Copyright Marketing Blogs

How ‘Serious Games’ Can Unlock Your Success as a Writer

How ‘Serious Games’ Can Unlock Your Success as a Writer This week, we dug deep into getting serious as professional writers — and how sometimes, the key to doing that is turning more of your professional habits into games. One of the most common problems writers face is difficulty coming up with ideas. But on Monday, Stefanie Flaxman explored why “good ideas” don’t always produce great writing … or happy writers. She also narrowed down how to develop your ideas…

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Never Let Incompetence Sneak Up Behind You

Never Let Incompetence Sneak Up Behind You Friday, 12:35pm Las Vegas, NV “Hey, watch this…” (Famous last words of a drunk redneck) Howdy… Quick lesson in competence and incompetence. Which are about a hair’s width apart in your brain, even if you refuse to admit it. Here’s the lesson: Just because you rock at one thing does NOT mean you are competent in everything (or anything) else. Sounds obvious, right? Isn’t, to most of your fellow humans. Examples abound: Doctors…

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Good Copy, Bad Copy » Blog Archive Communicating techie stuff? Start with the ‘why’ –

Good Copy, Bad Copy » Blog Archive Communicating techie stuff? Start with the ‘why’ – A student dropped me a line with this question: Hi Clare I enrolled in your class of clear and effective writing, and I loved it. Thank you for that. If I could wish for something is on how to write effectively, if you’re in a very technical field. I work in IT, in development, and most documentation is boring, nonsense, mambo-jambo, or a combination. I’d…

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5 Bad Habits that Will Tank Your Social Media Marketing

5 Bad Habits that Will Tank Your Social Media Marketing When I think about social media, I start to sound a lot like somebody’s cranky grandma. Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the newspaper! Which people had to pay for! Did I mention we had to walk to school in the snow, uphill both directions, even…

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How to Write Facebook Ads that Get Approved

How to Write Facebook Ads that Get Approved If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook to approve your ads … depending on which industry you’re in. You may have thought: “Zuckerberg sure seems like a tyrant who hates marketers.” But when you look at ads from Facebook’s point of view, things seem a lot more reasonable. When you understand this perspective, you will see how seemingly small…

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5 Types of Audience Members You Can Safely Ignore

5 Types of Audience Members You Can Safely Ignore It takes a certain amount of strength to be an audience-focused content creator. It’s not for the faint of heart. Because when you know your audience is the source of all good things for your business, you open yourself up to receive a lot of opinions. But sometimes those opinions can also weaken the energy you invest in your business. For example, you might receive opposing feedback. Someone complains that you…

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Tribute To The Ink Stained Wretch

Tribute To The Ink Stained Wretch Tuesday, 11:22pm Reno, NV “I’m a long gone daddy in the USA…” (Bruce.) Howdy… For most folks in America, July 4th is about picnics, blowing shit up, and toasting the gutsy nature of our country. Born in defiance and battle, prickly and belligerent and idealistic, with built-in endless (and often absurd) political arguments… … we’ve somehow made the grand experiment last a couple of centuries and a half. For me, though, the real victory…

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Quit Trashing Your Writing Voice with This Rookie Mistake

Quit Trashing Your Writing Voice with This Rookie Mistake I’ve been thinking about writing this one for quite a while, but I’ve just had a lot of other stuff going on. But I can’t stay silent anymore. We need to talk about a serious issue that’s impeding our ability to have the simplest of conversations. No, I’m not talking about the fraying political discourse. I’m talking about a tiny, useful piece of punctuation that two-thirds of the internet has apparently…

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A Big Announcement, and Advice to Move You Forward

A Big Announcement, and Advice to Move You Forward Well, our big thing this week was … pretty big. 🙂 If you didn’t catch yesterday’s announcement, our wonderful WordPress design and hosting division, StudioPress, has been acquired by WP Engine. We’re excited by the amazing possibilities this opens up for the framework and our beloved WordPress community. And, of course, as Brian wrote, it’s Read More… The post A Big Announcement, and Advice to Move You Forward appeared first on…

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StudioPress Acquired by WP Engine

StudioPress Acquired by WP Engine I’m pleased to announce the acquisition of StudioPress, our WordPress design and hosting division, by WP Engine. With this move, the world’s most popular WordPress design framework — Genesis — will now be paired with the world’s leading managed WordPress hosting platform. Thank You to Brian Gardner and the StudioPress Team As 2018 began, it became clear that there was interest in StudioPress from several prominent WordPress players. I wasn’t sure how I felt about…

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Forget Your Muse – Copyblogger

Forget Your Muse – Copyblogger Forget your muse. That’s right, you heard me. You don’t need her bullshit anymore. Your muse is a flaky friend, who promises to hang out but never calls. Your muse is a boss who promises a raise but never gives you a review. How many times has she left you alone at your desk, waiting for something — anything — to appear on your screen, like a dumb, lovesick teenager checking their texts every 30…

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How to Determine If Your USP Is Fake (a Missed Opportunity to Connect)

How to Determine If Your USP Is Fake (a Missed Opportunity to Connect) The most skilled marketers still have trouble positioning their own businesses. Why? It’s difficult to objectively look at your own work, but unless you do — and communicate the special benefits you offer — you won’t stand out from competitors. Today’s post is for anyone who isn’t attracting the right type of prospects. I’m going to share a classic Copyblogger exercise that could be a game-changer for…

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How To Win An Argument In 3 Easy Steps

How To Win An Argument In 3 Easy Steps Sunday, 3:45pmReno, NV“Mongo just pawn in game of life.” (Blazing Saddles.) Howdy… A while back, I published a series of posts on Facebook under the theme “How To Win An Argument”. I started to repost them on FB… … but then thought: Why not just bundle them up into one blog post? Plus, include the updated insights (and comments) I’ve had since then. What a great idea! Below is a mildly-edited…

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Do the Right Thing for Your Business … and Your Audience

Do the Right Thing for Your Business … and Your Audience This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what it means, and how it jibes with holding your audience’s attention by producing a…

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4 Reasons People Stop Reading Before the End of a Page

4 Reasons People Stop Reading Before the End of a Page Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want readers to sign up for a newsletter. Or register for an event. Or click…

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