Digital Marketing Blogs

5 Benefits of a Strong Sales and Marketing Partnership

5 Benefits of a Strong Sales and Marketing Partnership I spent much of my young life on a baseball diamond, and after experiencing both the highs of championships and lows that were not dissimilar from the Bad News Bears, I noticed one ironclad pattern: Championship teams are united. There are two modalities through which baseball can be understood. Many are of the belief that baseball is an individualistic sport, where one batter is facing one pitcher at a time. There…

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Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”. And while the days of 2D 8-bit side scroller content may be gone, that doesn’t mean we should abandon everything we’ve learned about content. To help uncover some of the tried and…

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5 Hacks for Creating Smarter and More Profitable Digital Content

5 Hacks for Creating Smarter and More Profitable Digital Content Content marketing is approaching an inflection point – this inflection point will determine the role of content marketing in the modern marketing technology stack. It seems that, everywhere you go, content marketing and native advertising have become the hot-button topic du jour, as it becomes increasingly apparent how these strategies have the potential to drive performance while delivering valuable and targeted content to customers at the right time. But despite…

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Perpetual Traffic: Episode 153: What’s Google AI and How Will It Affect Your Business? Here’s What You Need to Know

Perpetual Traffic: Episode 153: What’s Google AI and How Will It Affect Your Business? Here’s What You Need to Know What is AI, actually? Why should you care about machine learning? What’s on the horizon for this field and how will this impact your bottom line? Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work…

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A Guide for Service Professionals

A Guide for Service Professionals If you own a professional services business, odds are you’re trying to get leads in the door. What I often see is that these types of businesses develop automated lead funnels, because that’s what they’re told to do, and spend a lot of time vetting these leads, but let’s face it, they probably don’t have a ton of time to do that! Instead of focusing on building an endless supply of leads, you should only…

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Crafting a B2B Marketing Strategy With Flow in Mind

Crafting a B2B Marketing Strategy With Flow in Mind I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The concept of flow technically consists of eight elements, but we map everything to a subset of five critical components: Create concrete goals for every step. Provide clear and timely feedback. Ensure a…

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Should Your Brand Start a Facebook Group?

Should Your Brand Start a Facebook Group? Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so many express confidence that it’s making the desired impact. Last month’s 2018 Social Media Marketing Industry Report showed only 49% reporting a belief that…

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How To Choose a Domain Name – An SEO’s Guide

How To Choose a Domain Name – An SEO’s Guide Deciding to purchase a new domain and choosing a domain name are often decisions that are made by a wide range of stakeholders within a business. Like a first-time home buyer, clients who are faced with the decision to purchase a new domain ask us a myriad of questions: Are domain names a ranking factor? Should I include keywords in my domain name? Does the TLD (or domain extensions) affect…

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3 Books That Will Transform Your Thinking on Success Habits

3 Books That Will Transform Your Thinking on Success Habits Do you ever regret agreeing to something? Maybe you said yes when you should have said “no”. You said yes to a meeting that you knew was going to be a waste of time. It was unproductive and stopped you getting “your work” done. You didn’t say no to that urge to opening up your emails and responding every few minutes. Then you got to the end of the day…

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6 Ways to Connect Your Startup With Micro Influencers On Instagram

6 Ways to Connect Your Startup With Micro Influencers On Instagram History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare. But while we usually think of presidents and scientists when compiling our lists of influential people, they don’t always have a huge impact on our everyday life. When it comes to the more mundane things, like trying to decide what clothes to wear or what brands to buy, we look to celebrities. Having Kim Kardashian or Tom Brady…

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5 Emails To Send To Your Customers—and How To Send Them

5 Emails To Send To Your Customers—and How To Send Them Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential customers. I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. However, according to…

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How to Make Your Video Rank Number One on YouTube (Case Study)

How to Make Your Video Rank Number One on YouTube (Case Study) You know it and we know it – being visible on YouTube has become essential to any company that wants to promote their brand through video marketing. The problem is that being found by your potential customers on YouTube isn’t that easy – you have to beat millions of competitors with larger budgets and brighter videos. Being visible on YouTube and ranking high in its search results requires…

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3 Content Strategy Lessons From Iconic Brands

3 Content Strategy Lessons From Iconic Brands ONE: The Man Makes the Clothes Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. On November 2, 2011, Syms Corp., and its subsidiary Filene’s Basement, filed for Chapter 11 bankruptcy…

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Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic

Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic Mary Meeker’s 2018 internet trends report: All the slides, plus analysisThe highly-anticipated Internet Trends report for 2018 has been released, including data bound to prove helpful to marketers for months to come. For more than 20 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put out the report. Recode Twitter Will Limit What Third-Party Apps Can Do, Starting August 16thTwitter is gearing up for…

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10 Common Google Analytics Mistakes

10 Common Google Analytics Mistakes Any marketer worth their salt knows how critical it is to measure the right performance metrics and to be able to trust that data implicitly. Nowhere is this more true than in digital marketing, where the expectation is for (nearly) flawless measurement across users, sites, campaigns, and devices. In doing dozens of web analytics audits over the past year alone, Portent’s analytics team continues to see a lot of the same simple yet harmful mistakes…

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