Digital Marketing Blogs

12 Industry-Specific Opportunities for Boosting Social Media Engagement

12 Industry-Specific Opportunities for Boosting Social Media Engagement In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand how we stack up to the competition. While most studies offer incredibly insightful and useful information, one…

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The 11 Best Social Media Automation Tools For Content Marketers

The 11 Best Social Media Automation Tools For Content Marketers Social media takes time, and finding the head space to consistently do it well over and over again is challenging. That’s why social media automation is so important. The thing to remember with any type of social media marketing is that you will still have to spend some time on social media. Whether you are replying to a customer or commenting on another person’s post, the human factor still has to…

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How To Market Your Business In A Controversial Business Niche

How To Market Your Business In A Controversial Business Niche Have you ever sat down and thought about how your business niche impacts your marketing strategy? Countless marketers operating in niche markets face this very issue on a daily basis. Specialized and unique products tend to require a different sort of marketing strategy, and meticulous research is required. The same goes for marketing agencies that work on multiple projects at the same time. Usually, they are working within versatile industries.…

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The 1 Secret to Effective Customer Engagement at Any Scale

The 1 Secret to Effective Customer Engagement at Any Scale Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails, and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy. Customer engagement is the strategy by which businesses build relationships with their clients and customers, with the…

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4 Emerging Marketing Channels You Should Adopt in 2018

4 Emerging Marketing Channels You Should Adopt in 2018 Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’ To increase our chances of hitting our targets, we often weave several channels into our marketing strategy, putting our brand in front of more potential leads. However,…

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5 Key Insights About Digital Marketing from Dreamforce 2017

5 Key Insights About Digital Marketing from Dreamforce 2017 I remember one of my first mobile phone calls. It was to my grandfather and it took place nearly 30 years ago. He had grown up in the early 20th century and his first business venture was a milk delivery round. He delivered bottles of milk to people’s front porches by horse and cart. Those days are long gone. His reaction to his first call from a cell phone while driving…

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Client cosmetic brand, Tatti Lashes appoints Return

Client cosmetic brand, Tatti Lashes appoints Return The beauty brand Tatti Lashes fronted by Khloe Kardashian and worn by everyone from Nikki Minaj to Paris Hilton and Christina Aguilera, have come on board for us to take control of their PPC campaigns and help to drive ROI from their online presence. The lashes brand was created with makeup artists in mind, as the founders – two best friends, Elliot and Charlotte, had worked in the industry for over a decade…

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Why You Should Forget About Linkedin

Why You Should Forget About Linkedin I was having a coffee with my good friend and fellow Entrepreneur Alex Pirouz… Alex is the founder of Linkfluencer, the world’s leading online LinkedIn training company as recognized by Inc Magazine. As usual we started chatting about LinkedIn. What we discovered is that when we talk to people who aren’t really active on it, both he and I always seem to get the same response… “LinkedIn?! That’s just an online resume site isn’t…

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Best of Black Friday: Our favourite campaigns

Best of Black Friday: Our favourite campaigns Black Friday has become the regular precursor to Christmas that allows brands to whip shoppers up into a spending frenzy. Whilst some are braving the sales in search of affordable Christmas gifts, many tech-savvy shoppers will opt to browse the bargains from their sofa. According to GlobalData, shoppers are expected to spend £10.1bn in the week of Black Friday – nearly 4% more than last year. However, shopping stampedes are expected to be…

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Return’s Highlights from YouTube BrandcastUK

Return’s Highlights from YouTube BrandcastUK Being part of the Video Masters programme this year has been great for Return and we are passionate about the benefits the platform offers our clients. Equally, working with our clients to utilise YouTube in their digital strategies more than ever this year has been fantastic. For us, YouTube is just one of the key environments where prospects and consumers are visible online. It is a part of their online journey, and presents brands with…

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6 Crazy Myths About Website Development You Need To Stop Believing

6 Crazy Myths About Website Development You Need To Stop Believing Whether you’re an entrepreneur looking to set up a whole new website, or an established brand looking to give your existing website a makeover, you probably already know that setting up a website is not easy. However, if you are laboring under an incorrect set of assumptions, it is even harder. In this post, I plan to debunk some of the most widespread myths about website development. If you’ve fallen…

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Tech Enables ABM & 2017 Top Search Ranking Factors

Tech Enables ABM & 2017 Top Search Ranking Factors How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs Top 17 Organic Search Ranking Factors [STUDY]A new study from SEMRush shows the top search ranking factors for 2017. These factors heavily favor engagement and quality of content – with factors like…

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Join us at the London Figaro Digital Marketing Conference on 6 December Copy

Join us at the London Figaro Digital Marketing Conference on 6 December Copy Return’s CEO, Guy Levine, will be presenting “What we learnt from spending £1,000,000 on Facebook” at the Figaro Digital Marketing Conference on Wednesday 6 December in London. Guy will share some home truths about Facebook advertising and key advice on how brands should approach their paid social campaigns, from building frameworks, to managing budgets, targeting the right people, and crafting the ultimate ad. Guy will be joined…

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The TopRank Marketing Team Reflects & Gives Thanks

The TopRank Marketing Team Reflects & Gives Thanks Today is a day that has become a cornerstone of American tradition and many of you are preparing for a day of fun and feasting with your love ones. Every family has their own Thanksgiving traditions. For many families, you spend the day cooking, eating, conversing and eating some more. Others (like myself) take a more non-traditional approach and host a Friendsgiving with no turkey (don’t worry, there is prime rib). The…

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4 Ways To Optimize Blog Content So That It Actually Gets Read

4 Ways To Optimize Blog Content So That It Actually Gets Read You probably already know that having a blog is important, but you may secretly be dubious about how often people actually read to the end of any post you publish. No doubt you’ve crunched some data and noticed that the amount of time people spend on certain web pages doesn’t exactly correspond with in-depth reading habits. But that doesn’t mean it’s time to give up. Optimizing your content…

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Buffer vs HootSuite – Which One Is Better for Your Business?

Buffer vs HootSuite – Which One Is Better for Your Business? When you compare Buffer vs Hootsuite, which one wins? Social media is the heart and soul of any digital strategy. It decides your success or failure whether you are promoting your brand, your company, your ideas or listening to the trends, or even hearing opinions. But the fact is that social media management is time consuming unless you have a proper tool to organise your networks. Recent research indicates that the average…

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