Content Marketing Blogs

Our People: Susan Perlanski, Sales Administrative Assistant, Toronto | Blog

Our People: Susan Perlanski, Sales Administrative Assistant, Toronto | Blog 1. What does a Sales Administrative Assistant do?Responsible for supporting the needs of the VP of Media and Sales Team through management of the sales pipeline – tracking inventory and financial data, generating reports and spreadsheets, other ad hoc administrative duties as well as provide front office support. 2. What attracted you to Bookmark?I heard about an opening at Bookmark through a friend of a friend. In my research about…

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New Research Reveals Shocking Truth About Political Ad Spending

New Research Reveals Shocking Truth About Political Ad Spending Nearly 8 billion dollars will be spent on political advertising this year, by far a record. Yet all that loot may be misplaced. When I asked 1,001 Americans how they decide what and whom to vote for, advertising was the 7th most impactful source of information. That’s right, 8 billion spent on the 7th most influential driver of voter behavior. What has a bigger impact on voter behavior?…

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Consider the bank of goodwill as your online networking strategy

Consider the bank of goodwill as your online networking strategy Just be a nice person. Help people. Pay attention to their needs. Don’t push stuff on them that they don’t want. I get a lot of this sort of thing, and I understand it. Networking makes the world go ’round. But you need to have a networking strategy based on a “bank of goodwill.” Let me explain today how this works. The power of reciprocity There is a powerful human…

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5 Companies Creating Purposeful & Engaging HR Content

5 Companies Creating Purposeful & Engaging HR Content Think back to the last time you were searching for a job. As you were researching, which companies looked like great places to work? More importantly, what made them seem that way? Content marketing may be known primarily for lead generation and sales enablement, but it can also be a huge asset for human resources and recruitment. Companies create HR content to attract capable new hires with great resumes, and those same…

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Tell Don’t Sell: Use Storytelling to Keep Your Audience’s Attention

Tell Don’t Sell: Use Storytelling to Keep Your Audience’s Attention By Kerry Gorgone, {grow} Contributing Columnist I’m a sucker for a good story. If you’ve ever wondered who reads the text on the back of a bag of Pepperidge Farm cookies … it’s me. And as any marketer knows, a good story can capture a prospective buyer’s imagination, inspiring them to purchase something they’d otherwise pass by. Take the Christmas pickle ornament, for example. Back in the late 1800s, Woolworth’s…

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New Research Shows Power of Word of Mouth Marketing

New Research Shows Power of Word of Mouth Marketing 83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. #ChatterMatters Click To Tweet This is just one of the dozens of findings in our new research, Chatter Matters: the 2018 Word of Mouth Report. In this exclusive study, we surveyed 1,001 randomly sampled Americans to determine how we decide what to…

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Tell, Don’t Sell: Use Storytelling to Get (and Keep) Your Audience’s Attention

Tell, Don’t Sell: Use Storytelling to Get (and Keep) Your Audience’s Attention By Kerry Gorgone, {grow} Contributing Columnist I’m a sucker for a good story. If you’ve ever wondered who reads the text on the back of a bag of Pepperidge Farm cookies … it’s me. And as any marketer knows, a good story can capture a prospective buyer’s imagination, inspiring them to purchase something they’d otherwise pass by. Take the Christmas pickle ornament, for example. Back in the late…

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How to Keep Your Conversion Optimization Process Organized

How to Keep Your Conversion Optimization Process Organized I have a confession. I am a control freak. I get extremely nervous when I don’t check things off my to-do list for more than a day. I also need to know what my team is doing at every given hour. I am a big believer in what James Cash Penney said: No business can succeed in any great degree without being properly organized. However, there are marketing areas…

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How to Turn Conference Content Overload Into an Action Plan

How to Turn Conference Content Overload Into an Action Plan Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. Your head has been filled with trends, slide decks, tips, graphics, and inspiring stories. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program.…

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3 Big Content Marketing Themes, Based on Backstage Chatter at Content Marketing World

3 Big Content Marketing Themes, Based on Backstage Chatter at Content Marketing World I’m a big believer that the first day back at work after Labor Day should include free margaritas. That’s partially why I love the annual speaker drinks on the opening night of Content Marketing World. But mostly, it’s because I get unfiltered access to what the smartest minds in content marketing are thinking about right now. After a week of drinks, keynotes, dinners, and hallway reunions at…

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In the Club: How Loyalty Programs Create Customers for Life | Blog

In the Club: How Loyalty Programs Create Customers for Life | Blog Loyalty programs are nothing new. After all, it’s human nature to want to belong to a group, a club, a community – and we love to be rewarded for it. But a club that successfully keeps members coming back is a different story. So how do you keep your members/customers engaged? Your average loyalty club invites consumers to sign up and join a community, offering exclusive content, rewards…

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Seven lessons from a 10 year entrepreneurial journey

Seven lessons from a 10 year entrepreneurial journey By Mark Schaefer This is the tenth anniversary of having my own business. The only reason I know this is because I received about a million “congratulations on your work anniversary” messages on LinkedIn. I really need to change that setting. Nevertheless, I’m proud of making it as an entrepreneur this long, and most happy about the amazing connections I’ve made around the world … like you! This might sound weird, but…

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Five transitional writing tips from a marketing novice

Five transitional writing tips from a marketing novice A couple of weeks ago, a young guy named James Coyle came to Velocity towers to get some work experience. As it turns out, James is one hell of a writer. This is a post he wrote in the two minutes he spent hanging with us. (If you’re looking for a smart, eager, super-fast learner, hit him up.) The transition from academic writing to marketing writing is a strange one. I think…

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Want to Scale Your Content Program Internationally? Take This First Step

Want to Scale Your Content Program Internationally? Take This First Step Technology can make most tasks easier, better, and more effective, but there are still a few things it can’t pull off as well as a human. Translation is one of them. The other day, I stumbled upon a tweet from a British punk music curator who had translated Smash Mouth’s “All-Star” to biblical Aramaic and then back to English. The experiment went about as well as you might imagine.…

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Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine In the new episode of The Marketing Companion, Tom Webster and I engage in a bit of marketing storytelling. We look back at some of our defining moments and important marketing lessons from our careers. I reveal how a cool idea I had died simply because it got caught in a big bureaucracy. My lesson: An entrepreneur can beat an intrapreneur every time! Tom talks about a time he…

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Why did Nike do what they did?

Why did Nike do what they did? By Mark Schaefer This week Nike rocked the business world with one of the polarizing marketing campaigns in history, taking a man who has been vilified by much of America and turning him into the hero of a new ad campaign and product line. Many people thought this was insane and the outfall included videos of protesters burning their Nike shoes in the streets. Many business leaders and investors thought the move was…

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