Digital Marketing Blogs

The 5-Point Paid Ad Audit

The 5-Point Paid Ad Audit If you gave your paid traffic ads a grade… Would they pass or fail? No matter the traffic platform or the type of ad you are running, you must have the right elements in place for your traffic campaign to be successful! That’s why I’ve created the Paid Traffic Audit to help you see how your paid traffic measures up (or to score your employees, competitors, or total strangers just for fun)! (NOTE: You’ll get…

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Local SEO for Lead Generation [Audio]

Local SEO for Lead Generation [Audio] Marketing Podcast with Justin SturgesPodcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want…

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5 Brands That Prove Live Video Is The Future of Content Marketing

5 Brands That Prove Live Video Is The Future of Content Marketing By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide. Thanks to the mass adoption of high-speed internet and in particular, mobile internet, a video is now the most powerful content marketing tool we have at our disposal. With compelling visuals and rich sounds, brands can use video to communicate their story and build relationships in a way that isn’t…

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Becoming a Better Marketer by Embracing Your Passions Outside the Office

Becoming a Better Marketer by Embracing Your Passions Outside the Office In the first post I ever wrote for the TopRank Marketing Blog, I reflected on the marketing lessons I’d picked up through my baseball blogging hobby. Helping build an online community at Twins Daily has instilled many important fundamentals that, I feel, make me better at my day job. I’m always fascinated by this interplay. We spend so much of our time each week alongside our coworkers, but are…

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7 Ways Artificial Intelligence Will Make You an Even Better Marketer

7 Ways Artificial Intelligence Will Make You an Even Better Marketer Marketing is going through massive changes thanks to artificial intelligence – and that’s a good thing. Marketers are people who are in the profession because of a love of engaging with others, whether they are clients or the customers/consumers of the products and services they are passionate about helping to sell. That said, it may seem odd to make the claim that the arrival of AI, something very non-human, is good…

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Customer Lifecycle Marketing: Best Strategies to Increase Profit

Customer Lifecycle Marketing: Best Strategies to Increase Profit If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing the journey that your clients take across your website and other digital properties. Every potential buyer can…

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Perpetual Traffic: Episode 156: How DigitalMarketer has Launched a New Podcast, and How You Could Too

Perpetual Traffic: Episode 156: How DigitalMarketer has Launched a New Podcast, and How You Could Too The podcast world is constantly changing. If you are wondering how to get your foot in the door with your own podcast, there are some things you need to know. In this episode, the experts interview the hosts of the new DigitalMarketer Podcast on what their strategy is for launching their podcast in 2018. They cover everything from how many episodes they’re launching with…

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I Find Your Lack of an Email Nurture Campaign … Disturbing

I Find Your Lack of an Email Nurture Campaign … Disturbing If you’re a marketer reading this and you haven’t already created an email nurturing campaign that gets beyond simply sharing your latest content, ask yourself “why not?” And no, having a single transactional email triggered when someone submits a contact form still doesn’t count. Cleverly worded though it might be. According to the Annuitas Group, companies that use marketing automation see a 451% increase in qualified leads. So, why…

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5 Tips to Create an Irresistible Call to Action

5 Tips to Create an Irresistible Call to Action When people land on your website, you want them to do something. Sign up for your mailing list, share your content or purchase a product – something that progresses your goals. But how do you get them to take the specific action you want them to? Encouraging a prospective customer to take a desired action is one of the hardest tasks we have as marketers. You need to focus less on…

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5 Drip Campaigns Every Brand Needs to Have

5 Drip Campaigns Every Brand Needs to Have There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money. And one of our favorite forms of marketing automation is the drip campaign. Drip campaigns—an automated set…

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5 tips to increase your email open rates

5 tips to increase your email open rates We’ve frequently written about the fundamentals of good email marketing: We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling call to actions that get readers to click-through to your website, e-store or landing page. But what if your emails aren’t making it to the inbox in the first place?…

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How to P-ROI-tize Your Digital Marketing Efforts After Budget Cuts

How to P-ROI-tize Your Digital Marketing Efforts After Budget Cuts Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. Organizations are always looking for efficiencies and ways to tighten their financial belt, and marketing departments are among the first to be placed on the chopping block because it all comes down to ROI—something many modern marketers find hard…

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27 Killer Strategies for Brainstorming Blog Post Ideas

27 Killer Strategies for Brainstorming Blog Post Ideas Remember when you first started blogging? Your mind was flooded with great blog post ideas – coming up with them wasn’t challenging. Instead, executing on those ideas is probably what was keeping you up at night. Then one day, you’re not sure how or why – your flow of ideas started to slow. Your posting schedule became less consistent, and the pressure to come up with new topics only increased your anxiety.…

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Why Decision Trees Are Terrible For Omni-Channel Marketing

Why Decision Trees Are Terrible For Omni-Channel Marketing If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option. The more complex the decision tree—the thinking goes—the more “personalized” your marketing strategy. But personalized customer experiences need to be led by data, and many marketers…

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Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study Facebook tests ‘subscription Groups’ that charge for exclusive contentFacebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch Google Search Console URL Inspector Tool Is Still Rolling OutGoogle has added several features to its…

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Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study Facebook tests ‘subscription Groups’ that charge for exclusive contentFacebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch Google Search Console URL Inspector Tool Is Still Rolling OutGoogle has added several features to its…

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