Email Marketing Blogs

8 Ways to Create Thumb-Stopping Social Media Content

8 Ways to Create Thumb-Stopping Social Media Content It’s the holidays, which means ‘tis the season for your customers to buy stuff—and spend a lot of time on social media. According to an eMarketer study, 71% of internet users access social networks at least once a month. That’s an estimated 2.46 billion people. And yes, that’s billion, with a “b.” Another notable stat: 89% of U.S. respondents said they use Facebook several times a week or more, and 81% said…

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The Do’s and Don’t’s of Facebook Marketing

The Do’s and Don’t’s of Facebook Marketing It’s definitely not news that Facebook is a key platform for marketing your business online, but with over 2 billion users logging on each day and an endless amount of content vying for users’ attention, it can seem like it’s not worth joining in the race. However, don’t be put off. Success on Facebook requires focus and a strategic approach – but it is possible! To make it easier, I’ve outlined some basic…

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A Deep Dive into Bronto’s Next-Gen Email Reporting

A Deep Dive into Bronto’s Next-Gen Email Reporting A few weeks ago, we released our next-gen email reports to our customers. This functionality is something we’re really excited about because it isn’t merely a new skin on our old reporting system or some new reports thrown in – it’s an entirely new platform built to serve our customers’ reporting and analytics needs well into the future. This was no small task. Our engineers have been working on it for years.…

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90-Second Partner Intro: Convert Digital, eStar, Search Insights, SLI Systems, Tryzens Group

90-Second Partner Intro: Convert Digital, eStar, Search Insights, SLI Systems, Tryzens Group The fall Commerce Marketing Spotlight events have wound to a close. We started in Durham, NC, traveled to London, NYC, LA, Sydney, and finally, Melbourne, where we stayed at the Langham, famous for its pink theme. We took a few minutes away from the event for a fun photo shoot of Bronto with their pink vintage taxis, so make sure you check Instagram to see the pic. It…

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Your Welcome Email Swipe File

Your Welcome Email Swipe File You stare at the blinking cursor on your computer. Gotta write a welcome email for our new subscribers…. but what to say? It’s hard to conquer the blank page. Harder when you hear that a welcome email generates an average of 33% more engagement with your brand than other campaigns. Well, that really dries up your words. Your solution? An amazing swipe file of killer welcome emails so you never start with a blank page. When you…

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Set Up New Transactional Messaging With Shopify Plus

Set Up New Transactional Messaging With Shopify Plus Shopify Plus users can now send transactional email messages through Bronto We’ve had many requests from Shopify Plus users who want to add transactional emails in the Bronto Marketing Platform. Just in time for the holiday shopping season, we’ve launched Shopify Plus message mapping for the most common transactional email events so that you can send relevant messages directly from Bronto – and enjoy the advanced reporting and easy updating that comes…

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Brontos in La-La Land: Spotlight Shines Bright on Commerce Marketers

Brontos in La-La Land: Spotlight Shines Bright on Commerce Marketers Our dinosaurs took up residence on Wilshire Boulevard in the heart of West Los Angeles recently. No, it wasn’t the next Jurassic World sequel, it was for our 4th Commerce Marketing Spotlight of 2017. Attendees from all over the West Coast came for a full day of Bronto learning, ideas for future campaigns and inspiration from their peers. And, as is our spotlight tradition, the day was capped with a…

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Wonderful Campaigns for the Most Wonderful Time of the Year

Wonderful Campaigns for the Most Wonderful Time of the Year Looking for a little inspiration to light up your marketing campaigns this festive season? We’ve asked a few industry experts to unwrap their secrets to success. From PPC ad strategy to creative twists on classic promotions, here are some tips that are sure to make your holiday marketing sparkle! Adjust Ads in Real Time “One of the most successful holiday campaigns I’ve witnessed involved a merchant pulling levers while monitoring…

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Three Great Email Campaigns for Learning Marketing

Three Great Email Campaigns for Learning Marketing When it comes to marketing campaigns we all know the ones which stick in our heads. Whether it be for all the right reasons, such as the annual saccharine offerings from John Lewis – or for missing the mark entirely, like Pepsi’s recent misstep. When designing our own marketing campaigns, we’d all rather create something which connects with our audiences in a meaningful way, and create a mutually beneficial relationship between business and…

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Notes From the Field: Developing Clickable Content

Notes From the Field: Developing Clickable Content Content is a critical component of email marketing, as our speakers at the Commerce Marketing Spotlight event in Los Angeles illustrated very well. If all you have to say is, “Here’s our product. Buy it!’’, you’ll run out of ways to engage your shoppers pretty quickly. Jill Pauley from Sexy Hair and Jonni Murphy of TOMS Shoes talked about the content they’ve developed and how they’re using it in email. For Murphy, the…

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IFTTT, Zoho, and Other Featured Integrations: Nov. 2017

IFTTT, Zoho, and Other Featured Integrations: Nov. 2017 We know that small business owners have to wear a lot of different hats at once. Bandwidth and resources are often limited, too, which means that sometimes your goals take longer to accomplish and certain tasks have to be pushed to the back burner. In this month’s post, we’ll highlight tools that can help you manage the aspects of your business that fall outside your wheelhouse, so you can get back to…

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Join our upcoming GetResponse Webinar: Using GetResponse Marketing Automation for Your Business

Join our upcoming GetResponse Webinar: Using GetResponse Marketing Automation for Your Business Is your to-do list for managing your online marketing projects getting a little too long? Are you spending a lot of your time keeping up with repetitive tasks without much payoff? Maybe you’re looking for a way to start tracking and responding to your contacts engagement (or lack thereof) with your content. Regardless of your challenges or goals for your online marketing – if you haven’t considered implementing…

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Improving Your Ad Campaigns With Content Marketing

Improving Your Ad Campaigns With Content Marketing Traditional advertising is having a hard time, everybody. Some say that it’s dead, and in a sense, they are right. More and more people go out of their way to avoid ads. They download an ad blocker on their web browser, they’ll record shows and watch it later just so they can fast-forward through them, pay money to services like Pandora and Spotify just to get rid of them, and even subconsciously ignore…

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How to Warm Up Cold Leads with Marketing Automation

How to Warm Up Cold Leads with Marketing Automation You’re probably already familiar with the five different kinds of marketing automation campaigns, but just for a quick refresher, let’s re-visit them, shall we? Here goes:   Introductory: These are the campaigns that are deployed to people who are new prospects. Introductory campaigns set expectations on what prospects can expect from you as they receive your communications and deepen their relationship with your brand. Engagement: These campaigns are designed to keep…

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90-Second Partner Intro: Amblique, Convert Digital, Search Insights, Shippit, Shopify Plus

90-Second Partner Intro: Amblique, Convert Digital, Search Insights, Shippit, Shopify Plus Our first Commerce Marketing Spotlight in Australia was spectacular. If you’ve never been to an event at the Doltone House Hyde Park, you have missed out. It’s so glamorous – all cut-glass chandeliers and leather tufted walls. We stayed at the Langham, famous for its pink theme, where we had a fun photo shoot of Bronto with their pink vintage taxis. Even more fun – one of our Brontos…

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