Digital Marketing Blogs

Which Facebook Ad to Use

Which Facebook Ad to Use Have you ever struggled with which Facebook ad to use when launching a campaign? Facebook has a lot of different options when it comes to ad formats, and it seems like they’re testing a new type of ad every month. So, which one should you use?  How much copy should you include with your Facebook ads? When is it appropriate (or not appropriate) to use a video ad? These are really common questions people have,…

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3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food. Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] Good Marketing starts with good snacks.” Yes, I understand, I’m not literally going to…

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Content Station, Listen Notes, and Podcast Bookers

Content Station, Listen Notes, and Podcast Bookers My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. Content Station –Choose from blog articles, e-books, white…

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Smart list management for restaurants

Smart list management for restaurants As a restaurant owner, you probably already collect customers’ email addresses. But are you using email marketing to its full potential? That is, are you growing your list as rapidly as you could be? Are you sending the emails your customers want? And are you segmenting your readership to better serve the needs of various groups? When you employ email list management, you keep customers’ mouths watering for your services. Here’s…

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6 Powerful Reasons Why you Should include Images in your Marketing

6 Powerful Reasons Why you Should include Images in your Marketing I have become a habitual Instagrammer. When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share on my Instagram “app”. All I need to be carrying is my iPhone or iPad and with my Instagram app waiting patiently for me, I can capture that photo, apply a snazzy filter and click the…

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Blue Monday: Do you have a pipeline of candidates for when your digital team resigns?

Blue Monday: Do you have a pipeline of candidates for when your digital team resigns? Blue Monday, which falls on the third Monday of January, is supposedly the most depressing day of the year – and has become a kind of Black Friday for people dissatisfied with their lives. Coined in 2005 as a marketing campaign for the now-defunct holiday company Sky Travel, it’s transformed into an opportunity for brands to push everything from luxury trips to gym memberships to…

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace, and taking everything else with it. An effective digital marketing strategy for…

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3 Facebook Ad Tests | How Clicking One Button Increased Return on Ad Spend 245% & Improved CPL 41% & 55%

3 Facebook Ad Tests | How Clicking One Button Increased Return on Ad Spend 245% & Improved CPL 41% & 55% Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies.  In each of the three Facebook ad tests you’ll see in this post, I’ll explain how clicking one little button can dramatically change the performance of your ads. So, if you’d like to increase your return on ad…

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Twitter Video Ads, Livestreaming Rise, RIP Eric Ward

Twitter Video Ads, Livestreaming Rise, RIP Eric Ward The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]. Facebook users comment 10 times more on live videos than on regular videos. Find out what people are watching, what their preferences and behaviors are in this infographic from Koeppel Direct. MarketingProfs The four habits of successful data-driven marketers. Econsultancy invited marketing experts to discuss what they do, the problems they face, and how they overcome obstacles which revealed…

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The Importance of SEO in Marketing Today

The Importance of SEO in Marketing Today This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Dan ShurePodcast Transcript I’ve said it a number times over the last few years – SEO is not going away, it’s simply evolving. I would suggest it has become mostly a strategic element today. My guest…

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Marketing as Worldbuilding: The Slides & Links

Marketing as Worldbuilding: The Slides & Links My Swivel presentation all about marketing worldbuilding: Marketing Worldbuilding: Collaborative Storytelling for Digital from Ian Lurie The Links More links coming later, but for now: AnswerThePublic.com is the standard for questions and interests research. Buzzsumo question search is kick ass Canva is my new favorite fancy-schmancy charts tool Grammarly will save you from philsophy massacres My original article about worldbuilding Practical typography is an amazing primer for making great places. The post Marketing…

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Good Halloween emails that are haunting our inboxes

Good Halloween emails that are haunting our inboxes Holiday Published on October 12th, 2017 | by Contributing Author Halloween is nearly here and our inboxes are being haunted by some scary-good emails. Take a look at these ghoulishly clever examples for inspiration, if you dare. 1. Taco Bell Subject line: Warning: Very Spooky D.I.Y. #AllTacosEveContest Dead Ahead Taco Bell gets their customers excited about Halloween and their brand with a Taco Bell-inspired costume contest.…

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Transcript of The Importance of SEO in Marketing Today

Back to Podcast John Jantsch: You may never want to become an SEO consultant and expert, but I’m here to tell you, search engine optimization is such an important part of marketing and important part of growing your business today that you better at least know enough to know how to buy it. In this episode of the Duct Tape Marketing podcast, I speak with Dan Shure. He is with Evolving SEO and we talk about search engine optimization and…

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The 6 Essential Ingredients of the Perfect Facebook Video Ad

One thing we can all agree on: the amount of video consumed online has grown at an incredible pace in the last two years, and is set to grow even further. Here’s the projection: 75% of all mobile data will be video by 2020. And driving this is the huge growth in Facebook users and Facebook’s move to become video-centric. The world is fast embracing video primarily on mobile devices. This presents an enormous opportunity for savvy marketers. But the…

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Scare up clicks with spooky subject lines

It’s nearly time to carve those jack-o’-lanterns, stock up on candy for trick-or-treaters and get your costumes ready for parties and parades. Halloween is right around the corner (with the rest of the year-end holidays). Is your email marketing ready to scare up some frightfully good sales? In the spirit of this spooky season, here are 10 of our all-time favorite Halloween subject lines to inspire you. May your own subject lines cause readers to jump…

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Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be the ones who win over the hearts and minds of their customers. Enhance Your Marketing Expertise with AI The good news is that you can…

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