Digital Marketing Blogs

StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp StumbleUpon Shuts Down After 16 YearsStumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discovery service. Search Engine Journal Google Dropping Anonymous Local Reviews?Google may be moving to end anonymous reviews for its Maps and…

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3 Reasons Why You Should Create a Microsite (Plus 5 Creative Examples)

3 Reasons Why You Should Create a Microsite (Plus 5 Creative Examples) The term “microsite” refers to branded content that exists independently from the main company website. Microsites have their own URL and are typically used for specific campaigns or for posting ongoing content. A blog, if it exists outside of the company’s main website, could be considered a microsite. Some popular examples of microsites include Blendtec’s WIllItBlend and Officemax’s ElfYourself. We’ll explore other examples and why they work in…

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Consumer Insights: Why the Customer Isn’t Always Right

Consumer Insights: Why the Customer Isn’t Always Right Every brand needs to have a deep understanding of its target audience. What makes them tick? What are they looking for and where are their needs being, or not being, met? Is there a gap in the market? Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend them. One example that comes to mind is a recent Dove ad that was meant to celebrate…

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Venngage, Neighbourly, and Canvas

Venngage, Neighbourly, and Canvas My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. Venngage – Tell your stories and present your data with infographics.…

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14 Unforgivable Facebook Marketing Mistakes to Avoid In 2018

14 Unforgivable Facebook Marketing Mistakes to Avoid In 2018 Saying the present generation is very heavy on social media does not totally cover it. There are approximately 2 billion internet users on social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction. Almost everyone has accounts on at least 2 social networking sites such as Facebook, Twitter, Instagram, YouTube, WhatsApp, Pinterest, etc. with Facebook being the most popular of the lot. The number…

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Key Web Development Concepts for Marketers

Key Web Development Concepts for Marketers When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Though as a developer I won’t typically be tasked with creating content, there are some key metrics and concepts that I keep in mind when developing that will help both the marketing team and me achieve our goals. Here are some fundamental concepts web developers focus on when…

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The Ultimate Guide to Conquering Content Marketing Has Arrived

The Ultimate Guide to Conquering Content Marketing Has Arrived PRESS START. These two words, which routinely appear on the title screens of video games, present both a prompt and a promise. You won’t advance until completing this simple command, but once you do, a world of adventure awaits. You can “press start” on a brand new CMWorld experience by scrolling down and clicking into our Ultimate Guide to Conquering Content Marketing. Prepare to explore new stages and levels with a…

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How to Craft a Customer Satisfaction Guarantee that Builds Trust and Increases Sales

How to Craft a Customer Satisfaction Guarantee that Builds Trust and Increases Sales A strong customer satisfaction guarantee reverses risk. Your guarantee, then, is a statement of confidence. It removes the risk from the customer and places it squarely on you. If the product doesn’t satisfy, the customer doesn’t lose. You do. People know you’ll only be willing to do that if you’re absolutely sure your product is good. Your guarantee, then, is a statement of confidence. And when you…

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45 Ways to Create Better Customer Experiences With Emotion

45 Ways to Create Better Customer Experiences With Emotion Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and driver – of customer loyalty. Compared with customers who have a poor emotional experience, those with a positive one are 6x more likely to purchase again, and 12x more likely to recommend a company. Additionally, the lifetime value of an emotionally-connected customer is more than twice than…

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The Fearless Girl Across Generations—How Fearless Are We?

The Fearless Girl Across Generations—How Fearless Are We? Sometimes you look at something and know it’s a teachable moment. Maybe it’s because you are the mom of a 16-year-old boy, and there have been many teachable moments in his lifetime. Maybe it’s because you see yourself in your 21-year-old intern, or your Millennial PR manager who takes on any challenge with a smile. Maybe you just love the theme of Marketing Nation Summit, “The Fearless Marketer.” Maybe it’s divine intervention.…

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6 SEO Insights to Help You Build Your Content Strategy

6 SEO Insights to Help You Build Your Content Strategy Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and another 23% reporting it as not at all or minimally successful, it appears that the majority of B2B marketers are struggling to see noteworthy results. So, how can marketers improve…

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How to Build Trust With Your Audience

How to Build Trust With Your Audience In my content, I often refer to the customer journey, or what I like to call The Marketing Hourglass, which includes the following stages: Know, Like, Trust, Try, Buy, Repeat and Refer. All of these stages are important for moving customers closer to the sale (and beyond), but today I really want to focus on the Trust component of the journey as there are so many businesses who are lacking in this area.…

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Meta Descriptions are Still Important!

Meta Descriptions are Still Important! In December 2017, Google doubled the length of search snippets from ~160 to ~320 characters. This meant that we could now write more thorough copy in our Meta Descriptions and have that show up in search results. That lasted for 5 whole months before in May 2018, Google’s Danny Sullivan (@dannysullivan) confirmed, via Twitter: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made…

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Perpetual Traffic: Episode 151: How to Spend $16,766 and Make $90,281 [Case Study]

Perpetual Traffic: Episode 151: How to Spend $16,766 and Make $90,281 [Case Study] If you’ve been running Facebook ads for your ecommerce business only to break even or lose money, this case study could change your business. Here’s Why: If your strategy only involves running ads to cold traffic, you’re flushing 97% of your potential customers down the toilet. In today’s episode, the experts give you the complete details of how they took an ecommerce company and more than DOUBLED…

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15 Examples of How NOT to Use LinkedIn for Social Selling

15 Examples of How NOT to Use LinkedIn for Social Selling In just a short period of time, social media has reinvented the way companies sell products and reach potential customers. According to InsideView, 41 percent of all B2B companies report generating leads on Facebook, yet a total of 61 percent of business marketers in the United States utilize LinkedIn’s social media platform to generate new leads and sell products (The Drum, 2016). With the continued expansion of social selling,…

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