Copyright Marketing Blogs

Get Your Website Firing on All Cylinders (Visually and Verbally)

Get Your Website Firing on All Cylinders (Visually and Verbally) We’re coming into the last two months of the year (how), and our minds tend to naturally turn to: “How in the expletive-of-choice am I going to hit my goals for this year?” One word, baby: Tactics. This week was about rolling those sleeves up and making it happen. Whether you want to finally get serious about video, get your Real Writer credentials polished up, or just get your website…

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2017 Content Excellence Challenge: The November Prompts

2017 Content Excellence Challenge: The November Prompts It’s time again for our pair of Content Excellence prompts! All year, our community has been working with these each month to create better work, and to create more of it. This month’s prompts could potentially be swapped, because they’re both ways to do better work and more work. They go together like (dare I say it?) pumpkin and spice. So … let’s make it happen. November’s Creativity Prompt: Make some lists We’ve…

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The Slippery Truth about Grammar Checkers

The Slippery Truth about Grammar Checkers It was a brisk winter evening. While editing a Copyblogger article written by Brian Clark, the sound of my fingers tapping on my keyboard harmoniously blended with the rain pattering on the window next to my desk, as the light from the full moon illuminated my computer monitor. Then, as the clock struck midnight, something strange happened. My teeth sharpened, my rational mind diminished, and my hands turned into claws hell-bent on changing multiple…

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Seriously, WTF Were You Thinking, Skipping That Nap?

Seriously, WTF Were You Thinking, Skipping That Nap? Monday, 2:01pm Reno, NV “Now I’m sitting here, sipping at my ice cold beer, lazing on a sunny afternoooooooon…” (The Kinks, “Sunny Afternoon”) Howdy. File this little piece of consulting advice under the “WTF Were You Thinking?” Department: I frequently encounter entrepreneurs (usually the struggling kind) who confuse “working” with activity. When they finish a project, for example, the sudden evidence of fresh free time startles them — somehow, inside their head,…

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3 Simple Keys to a Successful Video Strategy

3 Simple Keys to a Successful Video Strategy When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He was seven, after all. He’s 12 now and hasn’t been able to replicate that success since. He…

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Blending Art with Strategy for Powerhouse Content

Blending Art with Strategy for Powerhouse Content We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power. Getting smarter about strategy won’t make your work less creative or meaningful. In fact, the opposite is true. Wise strategy makes…

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The Most Awesome Lesson I Learned From Gary Halbert

The Most Awesome Lesson I Learned From Gary Halbert Wednesday, 1:50pmReno, NV“Nothing is impossible for a man who refuses to listen to reason.” (Gary Halbert) Howdy… I learned a lot from Gary Halbert, but the lesson that most affected my life had nothing to do with copywriting. Rather, it was about living well. I began my freelance copywriting career back in the “dark ages” of the mid-eighties, when direct response advertising had gone out of fashion and there were just…

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How To Give This Blog A Good “Test Drive”… in just 3 minutes…

How To Give This Blog A Good “Test Drive”… in just 3 minutes… Tuesday, 9pmFt. Lauderdale, FL“After 6 hours of school, I’ve had enough for the day…” (Beach Boys, “Dance, Dance, Dance“) Howdy… If this is your first time here, let’s see if we can’t make it completely painless (and even fun). Cuz, you know, it’d be a shame if you got spooked, and were thus deprived of the vast (free) resources and time-tested tools available here. So let’s just…

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writing’s only half the job)

writing’s only half the job) Someone recently asked me ‘so what is a copywriter?’.  One thing’s for sure, being a copywriter is about way more than just writing. Here are eight possible answers to the question: ‘what is a copywriter?’. 1. A copywriter is a thinker ‘Thinker’ is the answer that immediately springs to mind, because it’s what I spend most of my day doing. When you hire a copywriter, you’re not just hiring a word monkey. You’re hiring someone to think through a business problem. The…

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Congratulations. Now, Stop Being A Wuss…

Congratulations. Now, Stop Being A Wuss… Monday, 1:32pmReno, NV“But it’s all right… in fact it’s a gas…” (The Stones, “Jumpin’ Jack Flash”) Howdy… It’s time for another orgy of graduation rites across the land… … and, in honor of it all, I am re-posting my now globally-notorious big damn rant on the subject. This was one of the more popular posts I’ve written, so it deserves an annual rediscovery. So, without further ado… here’s the sixth redux of that post: Nobody’s…

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What you get when you don’t pay writers –

What you get when you don’t pay writers – In February 2016, Stephen Hull, the editor-in-chief of the Huffington Post UK was asked in a radio interview why he doesn’t pay his writers. Here’s what he said. I love this question, because I’m proud to say that what we do is that we have 13,000 contributors in the UK, bloggers… we don’t pay them, but you know if I was paying someone to write something because I wanted it to…

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When you focus on what’s being removed, it’s easier to understand the revolution

When you focus on what’s being removed, it’s easier to understand the revolution The Domino Project is a new way to think about publishing. Founded by Seth Godin, we’re trying to change the way books are built, sold and spread. Find out more about our mission here. Subscribers get free updates, alerts about seriously discounted pre-orders and our eternal gratitude. Subscribe to our free email newsletter. We’ll update you once or twice a week, and we’ll never…

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Special Gift For New Blog Fans!

Special Gift For New Blog Fans! Friday, 2:09pmCleveland, OH“Momma’s all right, Daddy’s all right, they just seem a little weird…” (Cheap Trick, Surrender) Howdy… I sure hope you were in Cleveland last night, and caught the “Old Dogs Bark” show that Dan Kennedy and I did onstage at his huge event. If you were… congrats. You witnessed something people should be talking about for years to come. And if you didn’t… … well, shame on you for missing it. How…

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How to Change Your Language – and Change Your Mind

How to Change Your Language – and Change Your Mind If you’re a writer, or if you’ve been writing content for any amount of time, you already know that the power of your words highly impacts your readers. Chosen consciously, the right words can open minds that were closed and inspire people to take action. But do you use that same power on yourself? The words you choose to describe your situation, your abilities, and your circumstances directly impact the…

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Voting for a winner – The Domino Project

Voting for a winner – The Domino Project Subscribe to our free email newsletter. We’ll update you once or twice a week, and we’ll never rent or sell your email address to anyone. Thanks. The single most fascinating Kickstarter stat is this: The odds of succeeding with your campaign are ten times higher once you reach about half of your goal. While this is somewhat self-fulfilling (only popular campaigns get that far anyway), it actually points to an irrational…

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How to Feel Good as a Writer: an Origin Story

How to Feel Good as a Writer: an Origin Story You may be surprised to see the lyrics in this article’s image attributed to Leslie Bricusse, because one of the most widely known versions of the song “Feeling Good” was recorded by Nina Simone (no relation to Sonia Simone). So, with no disrespect to Leslie Bricusse … Who the hell is Leslie Bricusse? Leslie Bricusse “is an English composer, lyricist, and playwright, most prominently working in musicals and also film…

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