwhelming competition for attention I’m compelled to re-visit the topic, in stronger and more urgent terms. You no longer have a choice. Whether you blog for a company, create videos for customers, or simply enjoy recording your own podcast, the recipe for success is radically simple. You have to…

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Illustrating the PaxEx Universe | Blog

Illustrating the PaxEx Universe | Blog When we started planning the redesign of APEX Experience magazine four years ago, we integrated illustrations knowing they would play a fundamental role in the overall look and feel of the publication. To date we’ve incorporated hundreds of illustrations and collaborated with illustrators from all over the world with the goal of expanding the visual universe of the passenger experience (PaxEx) industry. APEX Experience covers from 2014-2018. In a diverse industry such as PaxEx,…

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Newsletters: from Distribution Channel to Publishing Platform | Blog

Newsletters: from Distribution Channel to Publishing Platform | Blog Soon, we will no longer think about e-newsletters purely as distribution channels designed to generate traffic but instead as publishing platforms that allow up-close and personal access to the reader. Over the past few years, newsletters were the distribution channel par excellence for many media outlets. Buzzfeed, the expert in generating web traffic, was one of the first to understand the value of the newsletter by putting together a team dedicated…

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19 Outstanding Hospital Social Media Teams

19 Outstanding Hospital Social Media Teams In many ways, spearheading social media for a major U.S. hospital is like spearheading social for any brand. Telling stories, engaging an audience, managing community feedback, and analyzing your efforts are part of every social media marketer’s job. Hospital social teams, however, face the unique challenge of operating in a highly regulated industry. Audiences look up to them as community leaders and educators. The patient stories they tell and feedback their…

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The “social” in social media can’t be scaled. Be patient.

The “social” in social media can’t be scaled. Be patient. By Mark Schaefer Recently an internet friend of mine took some social media gurus to task because they didn’t respond to her posts on social media. “I think these people need to remember to keep the social in social media,” she said. Well … theoretically that would be nice. But the social in social media doesn’t scale. Let’s get into that a bit today. The Strub Test Recently a nice…

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Brands Are Still Being Fooled By Influencers With Fake Followers

Brands Are Still Being Fooled By Influencers With Fake Followers If you’re a major brand, it’s understandably tempting to hire an influencer with hundreds of thousands of followers to promote your product. But if a majority of those followers are bots, then that investment is nothing but a waste of money. The issue of fake followers isn’t new. Ever since social media clout became a barometer of influence, users have benefited from bots. But now that Instagram is cracking down,…

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How Cardinal Health Mastered Paid Content Distribution

How Cardinal Health Mastered Paid Content Distribution Contently Case Stories is a series highlighting some of Contently’s most successful clients. Building an audience takes time. It takes talent. It takes strategy. Budget, of course. And a little luck too. There’s a science to putting all of the pieces together. If a brand overlooks even one of those factors, it may never achieve the results it wants. In today’s digital media landscape, content distribution is often the factor brands overlook the…

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