Content Marketing Blogs

114+ Copywriting Formulas to Get Traffic & Leads

Apr 18th, 2017 Last update Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years. Why wouldn’t you use proven formulas – used by master copywriters – that you can find in all areas of copywriting, and that save time by telling you exactly what to do and where to do it? To make it even easier for you, we’ve created…

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Hablando de Infografías: Una Entrevista con Jorge Cortés | Blog

Conversamos con Jorge Cortés, académico y director del Diplomado de Infografía de la Universidad Católica de Chile, para que nos cuente más sobre esta disciplina. ¿Se puede decir que hay un auge en la infografía como herramienta educativa?La infografía es, desde sus inicios, una herramienta educativa. Como ejemplo, basta con mirar las enciclopedias ilustradas que todos hemos utilizado alguna vez. Creo que debería ser parte de cualquier esfuerzo educativo, sea en soporte impreso o audiovisual. ¿Cuál es la relevancia de…

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Why ideal prospects are the only prospects that matter in B2B

I’ve been seeing a lot of ‘Mega-Influencer Roundups’ that ask the question, “What single thing would make the biggest difference to every B2B marketing strategy?”. None of them have asked me yet, so I’ve decided to ask myself myself. And here’s my answer: The single thing that would make the biggest difference to every B2B marketing strategy is to write a detailed profile of your ideal prospect and get everyone in Sales and Marketing to sign it. In blood. (Or,…

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10 Inbound Marketing Resolutions to Fuel Success in 2015

Inbound marketing in 2015 will be defined by a single term: competition. We’ve seen the industry grow at a staggering pace, driven by an irrefutable business case and some seriously smart early adopters. This year, we’re going to see more business and agencies adopt the inbound ethos. As a consumer, I’m ecstatic – but as an inbound marketer, I’m worried. Competition is growing, and to beat our growth targets and dominate our industry, we need to be at the cutting-edge of inbound…

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Building a marketing strategy? Start with empathy.

By Kerry Gorgone, {grow} Contributing Columnist I just didn’t want to get sweaty. And that’s how this marketing lesson begins. I was recently faced with a tense travel situation and decided to forgo a short commuter flight and drive to make a tight connection at the Philadelphia Airport. This allowed me to make my connection comfortably without having to run across the immense airport for a connection (a recent study showed that Philadelphia has the greatest walking distances of any…

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How Do I Create a School Blog Vision Statement … & Why Should I Bother? [FREE Worksheet]

If you have a school blog, do me a favor. Open it in another window, and take a good long look at the main page. Now, simply by looking at it, answer this: What is your school blog’s benefit to the reader? Or, more broadly, what is your school blog about?   I’ll give you a minute… … and, time. So how did you respond? I’m guessing that for many of you, this isn’t an exercise you can complete in a minute.…

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5 Copywriting Techniques That Affect SEO

Mar 22nd, 2017 Last update It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. Copywriting is for the user; it’s all about getting them to take action. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together. Keep the following SEO copywriting techniques and tips in mind when writing for your website. 1. Write for the User First When we think of…

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How to Create Content That Actually Performs, According to the GM of Vox Creative

Over the last few years, Vox Creative—the native ad arm of Vox Media—has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio. Its high-quality branded documentary series, like “Two-a-Days” for Russell Athletics, integrate well into Vox’s portfolio of sites. Most notably, the work feels true to the brand, and not like a cheap play for impressions and clicks. This summer at Cannes, I sat down with Armando Turco,…

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The problem with solutions – Velocity Partners

The doors open, and I make my way up the platform and out onto the pavement outside Richmond station. It’s getting on for Autumn (Fall, North-American friends) so as I emerge I pull my coat collar close, and hurry up the high street towards Velocity Towers. Though my brain is still waking up, it already knows one thing for sure – it absolutely has to have coffee in the next 5 minutes or it’s hitting the emergency stop button. So…

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4 Ways to Fix Your Broken Content Marketing

October 18th, 2017 The myth of content marketing runs deep. We still think that if we build it, they will come. But it’s been proven time and time again that this strategy doesn’t work. It’s time to fix that. My team at Convince & Convert and I today are releasing a new ebook: 4 Ways to Fix Your Broken Content Marketing: The Thoughtful Marketer’s Guide This ebook isn’t a magic bullet for making your content marketing work. That doesn’t exist,…

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It’s time to put an end to an era of lazy marketing

I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom’s presentation and I found his insights to be remarkable and very relevant to marketing today. I thought our Marketing Companion fans needed to hear some of those insights. Using lessons from his political research, Tom makes the case…

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The Case for Infographics: An Interview with Jorge Cortés | Blog

Jorge Cortés is the director of the Infographic Design Program at the Universidad Católica in Chile, we spoke with him in Santiago. Why use infographics when telling a story?There are many different ways to tell a story with an infographic. Even in a medium as loaded with visual stimuli as television, infographics can translate information better visually. I’m reminded of Da Vinci and his scientific annotations where visual narration was a very important part of his work. Are infographics being…

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Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Mar 10th, 2017 Last update Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer? Well, you’re in the right place. We had some questions about the process of inbound marketing, as we wanted to know how often they create content, what challenges they encounter, what problems they wish they could magically solve, and how they measure success…

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20 Inbound Marketing Trends We’ll See in 2015

With every new piece of technology, every changing consumer trend, and every emerging business, the goalposts of marketing shift. If we want our business to succeed in 2015, we need to understand the changing directions of inbound marketing – and be forward-thinking enough to jump ahead of the curve. Whilst I’m no soothsayer, I have spent some serious time analysing the industry, and getting to grips with the predictions of inbound marketing’s brightest and best. I’ve combined their best predictions, some tech-sector…

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Everything You Need To Know

Your school’s website needs big ideas, bold headlines, and eye-catching graphics. It’s all about capturing your audience’s attention, right? Right. Except…that’s not all. Because what happens when you’ve done that really well? You have their attention. They’re reading/watching/listening. And now, you need a compelling call-to-action. In case the phrase “call-to-action” has crossed over into meaningless marketing gibberish, let’s step back. What is a call-to-action, and why does it matter? A call-to-action is just what it sounds like: a request that your audience…

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B2B marketing needs Plumbers AND Persuaders

There are two kinds of content marketers in B2B: Plumbers and Persuaders: Plumbers are focused on the pipes, couplings and elbow joints of demand generation. They design increasingly complex nurture flows, set them up in their chosen marketing automation platforms and (I hope and trust) link them to their CRM systems so they can associate clicks to revenue. Persuaders are focused on the things that go on within each content experience or interaction. They spend their time thinking about the…

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