Email Marketing Blogs

The Ultimate Influencer Outreach Email Strategy

The Ultimate Influencer Outreach Email Strategy Are you working with influencers? Influencer marketing is rated as the fastest-growing online customer-acquisition channel, surpassing organic search and email marketing as a whole. Influencers are an extension of your sales team, showing the world what you have to offer and why your customers should purchase from you. Often, these influencers are using your products or services in real life, giving customers a glimpse into what life looks like with you in it. Better…

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Supercharge Your 2018 Holiday Strategy

Supercharge Your 2018 Holiday Strategy Your guide to using shopper identification techniques to win during the 2018 holiday season and beyond. For many, the holidays are a time for making spirits bright. For retailers, however, it can easily become one of the most stressful – though lucrative – times of the year. With holiday shopping sprees and deals arriving earlier each year, brands have to start planning for the rush before the leaves start to change colors. Approximately 30% of…

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Unlock the Potential of Your Order Data: Make the Move to Order Service

Unlock the Potential of Your Order Data: Make the Move to Order Service By filling and submitting this form you understand and agree that the use of Oracle’s web site is subject to the Oracle.com Terms of Use. Additional details regarding Oracle’s collection and use of your personal information, including information about access, retention, rectification, deletion, security, cross-border transfers and other topics, is available in the Oracle Privacy Policy. Source link

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6 Rules for Recovering Lost Sales with Abandoned Cart Emails

6 Rules for Recovering Lost Sales with Abandoned Cart Emails Abandoned shopping carts are costing your business thousands of dollars each month. But it doesn’t have to be that way. With an effectively designed email sequence, those sales will be yours again. Getting customers to your site isn’t free or easy. You build sales funnels with landing pages and email sequences. You build out content strategies or paid ads to drive traffic to your site. You wrestle with code, website…

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5 Brands That Got Their Ecommerce Strategies Right

5 Brands That Got Their Ecommerce Strategies Right Did you know that over 1.66 billion people worldwide bought products and services online in 2017? And the number of worldwide digital buyers is expected to reach 2.14 billion by 2021. This suggests that more people are choosing to buy online, giving a boost to the ecommerce marketplace. Some of them choose to buy online for convenience, while some get attracted to the competitive rates offered by many ecommerce businesses. However, you…

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The Commerce Marketer Podcast: Hiring and Motivating Seasonal Customer Service Reps in Retail

The Commerce Marketer Podcast: Hiring and Motivating Seasonal Customer Service Reps in Retail Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Stefanie Frenking, Head of Recruiting and Feel Good Management, Spreadshirt For retailers, the holidays and other peak seasons are a critical time for driving revenue. For many, hiring part-time help is a necessity, but it comes with a number of challenges. These seasonal team members quickly become the face of your brand, and the service they provide…

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Dynamic Yield Joins Oracle Bronto Partner Program

Dynamic Yield Joins Oracle Bronto Partner Program Integration Maximizes Shopper Engagement by Delivering Personalized Messages Based on Any User Activity or Event NEW YORK — September 18, 2018 — Dynamic Yield, a leading provider of omnichannel personalization, today announced that it has joined the Oracle Bronto Partner Program to enable organizations to deepen customer engagement and increase top-line revenue. By combining Oracle Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies, with Dynamic Yield’s Triggered Emails…

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From Cold Email to Nurture: Build Momentum with Your Leads

From Cold Email to Nurture: Build Momentum with Your Leads Have you ever had to do door-to-door sales? Let me tell you, it takes a special kind of energy to just walk into a stranger’s life like that and try to get them to pick up what you’re putting down. It takes finesse and charisma to get through the door. Once inside, a successful traveling salesperson wields the uncanny ability to quickly soak in their surroundings and use those contextual clues…

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App Store Optimization: Common Pitfalls to Avoid

App Store Optimization: Common Pitfalls to Avoid The app ecosystems are teeming with millions of apps that are just waiting to be downloaded. With high competition, apps often face the troubling situation of getting noticed. While there are many different tips and tricks on how to improve install rates, the most beneficial strategy is App Store Optimization (ASO). While ASO is the go-to strategy for ensuring that your app is visible and converting users, some developers don’t heed the failings…

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The Commerce Marketer Podcast: 17 Juicy SEO Tactics Worth the Squeeze

The Commerce Marketer Podcast: 17 Juicy SEO Tactics Worth the Squeeze Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Ronald Dod, CEO and Founder, Visiture SEO, in principle, hasn’t really changed over the past 15 years. But the tactics used to improve SEO continue to evolve as we go along. And with the increase of non-traditional “search engines”, like Amazon and social media sites, focusing on improving all aspects of your SEO has never been more critical. So,…

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Read a Book Day: Our Team’s Recommendations

Read a Book Day: Our Team’s Recommendations It’s September 6th, a day marked red in every bibliophile’s calendar – National Read a Book Day. Today’s fun holiday inspires us all to unwind, cosy up with a cup of tea, and grab a book. It may be the one you’ve already read and wanted to get back to for a long time. Or, it could be the book that’s been sitting on your shelf for a bit too long. It doesn’t…

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The Commerce Marketer Podcast: Swipe Right for Social Media in Retail

The Commerce Marketer Podcast: Swipe Right for Social Media in Retail Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Bridget Saroff, Social Media Manager, Raymour & Flanigan Furniture Social media is becoming more ingrained in every aspect of retail. Not only is it used to reinforce the brand image and provide content to customers, it’s become a great channel for direct marketing and customer service. At this point, not having an active social media presence can lead to…

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How to Create a Perfect Testimonial Video

How to Create a Perfect Testimonial Video Nothing can be more compelling than a testimonial video. I know, you already have some text testimonials on your website, but here’s some bad news: that’s not enough. Reading some cold and distant text is definitely not as attractive as watching and listening to your happy clients endorsing your brand. Audiovisual images bring much more trust to what they’re saying, and that will surely close more sales for your business. In fact, 85%…

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Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing

Social Shares Down, Click-Baits Down, Listicles Down: The Future of Content Marketing I saw it coming. It was inevitable. The gurus and pundits of content marketing always knew that this bubble will burst sooner or later and that it’s only a matter of time. And, 2017 it was! The year that saw a decline in social referral traffic for the first time in the history of mankind. What? It’s not a hype, it’s the truth! Guess who overtook again? Traffic…

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Why Entrepreneurs Fail at Personal Branding

Why Entrepreneurs Fail at Personal Branding Branding is not something that only benefits corporations; on the contrary, it’s something that any business must have in order to be successful. That includes entrepreneurs, but their branding must be of a more personal variety. When done well, personal branding will elevate your success exponentially. There’s one reason in particular why this is true: many people prefer the personal touch – they want to buy from those whom they’re familiar with. If they…

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The Commerce Marketer Podcast: Pop-Up Shops, Classic Rock, and Touring with Ringo Starr

The Commerce Marketer Podcast: Pop-Up Shops, Classic Rock, and Touring with Ringo Starr Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Scott Segelbaum, Owner, Rock Art Show This podcast is about to get rocked! What do John Lennon, Paul McCartney, Jerry Garcia, Jimi Hendrix, and the Rolling Stones have to do with pop-up shops? You’re about to find out! Pop-up shops have grown in popularity over the years, but one company focused on classic rock not only made…

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