Digital Marketing Blogs

How to Make the Most of Each Platform

How to Make the Most of Each Platform For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise. Despite working 8 hours a day and sleeping (hopefully) 8 hours, the average person still spends nearly two hours each day on social media, according to a study by Mediakix. But the social media landscape is changing—alot. Organic reach on Facebook is declining with changes to the Newsfeed, some of which are…

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How to Build Effective Amazon Sponsored Product Campaigns

How to Build Effective Amazon Sponsored Product Campaigns If you’re thinking of selling on Amazon, or growing an existing Amazon sales channel, you know that sponsored products are the primary advertising placement for Amazon sellers within Seller Central. And within Amazon, paid placement can play a doubly important role in your overall success. First and most obviously, sponsored product sales increase your visibility and revenue in the form of direct sales. But second, because Amazon awards better organic placement or…

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How To Use Chatbots To Boost Engagement and Collect More Leads

How To Use Chatbots To Boost Engagement and Collect More Leads Chatbots and automated virtual assistants are the new tools that are taking social media by storm, changing how people worldwide interact online. Conversational marketing is the way big brands and smart small to medium businesses are reaching wider audiences, engaging more and better with their prospects, closing more deals, and offering better support to their customers. Without forgetting that messaging apps have surpassed “traditional” social networks with the number of…

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What Amount of Email Personalization is Good Personalization?

What Amount of Email Personalization is Good Personalization? Sending an email can be as good as having a real conversation with a person. If you are a business using email for your marketing activities, you must be adding personal touches to your emails to make it look and sound more tailor-made and relevant. Personalized emails stand out in the subscribers’ inboxes as highly relevant emails that speak directly to them. When the emails that the subscribers receive in their inbox cater…

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How to Feel Less Busy and Get More Done [Podcast]

How to Feel Less Busy and Get More Done [Podcast] Marketing Podcast with Laura VanderkamPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done. Vanderkam is the author of several other time-management and productivity books, including I Know How She Does It, What the Most Successful…

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Transcript of How to Feel Less Busy and Get More Done

Transcript of How to Feel Less Busy and Get More Done Back to Podcast John Jantsch: 168. Do you know what that number represents? It is the hours that each of us has in a week, that includes 24 hours a day, seven days a week. That’s 168. So how do you use those to feel less busy and get more done? Well tune in to this episode of the Duct Tape Marketing podcast. I talk with Laura Vanderkam, and…

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Return grows Paid Search Team with two new hires

Return grows Paid Search Team with two new hires Leith Gibson and Vasilis Mihalakeas have joined Return’s growing Paid Search team. Leith has joined as PPC Manager, having previously held the position at iProspect. Leith has seven years’ experience of paid media, having worked with over 100 clients across a range of sectors including Holland & Barrett, Travelex and Bensons For Beds.  He brings advanced analytical and technical expertise to the team, and will be instrumental in growing the team…

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Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom Report: Smart speaker ownership driving voice adoption on smartphonesThe popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new NPR and Edison Research report revealing 18 percent now own so-called smart audio devices. Marketing Land Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%New research data shows that Instagram…

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Perpetual Traffic: Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

Perpetual Traffic: Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign 157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were…

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4 steps to achieving initial email marketing success

4 steps to achieving initial email marketing success Are you ready to rev up your marketing engine? Email can give your business the boost it needs to zoom ahead of the competition. In a digital landscape crowded by companies trying to grab consumers’ attention and hoping that people will engage with their brands online, email communications are a direct line to your target audience, reaching their intended recipients 90 percent of the time — an average that surpasses what you’ll find…

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27 Best Digital Marketing & Business Podcasts You Need To Listen To

27 Best Digital Marketing & Business Podcasts You Need To Listen To Here at DigitalMarketer, we love our podcasts. (For proof, just check out Perpetual Traffic.) And along those lines, we have some awesome news: Last month, we launched a brand-new podcast called The DigitalMarketer Podcast, and it’s been getting some stellar reviews… This new podcast will give you: A guided tour through the landscape of digital marketing Introduce you to subject matter experts who are really doing this stuff…

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The mystery of email engagement: Solved

The mystery of email engagement: Solved As a business owner, time is valuable and — unfortunately — often limited. It can be challenging to deliver emails of consistently high quality, let alone find time to test, optimize and segment. Fortunately, making it easier isn’t an insurmountable feat. A few small changes can produce big results in email engagement, social posts and more: Killer content Let’s take a minute to touch on killer content. It will guide your email and keep…

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Internationalising Brands: Marketing Considerations | Return

Internationalising Brands: Marketing Considerations | Return There’s arguably never been a better time for UK brands to start selling overseas. Consumers are increasingly comfortable buying across borders; the lower value of sterling vs. the dollar and euro makes it cheaper for overseas customers to buy British. Also, a little thing called Brexit has dramatically increased uncertainty in the strength of the domestic market. In short, a UK-only strategy is a risky proposition. Still not thought about exporting your products? You’re in the…

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Gutenberg for WordPress and Compatibility with Advanced Custom Fields

Gutenberg for WordPress and Compatibility with Advanced Custom Fields Introduction to Gutenberg for WordPress Gutenberg is a new page builder being added as an integral part of the new WordPress version 5.0. In a nutshell, rather than using shortcodes and HTML to customize page and post content within the editor, Gutenberg provides an easy-to-use interface that helps newer or less technical users to create custom layouts more easily. The purpose of this post is to give you insight into some…

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2018 European Search Conference: What We Learned

2018 European Search Conference: What We Learned Hosted in Liverpool on 22nd June, the European Search Conference was an event not to be missed for anyone in the business of search marketing, with a packed schedule of talks from agencies and in-house brands. It was an incredibly informative and inspiring day, hearing from other leading professionals about their experiences, learnings and predictions for the search landscape, so we thought we’d share some of our highlights. Find all the updates on Twitter through the #EuSearchCon…

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Perpetual Traffic: Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Perpetual Traffic: Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck Perpetual Traffic: Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck | DigitalMarketer Perpetual Traffic: Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck | DigitalMarketer Source link

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