Digital Marketing Blogs

3 Simple Steps to Creating A “Pillar Blog Post” That Generates Organic Traffic for Years to Come

3 Simple Steps to Creating A “Pillar Blog Post” That Generates Organic Traffic for Years to Come You know content is important… right? I hope so. After all, back in 2014, when DigitalMarketer was a young company that nobody had ever heard of, it was content that helped cement our authority and launch us into the international brand we are today. And do you know how many pieces of content it took to begin that dramatic transformation? 10. That’s what…

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How to Outsource Content Marketing Without Tearing Your Hair Out

How to Outsource Content Marketing Without Tearing Your Hair Out According to the 2018 B2B Content Marketing Benchmarks, Budgets, and Trends in North America, 53 percent of respondents said a small or one-person marketing team serves the whole organization. Often, that’s not enough and that’s why 56 percent of them outsource one or more content marketing activities. Nowadays, at least one of several types of AI technology can produce some form of written content. Some media companies use them these…

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Transcript of Fighting Unconscious Bias in Your Organization

Transcript of Fighting Unconscious Bias in Your Organization Back to Podcast John Jantsch: It seems to me that, in our current political climate, culture climate, blatant bias, unfortunately, seems to be everywhere. However, there’s a whole lot of really good people that participate in unconscious bias, not meaning to. It just is unconscious. In this episode of the Duct Tape Marketing podcast, I speak with Dolly Chugh, and she’s the author of a book called, The Person You Mean to…

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5 cool photo apps to make your images pop

5 cool photo apps to make your images pop Using compelling images in your emails, blog posts, pins, Facebook status updates and, of course, on Instagram is crucial in these image-centric times. But how can you set your pictures apart from the millions of other photos out there? Here are five photo apps that’ll make your pictures pop and impress your audience. 1. Canva (iOS and Android) Image credit: Canva Canva has quickly become one of the most popular graphic design tools out…

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How To Grow A Snapchat Following With Authority In 2018

How To Grow A Snapchat Following With Authority In 2018 Over the last two years, Snapchat has become an influential social media platform with over 150 million active users. Most business influencers use Snapchat to leverage their online presence, connect with followers and as a marketing tool. Snapchat was initially built on the idea of posting pictures and videos for a few seconds. Right now you can share stories or memories which will be live for a day; this makes…

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Perpetual Traffic: Episode 161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

Perpetual Traffic: Episode 161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA Perpetual Traffic: Episode 161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA | DigitalMarketer Perpetual Traffic: Episode 161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA | DigitalMarketer Source link

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4 Everyday Examples of Machine Learning and How Marketers Can Use Them

4 Everyday Examples of Machine Learning and How Marketers Can Use Them Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?” Machine learning is the science of enabling computers to learn without being explicitly programmed. It has…

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A Small Business Guide to Paid Content

A Small Business Guide to Paid Content If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly do to stand out from the crowd? In the past, advertising was the cornerstone of any plan to get your company’s name out there…

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20 Call-To-Action Phrases That Will Boost Conversion Rates Fast

20 Call-To-Action Phrases That Will Boost Conversion Rates Fast Conversion optimization has always been a hot topic in internet marketing. To be honest, all of us already know the best call to action phrases or marketing techniques out there! Yet, here you are, reading through this post in hopes of improving your conversion rates. What are you missing? There may be a lot of ways to improve your conversion rates, but we cannot stress it enough; targeted call to action…

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Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace

Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. And the positions themselves are even more exciting. Because every sector is now thinking deeply about marketing and data, analyst jobs can be found everywhere. You could be diving into…

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5 Content Marketing Design Tips for Non-Artsy Writers

5 Content Marketing Design Tips for Non-Artsy Writers I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a writer to the core. But, as much I love words, I recognize that they don’t jump off the screen and grab people’s attention. Let’s face it: even the most beautiful prose is pretty ugly, from an aesthetic standpoint. You’re not going to find a framed portrait of blocky text hanging at the…

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Morning Success Routines That Will Transform Your Life

Morning Success Routines That Will Transform Your Life As humans we are meant to be creators and makers. It is in our DNA. One of the biggest challenges though is just starting. Beginning. Because things get in the way as the day progresses. These include distractions, overcoming negative emotions and other people’s demands on your time are just a few. Some people start their morning in chaos. Wake up late and plunge into the day. Dash out the door. No…

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Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements

Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less SoA new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward. MediaPost Google Has A Podcast App, But Does It Have A Podcasting Strategy?Google is expected to increase the prominence of podcasts in all search results, expanding on limited…

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The Ultimate Guide To Content Aggregators (The Good, The Bad and The Ugly)

The Ultimate Guide To Content Aggregators (The Good, The Bad and The Ugly) A common challenge that a digital news publisher will come across is working with content aggregators. Today, I’m going to share two things with you: firstly, a rant about how content aggregators are impacting digital news publishing, and secondly, how to handle them. Let’s pause for a second though to define exactly what a content aggregator is. A content aggregator is an individual or organization that gathers web content (and/or…

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3 Retargeting Strategies to Boost Conversions for Your Ads

3 Retargeting Strategies to Boost Conversions for Your Ads Back in 2016, we surveyed the retargeting landscape and gave some tips on how to get started. For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. By placing a tracking pixel on your website, you can follow them when they leave and place an ad on another unrelated website, just to remind them of how awesome…

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Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements

Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less SoA new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward. MediaPost Google Has A Podcast App, But Does It Have A Podcasting Strategy?Google is expected to increase the prominence of podcasts in all search results, expanding on limited…

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