Copyright Marketing Blogs

A Powerful Key to Prolific and Potent Writing

A Powerful Key to Prolific and Potent Writing I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. That’s why I consider the ability to self-edit one of the most valuable skills a writer can develop. However, writers have to…

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Join Us for a Live Workshop on Modern Email Marketing

Join Us for a Live Workshop on Modern Email Marketing The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for your audience — without flooding their inboxes. You can sign up for the free workshop…

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Good Copy, Bad Copy » Blog Archive How to make your writing flow –

Good Copy, Bad Copy » Blog Archive How to make your writing flow – A lot of students ask me how they can make their writing ‘flow’ better. I take ‘flow’ to mean easier to read and comprehend. So I’m currently developing a series of lectures for my online course aimed at helping you with this issue of ‘flow’. The lectures take a close look at how to better structure and order the information in your sentences for an easier read. Here’s a sneak…

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Having Trouble Reaching Your Audience? Get Radically Relevant

Having Trouble Reaching Your Audience? Get Radically Relevant So, you may remember not that long ago — as in, last month — I was very keen on chatbots. I got a lot of inspiration from Andrew Warner over at Mixergy, who had helped me see some things that I hadn’t understood at all about the format. Fast forward a few weeks … and Facebook announced that they were putting all new bots on hold while they conduct a massive audit.…

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Two reasons book covers matter

Two reasons book covers matter Yes, in fact, people do judge a book by the title and the cover. I think there are two reasons, not completely related: Most people don’t read, not even the books they actually buy. As a result, the title and the cover are often the best chance you have to make your point, to telegraph what you came to say, to set the stage for the first thirty pages. If someone reads a book and…

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How to Turn Leads into Clients with Modern Email Marketing

How to Turn Leads into Clients with Modern Email Marketing When it comes to building an audience that builds your freelance or consulting business, email remains the undisputed heavyweight champion. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018. The stats don’t lie. Every $1 spent on email marketing produces $44 in return, probably because 58% of…

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Here’s Your Damn Free Book

Here’s Your Damn Free Book Monday, 7:01pm Reno, NV “There is nothing that cannot be achieved by a man who refuses to listen to reason” (Gary Halbert) Howdy… I was going to slap a quickie book on Amazon for you… … stuffed with all the advice, shared wisdom, tactics and strange asides I’ve been assaulting folks with lately on my Facebook page. But then I thought, “screw that”. Why not just give the book to you here? For free? And…

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7 Ways to Make Your Writing Personal (but Not Self-Indulgent)

7 Ways to Make Your Writing Personal (but Not Self-Indulgent) I get a little nervous when I advise that you should write for a specific group of people and convey your perspective. Personal narratives can form connections with strangers almost magically, but self-indulgent writing has the opposite effect. It’s boring and a turn-off. The tricky part is that there’s a fine line between “personal” and “self-indulgent.” During my early days as a writer, I remember when my unbridled enthusiasm for…

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The apples and oranges problem

The apples and oranges problem Books are books. They’re made in the same factories, sold in the same stores, usually by the same publishers. Which is absurd. Because the relevant and interesting insight gets lost if you look at books as a category. There’s not a lot in common between a $200 medical textbook and a 99 cent Kindle romance disposable. The same way that a survey that shows how humans can earn significant income tries to compare Kareem Abdul-Jabbar…

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3 Content Marketing Myths and Their Reality-Based Solutions

3 Content Marketing Myths and Their Reality-Based Solutions We all know that creating content can be hard work. One of our goals at Copyblogger is to help you make sure you’re putting your work into the right things, so you get results and not just a fistful of disappointment. This week, we looked at three myths and mistakes that can hold writers back — and how to move forward again. On Monday, Stefanie Flaxman uncovered a common content error that’s…

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Why Great Content Alone Isn’t Enough to Build an Audience

Why Great Content Alone Isn’t Enough to Build an Audience A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention. Mark Schaefer swung by and left a comment — and he made a point that is dear to our hearts at Copyblogger. “Outstanding content is not the finish line, it’s the starting line.”– Mark Schaefer I told Mark that “I’d have to violently agree with him on that one.”

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How to Stop Wishing You Had More Time to Write

How to Stop Wishing You Had More Time to Write “If only I had all the time in the world, my blog would be perfect.” That thought has probably crossed your mind more than once. I know it’s crossed mine. I find myself lost in daydreams about how amazing my motorcycle blog could be — if only I had more time. When writerly productivity is measured in words written, posts published, traffic attracted, and opt-ins secured, there is always room…

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One Factor that Caused the Current Content Marketing Climate

One Factor that Caused the Current Content Marketing Climate Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers point to the loads of crappy content and say, “You think that works?” But there has always been junk. Currently, it’s just easier to find. It feels kind of dirty, like there’s a layer of filth that requires some…

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A Dose of Radical Common Sense

A Dose of Radical Common Sense You know how sometimes you see some advice that’s completely common sense, but somehow … it’s not at all what you’re doing right now? Yeah, me too. This week was about getting back to sensible solutions to business and content problems. They’re common sense, but, as my colleague Chris Garrett often says: “Common sense isn’t always common practice.” On Monday, Stefanie Flaxman highlighted a fundamental question to ask yourself when you’re writing your content.…

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Updated: A Breakthrough Resource for Your Content Creation

Updated: A Breakthrough Resource for Your Content Creation Editorial Note: Pssst, we actually do have a real breakthrough resource for you — but doors close today, Wednesday, April 4 at 5:00 p.m. Pacific Time. You can check it out here: Creative Content Foundations 2018 Way back in 2014, I wrote about a breakthrough resource for your content creation.Here’s what I had to say: “Finally, after years of clumsy, clunky automated tools for ‘spinning,’ scraping, regurgitating, and extruding low-quality content, we’ve found…

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3 False Beliefs about Conversational Copywriting that Make Me Want to Scream

3 False Beliefs about Conversational Copywriting that Make Me Want to Scream Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling … but in a way that is honest, transparent, and respectful of your audience. It’s the zero-hype, no-BS…

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