Digital Marketing Blogs

Transcript of Honest Startup Advice From Somebody Who’s Been Through It

Transcript of Honest Startup Advice From Somebody Who’s Been Through It Back to Podcast John Jantsch: If you’re a founder of a startup, maybe you need some brutally honest advice from somebody who’s been there. For this episode of the Duct Tape Marketing podcast, I visit with Rand Fishkin. He is the founder and former CEO of Moz, and he’s written a book that you’re going to want to get into because it’s got some really practical and heartfelt advice…

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Choosing social media platforms for your business

Choosing social media platforms for your business With all the social media platform options, it’s hard to know where to start. Facebook, Twitter, Pinterest, LinkedIn and Instagram boast the greatest volume of users per month, but which of these popular networks is right for your business? To develop a strategy that builds your following and allows you to communicate with consumers, you should have an understanding of the best social media for business, each platform’s unique purposes and which platform your target…

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Brighton SEO: Jeroen Maljers – Hidden Messages: The Psychology Behind PPC & SEO

Brighton SEO: Jeroen Maljers – Hidden Messages: The Psychology Behind PPC & SEO With so many thought leaders from the search marketing industry present each year (including our very own CEO Guy Levine!), Brighton SEO always offers a wealth of invaluable insight and opinion. We’ve already covered several of the talks that took place at the 2018 edition, and now we turn our attention to the psychology which lies within PPC and SEO. This particular topic was covered by Jeroen Maljers, CEO…

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60 Surprising Tips for Getting Attention in Mass Media

60 Surprising Tips for Getting Attention in Mass Media <!– –> Are we so distracted by social media that we have forgotten about “the media” in our marketing efforts? Ranking on the web helps grow awareness and attracts eventual sales. Great services and products supply solutions for consumers, but getting free attention in a national newspaper, a magazine and mass media can be a very effective marketing tactic. Press outreach and mass media attention is often a problem for many businesses.…

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100 Books Every Marketer Should Read

100 Books Every Marketer Should Read Marketing is a fascinating, rewarding, multidisciplinary field that has the potential to generate revenue and grow any business. This makes it a great industry to be a part of. However, it also means that in order to be the best marketer you can be, you have to possess at least a basic understanding of a lot of different concepts. Here are the 100 most important books that every marketer should read. The books are…

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The Final 25 Members of Marketo’s Fearless 50 Are Here!

The Final 25 Members of Marketo’s Fearless 50 Are Here! I read a quote once about fearlessness that said, “F-E-A-R has two meanings: ‘Forget Everything and Run’ or ‘Face Everything and Rise.’ The choice is yours.” Since leaving Marketing Nation Summit, where we were given all the building blocks we need to be Fearless Marketers, it has been our mission to remember what we learned and take it to heart as the year marches on. When we announced the Fearless…

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Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh Google leans more on algorithms for ads as critics highlight risksGoogle has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters Facebook Adds Keyword ‘Snooze’ Option to Help User Avoid SpoilersFacebook has launched a new feature allowing users to hide…

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How to Combine Facebook Ads With Influencers to Connect

How to Combine Facebook Ads With Influencers to Connect Wondering what influencer marketing and Facebook ads have in common? When used as part of a cohesive digital marketing strategy, they are a winning combination to push consumers down the buying funnel. Influencer marketing has proven to have almost 7x better conversions than regular ads. When you amplify an influencers message to Facebook’s limitless audience, you have the potential for instant, credible growth, and visibility. From Awareness to Consideration to Decision,…

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The 5-Message Sequence: A LinkedIn Marketing Strategy that Generated $101k+ in 9 Months

The 5-Message Sequence: A LinkedIn Marketing Strategy that Generated $101k+ in 9 Months You don’t need thousands of leads. You just need the right ones. The question is… how do you find them? A lot of people focus too much of their time being everywhere and everything to everyone in the hopes that something will work, and they’ll finally get traction—we call this the “Spray and Pray” approach. But as a DigitalMarketer reader, you already know that it takes a…

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It’s the law: 7 email marketing rules to know

It’s the law: 7 email marketing rules to know Did you know there’s a law in the U.S. about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. VerticalResponse is here to break through the jargon and help you understand the rules. Before we dive in, let’s quickly look at the law’s history. In 2003, President George…

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Transcript of How Chat Bots Can Help You Grow Your Business

Transcript of How Chat Bots Can Help You Grow Your Business Back to Podcast John Jantsch: Stuff like payroll and benefits are hard. That’s why I switched to Gusto. And to help support the show, Gusto is offering our listeners an exclusive limited time deal. You sign up for their payroll service today, you’ll get three months free once you earn your first payroll. Just go to gusto.com/tape. Hello, and welcome to another episode of the Duct Tape Marketing podcast.…

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Is Your Lead Really Sales Qualified? Here’s How To Tell

Is Your Lead Really Sales Qualified? Here’s How To Tell Marketing and sales team are active players in the blame game. While the sales team thinks the marketing team shared only contacts (read, unqualified leads), the marketing team blames the sales team for not being able to convert all the excellent qualified leads they hand off. Sound familiar? According to MarketingSherpa, 61% of B2B marketers send all of their leads to sales even though only 27% are actually qualified. Not…

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Gartner’s Heather Pemberton Levy Shares How Story First Marketing Drives Success

Gartner’s Heather Pemberton Levy Shares How Story First Marketing Drives Success While digging through data and market research, it can be easy to get lost in the numbers. But when assessing these insights, what really matters is the stories they tell. This is a key point of emphasis for Gartner, and specifically its Smarter with Gartner content platform, which adds context and substance to trends surfaced by the research firm’s findings. So it is quite fitting that Heather Pemberton Levy,…

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The Top 20+ DigitalMarketer Posts of All Time

The Top 20+ DigitalMarketer Posts of All Time To date, we’ve published over 1,000 blog post on the DigitalMarketer Blog. To put this into perspective, that’s equal to about a 4,000-page college essay or 5.67 copies of A Game Of Thrones. I don’t know a single person who would enjoy sifting through ALL of those pages to find the information most relevant to them… So we dove into the data and picked out the top 20+ DigitalMarketer blog posts of all…

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How to Improve Web Page Load Speed Without Losing Rich Content

How to Improve Web Page Load Speed Without Losing Rich Content It’s no secret that page load times have a major impact on a website’s success. Google’s search algorithms favor fast load times, and there’s a lot of research out there that proves how the tiniest increase in times can have a detrimental effect on conversions, as this infographic outlines perfectly. Fast page load speeds aren’t the only thing that encourages an increase in conversions: a wealth of rich content, imagery,…

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Content Tips to Help Your Professional Services Business Stand Out

Content Tips to Help Your Professional Services Business Stand Out Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is that they don’t offer tangible products to their customers, but rather, knowledge-based services instead. People in this line of work are essentially selling relationships with a promised outcome, often making it difficult to prove their value. Additionally, these businesses are often inundated with competitors fighting for their audience’s attention. Those…

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