Copyright Marketing Blogs

The Meticulous Blogger’s 12-Step Publishing Checklist

The Meticulous Blogger’s 12-Step Publishing Checklist After I deglamorized good ideas, I started thinking about other topics to dissect. Content quality quickly came to mind. So, for a change, this post is not about creating content. It’s about all the care behind the scenes that makes great content possible. Let’s look at 12 important steps meticulous bloggers consistently follow when they produce high-quality work. Step #1: Set your publish date and time I always advise that this is the first…

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‘Bear’ or ‘bare’?

‘Bear’ or ‘bare’? Bare B A R E or Bear B E A R? Which one do you use when? If you’re using an adjective or describing word meaning ‘naked’ or ‘basic’ that’s easy – it’s always B A R E, as in: “The cupboard was bare.”” Or “She went out in bare feet.” But if it’s a verb or doing word you’re after, it could be either of these two spellings depending on what you’re trying to say. Bare…

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Set the Strategic Goals that Drive Your Content Marketing

Set the Strategic Goals that Drive Your Content Marketing There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague. Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode? Because that word content is there, the content format is where most people seem to focus. But the type of content isn’t nearly as…

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3 Areas of Focus for Consistently High-Quality Content

3 Areas of Focus for Consistently High-Quality Content OK, I’m just going to say it. In today’s world, publishing second-rate content is a total waste of time. There’s no point in contributing to the growing pile of mediocrity. It wastes your time, and, worse, it wastes your audience’s time. Sometimes I’ll see a marketer complaining that: “I spent two years doing all of that blogging and email stuff and I never saw anything out of it.” And every time I’ve…

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Playing In The Big Kids’ Sandbox

Playing In The Big Kids’ Sandbox Friday, 11:35pm Reno, NV “Tell your mama and your papa, I’m a little schoolboy, too…” (“Good Morning, Little Schoolgirl”, Sonny Boy Williamson) Howdy… Eventually, the main concerns of an entrepreneur become: Concern #1. How does all the hard work fit into a lifestyle you enjoy having? Nobody minds slaving away in the early stages of a biz adventure, cuz it’s fun. And nobody wants to get locked into forced labor indefinitely, with no end…

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How to Architect Your Day to Be More Productive

How to Architect Your Day to Be More Productive When I sat down to write this post, I drew a blank. I knew what I wanted to write about, but the words just weren’t there. My head was empty — a smooth, cavernous zilch. So I answered some emails. And then I went to the gym. After the gym, I headed for a coffee shop, which is where I sit now, hammering out this post. It might seem like I…

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‘Rain’, ‘rein’ or ‘reign’?

‘Rain’, ‘rein’ or ‘reign’? ‘Rain’, ‘rein’ or ‘reign’. Which one do you use when? ‘Rain’ – r a i n – is the easy one. The wet stuff that falls from the sky. The tricky ones are ‘rein’ – r e i n – and ‘reign’ with that extra ‘g’ in it. Here’s how to choose the right spelling every time. ‘Rein’ – r e i n refers to a strap you use when riding a horse. But it can…

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How to Publish Regularly, Even If You Lack Writing Confidence

How to Publish Regularly, Even If You Lack Writing Confidence Recently, a writing student asked me about the dilemma of keeping to a publishing schedule, even when you can see all of the flaws in your own writing. How can we publish content every week, or even every month, when we still have so much to learn? Most of us run into this sometimes — and it can turn into an ugly case of writer’s block. We have a real…

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7 Copywriting Lessons from a Really Good Conversation

7 Copywriting Lessons from a Really Good Conversation The easy part of this process is following the seven lessons below. It’s much harder to find a good conversation. The sad truth is, most of us are terrible at holding even a half-decent conversation. We’re in too much of a hurry. We’re too anxious to get our own points of view across, and we tune out when the other person talks. But just occasionally, we’ll find ourselves taking part in a…

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The Practical Steps that Help More Marketers Use Data

The Practical Steps that Help More Marketers Use Data Everyone knows that if you want to be a savvy modern marketer, you need data. Agencies tout their expertise in data-driven marketing, big brands herald a new age driven by big data trends, and it’s standard practice to have Google Analytics set up on your website. But let’s get real. You might have Google Analytics on your site, but how often do you check it? You might know the last email…

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How to Hook Your Ideal Prospect with Content that Connects

How to Hook Your Ideal Prospect with Content that Connects When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario is to have a great headline (effectively a promise to the prospective reader) that delivers…

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How Not To Make Dumb-Ass Decisions Ever Again

How Not To Make Dumb-Ass Decisions Ever Again Friday, 4:49pm Reno, NV “See if you can guess what I am now?” (Bluto, “Animal House”) Howdy. Public service announcement here: Do you have mostly-level-headed friends who always seem to make dumb-ass decisions? Are — ahem — YOU one of these miscreants yourself? (Confession: I sure am. More often than I care to admit.) Well, gather ’round. I believe I’ve stumbled upon a solution. Here it is: When you have an important…

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The Content Path: Moving from Attention to Action

The Content Path: Moving from Attention to Action We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content. But what do we do with attention once we get it? One of my favorite aspects of content marketing is the…

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3 Reasons Why Good Ideas Are a Real Threat to Good Writing

3 Reasons Why Good Ideas Are a Real Threat to Good Writing Ahh, the elusive “good idea.” Writers spend a large amount of time thinking about them and looking for them. It’s an undeniable part of the creative process. So why would I consider them such a pervasive threat to good writing? The answer is simple. Good ideas are just part of what it takes to produce the kind of writing that provokes interest from an audience. And quite often…

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5 Things Only Serious Writers Do

5 Things Only Serious Writers Do Whether you’re a pro content writer, fictionist, screenwriter, academic, poet, stateswoman, or bard-preneur (h/t Sonia Simone), you’ve likely experienced anxiety or elation about any number of the habits we all have in common. Authors of all stripes share a deep connective tissue that compels them to congregate in coffee houses and taverns — across the globe — to tell one another stories of their travails over a beverage or two. We all have our…

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The story of a book cover

The story of a book cover No pencils. When I decided to self-publish my book, Copywriting Made Simple, I was absolutely determined that its cover would not feature pencils. Or pens. Or typewriters. In fact, no writing instruments of any kind. Despite the saying, people really do judge books by their covers. Covers are to books as faces are to people. Think of a book you love and it’s the cover you see. The right cover captures the essence of…

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