Copyright Marketing Blogs

Join Us for a Free, In-Depth Workshop on Selling

Join Us for a Free, In-Depth Workshop on Selling At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said it.) His name is Tim Paige. He’s genuine, funny, nice, and seriously good at selling. Tim’s…

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LinkedIn is just videogaming in a suit

LinkedIn is just videogaming in a suit So I finally gave in. I downloaded the LinkedIn app. So I could connect to opportunity. And I have to say, connecting to opportunity totally rocks. Basically, the app gamifies your professional life. With its pick-up-and-play accessibility, it finally makes it fun to cultivate your personal brand. I mean, networking on the toilet – what’s not to like? And like all the best gaming experiences, LinkedIn is totally immersive and utterly addictive. Character…

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Want Better Results? Ask Better Questions. Here’s How

Want Better Results? Ask Better Questions. Here’s How First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had a sneak peek at Tim’s presentation, and I think it’s going to be very, very useful. And…

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Copyblogger Book Club, a ‘Killer’ Resource for Content Writers

Copyblogger Book Club, a ‘Killer’ Resource for Content Writers Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a friend of mine, but that’s not the reason I’m recommending his book. I find that even…

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You’re Missing Opportunities if You Think You’re Not Creative

You’re Missing Opportunities if You Think You’re Not Creative I can’t stand hearing people say they’re “not creative.” That happened to me recently, after I sliced a finger and wound up in Urgent Care. When the doctor heard that my fiancé is a graphic designer, he launched into a well-rehearsed monologue: “Oh, my mom is a graphic designer; she’s so creative! I do some design too, but only really as an outlet. I’m nowhere near as creative as she is.…

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How to Craft Question Headlines that Don’t Flop

How to Craft Question Headlines that Don’t Flop During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham. But that’s not the H-word I’m going to talk about today. More commonly, we analyze headlines. There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content needs a title that effortlessly captivates the attention of the writer’s ideal reader. I sometimes like using…

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Are copywriters liars? – ABC Copywriting

Are copywriters liars? – ABC Copywriting Recently, I’ve been running some ads on Twitter to promote my book. Generally, they attract little comment, but the other night I received these replies from Dave Humphreys. Seeing this, I felt a bit like a policeman who’d wandered into a branch of Lush. But really, I don’t blame Dave for his response. Twitter ads are intrusive, and they can be completely at odds with your views. (Although Twitter, aren’t I supposed to be…

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Turn Off Bad Pop Music and Turn On Good Marketing Strategy

Turn Off Bad Pop Music and Turn On Good Marketing Strategy This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about how weak email marketing is even weaker than Nickelback. (Wow.) Apologies in advance for any earworms that might get stuck in your head. On Tuesday, Loryn Thompson took the…

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Is There Still a Difference Between Marketing and Selling?

Is There Still a Difference Between Marketing and Selling? Back when I worked in the corporate world, our organization, like many, had a great, big invisible wall between marketing and sales. The marketers crafted messages, thought about fonts and brand colors, produced beautiful brochures and websites, and figured out new ways to get people to know our company existed. The end result of this work and money were “leads” — folks who might buy our product. The salespeople, a golden,…

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A Quick, Punchy Week on Copyblogger

A Quick, Punchy Week on Copyblogger This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day. On Tuesday, Stefanie Flaxman wrote about one of my favorite topics — the Necessary Mess, and why writers need it. She gives some helpful tips on how to get comfortable with the funky stuff that comes before the greatness. On Wednesday, I wrote about a topic that’s been much on my mind: the apparent paradox of automation…

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Skynet, Gluten-Free Cupcakes, and the Paradox of Automation

Skynet, Gluten-Free Cupcakes, and the Paradox of Automation This is a weird time to talk about marketing automation. If you spend time on social media, you’re probably fed up with the plague of misinformation bots that cluster around any important conversation. Then we found out that companies like Cambridge Analytica had put their slimy hands on our data by taking advantage of our goofy cousin, the one who still isn’t too savvy about the purpose behind that What Kind of…

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Be a Bad Writer to Be a Great Writer

Be a Bad Writer to Be a Great Writer I wrote about writing practice last week for a specific reason. Summer is quickly arriving here in the Northern Hemisphere, and when the seasons change, I reevaluate my habits and goals. What should I stop doing (aka, What’s not working?) What could I optimize? What would I like to add to my routine? You probably see where I’m going with this … you can also seize this time to refine your…

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Memorial Day: A Time to Reflect and Remember

Memorial Day: A Time to Reflect and Remember The last Monday in May is Memorial Day in the United States — a day to remember the men and women who have died in military service. It’s our tradition at Copyblogger to take today off, to honor those sacrifices and to take time for family, community, and gratitude. We look forward to reconnecting tomorrow! Image courtesy Hugh MacLeod. Source link

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Essence Pro: A Theme that Allows You to Focus on the Essentials

Essence Pro: A Theme that Allows You to Focus on the Essentials Announcing Essence Pro, a beautiful, clutter-free theme for sites in the health, wellness, and lifestyle niches. Imagined and built by our own Rafal Tomal and Chris Hufnagel, it’s designed for simplicity, both at the exterior and on the back end, allowing you and your readers to focus on the essentials. Some key features include: Customizable header — Express yourself and communicate your purpose with a large, airy visual hero…

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Cultivate Some Skills and Sharpen Your Copywriting Mojo

Cultivate Some Skills and Sharpen Your Copywriting Mojo Reminder: Today at 11:00 a.m. Pacific / 2:00 p.m. Eastern, Rainmaker Digital CEO Brian Clark and Ricardo Bueno from RightMessage are hosting a Free Web Personalization Workshop. You’ll learn how to increase your opt-ins (and sales) by personalizing your landing pages and sales sequences. Get all the details and register here: https://rightmessage.com/w/copyblogger-may24/?fp_ref=copyblogger31 We love subtle tactics and cutting-edge strategies on Copyblogger. But we’re also very conscious of the fact that 90 percent…

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The mistake is the message

The mistake is the message I’m fascinated by the revelation that Donald Trump’s aides deliberately mimic his grammatical mistakes when composing tweets on his behalf. If that’s true, it makes perfect sense. Trump himself was never going to submit to an editor, or memorise a style guide. The only way to make his feed remotely consistent is for others to imitate his style. That style is pretty terrible, particularly in comparison with Trump’s predecessor. But so far, Trump has hardly…

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