Copyright Marketing Blogs

The Foibles Of Being Human (Part 12)

The Foibles Of Being Human (Part 12) Friday, 10:25amReno, NV“I can’t sleep, cuz my bed’s on fire…” (Talking Heads, “Psycho Killer”) Howdy… I’ve been studying happiness just as long as I’ve obsessed on becoming successful in biz… … and you know what? The two barely intersect at all. I wouldn’t want to spend two seconds inside the skin of most of the richest people I know. They’re miserable. They never have enough to fill the bottomless need that fuels their…

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What’s Your Version of ‘Autosave?’

What’s Your Version of ‘Autosave?’ I remember when autosave didn’t exist in writing software. In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit. Luckily, if you’re working online today, such as in your WordPress website, the autosave feature frequently backs up your work-in-progress — making it not only a feature, but also…

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Sign Up for Our Free Workshop on Persuasive Presentations

Sign Up for Our Free Workshop on Persuasive Presentations On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so awkward — that creepy tension that builds while you’re waiting to find out what the presenter…

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Factoring-Lösungen in dieser Buisnes Welt

Factoring-Lösungen in dieser Buisnes Welt Invoice Factoring ist auch eines jener finanziellen Werkzeuge, die Betriebe nutzen bringen, um das Einkommen über steigern. Factoring bezieht sich auch herauf Cashflow-Finanzierung, Debitorenfinanzierung oder Rechnungsdiskontierung. Der wirtschaftliche Abschwung hat der sich abgefahren auf allen Cashflow deiner lieblings Mehrheit kleiner und mittlerer Unternehmen ausgewirkt, die Geschäftsprozesse normal behindern. In solchen Situationen kommt Factoring zu ihrem Spieleinsatz, mit der absicht, den Cashflow zu bereichern des weiteren die Betriebe zuletzt geldlich stark zu gestalten. Während des Factoring…

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That wasn’t expected – The Domino Project

That wasn’t expected – The Domino Project Sorry about the post in German this morning. We’ve identified the problem and while I wish it was a great story about Joseph Beuys and the Fluxus movement, it’s far more benign than that. I don’t expect that this will happen again, and I’m confident that no data was compromised. We’ll keep you posted if there’s anything to worry about. Again, my apologies. Seth Source link

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Overcome Webinar Offer Anxiety and Get Your Audience to Buy

Overcome Webinar Offer Anxiety and Get Your Audience to Buy Think back to a webinar you attended in the past. You signed up for that online training for a reason, right? Maybe you dug the topic, or you really liked the host. Or maybe you were genuinely interested in buying what that webinar might be selling, but you wanted to learn more about the product first. Then the day of the session arrived. You tuned in, ready to take notes.…

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Announcing: The Copyblogger Book Club!

Announcing: The Copyblogger Book Club! I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have the perfect venue! I hope you’ll join us inside the group to talk about our first book club selection: Steering…

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Getting Comfortable (and Effective) at Selling Your Product or Service

Getting Comfortable (and Effective) at Selling Your Product or Service This week, we have some resources to help you actually Sell the Thing. Because you can create magnificent content all day long, pull together a wonderful audience, and produce a glorious product or service. But if you lack the skills to Sell the Thing, you don’t get the benefit of all that hard work. On Monday, Stefanie Flaxman outlined crucial “survival skills” for service providers — the ones that will…

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What Ethical, Effective Selling Looks Like

What Ethical, Effective Selling Looks Like There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does it? The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there…

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3 Ways to Get Started with Relationship-Building Webinars

3 Ways to Get Started with Relationship-Building Webinars While we are often introduced to new and shiny marketing technologies, webinars are still great ways to interact with our audiences. They help you build relationships, teach, and discover and drill down on your audience’s wants, needs, objections, and problems. But the thought of producing webinars can be overwhelming if you don’t have experience with them, and gaining that experience might cause performance anxiety and confusion about the technology you should use.…

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10 Service Business Essentials: Win Clients with Confidence

10 Service Business Essentials: Win Clients with Confidence Here’s a scary thought: What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them? Those are important questions every service provider needs to answer honestly because there is often a disconnect between what we say we want and the actions we take. Fear of success can prevent us from crafting the bold, strategic plans that will grow our businesses.…

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How to Get an A in Content Marketing

How to Get an A in Content Marketing Polish up your apples for another week of content marketing school. 🙂 This week combined ways you can excel as a writer and a marketer. On Monday, Stefanie Flaxman wrote about a seeming paradox — how can we be prolific enough to succeed as professional writers and continue to improve our craft at the same time? She uncovered five simple (but not always easy) steps we can take to keep publishing and…

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Aggressive Sell, Soft Sell … What Works?

Aggressive Sell, Soft Sell … What Works? Recently, a student of ours asked whether “we” (content-based marketers who might prefer a more subtle approach) can learn anything from “those” marketers who use somewhat obvious tactics like silly quizzes or hyped-up headlines. In the course of answering this question, the phrase “orange hat marketer” occurred to me. (Don’t worry; this has nothing to do with politics.) “Black hat” and “white hat” are, of course, terms that some marketing and SEO professionals…

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Here’s that old book I recommend…

Here’s that old book I recommend… Tuesday, 12:36pm Reno, NV “… and succeed in changing the world.” (Dale himself) Howdy… I’m about to reveal that book I taunted you with in our recent email exchange. But first, I want to really lay it on thick how important this is. I’ve made a habit to practice what I learned in this book ever since I first read it some 30 years ago. And it’s never failed to work. I’ll go to…

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Avoid This Surprisingly Common Recipe for Creepy Content

Avoid This Surprisingly Common Recipe for Creepy Content Ready Player One has been called pure “nostalgic nerd-bait” by film critics, but that’s not the only reason it earned $300 million worldwide in just its first week. It follows some very well-worn blueprints of blockbuster filmmaking that its iconic director, Steven Spielberg, practically invented. From the high-energy title sequence to the quintessential Spielbergian finale, it’s a sometimes formulaic, self-referential film that strays quite a bit from the book it’s based on,…

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A Powerful Key to Prolific and Potent Writing

A Powerful Key to Prolific and Potent Writing I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. That’s why I consider the ability to self-edit one of the most valuable skills a writer can develop. However, writers have to…

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