Content Marketing Blogs

Social Media Lessons from the Best American Hospitals

Social Media Lessons from the Best American Hospitals The best social media marketing blends storytelling and PR. It seamlessly integrates advertising and relationship building, fighting its way through the social noise while never losing sight of the human stories driving brand successes. Social media for the nation’s top hospitals is no different, with an extra bit of responsibility: As community cornerstones, hospitals have a unique platform for educating and inspiring the public. Hospitals with top-notch social media…

0
Read More

Write for Humans, Optimize for Machines | Blog

Write for Humans, Optimize for Machines | Blog Since the launch of the RankBrain algorithm in 2015, machine learning has helped Google better understand user intent and the websites it crawls. This has also allowed marketers to focus on writing, rather than pleasing search engines. Now that Google has rolled out mobile-first indexing in March 2018, websites are required to be fast, secure and responsive (or at least have a mobile version). And by adding structured data, these pages can…

0
Read More

Why the customer journey is a hero’s journey. Sort of.

Why the customer journey is a hero’s journey. Sort of. The problem with the ‘customer journey’ We often refer to the ‘customer journey’. It’s a nice idea, but a problematic one. There’s a reason that Doug made it one of his Three Poisonous Metaphors. Normally when we talk about a customer journey, we’re not really talking about the customer. We call it their journey, but assume that we are the destination. That thinking relegates the customer to the second player…

0
Read More

Making (Sound) Waves: the Rise of Digital Audio in Travel Marketing | Blog

Making (Sound) Waves: the Rise of Digital Audio in Travel Marketing | Blog With podcasts and music streaming on the rise, it’s little wonder that purely audio marketing is back on the radar. But what does this mean for other forms of content created for a traditionally visual sector like travel? It’s 7 AM and you wake to the sound of your radio alarm clock. An hour later, you’re listening to a podcast in the car on your way to…

0
Read More

How to Stay Competitive in the Growing World of Influencer Marketing

How to Stay Competitive in the Growing World of Influencer Marketing Not so long ago, internet marketing was all about affiliates. It was one of the more effective ways to reach a mass audience, and brands could compete with one another through an affiliate publisher, or web portal, to increase exposure and drive sales. Now, ordinary individuals can gain massive reach through a single social channel. Brands that once relied on affiliates to promote their products online…

0
Read More

The reality behind all of these ridiculous influencer lists

The reality behind all of these ridiculous influencer lists By Mark Schaefer I had a colleague ask me how I get mentioned on so many influencer lists and wanted to know how he could position himself to get listed some day, too. His question brings up a very weird aspect of our business and I thought I would address this today. Certainly the social web community seems obsessed with lists of popular social media/content/marketing influencers. These round-ups are multiplying like…

0
Read More

How a Small Cybersecurity Firm Turned Obscure Data Into Incredible Content

How a Small Cybersecurity Firm Turned Obscure Data Into Incredible Content A few weeks ago, as the fires ignited by the Cambridge Analytica political scandal smoldered in the media, a fellow content marketing nerd sent me a story about a trove of data mistakenly left online by Canadian data firm AggregateIQ. The data clearly linked the company to the work done by Cambridge Analytica on behalf of Ted Cruz’s presidential campaign, as well as other politicians in the U.S., Canada,…

0
Read More

Our People: Heather Mundle, Lifestyle and Luxury Account Manager, Toronto | Blog

Our People: Heather Mundle, Lifestyle and Luxury Account Manager, Toronto | Blog 1. What do you do?I manage the client relationship and deliverables for one of our most delicious accounts, Lindt & Sprüngli. 2. What past experiences are you eager to share with your team/Bookmark?I spent three years in the craft beer industry, where you learn pretty quickly just to jump in and get your hands dirty (literally), so no zany project is out of the question. 3. What attracted…

0
Read More

As it sails into the sunset, thoughts on why Klout mattered

As it sails into the sunset, thoughts on why Klout mattered By Mark Schaefer Klout’s parent company Lithium announced that it is shutting down the pioneering social influence measurement system. Most people hated Klout. There was a time that I disliked it, too … until I began to understand it. In 2011, I wrote the first book on influence marketing (Return On Influence) and had an opportunity to conduct an in-depth study of this company and its founder, Joe Fernandez.…

0
Read More

You Snooze, You Lose …or the Sleeping Shrimp Goes Out with the Tide | Blog

You Snooze, You Lose …or the Sleeping Shrimp Goes Out with the Tide | Blog As consumers demand more personalized experiences, South America’s marketing agencies are slowly transforming themselves and creating client messages that appeal to their audiences’ own experiences and interests. Latin American companies and marketers should know this: traditional advertising is no longer the only way to connect with the end user. This isn’t a new idea, but many companies and marketers have opted to wish the new…

0
Read More

Finding your purpose at work … or not

Finding your purpose at work … or not By Mark Schaefer A recent blog post prompted a good question from a young professional. I thought this question about finding your purpose at work might be on the minds of a lot of people so I decided to publish the question and answer here: I work for a “sell, sell, sell” company and this change is something I’m struggling with. As a 24 year-old, I feel like I’m being held captive…

0
Read More

9 Reasons Instagram Will Overtake Facebook

9 Reasons Instagram Will Overtake Facebook In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an immediate shoring up in that area. Mark Zuckerberg was lauded for his commitment to keeping Instagram independent, and not just Frankensteining the technology into the parent Facebook app. Now, six years…

0
Read More

Every Overworked Entrepreneur Should Try Reverse Problem Solving

Every Overworked Entrepreneur Should Try Reverse Problem Solving By Brooke B. Sellas, {grow} Contributing Columnist Scale! Growth! Revenue! Projections! These words are hurled at every entrepreneur like poison-tipped darts. I say poison-tipped because these words can be toxic for overworked entrepreneurs. If you feel yourself getting drowsy from the contamination of “hustle pressure”, keep reading. Reverse problem solving may just be the antidote you’re looking for. Growing Pains Not too long ago, I boasted that I don’t play the “I…

0
Read More

When Consumers Like Your Ad But Forget Who Made It

When Consumers Like Your Ad But Forget Who Made It A friend and I were recently discussing our favorite TV commercials over drinks because that’s just how cool we are. “I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot. While the narrative had drawn her in, my friend had no idea what brand of car she was supposed to buy after…

0
Read More

What’s Wrong With Your Marketing Math?

What’s Wrong With Your Marketing Math? Ever feel like something is rotten in the state of your company’s marketing? Too often, untangling marketing’s role within the company and showing the metrics that prove real value can turn into a Shakespearean-level drama. What happens when you decide to untangle the parts and players and start making sense of the numbers in front of you? Allie Butters, head of marketing and sales at BrightFunnel, joins in to help explain…

0
Read More

1 Big Takeaway and 5 Quick Observations From Marketing Nation Summit

1 Big Takeaway and 5 Quick Observations From Marketing Nation Summit Ccontent is the atomic particle of digital marketing. Or the atomic unit. Or the currency? Whatever you want to call it, there’s been a lot of chatter about how content—not data—is becoming the key barrier to marketing success in the age of fragmented channels, personalization, and digitally enabled customers. That theory became a reality at Marketo’s Marketing Nation Summit, the annual conference/party that celebrates all things marketing. Contently attended…

0
Read More
About

Business on the Web provides the latest Business News: Breaking Personal Finance, Company,  Financial and Economic News.

Our blogs are an excellent place for technology professionals to get up-to-date industry news. Blogging about the hottest education technology issues.

Social Links