Copyright Marketing Blogs

How I Learned to Love (Ruthless) Editing

How I Learned to Love (Ruthless) Editing I love editing. It is, by far, my most favorite part of writing. I love editing my own work, other people’s work, bad copy on my dentist’s website … Give me a rough draft with poor sentence structure and I’ll entertain myself for hours. Most writers seem to have a tenuous relationship with editing. And I get it: Becoming a serious editor, one who can pinpoint deep weaknesses in a piece of writing,…

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‘No’ Is My Favorite Word

‘No’ Is My Favorite Word On your own, without any way to gauge whether or not your ideas are practical or wise, you might get carried away with your creativity. That’s why the word “no” is an essential part of the professional creative life. Hearing it helps me incorporate another perspective into my vision. I actually like hearing it so much that I consider it my favorite word. If your client, editor, or boss says “no” to something you want…

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3 Surprising Benefits of Chatbots (No Creep Factor Required)

3 Surprising Benefits of Chatbots (No Creep Factor Required) When you hear the word “bot,” what goes through your head? For me, it’s a toss-up: Election sabotage, death threats on Twitter, or the Cybermen. Not an awesome list of associations. But late last week, I happened to catch a session with Andrew Warner at Social Media Marketing World on how to use chatbots to connect with audiences … and I learned a lot of things that seriously challenged my assumptions.…

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It Ain’t Complicated

It Ain’t Complicated Thursday, 4:15pm Reno, NV “I know what I want, and I know how to get it…” (The Sex Pistols, “Anarchy In The UK”) Howdy… I’ve been thinking about how Carlton’s First Inconvenient Rule of Entrepreneurship (“Step one is to implement a simple idea that succeeds; step two is to complicate the shit out of that simple idea so it eventually fails”) also applies to the civilization around us. My father was perhaps one of the last men to actually…

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Oft-Overlooked Ways to Connect with More Prospects

Oft-Overlooked Ways to Connect with More Prospects This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting content that includes those elements. Introductions to blog posts can sometimes be tricky, and Kelly Exeter has found…

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SEO for Modern Content Marketers

SEO for Modern Content Marketers In my experience, creative writing pros have an endless appetite for writing advice. How to add more color and texture to your writing, storytelling techniques, endless discussions about the serial comma and finer points of usage. Elements like copywriting and conversion strategy? That tends to start to divide people up. Some writers want to pick up those killer skills, and some aren’t as comfortable with them. But then there’s a topic that makes a lot…

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How to Write a Killer Book Introduction

How to Write a Killer Book Introduction It might be a short ebook you intend to give away to blog subscribers. Or you might be trying to pen a New York Times bestseller. Either way, I think I know which bit of your book is causing you problems. The introduction. It’s the biggest hurdle for most of the writers I work with. Every time they try to elegantly link their title and chapter content with a coherent and engaging introduction,…

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Good Copy, Bad Copy » Blog Archive How to write a headline (part one) –

Good Copy, Bad Copy » Blog Archive How to write a headline (part one) – Here’s a recent video tutorial I made on the art of the headline. In it you’ll discover: why headlines are so important how to write powerful headlines how to write headlines that appeal to your reader how to avoid rookie headline pitfalls Don’t forget to subscribe to my Youtube channel, if you haven’t already. This entry was posted on Monday, February 26th, 2018 at…

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What Happens When Your Humanity Befriends Your Knowledge

What Happens When Your Humanity Befriends Your Knowledge Like. It’s easy to overlook that one, right? When it comes to the know, like, and trust factor that creates an effective sales environment, know and trust get a lot of attention. Like almost becomes a part of know and forgotten. Similar to that seventh dwarf whose name always slips your mind. (I’m looking at you, Bashful.) But like is not only separate from know, it’s an important bridge to trust that…

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Honest signals – The Domino Project

Honest signals – The Domino Project Today’s publication day for Cat Hoke’s new book, A Second Chance. It’s been a long journey, more than a year in the making, and all of us want it to do well. Tomorrow, when I write about her book on my main blog, thousands of people will show up to the Amazon page, where they will have their first impression of the book. How will they decide? Who will choose to buy it, who…

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Get Rid of Writer’s Block for Good

Get Rid of Writer’s Block for Good Hey there! This week, Copyblogger combated that terrible, horrible, no good, very bad curse that can plague writers: writer’s block. Some people don’t believe in it — but if you’ve wrestled with it, that probably isn’t too comforting. We’ve assembled proven ways to prevent writer’s block or blast through it if it does rear its ugly mug. And if you want an in-depth resource on how to banish writer’s block for good, creating…

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Going to Social Media Marketing World? Brian and Sonia Would Love to See You!

Going to Social Media Marketing World? Brian and Sonia Would Love to See You! Will you be heading to San Diego at the end of the month for Social Media Marketing World? Brian and I will — and we’d love to connect! Brian will be giving a talk on Next Level Blogging: From Content Creator to Audience Architect. I’m not speaking this time, which means my schedule will be a little more flexible. Of course, there are a few other…

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Stolen ideas – The Domino Project

Stolen ideas – The Domino Project The paradox of non-fiction book publishing (and I’d stretch it to include popular fiction as well) has two components: Authors steal to write. And the writing they do gets stolen. It’s easy to get up in arms about the second, but essential to embrace the first. One can’t write without using the ideas, metaphors, styles, tropes, processes, concepts, examples and successes that came before. The writing would be incoherent, it wouldn’t resonate with anyone…

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5 Ways to Tap into an Endless Wellspring of Creative Content Ideas

5 Ways to Tap into an Endless Wellspring of Creative Content Ideas We start out with the best of intentions. We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people actually want to read. The first week or two are good … and then … You fire up your WordPress dashboard. You click to add a post. And you spend more time than you want to admit…

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Why Informative Content Will Make You Think Content Marketing Doesn’t Work

Why Informative Content Will Make You Think Content Marketing Doesn’t Work You might want to take an extra sip of coffee before you read the next paragraph … We’re going to start with a brief geometry lesson today, but I promise it will be gentle. 🙂 Squares are rectangles, but not all rectangles are squares. Similarly, content marketing is content, but not all content is content marketing. In the past, I’ve referred to informative content as bland and boring, but…

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Transform Your Business Website Using Our Free ‘Design 101’ Ebook

Transform Your Business Website Using Our Free ‘Design 101’ Ebook Is your current website design working for your business as well as it could be? You might know that it’s not, but don’t know where to start when it comes to a redesign. We understand that. Choosing a WordPress theme for your website can be a little overwhelming and leave you with lots of further questions. As you browse new themes, keep these factors in mind to help narrow down…

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