Content Marketing Blogs

How to Build Customer Trust Instantly

How to Build Customer Trust Instantly Oral surgery is, at best, a suboptimal way to spend an afternoon. Uncertainty about the procedure is common. Concern about lingering pain is almost a given. Confusion about payment is typical, especially among patients without dental insurance. Most oral surgeons and their staffs endeavor to answer these questions and quiet doubts when the patient is in the dental office. The best oral surgeons telephone patients the night after surgery to check…

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The Second Biggest Lie on the Internet

The Second Biggest Lie on the Internet By Avtar Ram Singh, {grow} Contributing Columnist It’s said that the biggest lie on the internet is a consumer saying, “I have read and agree to the terms and conditions.” The second biggest lie on the internet is a brand saying, “We value your feedback.” There’s an incredibly popular ride-hailing service that I frequently use. Like most ride-hailing services, you can order a private ride, a shared ride or an executive class ride.…

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6 Content Formats Your Audience Wants

6 Content Formats Your Audience Wants Writers don’t have to worry—the written word is here to stay, no matter how many experts predict a vast pivot to video. But that doesn’t mean you can rely solely on blog posts. The modern consumer does prefer enhancements. According to a 2017 study from Arkadium, which helps brands create interactive content, 78 percent of respondents prefer text to incorporate multimedia components. (The number rises to 87 percent among millennials.) Those components could include…

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Key takeaways from Collision Conference 2018 – Part II | Blog

Key takeaways from Collision Conference 2018 – Part II | Blog Tech startups, venture capitalists, Fortune 500 leaders and assorted members of the digital industry gathered at Collision Conference in New Orleans earlier this month. We were there to take it all in and discover the next best thing (other than the famous beignets). Here’s a very condensed summary of our learnings on the public’s opinion of AI, data privacy and the importance of content marketing. Read Part 1 here.…

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In praise of a stressful week

In praise of a stressful week By Mark Schaefer I would like to tell you a little about my stressful week. There is a good reason for this, which you will discover at the end. I have taken on a new project with substantial financial risk. It is still anyone’s guess as to how it might turn out but it has probably been the most stressful period I’ve had in my professional life in ten years. The situation is amplified…

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How to Set Content Marketing Goals Your CMO Will Love

How to Set Content Marketing Goals Your CMO Will Love What are your content marketing goals? As the director of content strategy for Contently, this is a question I ask marketers every week. There’s often a long pause on the conference line, followed by something like, “Well, we were hoping you’d tell us that.” While I can’t tell them what their goals should be off the bat, I can certainly help them get there. Once they start working backward from…

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Three words that guide all marketing strategy today

Three words that guide all marketing strategy today By Mark Schaefer I’ve been thinking a lot about the malignant complexity of our business world. I get to visit with marketing leaders at companies all over the country (and beyond) and they all seem to share a frustration that they are falling behind. There is an insecurity about what works today, and what’s next. There are three words that keep rolling through my head as I meet with these friends. The…

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Why Every Writer Should Learn Basic SEO Principles

Why Every Writer Should Learn Basic SEO Principles When I was a kid, I begged my parents for a skateboard because I wanted to be like the kids on Rocket Power. For an anxious, nerdy kid like me, the idea of learning to skateboard with candy-dyed hair and running with a crew of cool dudes sounded like paradise. Once I got it, though, all I really did was clumsily scoot back and forth on our driveway. On summer afternoons, I…

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1 Big Takeaway (and 5 Smaller Ones) From SiriusDecisions Summit

1 Big Takeaway (and 5 Smaller Ones) From SiriusDecisions Summit Walk the floors of Vegas’s casinos and you’ll see thousands of people putting their money inside of brightly colored and flashing boxes. When you sit down at the box and put the money in, you never know if your investment will provide any sort of return. That’s kind of how marketing used to work. Teams would invest a certain amount in one channel, maybe more in another, maybe less in…

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Our People: Laura Di Ioia, Project Manager, Montreal | Blog

Our People: Laura Di Ioia, Project Manager, Montreal | Blog What do you do?My role is to successfully lead the delivery of our projects within Bookmark’s luxury brand portfolio. In other words, ensure that all projects are produced on time and efficiently while making sure the team and client are both happy. What past experiences are you eager to share with your team/Bookmark?Relationship building. I thrive on inspiring others, keeping them motivated, and ensuring that everyone can have a chuckle…

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Key Takeaways from Collision Conference 2018 – Part 1 | Blog

Key Takeaways from Collision Conference 2018 – Part 1 | Blog Tech startups, venture capitalists, Fortune 500 leaders and the rest digital industry gathered at Collision Conference in New Orleans earlier this month. We were there to take it all in and discover the next best thing (other than the famous beignets). Here’s a very condensed summary of our learnings on design, brands, people, activism and forgiveness. Design for Change With Reddit and Walmart recently undergoing digital transformations, platform redesign…

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Will Facebook be a permanent fixture in our lives?

Will Facebook be a permanent fixture in our lives? By Mark Schaefer Although Facebook has been slammed on a number of fronts, it appears to be unstoppable. As the latest earning results demonstrate, there seems to be no controversy that will get in the way of Facebook’s progress and social media domination. “It’s not that we don’t care, we choose to overlook,” said my friend Tom Webster on our latest episode of The Marketing Companion. Will Facebook become a permanent…

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How Do You Market to Baby Boomers?

How Do You Market to Baby Boomers? How do you suggest marketing to an older crowd (55+)? -Alice, Capetown Despite being an unmarried 30-year-old whose East Village apartment features a green screen and a life-size cutout of Drake where the dining room should be, I spend a lot of time analyzing this question. Over the past year, I’ve had a number of content strategy projects that focus exclusively on the baby boomer market. Treating all baby boomers the same is…

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How to keep your cutting edge as a creative talent

How to keep your cutting edge as a creative talent By Mars Dorian, {grow} Contributing Columnist I don’t know about you, but as a self-employed creative talent and online entrepreneur, I suffer from FOMO. Fear Of Missing Out. In my case, I worry whether I learn or know enough to stay relevant in my biz. Those worries become little monsters molesting my mind: Do I know the right apps? Are my skills relevant? Should I know more about X or…

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11 Things You Must Know About B2B Influencer Marketing

11 Things You Must Know About B2B Influencer Marketing   Because paid advertising is increasing in expense and, in some cases, decreasing in effectiveness, companies of all sizes and shapes are turning to earned exposure through influencer marketing. In theory, it makes perfect sense. Consumers trust one another more than they trust messages from brands. Thus, if we can get human beings to carry our marketing water on behalf of the company, not only do costs go…

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3 Ways to Prepare Before You Switch From Journalism to Marketing

3 Ways to Prepare Before You Switch From Journalism to Marketing You may have read that journalism has been in its death throes for the last decade. That’s bad news for many, but it struck me as particularly horrific when I entered the workforce six years ago hoping to be a professional writer. I’ve worked as a staff writer and editor for both digital and print publications since then, all while the industry felt like it was coming apart at…

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