Copyright Marketing Blogs

3 False Beliefs about Conversational Copywriting that Make Me Want to Scream

3 False Beliefs about Conversational Copywriting that Make Me Want to Scream Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling … but in a way that is honest, transparent, and respectful of your audience. It’s the zero-hype, no-BS…

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Struggling to Finish Your Blog Post? Try This Quick Tip

Struggling to Finish Your Blog Post? Try This Quick Tip Publishing content regularly — and striving to improve with each new creation — is a proven way to figure out how to serve your audience and meet your business goals. But I have other things to do besides writing content, and you do too. Recently, I had trouble finishing a draft of a post and realized that my other responsibilities were distracting me from getting clear on the message I…

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Welcoming Our New Students to the Creative Foundations Course!

Welcoming Our New Students to the Creative Foundations Course! Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course. That’s a new class from Copyblogger, designed to give you the essentials that every content marketing “pro” needs — whether you’re creating content for your own business, for freelance clients, or in an organization. We’ve got a crazypants price on it this week only for our first group of students, and then we’ll…

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4 Ways to Craft Content that Earns Audience Attention

4 Ways to Craft Content that Earns Audience Attention About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it. “Content Shock” is Mark Schaefer’s term for the point when there’s so much content published every day that we’re all drowning in it — and content stops working. I stand by my original response, which is that we’re (still) not suffering from a glut of good content. Audiences…

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Creative Content Foundations Is Open for Enrollment

Creative Content Foundations Is Open for Enrollment We’re excited to announce that our Creative Content Foundations class is open for new students! And we’re launching it at what can only be called a screaming deal — but just for this week. We’ve spent months putting the course together, making sure it’s focused, but also comprehensive enough to give you real results. Here’s who we designed the class for: Smart beginners — folks who are interested in blogging or podcasting, but…

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3 Fundamental Editorial Standards for Any Serious Publication

3 Fundamental Editorial Standards for Any Serious Publication I’m a “go big or go home” kind of gal, and when it comes to content marketing today that translates to “have editorial standards or don’t publish.” If a reader, listener, or viewer begins to like you, but you fail to earn their trust, your hard work will feel like a waste. Editorial standards are essentially rules that help you establish and uphold your reputation as a trustworthy resource for your audience.…

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How To Force Me To Personally Advise You On Your Business… For Cheap…

How To Force Me To Personally Advise You On Your Business… For Cheap… Friday 8:09pm Reno, NV “Just move on up now…” (Curtis Mayfield) Howdy. Quick post here to help you figure out when you should probably consider consulting with a respected, proven veteran marketing expert… … and what your perfect consulting option is, once you’ve decided it’s time to kick your biz or career into high gear. Step One: As a small business owner or entrepreneur (especially if you’ve…

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Sharpen Your Content Skills with a New Class from Copyblogger

Sharpen Your Content Skills with a New Class from Copyblogger It’s time! The Creative Content Foundations course (known around our virtual offices as “Lucile”) is just about ready for new students. I designed this class for new and intermediate content creators, to give you the professional skills that will wow your boss, clients, or customers. This course will be offered at a slightly ridiculously good price when we launch it, so if you’d like to jump in and get what…

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Creative Content Foundations: A New Copyblogger Course

Creative Content Foundations: A New Copyblogger Course This could be an easy time to be intimidated by content marketing. Weak content is sinking to the bottom, buried by the sheer mass of content being churned out across the globe. Content strategy has all kinds of complex new tools that seem like you need an MBA to use them. The giant, VC-backed players are quick to tell you that content marketing is all sewn up — that it’s impossible to enter…

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Rethink Your Definition of Productivity to Squash Uninspired Filler

Rethink Your Definition of Productivity to Squash Uninspired Filler You’re not losing your mind. A constant stream of social media posts on the internet right now promise to pull back the curtain on the next great advancement in usefulness, productivity, or shiny automation engines. The cult of productivity is always knocking on our doors because it’s a part of a $10 billion institution that never sleeps, and our hyperconnectedness amplifies it. “Howtoism” (aka self-improvement) has been a large part of…

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It’s ‘Light the Fire’ Week on Copyblogger

It’s ‘Light the Fire’ Week on Copyblogger We all have those times when we’re sort of coasting … gently floating along, letting things happen the way they will. But that time is not today. 🙂 This week, we’re fired up and ready to help you get (safely, sanely) out of your comfort zone and into some serious progress. On Monday, Stefanie Flaxman outlined seven occasions when progress isn’t so pretty — and why they can all be great signs that…

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How to Craft No-Brainer Marketing Offers [Free Poster]

How to Craft No-Brainer Marketing Offers [Free Poster] Want to craft high-converting offers? Below I’ll tell you how I failed multiple times over several years until I finally learned how to cap off my marketing funnels with can’t-miss deals my customers were eager to pay for. But before we dive into persuasion strategies and tactics, let’s address your own fears and hesitations. Because here’s a truth I learned the hard way: An offer is only as effective as your enthusiasm…

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7 Unusual Signs on the Path to a Breakthrough

7 Unusual Signs on the Path to a Breakthrough It’s easy to envision that other people’s paths (career or otherwise) are somehow smoother than yours. Have you ever had thoughts like that? Notions that everyone else who has some form of success achieved it by taking smart, consecutive steps that always led them forward, while you: Take two steps forward, one step back Stop to dance a little Forget why you’re even standing up, so you sit down for a…

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When Getting Your Teeth Kicked In Is A Good Thing

When Getting Your Teeth Kicked In Is A Good Thing Sunday, 8:15pmReno, NV“Kick me like you did before, I can’t even feel the pain no more…” (Stones, “Rocks Off”) Here’s some hard advice I’ll bet you haven’t heard before: Mentors who are active and successful in the real world… … are essential for anyone serious about leading in any part of life or business. And it’s very difficult to find good mentors in academia. At least, that’s my experience. Too many…

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Free Workshop *Today* on an Awesome New Content Tool

Free Workshop *Today* on an Awesome New Content Tool First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why I’ve really turned around my opinion of these. (I turned that opinion around based on, um,…

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Good Copy, Bad Copy » Blog Archive How to avoid research overwhelm –

Good Copy, Bad Copy » Blog Archive How to avoid research overwhelm – Here’s the first in a series of posts on how to research your next writing project. In it you’ll discover: how to get the right balance between research and writing how to not let your research interrupt your writing flow how to limit your ideas to those that are most important how to avoid the electronic rabbit hole Don’t forget to subscribe to my Youtube channel, if you haven’t…

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