Copyright Marketing Blogs

A Week of Sweet Copywriting Advice

A Week of Sweet Copywriting Advice It’s Carb Week on Copyblogger! This week, we have three sweet posts to share with you on how to write content and copy that serves your goals. We’re also getting ready to launch something that we’ve been asked about for years — Copyblogger’s first-ever copywriting course. If you’re interested in learning about persuasive copywriting, drop your details here, and we’ll let you know as soon as the course is ready for you! Ready to…

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Persuade Your Audience to Take Action with Copywriting Clarity

Persuade Your Audience to Take Action with Copywriting Clarity Copywriting is the answer to: “How can I make money on the Internet?” That’s why there’s so much advice about it. Websites, communities, courses, masterminds. If you’ve built an audience, taught them a bunch of stuff, and maybe even attracted some loyal fans, but you still don’t have a business … it’s probably because you’re expecting content to do the work of copywriting. (And no, a greater volume of content does…

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How to Turn Vanilla Writing into Chocolate Chip Cookie Dough Ice Cream

How to Turn Vanilla Writing into Chocolate Chip Cookie Dough Ice Cream Let’s talk about vanilla ice cream. If you’re like most people, you find vanilla ice cream quite inoffensive. You neither love nor hate it — i.e., it doesn’t inspire strong feelings in you. And if you’re eating vanilla ice cream, it’s unlikely you’re raving about it to anyone. Now I want you to think about Ben and Jerry’s Chocolate Chip Cookie Dough ice cream. I bet that ice…

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Listen to the silent

Listen to the silent ‘It’s getting worse,’ I tell myself. Not my knees or my hearing, though they’re certainly going downhill. I’m talking about my introversion. Truth is, I’m a pretty hardcore introvert. My public speaking is lamentable. I’m abysmal at in-person networking. I’m not even that great at attending social get-togethers, let alone arranging them. Left to my own devices, I’ll just escape into a game, TV show or book instead. But why do I think of introversion as…

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If Vegan Donuts Are Commonplace, Offer Vegan Cinnamon Rolls

If Vegan Donuts Are Commonplace, Offer Vegan Cinnamon Rolls If it’s not one thing, it’s another. A limited number of choices might make us feel like we have to settle for what’s available. But more often these days, our predicament is that making a decision can be quite time-consuming. Typing a phrase or question into a search engine presents us with a number of options, and we want to perform enough research to feel confident that we’re making the best…

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17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For

17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly. This week’s content explored 17 different ways we can be more effective as marketing writers and show more care and love for our audiences. Every professional content writer knows that if the headline is weak, it’s hard to get your work the audience it deserves. On Monday, Stefanie Flaxman shared…

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Craft Better Headlines with These 3 Simple Questions

Craft Better Headlines with These 3 Simple Questions Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely. And headlines are your first opportunity to present your message to the audience you want to reach. The language you use should appeal to those people and make them want to find out more. A guide to finding the right words Once you’ve written a draft of your headline and article (or…

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My fitness friend – ABC Copywriting

My fitness friend – ABC Copywriting While ad copy talks about the experience of a product, UX copy forms part of that experience itself. These motivational messages from the Fitbit app, which pop up when you finish an exercise, are a great example. Fitness app post-workout messages read: ‘Great work’, ‘ ‘Work it, work it out’, On fire’, ‘Big time’, ‘Aww snap!’, ‘Time to stretch’, ‘Great exercise’, ‘Rockin’ it’, ‘You owned that’, ‘Booyah’, ‘[smiley emoji]’, ‘5 and done’ (on completing…

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Five metaphors for Brexit – ABC Copywriting

Five metaphors for Brexit – ABC Copywriting Brexit is complicated: an unprecedented negotiation involving myriad intersecting political interests, treaties and organisations. Even those who are actually involved clearly don’t understand it all. So it’s no surprise that the rest of us look for ways to make it simpler. Metaphors are ways of seeing. They help us understand what we don’t know in terms of what we do. However, that helping hand has a cost: metaphors make some things clearer, while…

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Copyblogger’s Guide to the Best WordPress Tools and Plugins

Copyblogger’s Guide to the Best WordPress Tools and Plugins Brian Clark launched Copyblogger in 2006. That’s a long time ago, let alone in internet years. In online time, it might as well have been before he was born. Remember, the first iPhone wasn’t released until 2007. A lot has changed since then, and Copyblogger has been right here in the trenches the entire time, providing trusted advice about words that work for digital marketing and sales to millions of people.…

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Adapt Your Content Like a Flexible Yoga Instructor

Adapt Your Content Like a Flexible Yoga Instructor Restorative yoga is a gentle, passive practice that promotes relaxation in the body. The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body we’d like to focus on that day. A few other regular students shouted out, “Shoulders! … Lower back! … Psoas!” However, I stayed quiet because I started writing this article in my head. Class that day wasn’t going…

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The Game You’re Guaranteed To Lose

The Game You’re Guaranteed To Lose Saturday, 1:55pm Reno, NV “Clowns to the left of me, jokers to the right…” (Stealer’s Wheel) Howdy. Thought I’d share Heads Up Alert #13 with you today: Your world is crammed with fools, tools, and drooling Neanderthals who, at best, are merely amusing characters in your life’s movie… … but who can also be, at worst, the agents of your destruction. Not everyone likes you, remember. You have close friends, relatives, neighbors and colleagues…

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Doors to Copyblogger’s Content Marketer Certification Close Today

Doors to Copyblogger’s Content Marketer Certification Close Today Just wanted to make sure everyone knows that today is the last day to join us inside the Copyblogger Certification program! We’ll be closing to new enrollment at 5:00 p.m Pacific U.S. Time, and this is your last opportunity this year to join our list of recommended writers. The last time I had a “normal job” was in 2008. Maybe you remember that year. There was a spectacular market crash in October,…

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How to Reconnect to What Really Matters

How to Reconnect to What Really Matters For the past several months, I’ve thought a lot about routines. How do we build a good routine? How do we make it stick? In my research and reflection, I’ve learned that the best routines are based on our values, things we find meaningful. I’ve also discovered that cues from the physical world can be powerful tools to help us stay on track. And I’ve worked to act on my own advice. I’ve…

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Special offer on ‘Copywriting Made Simple’ ebook

Special offer on ‘Copywriting Made Simple’ ebook For the next three days only, the ebook of Copywriting Made Simple is available at the special discounted price of £1.99 or equivalent. The book is a lively, accessible guide to the essentials of copywriting that distils everything I’ve learned in 12+ years as a copywriter. It’s aimed at beginners, but has plenty for experienced writers too. It features hundreds of real-world copy examples, is illustrated throughout and includes simple thought exercises to…

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Copyblogger Certification Is Open to New Writers (Limited Time)

Copyblogger Certification Is Open to New Writers (Limited Time) Heads up: We just opened the doors to enrollment in our Copyblogger Certification program. If you’re a writer with a terrific writing voice and the desire to learn rock-solid strategy, we’d love to see you there. 🙂 If we had you at Hello, you can jump in here: Learn more about joining Copyblogger’s Certified Content Marketer program (And if you’re in our Authority community, make sure you’re logged in so you…

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