Digital Marketing Blogs

Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements

Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less SoA new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward. MediaPost Google Has A Podcast App, But Does It Have A Podcasting Strategy?Google is expected to increase the prominence of podcasts in all search results, expanding on limited…

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Not a designer? Here Are A Few Essential Design Tools for Small Businesses

Not a designer? Here Are A Few Essential Design Tools for Small Businesses Recently, I wrote about why every marketer should care about design and that we should all know design principles. However, even if you agree, you may be worried that you lack the graphic design chops or the technical skill to use something like Adobe Photoshop. Don’t let that deter you. There are plenty of tools out there for novice designers to create gorgeous marketing assets. Whether you’re…

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A Comprehensive Guide On Social Media Marketing For SaaS Products

A Comprehensive Guide On Social Media Marketing For SaaS Products One of the many challenges that you will face when trying to raise awareness, generate leads and promote your product, is the fact that you have a rather limited resource pool to work with. SaaS products are not exactly easy to advertise on all mediums and chances are you won’t be able to do it properly on a lot of them. Because of their digital nature, displaying them in action,…

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Why You Should Use Video Games to Train Your Team

Why You Should Use Video Games to Train Your Team “Why are you playing that Nintendo?” “You ought to be learning a real skill with your time.” “Go play outside like they did in the good ole days.” Do any of these statements sound familiar to the gamers out there? Growing up, it was preached by the older generation that video games were a waste of time and even demonized by the media to be a cause of the violence…

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Subconscious Selling: Your Customers Won’t Buy Without These 3 Elements

Subconscious Selling: Your Customers Won’t Buy Without These 3 Elements Your customers are social, plugged-in, and savvy. Selling to them (even with high-impact direct response) isn’t easy. Which is why today, I’m giving you some contrary advice… Stop focusing on features and benefits. Stop hyping up your copy. Instead, sell your product on a subconscious level, and you’ll have customers drooling with desire before they know what hit them. Keep reading and I’ll give you 3 ways to do just that. Plug these…

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Why Interactive Email Is The Future Of Inbox Communication

Why Interactive Email Is The Future Of Inbox Communication Email: the marketing bedrock. When everything else feels like a passing trend, email has stood the test of time and shows no signs of slowing down. Every business can reap huge benefits from email, but what happens when your audience stops engaging? What if your open rates and clicks are suffering? With so many businesses doing email and improving their email strategies, the competition for attention is fierce. But don’t worry,…

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How to Transform Your Company Into an Inbound Organization [Podcast]

How to Transform Your Company Into an Inbound Organization [Podcast] Marketing Podcast with Todd HockenberryPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, which we discuss today. Founded nearly 10 years ago, Top Line Results guides B2B companies who are struggling…

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Proven pop-up practices for different industries

Proven pop-up practices for different industries If you haven’t used pop-up forms on your website, then you’re missing out on one of the best ways to build your email list. With custom Pop Ups from VerticalResponse, for example, it’s easy to collect email addresses from consumers who visit your website or Landing Pages. As time goes on, you can use that information to personalize future email campaigns. But how can you make the most of Pop Ups? We recently walked…

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5 Ways to Use Social Proof to Revolutionize Your Social Channels

5 Ways to Use Social Proof to Revolutionize Your Social Channels If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are living, breathing, evidence of social proof. Social proof is the psychological concept that people will conform to the actions of a group under the assumption that those actions are “correct.” It’s also known as social influence. For example, if…

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How Tamsen Webster Drives Irresistible Change in Marketing

How Tamsen Webster Drives Irresistible Change in Marketing Few things are more inspiring than the before-and-after weight loss photo: two drastically different figures juxtaposed against one another, usually connected by an impossibly short span of time. It’s not just the physical transformation that is striking in these portrayals. Even more so, it’s the mental transformation. Something clicked in that person’s head, causing them to fully commit and make the difficult changes necessary to turn their goals into reality. Then, they…

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How To 10x Your YouTube Channel Growth In 9 Simple Steps

How To 10x Your YouTube Channel Growth In 9 Simple Steps Video is a marketing strategy must-have. This year it has been predicted that video content will take 79% of consumer’s internet traffic. This statistic alone should be enough to convince you to include video in your promotional plans! The first thing you have to do is choose the best platform to host your videos. With over one billion users, it’s obvious that YouTube is the best video platform to…

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4 More Content Promotion Strategies to Increase Engagement

4 More Content Promotion Strategies to Increase Engagement If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After, all inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, however, everyone is investing more in content marketing. This raises the bar, meaning that creating more content is not enough. To reach your intended audience, you need to differentiate your brand and rise…

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Perpetual Traffic: Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

Perpetual Traffic: Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly… If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that…

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7 Free Blogging Tools to Analyze and Improve Your Performance

7 Free Blogging Tools to Analyze and Improve Your Performance Content performance can be a difficult thing to gauge because there is a pretty wide collection of factors you could measure it by. Is it in leads for actual product sales? Organic traffic? Google ranking? Featured snippets? Social media shares? Increasing brand visibility? A mix of all of them? But however you measure success, there is no denying the importance of establishing a solid content marketing plan and following through.…

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How Cloud-Based Accounting Software Can Benefit Your Business

How Cloud-Based Accounting Software Can Benefit Your Business As a business owner, you are all too aware of the many moving pieces it takes for a business to run smoothly. One area that business owners know is important is accounting and bookkeeping, although it’s often the last area they want to spend time on. While this area of the business can be very intimidating for many, there is something you can do to lessen the burden and release stress: Use…

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Why Virtual Reality Matters for Marketers in 2018

Why Virtual Reality Matters for Marketers in 2018 A train barrels down, rattling the small theatre. Women scream, men shout, and children fall to the ground in fear. Then, silently the train disappears, and only a small silver screen is left. Film, when seen through the eyes of those unfamiliar with the tricks of photography, was a frightening affair. The train audiences saw move ever closer in French theatre in 1896, the now-famous The Arrival of a Train at La…

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