Digital Marketing Blogs

Meta Descriptions are Still Important!

Meta Descriptions are Still Important! In December 2017, Google doubled the length of search snippets from ~160 to ~320 characters. This meant that we could now write more thorough copy in our Meta Descriptions and have that show up in search results. That lasted for 5 whole months before in May 2018, Google’s Danny Sullivan (@dannysullivan) confirmed, via Twitter: “Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made…

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Perpetual Traffic: Episode 151: How to Spend $16,766 and Make $90,281 [Case Study]

Perpetual Traffic: Episode 151: How to Spend $16,766 and Make $90,281 [Case Study] If you’ve been running Facebook ads for your ecommerce business only to break even or lose money, this case study could change your business. Here’s Why: If your strategy only involves running ads to cold traffic, you’re flushing 97% of your potential customers down the toilet. In today’s episode, the experts give you the complete details of how they took an ecommerce company and more than DOUBLED…

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15 Examples of How NOT to Use LinkedIn for Social Selling

15 Examples of How NOT to Use LinkedIn for Social Selling In just a short period of time, social media has reinvented the way companies sell products and reach potential customers. According to InsideView, 41 percent of all B2B companies report generating leads on Facebook, yet a total of 61 percent of business marketers in the United States utilize LinkedIn’s social media platform to generate new leads and sell products (The Drum, 2016). With the continued expansion of social selling,…

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5 retail tips to make the most of dads and grads

5 retail tips to make the most of dads and grads What do dads and grads have in common? They both give us reasons to celebrate this time of year. We’re in the midst of high school and college graduation season, and Father’s Day is right around the corner on June 17. In 2017, spending on dads and grads reached nearly $21 billion combined, according to the National Retail Federation, which indicates it’s a pretty smart move to take advantage…

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5 survey questions that can help your service business

5 survey questions that can help your service business For service businesses, success is dependent upon providing customers and clients with an exceptional experience. But what exactly does it take to accomplish that? To find out, try asking your audience for feedback. Customer surveys are one of the most valuable tools small business owners have. The information you collect reveals opportunities to improve your lineup of services and promote your business. To create a survey that helps you fully understand…

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What Brand Colors Can Reveal About Your Business

What Brand Colors Can Reveal About Your Business Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business establish trust and familiarity by eliciting the right emotions. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding, even when they don’t involve any text on them. This is due to the power of colors…

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Building Trustful Connections Through Storytelling in Content Marketing

Building Trustful Connections Through Storytelling in Content Marketing Pardon me for telling the same old story once again … Storytelling is a fundamental staple of content marketing. This isn’t news. It has become a central talking point throughout the business world, and one we’ve discussed quite frequently here on the TopRank Marketing Blog. Compelling narrative is impactful for fairly obvious reasons: it captivates a reader, keeps them engaged, and tends to leave a lasting impression. The psychological power of storytelling…

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11 Essential Remote Team Management Tools That Will 10x Productivity

11 Essential Remote Team Management Tools That Will 10x Productivity Years back, the idea of working remotely seemed absurd, but not anymore. In modern day, it is possible for entire businesses to be managed remotely. It is also possible for employees to work, and be productive without going to a physical office. More and more companies are finding it easier to hire virtual workers for different projects. By making use of remote teams, businesses can hire the best specialists to…

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How One Innovative Company Is Disrupting The Native Ads Space

How One Innovative Company Is Disrupting The Native Ads Space It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their message and growing an audience. You’ve relied on AdSense, banners, pop-ups, and native ad widgets for click revenue. The game is changing… Your readers want the social experience for discovering content, but social networks are making you pay to reach an audience that used to…

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Digital Marketing Campaigns: 4 Insider Tips

Digital Marketing Campaigns: 4 Insider Tips Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign. Consumers and buyers are inundated with digital…

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Set Up A GDPR Cookie Consent Form Using Google Tag Manager

Set Up A GDPR Cookie Consent Form Using Google Tag Manager NOTE: This is not legal advice. We are not lawyers. It’s also not the only thing you’ll need to do to reach GDPR compliance for your business. Cookie consent is only one portion of GDPR compliance. Please consult legal counsel before implementing this solution. Another note: This solution works for cookies fired from inside the GTM container. It won’t prevent cookie placement for those placed outside the container. We’ve…

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How to Create Videos for Facebook That Standout (A Simple Formula)

How to Create Videos for Facebook That Standout (A Simple Formula) A Facebook study found that people gaze 5x longer at video than at static content on Facebook and Instagram. And digital influencer, Jay Baer, says that video is the new blogging. As such, are you prepared to create high-performing videos for Facebook? Well, similar to blogging, it should come as no surprise that there is no magic ticket to video success. But wait! Don’t stop reading just yet. Rest…

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BounceX, Online Video Advertising, and Data-Driven Marketing

BounceX, Online Video Advertising, and Data-Driven Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. BounceX – People-based marketing cloud – BounceX unlocks the…

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Taking LinkedIn to New Heights With Updated Tools

Taking LinkedIn to New Heights With Updated Tools LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. It is hard to know for sure if that is due to all these new features, but…

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Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram Social Media Marketing Update: Preferred Platforms and Content Types in 2018A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingCharts Study: Millennial travelers’ Instagram use has grown 375% since 2013U.S. millennial travelers have turned to Instagram…

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