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Good Copy, Bad Copy » Blog Archive The unexpected benefits of learning to write –

In a recent survey, managers were asked to identify the biggest skills gap individuals face between college and the workplace. Was it coding? Data analysis? Speaking a foreign language? All made it on the list. But what was at the top? A way with words. Perhaps the reason managers value writing skills so highly is that they’re highly transferable to other aspects of the workplace. Check out my post on the Udemy for Business blog to discover five unexpected benefits…

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Brands, be yourself

The other day I tweeted this Costcutter leaflet: You want me to shop irritably? I don’t see what that will achieve pic.twitter.com/J4DxI1JTYe — Tom Albrighton (@tomcopy) March 6, 2017 Behind my retweet-begging snark lay genuine confusion. What was the tagline trying to say? What is the ‘way you live’ – the central brand value that’s been riskily left implicit? As @LarnerC observed, at first glance it would be low price. On that reading, the line means ‘You live cheaply, so shop cheaply’ –…

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Strongly Worded Advice Week on Copyblogger

This is a week of strong opinions on Copyblogger — designed to make you more productive, wiser, saner, and maybe even happier. We want you to do amazing things, so we’re not pulling any punches. On Monday, Stefanie Flaxman encouraged us to get a handle on our information overwhelm, starting with getting smarter about the kinds of content we consume. Irrelevant content will steal every moment you have, if you let it. Reclaim your time! On Tuesday, Kelton Reid distilled…

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Episode 10

One of my favorite novels is Charles Bukowski’s: “Women” I’ve written about this book before — about a butt-ugly, alcoholic poet and writer in his 50’s and his adventures with a string of women who suddenly start floating into his life. Really, it has no plot. It’s just one adventure with a different woman after another. But, there are certain characteristics (his desire to be left alone, introverted, enjoys his own company or hanging with just one person over the…

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Will a machine replace me?

A computer did not write this article. Today, I can say that and you’ll believe me. No mere machine could come up with such a killer opening. Only humans – very, very talented humans – can do such things. But what about a reader 30 years from now? Would they buy it? Or would they point out that it’s exactly the sort of thing a computer would write, to try and sound more human? Or, perhaps, will the distinction be completely irrelevant by…

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All the books, any book and this book

Subscribe to our free email newsletter. We’ll update you once or twice a week, and we’ll never rent or sell your email address to anyone. Thanks. At the beginning, bookstores only sold the books they actually printed. The bookstore and the publisher were one and the same. Throughout our lifetime, of course, that hasn’t been true. A unique element of this industry more than any other I can think of is that every store sells every book. They might not…

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