Copyright Marketing Blogs

Thirteen devilishly persuasive copywriting techniques

Thirteen devilishly persuasive copywriting techniques Engagement. Permission. Storytelling. What’s wrong with marketers these days? It’s time to drop the sanctimony and fulfil our evil destiny: making people buy stuff they really don’t need. Let me show you how with these thirteen wickedly effective techniques straight out of Satan’s own sale-stealing playbook – just in time for Hallowe’en. Anchoring Frame comparisons, control perceptions. Maybe the product you’re writing about isn’t too bad – but the price is outrageous. Turns out, if you find…

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How To Spot, Fix and Eliminate Passive Voice In Everything You Write

How To Spot, Fix and Eliminate Passive Voice In Everything You Write One of the keys to holding a reader’s interest from beginning to end is mastering the skill of writing in the “active voice”.   It isn’t that difficult, actually – you do it all the time – but it’s very easy to make the mistake of slipping into passive voice throughout your work. Passive voice, left unchecked, slaughters reader interest more efficiently than a glaring typo. When a reader…

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Episode 5

Episode 5 One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. Really, it has no plot. It’s just one adventure with a different woman after another. But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person…

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Good Copy, Bad Copy » Blog Archive How your culture shapes the way you write –

Good Copy, Bad Copy » Blog Archive How your culture shapes the way you write – We all agree that business writing should be clear, concise and direct, right? As any business writing expert – myself included – will tell you, you need to keep things simple, get straight to the point and ditch the jargon. But what you may not know – and what many business writing experts also fail to realise – is that this attitude to writing…

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Why I don’t like Buster the Boxer

Why I don’t like Buster the Boxer The John Lewis ads truly have become a fixture of the festive season – as have the blog posts noting that fact. And, having written about the 2015 and 2012 ads, it just wouldn’t be Christmas if I didn’t chuck in my two cents on Buster the Boxer. Watch the ad below, if you haven’t had enough of it already. Previous years’ ads have been distinguished by their contemplative, almost melancholy mood. This…

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It’s all backlist now – The Domino Project

It’s all backlist now – The Domino Project Subscribe to our free email newsletter. We’ll update you once or twice a week, and we’ll never rent or sell your email address to anyone. Thanks. The secret of every book publisher’s success is the backlist. To Kill a Mockingbird, Stretching, Dune… these are books that sell, day in and day out, long after they’ve earned out their advances. The distinction between the backlist and the frontlist (the new books, the promoted…

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Episode 6

Episode 6 One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. Really, it has no plot. It’s just one adventure with a different woman after another. But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person…

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The Envy Cure

The Envy Cure Tuesday, 3:23pm Reno, NV “Under my thumb is a squirming dog who just had her day…” (Stones) Howdy. I’m republishing this off-beat rant, cuz it’s been one of the most-discussed and helpful posts I’ve written over the years. And it’s a totally counter-intuitive take on a subject most biz books not only ignore, but aggressively seek to dismiss. Yet, in my decades of consulting, I see it bubble up in nearly every entrepreneur I meet at some…

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This year’s must-have Christmas anxieties

This year’s must-have Christmas anxieties Inevitably, Christmas involves a certain amount of mirth and merriment. But it’s also an ideal time to catch up on those nagging worries everyone’s talking about. Get ready for the long, cosy, sleepless winter nights with our guide to the very hottest doubts and fears this festive season. Brexit and its advocates Nothing takes the edge off the winter holiday like doubt over whether you, or anyone else, will still have a job by January. For extra spice,…

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Dangling Participles: What They Are, and Why You Should Care

Dangling Participles: What They Are, and Why You Should Care Remember “dangling participles” from back in grade-school English class? Probably not, but chances are you create them every day. They’re a major grammatical error, and once you know how to spot them, you’ll find these little nasties everywhere… probably even in your own content. Rather than subjecting you to a boring definition, here’s a practical example of a dangling participle. Did you catch the error? The example is right there,…

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15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers)

15 Takeaways from Our Private Community (Plus Some Time-Savers for Writers) Did you know we have a thriving private community of content marketers who get to sink their teeth into fresh, in-depth education every week? Well, we do — and this week we’re sharing insights from that community. On Monday, Jerod Morris recapped an epic answer he gave in one of our Authority Q&As recently. (As soon as he’d spoken it, I asked him if he could write a post…

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How to get inside your reader’s head –

How to get inside your reader’s head – ‘Who is my reader?’ It’s the first question any professional writer asks herself – or her client – before she sits down to write. From there, a series of questions follows. Questions like: What’s my reader’s name? (It’s always a good idea to have a single, named reader in mind). How old is she? What does she do for a living? What does she do in her spare time? What’s going on…

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Episode 1

Episode 1 One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. Really, it has no plot. It’s just one adventure with a different woman after another. But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person…

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The bestseller effect – The Domino Project

The bestseller effect – The Domino Project Subscribe to our free email newsletter. We’ll update you once or twice a week, and we’ll never rent or sell your email address to anyone. Thanks. There are two markets for books (and music). The first market are grazers, collectors or omnivores. They make the market happen. They read a lot of books. They visit the library often. They have 2,000 LPs in their collection. They listen and read around the edges. The…

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Why copywriting is undervalued – ABC Copywriting

Why copywriting is undervalued – ABC Copywriting Just before Christmas, I enjoyed this post at the Wordtree blog, where Liz Doig tells of a client who allocated five times as much budget to design as to copywriting. It got me thinking about the reasons why copywriting sometimes ends up in that position. This isn’t a pity-me lament, nor a clients-from-hell rant. I just want to explore this phenomenon (I won’t even call it a problem) and what, if anything, copywriters…

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The 3-Second Website Test You Should Try

When someone comes to a website – yours, mine, or anyone else’s, there’s a shockingly short window in which that visitor makes a decision to stick around or leave. Some sources put the range at three to five seconds, maximum. Some put it at even less – 1 to 2 seconds, tops. Attention spans have never been shorter than they are nowIn this crazy war for attention, does your website even stand a chance of emerging victorious? Does it make…

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