Email Marketing Blogs

Snark-Infested Waters: Is Flippancy Drowning Your Marketing Efforts?

Snark-Infested Waters: Is Flippancy Drowning Your Marketing Efforts? When soft drink producer Sprite put out their new advert featuring basketball legend Lebron James and rap artist Lil Yachty, they knew exactly what they were doing.   In marketing – no matter whether it’s via email, social media, our website, billboards, or television – one of the biggest struggles we face is striving to come across as authentic. The Sprite marketing team recognized this when they created their advertisement. They know…

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How You Spent Your Holidays

How You Spent Your Holidays In each of the past couple years, you’ve helped us break our own delivery records on Black Friday and Cyber Monday. And we’re pleased to announce that 2017 was no different: Between Nov. 20 and the new year, MailChimp customers sent more than 41 billion emails. Of those emails, a whopping 1.9 billion were sent on Black Friday and nearly 1.8 billion sent on Cyber Monday, besting our old records. Hashtag success. Of course, the…

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Bronto Named Finalists for 12th Annual Stevie® Awards for Sales & Customer Service

Bronto Named Finalists for 12th Annual Stevie® Awards for Sales & Customer Service One of our top priorities at Bronto is to deliver exceptional customer service to all our clients, regardless of their size. And while nothing tops the satisfaction we get from helping our customers, it’s always nice when others take notice. That’s why we’re pleased to announce our status as finalists for the 12th Annual Stevie® Awards for Sales & Customer Service in the Customer Service Department of…

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Trim the Fat With Our 2018 Marketing Workout Plan

Trim the Fat With Our 2018 Marketing Workout Plan According to a YouGov poll, the top New Year’s resolutions for 2018 include getting more exercise and saving money. People are looking to make smart decisions and get rid of inefficiencies in their daily lives – and both are also admirable goals for commerce marketers. Looking to improve your own marketing efficiency in 2018? We’re proud to introduce the “official” Bronto Marketing Workout Plan. Enhance your capabilities with cross-training. When your…

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Invest in Webinars For Your Inbound Marketing

Invest in Webinars For Your Inbound Marketing Videos are quickly becoming an integral component of any inbound marketing strategy and for good reason. Internet users love video. Unlike other forms of content, videos are capable of sharing your brand’s story, personality, mission, and product with your audience in a more personal emotional way. Because of this, internet users are more able to connect and engage with it. Research consistently shows that between 20% and 40% of webinar attendees turn into…

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In With the Old for a Happy New Year

In With the Old for a Happy New Year Do you wince at the thought of deleting an unengaged email subscriber? View preference forms as an unnecessary step that thwarts your efforts to communicate with your audience? Many digital marketers feel that way. But changes, both legally and from internet service providers, will require you to give these strategies some attention in 2018. There are more gates on the email inbox – and that isn’t necessarily a bad thing. So…

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Online Marketing Bootcamp, Kuala Lumpur – the Most Epic Marketing Event in APAC

Online Marketing Bootcamp, Kuala Lumpur – the Most Epic Marketing Event in APAC To all those out there in Malaysia, Singapore, Vietnam, Indonesia, and the Philippines: keep your eyes peeled in March! GetResponse is coming over with the most epic marketing event in the area! We’re bringing the successful series of ResponseCon to Kuala Lumpur.   ResponseCon: Online Marketing Bootcamp Starting March 22, get ready for a true two-day online marketing bootcamp. Come over and practice with true online marketing…

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Google Attribution. Find out Where Your Conversions Really Come From

Google Attribution. Find out Where Your Conversions Really Come From Despite the growing awareness of marketers when it comes to analytics and data analysis, it’s sometimes still difficult to answer the question: “Does this channel really work?”. The most popular way to measure conversions was (and still is!) the last-click attribution model, which assigns conversions to the last trackable source. Unfortunately, this model doesn’t reflect the complexity of the purchasing path and the many touchpoints the customers have with a…

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Confessions of a Holiday Shopper: Why I Didn’t Wait Until Black Friday

Confessions of a Holiday Shopper: Why I Didn’t Wait Until Black Friday This holiday season was predicted to be the best yet for online retailers – and it was. Fifty-eight out of 61 days drove over $1 billion in online sales, including every single day in November. Gray November, the month-long period of deep discounts, is now commonplace. But do people buy more or simply buy earlier? This year, I wanted to find out how early discounts affected my own…

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Educate Your Way to Sales Success with Our Content Marketing Certification

Educate Your Way to Sales Success with Our Content Marketing Certification What is content marketing but a way to educate and help your potential customers without focusing on sales at all, let alone the hard sell. Well, it’s also a bit more than that, as you’ll learn in our content marketing certification course. This course helps you dive into the nitty gritty of content marketing – blogging, webinars, videos, content distribution & promotion, and measurement. You’ll also learn why content…

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Signed, Sealed, Delivered: Why Email Deliverability Matters

Signed, Sealed, Delivered: Why Email Deliverability Matters So, you’ve created a great email marketing campaign. Soup to nuts, welcome series to post-purchase, your campaign may be one of the best out there. Unless it fails to reach your customers. Email deliverability – or your success at getting email messages to your subscriber’s inbox– is the key to making your great email marketing campaign an effective one. The loyalty you can cultivate from a successfully implemented email campaign and its revenue…

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Big Cartel, Miva, BigCommerce Featured Integrations: Jan. 2018

Big Cartel, Miva, BigCommerce Featured Integrations: Jan. 2018 Another busy holiday season has come and gone, and we can’t think of a better way to ring in the new year than with powerful new e-commerce integrations! Connecting your store to MailChimp brings all of your e-commerce data directly into your MailChimp list, so you can send more relevant content to your customers at exactly the right time. And this year, we’ve partnered with even more of the platforms online sellers…

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Keep Your WordPress Site from Bleeding Money

Keep Your WordPress Site from Bleeding Money WordPress is awesome. As one of more than 75 million users of this ever-popular CMS, I am aware of how it can unleash the real power of your online business. At the same time, WordPress is not for the weak of heart. Unlike website builders like Weebly and Squarespace, WordPress has a learning curve that you need to overcome first before you can truly position your business to succeed. In fact, if you…

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4 Tactics to Recover Customers With High Intent to Buy

4 Tactics to Recover Customers With High Intent to Buy A brand manager once told me something I couldn’t comprehend: “We don’t really have many competitors. We are the market.” While you may not have many competitors in your category, the reality is everyone has competition for customer dollars. If you let interested customers walk away without a purchase, you are enabling infinite marketplace competition to interfere with your sale. Recovering high-intent customers is the fastest and least expensive method…

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Grow Conversions and AOV With Product Recommendations

Grow Conversions and AOV With Product Recommendations When you send a welcome series or browse recovery email, you’re taking the first step to engage with a contact you likely know very little about. The fact that the email is being triggered based on an action they took on your site is a great starting point, but why not leverage the power of your customer base to help them find just the right thing? Enter product recommendations. Have you ever been…

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Introducing a New and Improved Campaign Builder

Introducing a New and Improved Campaign Builder Maybe you’ve been here: You’re building a new email but don’t have a clue what the subject line should be when you start. You want to jump ahead to the design step, so you drop some random text into the subject line field of the campaign builder. And while you plan on going back to switch it out, you forget and end up sending the email. Or maybe you’ve sent an email to…

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