Content Marketing Blogs

7 Ingredients of Great B2B Marketing Teams

7 Ingredients of Great B2B Marketing Teams B2B marketing is harder than ever before. More tools. More technology. More competition. More customer expectations. Every B2B marketing team faces these same obstacles. Yet, some of them succeed disproportionately. Why? I partnered with my friends at Teamwork.com to figure out the answer. We conducted a series of interviews with high-performing B2B marketing leaders to probe how they manage their people, how they use technology, and what they value and…

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New Research Reveals How to Optimize Marketing Automation

New Research Reveals How to Optimize Marketing Automation Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in-class marketers participating in a recent Ascend2 survey. But how do you optimize marketing automation to continually increase performance? To answer this question, Ascend2 and…

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10 Non-obvious advantages of social listening every business should know

10 Non-obvious advantages of social listening every business should know By Magdalena Urbaniak, {grow} Community Member Have you heard that social listening is a must-have for some businesses? While social listening is a must-have for any business at this point, the truth is, it still remains a complete mystery for many, or at least an under-utilized asset. The popularity of social listening has been growing for a simple reason. A well-developed social listening strategy can give your company both a…

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What We Can Learn From Our Most Frequently Used Emojis

What We Can Learn From Our Most Frequently Used Emojis You can learn a lot about a person based on the “frequently used” section of their emoji keyboard. By now, emojis have made their way into almost all forms of digital communication. Kids, parents, and grandparents all have at least some context for what they mean and how they’re used. My own “frequently used” section, pictured below, seems pretty accurate, apart from the badminton racket. (I cannot remember ever once…

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What IGTV Can Offer Brands

What IGTV Can Offer Brands After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved? Who’s on IGTV right…

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Four reasons most marketing departments are stuck in 2010

Four reasons most marketing departments are stuck in 2010 By Mark Schaefer I recently had an opportunity to do a deep dive into the marketing operation of a Fortune 100 company. In 2010 they wisely created a social media department to produce approved content for their thousands of affiliates around the country. But all the affiliates will tell you that in our current era, the content is entirely worthless, a complete waste of money with zero results. And yet, this…

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I’ve been hacked, impersonated, and scammed. Time to fight back

I’ve been hacked, impersonated, and scammed. Time to fight back By Mark Schaefer It’s been a long, strange week. Somebody hacked my Facebook account and started selling Rayban glasses to my tribe. At least two people are impersonating me on Tinder. They are using photos they stole from Instagram. One of the dudes is apparently from Russia. PS I am NOT on Tinder. I have also been impersonated recently on LinkedIn, Facebook, and Instagram. Lots of people are illegally digitizing…

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What You’ve Been Missing About Attribution | Blog

What You’ve Been Missing About Attribution | Blog One of the biggest challenges in analytics is accurately attributing a purchase or conversion to the channel/source responsible for that conversion. It is very rare that a conversion happens in single visit to a website. More often than not it is multiple visits that will create a conversion. Let’s look at a simple example: Mark searches for a vacation deal in Google Search. He finds a couple of attractive blog posts that…

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How to Market Your Course to Generate Leads

How to Market Your Course to Generate Leads The world of online courses has gotten bigger and bigger. So much so that it isn’t just universities getting on board. Experts have realized that they can use their authority to build a base of willing students eager to learn from them. This has led to thousands of free and paid online courses that are used as a marketing tactic for different brands. If you are reading this, it…

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Gamifying your health and other lifestyle tips for work-at-home warriors

Gamifying your health and other lifestyle tips for work-at-home warriors By Kiki Schirr, {grow} Contributing Columnist The work from home lifestyle can be hazardous to your health. I know from personal experience. My workstation is in my kitchen, about seven feet from the refrigerator. The urge to check to see what’s for dinner can be overwhelming as I’m waiting on a response on Slack or email. Perhaps worse, there’s also a bed a few feet from my workspace, so once…

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Why Are Brand Blogs So Ugly and Outdated?

Why Are Brand Blogs So Ugly and Outdated? Which comes first, content or design? Jannelle, Halifax, Nova Scotia In our weekly editorial meetings, we go around the room pitching stories. The vibe is fairly professional and even-keeled … until it comes to me. I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Editorial meetings are my safe space, and my creative process (unfortunately and unintentionally) involves channeling Gary Vaynerchuk. Jordan, our…

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How $1.50 can make or break your most important customer experiences

How $1.50 can make or break your most important customer experiences By Mark Schaefer I recently spoke at two massive conferences back-to-back at the very same hotel, in the same week, in Las Vegas. Although both were sponsored by Fortune 500 companies and each had more than 8,000 attendees, the customer experiences at the two events could not have been more different. And it all hung on $1.50. The power of a buck fifty Let’s compare the events. Event One…

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My 10 Biggest Mistakes in 10 Years as an Entrepreneur

My 10 Biggest Mistakes in 10 Years as an Entrepreneur I guess I’m now a 4%-er. According to Inc. Magazine just 4% of new companies make it to 10 years. And guess what? We just made it here at Convince & Convert. Our 10 year anniversary is today! This is the longest I’ve ever done ANYTHING continuously (other than being a husband and a father), and I’m so proud of my team and the work they’ve done…

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We Hosted Air Canada’s Pre-Pride Parade 2018 Party | Blog

We Hosted Air Canada’s Pre-Pride Parade 2018 Party | Blog Last Sunday, Bookmark brought sunshine to a very drizzly day by hosting Air Canada’s proudest employees for a pre-Pride Parade party! Over 100 Air Canada employees were welcomed to Bookmark Toronto’s office, took a few shots with a branded Instagram frame under the rainbow and indulged in all the donuts, cake and candy they fancied. Diversity and inclusion is integral to the company’s corporate culture and Air Canada employees were…

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How RBC Successfully Scaled Content Across 22 Teams

How RBC Successfully Scaled Content Across 22 Teams Contently Case Stories is a series highlighting some of Contently’s most successful clients. Marketers love to talk about scale. Brands that scale seem successful because their output is growing. And why would a company invest more money in something that wasn’t successful? Well, it turns out that happens more than you’d expect. According to Forrester, 60 percent of buyers think their vendors give them too much material. On top of that, 54…

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How Brands Should Use Gamification

How Brands Should Use Gamification You don’t have to be a gamer to enjoy a good game. That’s why gamification—the tactic of integrating gaming or gaming elements into a marketing strategy—has turned into a $2 billion industry. When a brand gets it right, everyone can play along, and brands have started to get it very, very right. Despite the potential for gimmicks or blatant marketing, brand games have seen a resurgence thanks to great pushes from names like McDonald’s, Starbucks,…

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