Content Marketing Blogs

15 Important Statistics About Smart Speakers in 2018

15 Important Statistics About Smart Speakers in 2018 Smart speakers from Amazon Alexa and Google Home have burst on the scene with a velocity and pervasiveness that is nearly unprecedented in the history of consumer electronics. Their rise from strange and novel gadget to near ubiquity in 2018 has been driven by their multi-function usefulness and reasonable price. A new report from our friends at Edison Research includes many remarkable findings about smart speakers in 2018 that…

0
Read More

Amazon Advertising and the Implications for Digital Marketing

Amazon Advertising and the Implications for Digital Marketing By Avtar Ram Singh, {grow} Contributing Columnist Some interesting news broke last week. Amazon reported their Q2 2018 financial figures, reporting revenues of $52.9 billion, and a record $2.35 billion in profits. A figure that didn’t go unnoticed, however, was a 130% QoQ (quarter-over-quarter) spike in the revenue from the “Other” segment for Amazon, which is primarily – advertising. That 130% spike meant Amazon made $2.2 billion in advertising revenue in the…

0
Read More

The 7 Fundamentals of a Great Content Marketing Program

The 7 Fundamentals of a Great Content Marketing Program A great content marketing program can no longer be maintained with good writing alone.  Content shock has created a glut of content that is outpacing demand. Content marketers have to work harder than ever to keep an edge over the competition, or risk starving while a more savvy competitor eats their lunch.  To keep competitors at bay, or to surpass the competition, organizations sometimes forgo the fundamentals of a…

0
Read More

Elevating the Conversation: The Role of Content Creation in Marketing (Legal) Marijuana | Blog

Elevating the Conversation: The Role of Content Creation in Marketing (Legal) Marijuana | Blog The opportunities that lie ahead of the legalization and influential stride of cannabis. Being on the brink of something revolutionary can only really be seen clearly in hindsight, but that doesn’t mean there aren’t signs. As October 17th approaches, Canada will soon become the first G7 nation to federally legalize cannabis. With an established medical market that is already exporting to New Zealand, Australia, Germany and…

0
Read More

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution John Fox is the executive director of content for athenahealth, a brand that has been a Contently client for years. As his team prepared to hit a milestone, he offered to share some of his most helpful insights with the TCS audience. In content marketing, anniversaries are precious. Initiatives can be short-lived, subject to the predations of budget czars and the shifting sands of strategy. I don’t want to jinx anything,…

0
Read More

Why inbound marketing costs inevitably increase over time

Why inbound marketing costs inevitably increase over time By Mark Schaefer One of the tenets of the inbound marketing movement is that using content to attract qualified leads is the most cost-efficient marketing system around. But with the inbound marketing movement now approaching ten years, I am seeing certain trends among companies who have been in this awhile that show that inbound marketing costs may go up, not down, over time. When you think about it, it makes perfect sense.…

0
Read More

The Camel – a cautionary tale

The Camel – a cautionary tale “Right, Sam – what’s the strapline again?” “The simplest way to do sophisticated marketing.” “I thought it was going to be ‘The best way to do sophisticated marketing.’” “No, we definitely agreed on ‘simplest.’” “I think ‘best’ is clearer, let’s go with that.” “Er, well let’s talk abo…” “Sorry I’m late guys, what’d I miss?” “We’ve changed ‘the simplest way’ to ‘the best way’.” “Did we?” “Like it. One thing, we’re trying to reach…

0
Read More

Why Generation Z Is Disillusioned with Social Media

Why Generation Z Is Disillusioned with Social Media At least once a week, a friend will announce that they’re taking a “social media detox.” They’ll deactivate an account (or at least delete an app) to avoid the negative feelings that too much social content can foster. I have never taken time off of social, but after falling into one too many late-night Instagram vortexes or stressing about a lack of likes, I can certainly understand the appeal. And according to…

0
Read More

How to Make Your Experts More Marketable

How to Make Your Experts More Marketable Internal experts are some of a brand’s biggest assets. Referred to by marketers as subject matter experts (SMEs), these professionals are armed with a wealth of knowledge that your audience might find fascinating, if only SMEs knew how to package their knowledge in a relatable way. Luckily, it doesn’t have to be a paradox; that’s where your content writers come in. Marketers are often called upon to interview SMEs and turn their expertise…

0
Read More

Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers?

Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers? Marketers love to talk about creating an easy and delightful customer experience, but the truth is, a lot of branded content can be downright painful. Dry, academic, verbose, sales-y. A lot of branded content is a chore to read because it either was created by technical experts who aren’t professional writers, or it got put through a carwash of lawyers. (They never spring for the hot…

0
Read More

Will influencer marketing last?

Will influencer marketing last? By Mark Schaefer For the last few years “influencer marketing” has been the hottest topic around so it is only reasonable that we would hit a period where people start to question what this is all about. Quite a bit of noise has been made in the last few weeks about the illegitimacy of this practice and so I thought it was time to examine this trend and answer the question: Will influencer marketing last, or…

0
Read More

Why Google doodles – a lesson in marketing

Why Google doodles – a lesson in marketing Google doodle You know those little pictures or animations that sometimes take over the Google homepage? They’re called doodles. The weird thing is, considering I see them more often than I see some family members, I’ve never really given them much thought. I’ve clicked some, played around on some of the interactive ones. But I’ve never stopped to think how much they must cost to make. So I did some research (of…

0
Read More

Should We Blame Content Marketing for the ‘Death of Business Reporting’?

Should We Blame Content Marketing for the ‘Death of Business Reporting’? Sunday is the day of rest, but not on Media Twitter. Instead of curling up with the Sunday edition of the Times, I spend my Sunday mornings with my iPhone, reading scalding Twitter takes from the nerds I follow. And this past Sunday, an unexpected article was getting clapbacks in my feed—a Washington Post story about the “death of business reporting” thanks to brands deprioritizing media relations and stonewalling…

0
Read More

Why Your Social Marketing Department Is Likely Under-Resourced

Why Your Social Marketing Department Is Likely Under-Resourced By Brooke B. Sellas, {grow} Contributing Columnist Now that companies know that social media is not a flash in the pan, the social marketing department is growing like a weed. Research shows that social budgets are growing in 2018. So why are social marketing departments still crying about a lack of resources? Let’s dive in and see how we can fix this issue. With Great Power Comes Great Responsibility Make no mistake,…

0
Read More

How to Monitor Your Competitors to Increase Conversions

How to Monitor Your Competitors to Increase Conversions In 2015 Shareaholic released statistics about the state of social media in that day’s market. According to the site, social media had grown to be the number one referral traffic source on the web, overtaking email campaigns and direct advertising. In all, it was driving 31.24% of overall traffic on its own. During 2017, a controversial and aggressive year in online news and discussion, search overtook social media. But…

0
Read More

“Never ask why” and other life lessons from traveling to 65 countries

“Never ask why” and other life lessons from traveling to 65 countries By Mark Schaefer I just visited my 65th country. I suppose that is something that makes me unique in the marketing space, so I thought it would be interesting to reflect on this part of my life and reveal what I’ve learned about life and business from the experience. I first got the travel bug when I was a small boy. I had a great uncle who had amassed…

0
Read More
About

Business on the Web provides the latest Business News: Breaking Personal Finance, Company,  Financial and Economic News.

Our blogs are an excellent place for technology professionals to get up-to-date industry news. Blogging about the hottest education technology issues.

Social Links