Content Marketing Blogs

Grading Eleven 2018 Social Media Predictions

Grading Eleven 2018 Social Media Predictions December 20th, 2017 Is there any form of marketing (or any element of business, really) that changes as much and as frequently as social media? I think no. Recently, our friends at Spredfast staged their annual Smart Social Summit (good event, by the way!) and sat down with 11 social media experts to get their predictions on 2018. They also rolled up those predictions in this nifty Social Media Trends Tip Sheet, which you…

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Is Your Business Ready for the General Data Protection Regulations?

Is Your Business Ready for the General Data Protection Regulations? By Tony Dowling, {grow} Community Member Whether your business in based in Europe, or if you are based outside of Europe but working with European citizens, you’ll want to be learn about the new General Data Protection Regulations on the way. The General Data Protection Regulations come into force starting May 25, 2018. If you are already compliant with current Data Protection legislation, you’ll have a great head start to…

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Your Brand Can Manage Change with Help from Social Media

Your Brand Can Manage Change with Help from Social Media December 19th, 2017 There’s one constant in business, and in social media marketing in particular: Change is inevitable. And while change is often in the long-term interest of a company, it can also cause myriad issues for employees in the short-term. In fact, according to research from McKinsey, 70 percent of change programs fail to achieve their goals due to a host of reasons, which we’ll explore in this post.…

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Bookmark 2017 – A Year in Review | Blog

Bookmark 2017 – A Year in Review | Blog Dear reader, The end of the year is upon us and with it we thought we’d reflect on what made 2017 so unique at Bookmark Content and Communications. Over the course of the year, our teams built 32 websites, sent 12,237 emails on behalf of our clients, published 11,888 social media posts, and circulated content in 38 languages. Collectively, we raised over a million dollars (USD) for charity and hosted events…

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4 Facts You Must Know Before Creating Your 2018 Marketing Plan

4 Facts You Must Know Before Creating Your 2018 Marketing Plan December 19th, 2017 As 2017 slowly comes to an end, businesses and marketers alike are preparing for what awaits them in 2018. Like every year, 2017 taught us many important things. The marketing statistics of 2017 brought many new insights that can give directions for creating successful future marketing campaigns. Today we will talk about the four marketing statistics that we found most relevant (the folks at CoSchedule did…

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Where would I spend my marketing time … If I had more time?

Where would I spend my marketing time … If I had more time? By Mark Schaefer I’ve never met a marketing professional who said “I just have too much time!” So I wondered … if you HAD more time to work on marketing, what would you do with it? What are the priority activities that seem to be falling off the table? I posed this question to some of my marketing friends and had some very interesting responses. The most…

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Your 21-Point Blog Post Search Optimization Checklist

Your 21-Point Blog Post Search Optimization Checklist December 18th, 2017 Once, while interviewing search marketing meister Andy Crestodina, I declared “search engine optimization” is a misleading phrase. My POV is this: You don’t (or can’t) optimize the search engine. All you can optimize is the content you publish. Andy responded, “I think we should just call it ‘indicating relevance.’ I always say this phrase. We should rename SEO ‘indicate relevance.’” Tasty, eh? You can’t optimize the search engine. All you…

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Why Major Institutions Lost Public Trust, and How They Can Gain It Back

Why Major Institutions Lost Public Trust, and How They Can Gain It Back In 1994, a high-ranking FBI officer was murdered. He had leaked information about a government cover-up to a couple FBI agents willing to investigate—and paid the ultimate price. His dying words were, “Trust no one.” The murdered officer, codenamed “Deep Throat,” was actually a fictional character in the Season 1 finale of the television show The X-Files. (He was based on a real informant with the same…

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Our People: Elyse Rayner, Associate Account Director, Toronto | Blog

Our People: Elyse Rayner, Associate Account Director, Toronto | Blog 1. What does an Associate Account Director do?Build relationships. My role is to become a business partner to my client and help them achieve business successes (and sleep well at night knowing that their account is in reliable hands). 2. What attracted you to Bookmark?The culture. Throughout the entire process, I’ve felt welcomed and valued, which is hard to find these days. Value your people and the quality of their…

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Recommended Marketing Podcasts: Week of December 11

Recommended Marketing Podcasts: Week of December 11 December 15th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcasts around, spanning the whole marketing landscape. Whether you’re new to podcasts or you’re a seasoned listener, I know you’ll find value in each weekly round-up. Let’s get…

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How writing a book becomes part of a marketing strategy

How writing a book becomes part of a marketing strategy   By Mark Schaefer We live in an amazing and empowering time. Today if you dream of writing a book, you don’t have to wait for a literary agent or a call from a New York publisher. You can publish yourself. But should you? A book can be a great way to build a personal brand and provide a halo of authority to your company. My podcast partner Tom Webster…

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4 Strategies for Connecting With Schools on Social Media

4 Strategies for Connecting With Schools on Social Media December 14th, 2017 For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find teachers doing the same thing in their downtime that most working adults do: perusing Facebook, Instagram, and Twitter. The Social Side of Educators Teachers are humans, too. They…

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Why Are Instagram Influencers Reluctant to Disclose Endorsements?

Why Are Instagram Influencers Reluctant to Disclose Endorsements? December 14th, 2017 In April, the Federal Trade Council (FTC) gave influencers and marketers a big slap on the wrist by way of more than 90 cease and desists. Apparently, after protecting consumers from deceptive business practices for over 100 years, the FTC didn’t like these modern social media celebrities and their failure to disclose endorsements. This past year, the good ol’ FTC cracked down on social media platforms for perpetuating secret…

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The Five Best Social Media Apps for Kids

The Five Best Social Media Apps for Kids By Kerry Gorgone, {grow} Contributing Columnist It’s been a while since I’ve covered social media apps for kids on this blog, and behavioral trends change at a frenetic pace. No doubt some parents want to keep their kids far away from any kind of social media, especially in light of recent insights into its potential to become addictive. But given the prevalence of social networking—there are approximately 2 billion worldwide social media…

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7 Decisive Differences Between Strong and Weak Content Marketers

7 Decisive Differences Between Strong and Weak Content Marketers December 13th, 2017 Our friends at Content Marketing Institute and MarketingProfs have released their 2018 B2C Content Marketing Benchmark and Trends Report. As always, it’s stuffed with interesting facts and figures. I have always found this research to have a good pulse on the reality of the content marketing business, and this year is no different. I encourage you to read the entire report. It’s worth the time. But the specific…

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Here’s What Your Influencer Marketing Strategy Should Look Like

Here’s What Your Influencer Marketing Strategy Should Look Like December 12th, 2017 Influencer marketing came on my radar in late 2013, but it didn’t really start picking up steam as an earned media tactic until 2015. Since then, an entire ecosystem of tools has cropped up to facilitate the identification, management, tracking, and reporting for influencers. For some, it’s moved from an occasional tactic in the marketing mix to a full-fledged, complete, and sustained strategy. Influencer marketing interest over time…

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