Digital Marketing Blogs

6 Ways To Speed Up Your Blog Image Creation

6 Ways To Speed Up Your Blog Image Creation Images are a big part of any blog. They help you rank better on Google, but also attract and keep more readers. However, as you might have already experienced, finding the perfect image and then editing it can be a challenge. Fear not! There are some tools you can use that can help you find and create images in minutes, instead of hours. Trust me, I do it all the time…

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3 Steps to Effectively Use Instagram Marketing to Generate Sales

3 Steps to Effectively Use Instagram Marketing to Generate Sales You know that Instagram is a great social network for some people. For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is. But is it a worthwhile network for businesses looking to generate new sales and customers? In a word, absolutely. If, that is, IF you do it right. I’m Nathan Chan, publisher of Foundr Magazine—a bootstrapped…

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4th of July subject lines to spark customers’ interest

4th of July subject lines to spark customers’ interest Between celebrating America, throwing barbecues and watching fireworks, there’s much to love about the Fourth of July. Share the summer spirit with your customers with seasonal emails that capture their attention. Be part of their long weekend by celebrating with subject lines full of summer spirit. Check out our favorites for a spark of inspiration: Happy Birthday USA | Cohen’s Fashion Optical A 3-ingredient trifle you MUST make this weekend |…

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#1 Barrier to Engaging Customers and How to Overcome It

#1 Barrier to Engaging Customers and How to Overcome It We are, without doubt, living and working in an Engagement Economy. And marketers know it: 82% of marketers are prioritizing the consumer experience—both online and offline. We know we need to effectively engage with our consumers to stay afloat and continue to generate revenue. But it’s not easy. Our world is inundated with insane amounts of content, best practices, and technology—all with the purpose of increasing the level of personalization with…

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10 Digital Marketing Assets You Need To Invest In Today

10 Digital Marketing Assets You Need To Invest In Today Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at our 7 year old selves and gave us that receipt that confirmed the growing bank…

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Important Digital Marketing Analytics for Content Marketers

Important Digital Marketing Analytics for Content Marketers Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B—that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. If you can’t analyze what works and prove its value, the program may not be as successful as you think. It’s not enough to just create content, send it…

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How to Use Social Media for Your Marketing Efforts in 2018

How to Use Social Media for Your Marketing Efforts in 2018 Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of funny, but some of the questions that I got when social media was brand…

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4 Types of Videos for B2B Marketing and When to Use Them

4 Types of Videos for B2B Marketing and When to Use Them Mugatu is onto something … According Content Marketing Institute’s 2018 B2B Content Marketing Report, 72% of B2B marketers use pre-produced video content, 17% use video live-streams, and 4% create documentaries or short films. Combined, this makes video one of the hottest types of content among B2B marketers. And it’s not without results, either. Video marketing boasts some impressive stats, including: Marketers who use video grow revenue 49% faster…

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10 Fundamental SEO Metrics You Need to Study in 2018

10 Fundamental SEO Metrics You Need to Study in 2018 Understanding how your search engine optimization (SEO) efforts are actually working requires studying the data created by the traffic you receive. No longer is simply looking at keyword ranking enough to assess the effectiveness of your work. To properly measure the return on investment earned by your SEO practices, there are now a wide variety of reports that you need to study. In this article, we’ll go over the ten…

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Perpetual Traffic: Episode 152: What You Need to Know About Facebook’s Analytics Product

Perpetual Traffic: Episode 152: What You Need to Know About Facebook’s Analytics Product Andrew Foxwell joins the experts to explain what Facebook Analytics is, how to set it up, and what your first steps should be to use Facebook Analytics to grow your business and marketing campaigns. If you’ve been wanting to try Facebook Analytics but aren’t sure what you need to do, you need to listen to today’s episode with Andrew. IN THIS EPISODE YOU’LL LEARN: The 3 steps…

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An Actionable Guide To Drive Leads on Instagram

An Actionable Guide To Drive Leads on Instagram Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. It gets them closer to stars who would otherwise be inaccessible. But Instagram can offer more than just celebrity peeks. It’s a treasure trove for brands to engage users and drive leads. In this blog,…

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6 super survey questions for retail heroes

6 super survey questions for retail heroes What separates the mild-mannered retail store owners from the retail heroes? Heroes use surveys to find out what customers think about their business and products, so they can take action and deliver an amazing experience. Ready to be a hero to your customers? Create a super survey with six powerful, result-focused questions: 1. What made you choose us over our competitors? This question reveals what makes your store and products unique and irresistible.…

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Influencer Marketing Interview Spotlight: Ursula Ringham, SAP

Influencer Marketing Interview Spotlight: Ursula Ringham, SAP They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m a fiercely curious person who loves storytelling,” Ursula told me. “I guess it’s my hidden talent; I can strike up a conversation with a stranger and get them to tell me their full life story. I’ll talk to anyone. I want to know people and how they think.” Her curiosity and “love of…

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7 Ways to Launch Your App On Social Media With a Bang

7 Ways to Launch Your App On Social Media With a Bang Social media plays a big part in generating pre-launch publicity. Creating a presence for your app before it is launched is a great way to increase interest and gather initial users. There are several ways to use social media to your advantage; many of them necessary, but few optional. We’ve highlighted the important ones here. Before your app launches, your ultimate goal with social media is to get…

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How To Test If Your Online Business Will Make Any Money

How To Test If Your Online Business Will Make Any Money The light bulb came on. You just got an online business idea that’ll change everything. A way to convert your passion or skill set into money, so you can finally quit your job, become your own boss and live the laptop lifestyle. You don’t want to waste any time or doubt might set in, so you move as quickly as you can. You pour money into website design and…

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