Email Marketing Blogs

The Secrets Behind Creating Great Marketing Videos

[ad_1] The Secrets Behind Creating Great Marketing Videos Being one of the most used and searched on the web, we all know by now that video content is here to stay. Today I’ll tell you what it takes to produce great marketing videos (from a short commercial to a whiteboard video). But first, let’s see some statistics: Let’s dive into it.   What types of video work best? Educational content (video tutorials / educative and how-to videos) Let’s not forget…

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Keep Your Business Sailing Smoothly While You’re on Vacation

[ad_1] Keep Your Business Sailing Smoothly While You’re on Vacation Running a business is demanding. And with a lot of responsibility on your shoulders, stepping away from the office can feel scary. But taking a break is just as important as hard work, and you’ve earned a vacation. Plus, time away gives you perspective. When you’re not in the thick of your day-to-day routine, you can look at your business through a different lens and come up with even better…

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Email Marketing Excellence 2018: Top Tips and Insights [Webinar Recording]

[ad_1] Email Marketing Excellence 2018: Top Tips and Insights [Webinar Recording] Once again we’ve partnered up with Smart Insights to conduct a global benchmarking research to help you improve your email marketing, marketing automation, and content marketing ROI. On May 30, we ran a webinar where we presented the key findings and top tips to improve your marketing performance. Here’s a sneak peek.   Is this report for me? This year we surveyed 585 marketers from 181 countries, across 19…

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6 Tricks for Getting Traffic to Your Blog from Image Search (with Minimal Effort)

[ad_1] 6 Tricks for Getting Traffic to Your Blog from Image Search (with Minimal Effort) If you’ve thought about exploring Google Image search for SEO purposes in the past but never got round to it, now is your best chance to finally launch an attack on this awesome traffic source. In this article, I take a look at the importance of using image search to drive traffic to your blog, as well as how to do it the easy way.…

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Get Hooked on Our Podcast Series – #GRTalks and Entrepreneur of the Month

[ad_1] Get Hooked on Our Podcast Series – #GRTalks and Entrepreneur of the Month If you’re in need of inspiration for a good start of the day, we’ve got you covered. There are new podcast episodes now available in our GRTalks and Entrepreneur of the Month series. Read on to find out what we’re talking about.   GRTalks What should sales really be about? Rachel Gray answers this question in our podcast, hosted by Michal Leszczynski. Can sales be taught?…

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Branded Content + Seamless UX = A Luxurious Shopping Experience

[ad_1] Branded Content + Seamless UX = A Luxurious Shopping Experience There seems to be an overall stigma in the luxury ecommerce industry: While beautiful to look at, luxury brand sites typically perform poorly when it comes to user experience and functionality. When ecommerce first became mainstream, luxury brands were fearful of losing their exclusivity factor. In their eyes, ecommerce gave global access to their products, meaning anyone could purchase their items. However, many brands quickly realized the flaw in…

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Why Email Remains the Best Marketing Channel (A Data-Backed Answer)

[ad_1] Why Email Remains the Best Marketing Channel (A Data-Backed Answer) I tend to avoid using superlatives, but I’ll come right out and say it: email marketing campaigns are by far the BEST marketing channel on the web. Now, every time I put out this sentiment, I get tons of flak from my marketer and entrepreneur friends. “That’s where you’re wrong, Brad. PPC campaigns are a lot more ROI-driven, and they can get you sales in under 24 hours.” “You…

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Tips for Creating an Unconventional Newsletter

[ad_1] Tips for Creating an Unconventional Newsletter Marketers try to keep their audiences engaged through constant email communication. That’s the main purpose of newsletters. Over the course of our lives, we get tons of newsletters, which can become a problem for many. Only a few newsletters survive my harsh inbox-cleaning habits. I regularly unsubscribe to those newsletters that I don’t find relevant or useful. Many of you do the same, and the rest probably just ignore them. But, every once…

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How We Encourage Side Hustles

[ad_1] How We Encourage Side Hustles When creativity is one of your company’s core values, you get to work alongside some super-talented people. And when super-talented people have good ideas, things like Freddie’s Makers Market happens. It all started with an email from Ashe, one of our Billing Coordinators. “I was thinking, as we get closer to the holidays, what if employees who have a side hustle could set up a table and bring in their goods for other employees…

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Top Questions about GDPR in Email Marketing

[ad_1] Top Questions about GDPR in Email Marketing GDPR became applicable on May 25th, 2018. Not a single day has gone by without hearing or reading about how it changes the way we do business and how much marketers will lose in the long run. And what we hear is only partly true. Implementing all the necessary changes to stay compliant with GDPR isn’t an easy thing. We’ve been there, too. Hey, we’ve even shared our GDPR Plan, which you…

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How to Get More Done with Less Effort #WorldProductivityDay

[ad_1] How to Get More Done with Less Effort #WorldProductivityDay June 20 is World Productivity Day. It may seem natural to celebrate with doing more than usual. In the hopes of becoming a more productive person, you try out different tips and hacks that require so much effort they leave you frustrated, confused, and with no time for actual work. And what about free time? Productive people – people who get stuff done – they all have no life, right?…

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A Look Back at Year One of The Commerce Marketer Podcast

[ad_1] A Look Back at Year One of The Commerce Marketer Podcast Can you believe it’s been a year already? The Commerce Marketer Podcast – the podcast covering all things ecommerce, retail and email marketing – recently celebrated its first birthday. Man, has the time flown by! Podcasts are meant to be fun, entertaining and informative, and I hope I’ve delivered the trifecta to this point. Join me as I reflect on a few of my favorite moments from this…

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Developing Interview Skills Through Practice

[ad_1] Developing Interview Skills Through Practice An interview can be a terrifying thing. The only way to get better at them is practice, but getting that practice can be tricky, too. In a 1:1 conversation with MailChimp’s VP of Development, Eric Muntz, I’d mentioned an idea for using my 16 hours of volunteer time. We’d been talking about an internal event we’d held last year, MailChimp Gives Hack. Over 2 days we worked with 3 local organizations to rebuild and…

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How to Produce An Effective Whiteboard Animation Video

[ad_1] How to Produce An Effective Whiteboard Animation Video There’s something hypnotic about whiteboard videos. There’s a certain kind of magic involved in watching a story be created in front of your eyes. Whiteboard animation plays with this sensation by having characters and situations being drawn in the moment – this makes for an engaging video style, and if you’ve seen one before, you know it’s true. If you don’t know of what I’m talking about, here’s a great example:…

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How Email Marketing Automation Can Help Small Businesses

[ad_1] How Email Marketing Automation Can Help Small Businesses Email marketing campaigns help build brand awareness, nurture leads, and drive conversions. However, great email marketing takes a lot of work, especially for small businesses. Enter email marketing automation. Nearly two-thirds of marketing automation efforts are handled by email, and it’s easy to see why.     Email automation allows you to send relevant and timely emails, personalized to the subscribers’ interests. With the help of software and data, email automation…

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GDPR Emails – 6 Lessons from a Copywriter’s Inbox

[ad_1] GDPR Emails – 6 Lessons from a Copywriter’s Inbox I’m sure you’ve been swamped with GDPR emails these past few weeks – until the point you’ve had enough. I have, too. But for me, it’s been kind of a good thing – because I love studying emails, especially the copy. And today, I wanted to share with you some examples of how businesses talked to their audiences about GDPR-related changes. Hope you can still bear some!   There were…

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