Email Marketing Blogs

Bronto Makes Product Recommendations Personal Across Channels

Bronto Makes Product Recommendations Personal Across Channels Integrated Product Recommendations Solution Helps Marketers Quickly and Easily Grow Engagement and Revenue SUITEWORLD18 – LAS VEGAS – April 23, 2018 – To help marketers increase consumer engagement and revenue, Oracle Bronto, a leading cloud-based email marketing vendor to the Internet Retailer Top 1000, today launched an innovative new product recommendation solution. Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive…

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How Often (and Why) You Should Check and Revise Your SEO Strategy

How Often (and Why) You Should Check and Revise Your SEO Strategy SEO helps us climb the rankings and get to the top of Google. The thing is, it isn’t one of those things you can get right once and pat yourself on the back before moving on. Where SEO is concerned, if you snooze, you lose. One moment you’re the champion of the world, but if you take your eyes off the prize, a competitor will upstage you. In…

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Don’t You Know Me at All? The Importance of Relevant Recommendations

Don’t You Know Me at All? The Importance of Relevant Recommendations Imagine this scenario. You’re staying at a hotel, and you visit the concierge for a great dinner recommendation. You give him all sorts of information, including your craving for surf and turf. You tell him about the vintage red wine you like and your wife’s favorite chardonnay. You say you want a relaxed, romantic atmosphere – nothing too loud. After sharing all of those details, the concierge recommends the…

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Yotpo Announces Strategic Relationship With Oracle Bronto

Yotpo Announces Strategic Relationship With Oracle Bronto NEW YORK — April 18, 2018 — Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands today announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC). This integration automatically syncs Yotpo star ratings and reviews to product catalogs, infusing a…

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10 Easy Ways to Create Product Pages that Convert

10 Easy Ways to Create Product Pages that Convert Your product pages are one of the most important parts of your ecommerce website. Done well, they work to attract your audience and convert more customers. Why? Because they give buyers a clear, complete picture of your product – so they can decide if it’s right for them. To do that, you’ll need to combine an attractive design with informative content, to deliver a digital experience that makes clicking ‘Add to…

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Helping Make Atlanta a Little Better With Service Week

Helping Make Atlanta a Little Better With Service Week   Since 2013, MailChimp’s Corporate Citizenship team has been working to make our hometown of Atlanta better, weirder, and more human. Today, I’d like to talk about the “better” part. For us, that means supporting organizations working to stop cycles of poverty. All year long, we partner with organizations like Literacy Action and the Gateway Center to help make their hard work possible. But “better” becomes a special focus during our…

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Event Promotion & Logistics Tips to Maximize Engagement

Event Promotion & Logistics Tips to Maximize Engagement The surveys don’t lie: most marketers believe live events are critical to their company’s success. Among the biggest challenges? Event registration and building an engaging experience. As difficult as planning your event may be, organizers agree that promoting it and carrying attendees through signups to engagement is a whole other battlefield. But that doesn’t mean you can’t find your 1000+ true attendees. With these event promotion and logistics tips, you’ll not only…

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Bronto Recommendations Now Available for the Web

Bronto Recommendations Now Available for the Web Congratulations! You invested in your advertising, email and SEO – and it worked! The consumers you’ve been coveting have navigated through all the competition and found their way to your website. They’re on your home page, trying to figure out what they want from the hundreds, thousands, maybe hundreds of thousands of products to search through. But it’s all too overwhelming, and just like that, they’re gone. All that hard work and money…

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GetResponse Reviewed as Top Email Marketing Provider

GetResponse Reviewed as Top Email Marketing Provider We’re thrilled to let you know GetResponse has been named one of the world’s best email marketing and automation providers. G2Crowd, one of the largest business solutions review platforms, crowned us among leaders in its esteemed Best Marketing Automation Software and Best Email Marketing Software categories. Why are we excited? Because the rankings are based solely on user experiences. If you didn’t get the chance to submit your review, you can still share…

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How Our Employee Radio Station Embodies Our Company Values

How Our Employee Radio Station Embodies Our Company Values If you visit MailChimp’s Atlanta HQ on a typical Wednesday morning, you might see a lot of people with headphones on, tapping their feet, occasionally laughing in sync. In fact, it might seem a little spooky until you realize we’re enjoying KIMP, our employee-run radio station. Music is baked into MailChimp’s DNA. Some of us play in bands, collect LPs, or DJ on the weekends. A few of us used to…

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3 Innovative Tactics for Driving Customer Loyalty

3 Innovative Tactics for Driving Customer Loyalty Loyalty marketing campaigns are one of the most effective ways to develop long-term customer relationships. But why are they so important, and how can email marketing personalization help you elevate your campaigns and stand out from the competition? The Benefits of Loyalty Marketing + Personalization It’s no secret that customers frequently switch products and service providers due to increasingly compelling offers from competitors. It happens across industries – from retail to travel to…

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How to Improve Your Ecommerce Campaigns with Email List Segmentation

How to Improve Your Ecommerce Campaigns with Email List Segmentation Segmentation is the foundation of effective marketing. If you want to deliver meaningful information to your customers, you need to know who they are and what they want. In this article, I’d like to share with you a few ideas on how to segment a contact list for an online business.   Demographics Using demographic data to categorize your audience is probably one of the easiest segmentation methods you can…

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What You Should Know About Bronto and GDPR Compliance

What You Should Know About Bronto and GDPR Compliance You’ve likely been hearing a lot about the General Data Protection Regulation (GDPR) for some time now. We want you to know that the Oracle Bronto solution provides tools and features that will further your ability to meet your compliance obligations under the GDPR. While we can’t tell you exactly what you’ll need to do in your own compliance efforts, we have gathered a few resources to help you better understand…

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7 Ways Images Can Improve Email Campaign Conversions

7 Ways Images Can Improve Email Campaign Conversions It seems like common sense, doesn’t it? Of course, photos make your newsletter more appealing to readers. But images do more than just make your email marketing more visually attractive. They also increase click-through rates! People are more likely to click an image and go to your website (or to view a specific product) than they are to click a link embedded in the copy of your email. So, including captivating images…

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4 Productivity Apps to Get Your Team Flying

4 Productivity Apps to Get Your Team Flying Remember when offices had paper trays on desks and filing cabinets, and admin people spent hour after hour taking trolleys of paperwork from department to department? If this is still happening where you work, pinch yourself – we’re in the 21st century, the land of the paperless office. (I have restrained my urge to talk about photocopiers and fax machines as this will reflect on my old age.)  Internal phone call? What’s…

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How to Get a Blog Post Ranking for More Keywords in Under 30 Minutes

How to Get a Blog Post Ranking for More Keywords in Under 30 Minutes Getting results with SEO takes a lot of work. You have to spend hours: This can easily take up 40+ hours per week. All this work often leads content marketers and SEO experts to believe that all traffic-boosting strategies take a ridiculous amount of time to implement. Luckily, that’s only kind of true… Obviously, creating, optimizing, and promoting content is a full-time job, BUT it’s possible…

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