Content Marketing Blogs

Say Goodbye to the Kissmetrics Blog

Say Goodbye to the Kissmetrics Blog When you shell out a $500/month on a SaaS tool, you’d expect that company to communicate big, existential changes to their customers months ahead of time. But when customers of long-standing analytics and automation tool Kissmetrics tried to visit the company website yesterday, they were greeted by an immediate, context-less 301 redirect to… neilpatel.com. Kissmetrics Blog Sold to Neil Patel As it transpires, Kissmetrics, and the Kissmetrics blog, has undergone a radical transformation – which, according…

0
Read More

What does it take to create a podcast consistently for five years?

What does it take to create a podcast consistently for five years? By Mark Schaefer Tom Webster and I certainly beat the odds. We just recorded our fifth anniversary episode of The Marketing Companion, putting us in an elite category … not too many shows last that long. In fact almost none of them do. So I thought I would take a few moments and dissect the show and hypothesize what has made it successful for so long. In this…

0
Read More

How to Improve Customer Experience With Big Data

How to Improve Customer Experience With Big Data Customer expectations keep going up, and up, and up. Customers today don’t give your company or organization a “pass” because you’re in B2B, or financial services, or healthcare, or manufacturing. The greatest companies in the world, regardless of category, are teaching your customer what is possible and what is the norm. Forrester says we are five years into “the age of customer”: an era of manifest customer expectations increases…

0
Read More

Finding A Brand’s Voice. Fast. | Blog

Finding A Brand’s Voice. Fast. | Blog Creating content can be an adrenaline rush, especially if your client asks you to visit Patagonia immediately and and then produce something big within a month. With an established presence in Chile (Patagonia, Atacama and Easter Island) and Peru (Valle Sagrado), explora Hotels recently announced an expansion in Argentina at their conference in Buenos Aires. This event was attended by Argentina’s president, the explora’s board of directors, and company’s most demanding clients: travel…

0
Read More

IGTV, the future of vertical video, and why this is a challenge to television

IGTV, the future of vertical video, and why this is a challenge to television By Avtar Ram Singh, {grow} Contributing Columnist Last week, Kevin Systrom, CEO of Instagram, took the stage at a San Francisco event and announced IGTV, a stand-alone extension of the Instagram platform that allows users with a significant following to upload videos of up to an hour in length, and up to 10 minutes for people like you and me with a more modest following. It…

0
Read More

How to Be Better Than Bad Stock Photography

How to Be Better Than Bad Stock Photography Adrian Dubler hates stock photography. He told me this over the phone as we discussed his company’s recent study about visual content. Dubler is the CEO of Foap, which connects brands to freelance photographers. “I can only guess why bad stock photos have stuck around so long,” he said, laughing at some of the examples I brought up: a woman laughing with salad, and five people in suits high-fiving all at once.…

0
Read More

Our People: Maria Christina Furino, Human Resources Generalist, Montreal | Blog

Our People: Maria Christina Furino, Human Resources Generalist, Montreal | Blog 1. What does Bookmark Canada’s Human Resources Generalist do?As Toronto and Montreal’s Human Resources Generalist, I assist with full-cycle recruitment ensuring the seamless integration of all employees into the company. I help my colleagues fill out all the necessary HR paperwork and assist with insurance and payroll system and processes questions. 2. What attracted you to Bookmark?The office culture. The impression I got when I first stepped through the…

0
Read More

What B2B Brands Can Do With Ephemeral Content

What B2B Brands Can Do With Ephemeral Content When Instagram debuted the “stories” feature in late 2016, I was skeptical. I had an on-again/off-again relationship with Snapchat, which already had a very similar feature that Instagram was copying. I downloaded Snapchat when all of my new college friends were snapping each other in the fall of my freshman year, deleted it when that became boring, re-downloaded when publishers started making their own Snapchat channels, deleted it again when my phone’s…

0
Read More

How to Ensure Your Emails Land in Gmail’s Primary Tab

How to Ensure Your Emails Land in Gmail’s Primary Tab If recipients never see your marketing emails in their Gmail inboxes, the effort related to creating them is useless. Fortunately, you can decrease the likelihood that Gmail will think your messages are spam. Here are 8 ways to ensure your emails land in Gmail’s primary tab. 1. Review Gmail’s Bulk-Sending Guidelines You might spend hours searching for generalized tips about keeping emails from getting caught by spam filters,…

0
Read More

A Brief Pride Guide For Your Brand

A Brief Pride Guide For Your Brand In a world increasingly driven by social media, the calendar creates pressure. Brands, publications, and organizations are almost expected to participate in the action for any historically significant events. For Pride Month (June) and other holidays, Twitter rolls out customized emojis, facilitating the messages from both brands and consumers about what matters to them. To announce your brand’s solidarity with #Pride is to call possible consumers into your corner—but it’s very easy to…

0
Read More

Updating the argument against gated content

Updating the argument against gated content By Mark Schaefer One of the most popular methods of generating leads is to “gate” your most valuable content. Generally this refers to the practice of having a website visitor opt-in to the content by providing an email address in exchange for a document of some sort. Gated content can be a legitimate way to increase a mailing list with potential leads. But I’m going to challenge conventional wisdom and this marketing “best practice”…

0
Read More

The Key to Finding Your Brand’s Pitch Perfect Tone | Blog

The Key to Finding Your Brand’s Pitch Perfect Tone | Blog As establishing the right expression for your brand takes on new meaning in the era of voice technology, Lucy Coles reveals the secrets to creating and maintaining a tone of voice. There is really only one secret to achieving the perfect tone of voice for your brand – either for the written or the spoken word. You must think in terms of character. Novelists understand the power of character:…

0
Read More

How to Get More Online Reviews for Your Business

How to Get More Online Reviews for Your Business Online reviews, when done well, create new customers. Done poorly, they repel potential customers. How important are online reviews? More than 80% of Americans trust them, according to BrightLocal research. A new study I just finished yesterday for my upcoming book with Daniel Lemin found that online reviews rank second—behind only friend and family recommendations—among the critical sources of information driving a consumer’s potential purchase. And among millennials?…

0
Read More

How to newsjack popular trends like the World Cup for your brand

How to newsjack popular trends like the World Cup for your brand By Mars Dorian, {grow} Contributing Columnist What’s going on here? I recently went to my favorite local Indian restaurant. Same juicy curry, same yoghurt drink, but something had changed since the last time. A collection of colorful, international flags hung from the ceiling. A few days ago, I bought a popular brand of hazelnut nougat creme. The jar’s label showcased “The Miracle of Bern” in BOLD letters. Back…

0
Read More

Charmin Community Manager Beth Harker

Charmin Community Manager Beth Harker The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. If you missed last month’s interview with Merriam-Webster, check it out here.  Toilet paper gets a bad rap. It’s the least fun of the toiletries—certainly not as exciting as scented hair care or as refreshing as face wash and toothpaste. People don’t talk about their favorite brand of toilet paper because, well, we all…

0
Read More

A Dead Simple Way to Improve Your Search Rankings with Google Search Console

A Dead Simple Way to Improve Your Search Rankings with Google Search Console You want to constantly improve your search rankings for all of your content, right? The higher your content ranks, the more traffic you get. The more traffic you get, the more revenue you (hopefully) generate for your organization. The more revenue you generate, the more parades your organization will throw in your honor. (Okay, so maybe parades are a stretch.) Many content marketers feel that…

0
Read More
About

Business on the Web provides the latest Business News: Breaking Personal Finance, Company,  Financial and Economic News.

Our blogs are an excellent place for technology professionals to get up-to-date industry news. Blogging about the hottest education technology issues.

Social Links