Digital Marketing Blogs

9 Tips for Improving Your Content Writing

9 Tips for Improving Your Content Writing Allow me to let you in on a little secret. You don’t have to be the best writer in the world to produce effective content, but you do need to create that content if you want to be a successful marketer, so it’s important you do what you can to improve your content writing. The best part is, it get’s easier over time, I promise (and your writing will get better as well).…

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Send holiday emails readers can’t wait to open

Send holiday emails readers can’t wait to open The holidays are right around the corner, but that doesn’t mean it’s too late to start planning your seasonal email campaigns. Already have your holiday planning underway? Great! A little more seasonal inspiration never hurts. That’s why we’ve created our Guide to Holiday Email Marketing. This free eBook is an invaluable resource during this most hectic season of the year. Download it today for practical tips and useful…

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8 Affiliate Marketing Myths That Are Holding You Back Financially

8 Affiliate Marketing Myths That Are Holding You Back Financially Affiliate marketing is a funny thing – it’s something you can either fall in love with, or get overwhelmed by. Defined as an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – ‘affiliates’ – to earn a commission by recommending the product to others, it’s mainly controversial because there are so many myths surrounding it. If you’re reading this post, I’m guessing…

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out, I instantly go into pro-active problem-solver mode: “How will this change things for our team? How…

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4 Spooky Marketing Lessons from Classic Halloween Monsters

4 Spooky Marketing Lessons from Classic Halloween Monsters Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and…

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Code Coverage Analysis for Better Page Speed

Code Coverage Analysis for Better Page Speed It’s aggravating. You smushed the images. You smashed the files. Your site’s still getting a lousy page speed score. You shake your fist at the internet gods and scream “Why!?!! WHY DO YOU MOCK ME?! Why?!!” Your problem might be “dead code.” Dead code (aka code boogers, code klingons, code fungus) is leftover and unused CSS, javascript, and HTML. It forces your browser to download and sift through all manner of useless crud.…

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5 Self-Branding Tactics For Beginners That Will Get You Noticed

5 Self-Branding Tactics For Beginners That Will Get You Noticed As we all know, everyone has a purpose in life, and with constant focused effort, we can become what we wish to be. Knowing what you are passionate about and becoming an expert on a particular subject is crucial. If you really want to make a difference and become a known personality, ask yourself these three questions: What makes YOU stand out? How are YOU different to other people? How…

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6 Email Marketing Tips for the B2B Marketer

6 Email Marketing Tips for the B2B Marketer Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition. There is no guarantee that leads will discover content published on these channels. There is a way to increase the likelihood that content created for leads will…

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5 Steps to Grow Influence for Your Brand

5 Steps to Grow Influence for Your Brand “Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is a powerful (but often difficult to execute) way to provide the kinds of customer experiences that greatly…

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7 Digital Marketing Trends You Can’t Afford to Ignore

7 Digital Marketing Trends You Can’t Afford to Ignore I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured. But as…

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Binge Worthy B2B Content Marketing Experiences

Binge Worthy B2B Content Marketing Experiences 73% of Americans have binged on content. If you’re like me, you’re probably thinking of those rainy Sundays spent on a Netflix bender. Netflix, Hulu, HBOGo make it so easy to continue the binge. One more episode, you think, as the next installment automatically queues up. Finished Stranger Things in one weekend? Here are 6 new, easily clickable suggestions to start a new binge. Now what if that same principle could apply to your…

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Perfect Sales Page, YouTube Changes & Instagram Polls

Perfect Sales Page, YouTube Changes & Instagram Polls How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]Selling doesn’t have to be ‘sleazy’ — it can be helpful, timely and informative. This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs YouTube Changes Rules Regarding Videos With External LinksYouTube is restricting which accounts are able to add external links at the end…

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Textalyzer, CoSchedule, and FLOW-e

Textalyzer, CoSchedule, and FLOW-e My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. Textalyzer – Measure readability, check readability score and analyze your text…

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Proving the Value of B2B Influencer Marketing with Lee Odden

Proving the Value of B2B Influencer Marketing with Lee Odden Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to use ongoing influencer marketing to deliver ROI to your business. Some of us may still…

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What Would You Do With $1,000?

What Would You Do With $1,000? Budget is always top of mind for content marketers, but especially this time of year. In order to get even close to the budget that you want or need, you have to justify the spend. Unfortunately, we’ve been ineffective at content for a while. But the question is, can we change the narrative? In his presentation last week at the MarketingProfs B2B Marketing Forum, GE Digital’s Chris Moody gave the audience insights into why…

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Everything You Need to Build a LinkedIn Marketing Tactical Plan

Everything You Need to Build a LinkedIn Marketing Tactical Plan Over the last five years, we’ve seen an evolution in the way B2B marketers are talking about and using social media. We’ve evolved from asking “Should we be doing it?” to “Is what we are doing worth it?” to now “How do I make this really effective channel even more effective?”. According to a recent study from Oktopost, 79% of B2B marketers believe social media is an effective marketing channel…

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