Copyright Marketing Blogs

Beanz meanz memoriez – ABC Copywriting

Beanz meanz memoriez – ABC Copywriting Sensually rich copy helps readers ‘pre-experience’ a product, so they want it for real. Or it can do the opposite, warning them off something bad. This email copy tries the second approach, but with mixed results. Headline reads: ‘Avoid a beans-on-toast retirement’; image is a senior couple cycling at dusk The beans are a synecdoche for a cash-strapped retirement. But the concrete imagery is stronger than grammar. If I say ‘don’t think of beans’,…

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What is tone of voice?

What is tone of voice? Tone of voice is the personality of a brand, reflected in its words. Just as you might recognise the sound of your favourite band, or the style of your favourite painter, so you can recognise some brands by the way they write or speak. Tone of voice helps your brand communicate on three levels, each supporting the next (see diagram). The first, and simplest, is consistency. When all your stuff is written in the same…

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10 Meaningful Ways to Pursue the Success You Deserve as a Writer

10 Meaningful Ways to Pursue the Success You Deserve as a Writer We’re always all about sending love (and useful advice) to our community of writers, but this week we were particularly tightly focused on helping you find more success. I did a little count of the advice we’ve published this week, and found 10 discrete ways that you can improve your success as a professional writer. Nearly all of them will work for you, whether you’re an employee, a…

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Why the Best Writers Aren’t Always the Most Successful

Why the Best Writers Aren’t Always the Most Successful Have you ever noticed that the really marvelous writers — the ones who think carefully about every word, who can make you laugh or cry or sing with their writing — aren’t always the ones who see the most success? You read their work and you just feel good. And then you find out that they’re having a tough time swinging the rent every month, never mind their health insurance payment.…

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Divide and rule – ABC Copywriting

Divide and rule – ABC Copywriting Here’s a smart piece of agile marketing from The Guardian. They’ve created a fundraising call to action based around Elon Musk’s insult that appears alongside the article reporting that insult. Online ad reads: ‘Support what Musk calls the most insufferable newspaper on planet Earth’. It’s all about dividing opinion. The fast-growing demographic who think Musk is a capering idiot will be tickled by the thought of contributing, however marginally or indirectly, to his annoyance.…

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What’s the One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle?

What’s the One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle? Everyone loves the part of the hero’s journey where our protagonist accepts the “call to adventure” and “crosses the threshold” from “the ordinary world” into “the extraordinary world.” It’s engaging. It’s hopeful. It pushes the plot forward. But we can’t forget about the challenges and struggles that come next. For new freelance writers: You may have started off with a couple of great clients, but now you…

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Summertime sadness

Summertime sadness September marks the end of a freelancer’s most challenging project: dealing with the summer holidays when both partners work. On the upside, we both work at home, and we know some helpful parents. On the downside, we’ve got an only child and no relatives nearby. So while it could be better, it could be a hell of a lot worse. As the holidays start, my daughter’s fizzing with excitement, while I’m trying to conceal my inner dread that…

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The problem with brand purpose

The problem with brand purpose The little phrase ‘we believe’ shows in a nutshell how ‘brand purpose’ gets in the way of a sale. Take this pack copy for a leading cracker brand. Because ‘we believe’ is at the start, it makes everything that follows about the brand, not the reader. The main point, which is about (the reader’s) healthy living, is subordinated to the brand’s ego. Saying ‘we believe’ turns a simple opinion into something snooty and pious. You’re…

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Are You a Writer Looking for Recognition and Clients? Copyblogger Certification Is Re-Opening Soon

Are You a Writer Looking for Recognition and Clients? Copyblogger Certification Is Re-Opening Soon First things first: We’re re-opening our Content Marketing Certification this month! It’s a four-week educational program on content strategy (taught by me and Brian Clark), paired with the opportunity to apply to be Copyblogger Certified. If you’ve ever wished for a way to stand out in the sea of freelance writers, this might be a great opportunity for you. We’re looking for writers with strong voices…

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How to Stop Comparing Yourself to Other Content Marketers (and Start Getting Better Clients)

How to Stop Comparing Yourself to Other Content Marketers (and Start Getting Better Clients) People in your life mean well. They really do. They want to protect you. They want you to have a “safe” career (aka, one they understand). So, after you start your content marketing business, you’ll hear a lot of concerns when you mention your new venture. I’ve been there. In 2008 when I started freelance writing and editing, no one I knew thought it was a…

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Happy Labor Day!

Happy Labor Day! Today is Labor Day in the U.S., a time to celebrate the potency and dignity of work — and the… Continue Reading The post Happy Labor Day! appeared first on Copyblogger. Source link

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Look Sharp — New Skills, New Habits, and a Snazzy New Design for Copyblogger

Look Sharp — New Skills, New Habits, and a Snazzy New Design for Copyblogger Hey, notice something a little different? Copyblogger has a brand-new design, courtesy of our wonderful colleague, Rafal Tomal. Not only are we sporting a clean, new minimalist look, we’ve also added some nifty behind-the-scenes coding so we can make the site more dynamic and user-friendly. As you might imagine, we’ve done a lot of testing, but there are still odd little errors that can make their…

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A New (Almost Free) Resource to Help You Massively Up Your Content Game

A New (Almost Free) Resource to Help You Massively Up Your Content Game We’ve been talking about this for a few weeks now, and we’ve just published our Content Confidence Checklist, a small but mighty resource that will let you craft content with more confidence … even if you aren’t a “great” writer. (Yet.) Now you may have a bunch of free or nearly-free resources cluttering up your desktop right now. I probably have hundreds of free ebooks tucked away…

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10 Modern Proofreading Tips to Catch More Avoidable Goofs

10 Modern Proofreading Tips to Catch More Avoidable Goofs Traditionally, proofreading is a separate task from editing. And I still treat the two as different activities. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading. Modern content marketers can take advantage of proofreading to avoid the all-too-common extremes of caring too little or too much about your content. Caring too little about your content is fairly obvious; it created the current content marketing climate.…

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Are You Making These 7 Mistakes with Your About Page?

Are You Making These 7 Mistakes with Your About Page? Good old Google. They do like to keep life interesting for web publishers. You may have heard rumblings about a recent update that wreaked havoc on a lot of “your money or your life” sites — the ones that talk about health, fitness, finances, or happiness. That update appeared to look at the credibility of site publishers. Are they trustworthy? Do they actually know what they’re talking about? (Google’s acronym…

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3 Famous Writers on Process and Productivity

3 Famous Writers on Process and Productivity There is something both tragicomic and cathartic about trying to assume the dispositions of incredibly successful and prolific authors when you’re staring at a blank page. But what better way to procrastinate than to live vicariously through the habits and productivity secrets of renowned writers of yore. A brief tour of the scribe Hall of Fame might recalibrate the hemispheres of your brain. Just don’t get distracted by all that noise over there…

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