Digital Marketing Blogs

5 Powerful Copywriting Tactics That Will Make Your Content Go Viral

5 Powerful Copywriting Tactics That Will Make Your Content Go Viral Again copywriting… Tips, tricks, tactics, whatever… We are simply getting bored with copywriting. No wonder. Even if we know all the writing principles. And the inspiration is a huge fountain of thoughts, ideas, and projects in our heads. But, as usual, when it comes to the article, the chances to create viral content are close to zero. Using these quick and easy copywriting formulas, I got to the Essay Today…

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10 Awesome Headlines that Drive Traffic and Attract Readers

10 Awesome Headlines that Drive Traffic and Attract Readers Creating headlines that drive traffic and attracts readers is part art with a dose of science. If you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog. In a digital economy that can cost sales, because you need readers to turn up to buy your goods and services. Newspapers and magazines have been perfecting the art for…

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How to Fix Social Media Mistakes That Can Harm Your Startup

How to Fix Social Media Mistakes That Can Harm Your Startup In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic. Not every activity performed on your social media channels can be beneficial to your new business. In this blog, I’ll cover some of the most common social…

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TopRank Marketing’s 2018 Integrated Digital Marketing Predictions

TopRank Marketing’s 2018 Integrated Digital Marketing Predictions The new year is barely underway and already we’re already seeing significant shifts in digital marketing. Facebook recently announced their decision to favor friends over brands in news feeds and YouTube has tightened the reins on what channels can be monetized. And this is just within the first few weeks of the year. Undoubtedly, digital marketing tactics like content marketing, SEO, paid, influencer marketing and social media will all face changes in the…

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How I Break Twitter Rules and Get 108 Million Impressions

How I Break Twitter Rules and Get 108 Million Impressions It was tough being different. I was not doing things as they expected. Breaking the rules. They really didn’t like it. Their comments and insults were daunting and confronting. How dare you do that that. You are doing it wrong. You are a robot. But I pressed on. Standing out and breaking conventions takes courage. Conviction. Why did I ignore the crowd? Because it worked. And no animals or babies…

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TunePocket, Buy Me A Coffee, and Runway

TunePocket, Buy Me A Coffee, and Runway My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. TunePocket – Easy music licensing for small business and freelance creators. Buy Me…

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The 6 Simple Step Checklist for Analyzing Your Competition

The 6 Simple Step Checklist for Analyzing Your Competition The cool calculation of your competitors weaknesses is easier than ever on a social web. Had Zuckerberg ignored areas that he felt MySpace guys were doing wrong, or had Twitter founders relinquished the idea of creating ‘the SMS of the internet’, the World Wide Web as we know it might have been very different. So many successful players in the internet marketing fold reflect the growing importance of competitive marketing analysis. What…

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Free Tools For Social Media Marketers To Use

Free Tools For Social Media Marketers To Use 1. Adobe Spark Post If you’re a one-person show or your designers are swamped with projects from all other departments, then Spark Post will change your life. With Spark Post, you can create… Well-designed pictures Quote boxes Instagram Stories Ads Thumbnails …and more WITHOUT having to rely on the expertise of a graphic designer. You can even upload your company’s logo and color palette to let your company’s personality shine through with each…

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How to craft a Business Case for Digital Marketing Investment

How to craft a Business Case for Digital Marketing Investment As marketers, we understand the value of digital. But more than that, we’re digital advocates; we speak passionately about its benefits, from both a standalone perspective and as a complement to other marketing channels. While that’s understandable and commendable, it means we can be snow-blinded to the fact that senior decision-makers sometimes struggle to see the value in digital. Budgets can be slashed, projects stalled, and campaigns thrown to the…

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6 KPIs For Content Marketing

6 KPIs For Content Marketing Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI. Unfortunately, In the smaller silo of content marketers, the “what do I measure?”…

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2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up 2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock ‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge. If any brands haven’t already shifted their Facebook strategy entirely to…

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5 Selling Systems to Scale Your Business

5 Selling Systems to Scale Your Business Let me ask you a question: Are you trying to make money on all your marketing campaigns? If so, I have bad news. You’re holding your business back. Yep, you heard me right. Always striving for a positive return on advertising dollars can actually be a BAD thing—that is, if it means that your business never takes any risks. Let me explain… ROI vs Growth in Your Business If you’ve been following DigitalMarketer…

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Mystery traffic from AdWords – North Korea, Syria, Iran, Oh My!

Mystery traffic from AdWords – North Korea, Syria, Iran, Oh My! It’s like lions, and tigers, and bears, but with tyranny and oppression. But I’m not here to discuss international politics today. The reason for my witty extremely unclever title is because of location targeting. Or, more specifically, the lack of certain negative targets which I never knew I needed until a few months ago. But, first, a little backstory: one of our clients wanted to launch a new global…

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15 Visual Content Marketing Statistics That’ll Blow Your Mind

15 Visual Content Marketing Statistics That’ll Blow Your Mind With over 2 million blog posts published each day, you need to have something that helps your content stand out. Honestly, just writing great content isn’t going to cut it anymore. There’s just too much content out there already for people to read. You need to start creating exceptional and unique content that no other writer or brand can copy. It needs to stand out from the noise on social media…

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Essential guide to writing click-worthy subject lines

Essential guide to writing click-worthy subject lines Studies have shown that 47 percent of people decide whether to open an email based on the subject line alone. Are your subject lines strong enough to stand out? Remove the guesswork with Subject Lines 101, our free white paper that explains how to create compelling subject lines every time. This white paper is packed with best practices, ready-to-use tips and clear examples to help you cut through the clutter and command readers’…

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4 Ways a Knowledge Management System Helps Align Your Strategy

4 Ways a Knowledge Management System Helps Align Your Strategy What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight. For all businesses, profit and revenue are key targets. But what are the essentials of generating profit? And, more importantly, what can a company do to achieve their objectives…

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