Digital Marketing Blogs

3 Highly Effective Ways to Tell Your Brand’s Story

3 Highly Effective Ways to Tell Your Brand’s Story Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest? In this new digital world, you may wonder whether there…

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Increasing revenue with Influencers for The Skirting Board Shop

Increasing revenue with Influencers for The Skirting Board Shop The Skirting Board Shop was losing ranking and visibility for one of its most important product category page, which was impacting revenue. To increase page authority and search presence, Return teamed up with home improvement influencers We Love Home and The Design Sheppard and 10 others in a bid to encourage audiences to add a splash of colour to their skirting boards.

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A Non-Agency Guy Reflects on One Year at TopRank Marketing

A Non-Agency Guy Reflects on One Year at TopRank Marketing Liking where you work is not an optional luxury. At least it sure shouldn’t be. Spending 40 hours of every week at a place you dread is a tough way to go through any stretch of life. I’ve been there and I’m sure many of you have as well — especially if you work in digital marketing, which can often be a fast-paced, demanding, and stressful field. So last year,…

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What’s Changing, What’s Not, & What To Do

What’s Changing, What’s Not, & What To Do OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. But before you freak out and pull your clients’ dollars, stop and think. Carefully. Adjust and adapt. Don’t lop off a limb. Here’s what’s changing, what’s not,…

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Why People Are Falling Asleep When They Read Your Content

Why People Are Falling Asleep When They Read Your Content Consumer engagement is the lifeblood of content marketing. There’s nothing more discouraging than putting blood, sweat, and possibly tears into a piece that is never read or appreciated. The simple truth is that people don’t want to engage with boring content. Common mistakes like overloaded business jargon, dull topics, or misdirected efforts can kill any possibility of running a successful campaign. After all, your readers are busy people just like…

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5 Cartoons for the Fearless Marketer (+ Caption Contest!)

5 Cartoons for the Fearless Marketer (+ Caption Contest!) Tom Fishburne, known fondly as The Marketoonist, has spent 15 years chronicling the challenges, absurdity, and laughable moments in marketing through hundreds of cartoons. He’s used this creative outlet to expose the nonsense of jargon, reveal uncomfortable truths, and act as a voice of reason in the marketing industry. Marketo is delighted to bring Tom on stage at the 2018 Marketing Nation Summit, where he’ll be sharing key strategies for transforming…

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Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing ChannelSnapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts LinkedIn Teamed Up With Tenor to Add GIFs to Its MessagingA feature allowing the use of animated GIF images has begun rolling out to…

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What Does Natural Language Processing Mean for Writers, Content, and Digital Marketing?

What Does Natural Language Processing Mean for Writers, Content, and Digital Marketing? Terrible Movie Pitch: The battle for the voice of the internet has begun. In one corner, we have computer programs fortified by algorithms, Artificial Intelligence, Natural Language Processing, and other sexy STEM buzzwords. In the other corner, we have millions of copywriters armed with the only marketable skill a liberal arts education can provide: communication. Who will lol the last lol? Spoiler: Writers, your jobs are probably safe…

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4 Easy Ways to Get Your Customers To Provide Case Studies

4 Easy Ways to Get Your Customers To Provide Case Studies Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of content. They are the most believable marketing material out there. What can be more convincing than another customer vouching for a product or…

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Why Marketing Automation and Content Marketing Go Hand in Hand

Why Marketing Automation and Content Marketing Go Hand in Hand The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals. But trying to do it all manually is a daunting…

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What Works & Where to Focus

What Works & Where to Focus Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable. As I said before, social media isn’t dying, but it is changing. Marketers are used to quick changes, naturally, but it’s important to be sure we’re making the right changes. We should approach evolving our social media with the…

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SEO for Small Business – The Topics, Tactics & Tools

SEO for Small Business – The Topics, Tactics & Tools So you’ve decided to play the long-game that is SEO. Fantastic! Depending on your familiarity with search engines, perhaps you’ve told your team or your boss “we’ll work to show up in the number one spot for the one thing that everyone searches in our industry.” [Long, long pause.] It’s a tantalizing thought. But let’s set expectations for the folks who are newer to this: SEO is really hard when…

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How to Leverage Facebook Messenger Marketing in Your Ad Campaigns

How to Leverage Facebook Messenger Marketing in Your Ad Campaigns The key to success for Facebook Messenger marketing is built into Facebook’s policies: Get better at marketing Get better at talking to people And get better at building long-term relationships With Facebook’s renewed focus on relationship building, if you do Facebook Messenger marketing right, you’ll stand head-and-shoulders above your competitors—because you’re reaching people where their attention is already focused. But to succeed with marketing on Facebook Messenger, you shouldn’t approach…

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How to Get More Time Back In Your Work Week

How to Get More Time Back In Your Work Week Marketing Podcast with Mandi EllefsonPodcast Transcript My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up time, and how to get greater focus in your business that will lead to greater profitability. As the founder of The Hands-Off CEO, she leads clients into greater success,…

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20 Things to Remember for Writing a Perfect Blog Post

20 Things to Remember for Writing a Perfect Blog Post Marketing has so many subdivisions, sometimes it’s hard to keep track. Content marketing, one of the more misunderstood off shoots, is as tricky as it is simple. What’s so tricky about it, you ask? It’s just writing… No. Not everyone can write something that speaks to their readers and prompts them to like/follow you on social media. You are not writing high-school papers. You’re writing to an audience significantly larger…

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Using email to adapt to Facebook’s new algorithm

Using email to adapt to Facebook’s new algorithm With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most likely to engage with, Facebook constantly makes adjustments to the algorithm that ranks content. In the past, the algorithm has been updated to prioritize posts…

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