Email Marketing Blogs

8 Questions You Should Be Asking About Your Email Subscribers

8 Questions You Should Be Asking About Your Email Subscribers I stopped in a small, local antique shop the other day when the owner held out a spiral bound notebook and asked if I’d like to write down my name and email address so I could be notified of a coming sale. How many “forms” like this one had I filled out online in the past month, let alone year, to get news, secure a discount, or learn more about a…

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Bronto Engineering Brings Endless Opportunities

Bronto Engineering Brings Endless Opportunities The team here at Bronto is a diverse group in more ways than one. Whether you come from a startup or a big corporation, are a seasoned veteran or have just finished school, each person brings unique experiences and perspectives to the group and the work we do. “People here are passionate about the topics they talk about, and it’s just really cool. Not only are you working, but you’re enjoying it,” said Software Engineer…

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Getting Ready for the GDPR

Getting Ready for the GDPR If your business is based in the European Union (EU) or you have customers or contacts in the EU, then you have probably heard of the General Data Protection Regulation (GDPR) by now. For those who haven’t, the GDPR is an EU privacy law that will take effect on May 25, 2018. It will regulate the treatment and use of personal data belonging to EU citizens. EU-based businesses, as well as anyone processing the personal…

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4 Reasons Why You Need CRM for Your Business

4 Reasons Why You Need CRM for Your Business When you start a business, you’ll encounter a dizzying array of acronyms: ROI, SEM, CPC, PPC, OR, CTR, LTV and many more. But there’s one acronym you really need to know: CRM. Simply put, CRM – or customer relationship management – is software that tracks your interactions with prospects and customers. The CRM stores contact information for your deals (their name, email and phone number) and any other identifying info you choose to…

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Commerce Marketing Spotlight Series: The Art of Effective Engagement

Our Commerce Marketing Spotlight tour has been a great success so far, thanks in part to a wonderful lineup of talented commerce marketers who have shared their strategies and expertise. We invite you to come out and join us in a city near you, but as we know not everyone can, here’s a bit of free advice from some of our fabulous speakers. We took the opportunity to pose a few questions to get their thoughts on several hot topics…

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How Our Engineering Team Found its Mission Statement

MailChimp’s engineering teams, much like the rest of our company, are growing so fast. We’ve got engineers working on different projects all over the organization, and if I’m being totally honest, they’d started drifting apart a bit in the past year. We were all under the same umbrella organizationally, but in terms of why and how we do what we do, we were all over the place. We needed a single, concise mission statement. So we got to work. Our…

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11 Ways to Increase Your Email Open Rate

For subscribers to click through your email, they first need to open your email. I’ll be the first to admit that my inbox currently has over 1,700 unopened emails. Some of those are automated emails from services I signed up for and some of them are emails from well-meaning people who didn’t catch my interest. Whatever the case, each one represents someone who tried and failed to get in contact with me. Now, maybe you’re not like me. Maybe you…

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Bronto Support’s Most Common Questions: SSL Certificates & Private Domains

Bronto Support receives a myriad of questions about SSL certificates.  There is a lot to consider when making that decision.  Common questions we hear are:  Should my account have one? What kind do I need?  My vendor said they have their own CSR … by the way, what is a CSR? What will change in my account after this is installed?  We want to share the answers to these questions in hopes of making this process as seamless as possible.…

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What Equity Means at MailChimp

When I joined MailChimp 6 years ago after running a nonprofit organization, the vernacular of the tech world took some getting used to. I would read articles about other companies and one word kept coming up that surprised me: equity. The tech world loves to throw around the word “equity.” I soon learned that in this context it usually refers to a percentage of a company an employee owns. But where I’d come from, equity means something different. It has…

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The Loyalty Loop [Webinar Recap]

Andrew Davis joined us for the latest GetResponse Marketing Automation Hub webinar. In his webinar, Andrew discussed the loyalty loop – how the small things build customer loyalty, which adds up to big business. The Loyalty Loop is about the post-purchase experience, and how you market it to drive a whole new set of valuable new customers. How do you treat your customers after they purchase from you? Leverage the customers you have to get the customers you want. Take…

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90-Second Partner Intro: Loyalty Lion, Movable Ink, Persado, SLI Systems, Tryzens Group, Yotpo

One of the fun parts of last week’s Commerce Marketing Spotlight in London was the chance to hear from the partners who sponsored the event. We learned a lot about how they help retailers get closer and learn from their customers – and to sweeten the deal, they gave away some pretty spectacular prizes, like a three-course meal for two and a Glider Flight Experience – whoa! We all left feeling like winners, though, after learning about some new ways…

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Why We Made Our Recruiting Magazine

MailChimp is home to more than 700 remarkable people with all sorts of talents that extend past our work responsibilities. We’ve got comedians, teachers, authors, woodworkers, homebrewers—even musicians!—working side-by-side in our spacious, art-filled office. And our team is always growing, too. That’s why our most recent project, a recruiting magazine, was so thrilling. We may be a digital company, but we also love print, and every year we put together a print piece as part of our employer brand campaign. In…

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Close More Deals by Using These 5 Traditional Sales Techniques

Marketing automation is a very powerful tool. It can generate leads for your business, it can warm the doorknob for your salespeople, and it can help you close more deals. But in the end, marketing automation is not a stand alone tool. In other words, you can’t just set it and forget it. You have to help things along.  With that in mind, here are 5 traditional sales techniques to keep in mind when your marketing automation campaign starts delivering…

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The Commerce Marketer Podcast: Driving Customer Loyalty Through Segmentation and Sock Puppets

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + BrontoGuest: Brett Robbins, Head of Business Development, CustoraTopic: Driving Customer Loyalty Through Segmentation and Sock Puppets Consumers want and expect relevance in their email marketing, and retailers know this. While segmentation exists, it’s all too common that the execution is lacking. So where’s the disconnect? It could be due to a variety of factors, from the lack of internal resources to the wrong segmentation strategy. One thing we know is that…

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Our Top Holiday Tips for Small Businesses

Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting up retargeting ads to acquire new customers, to giving your website a festive refresh, to adding product recommendations into your emails. All of these tactics…

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Why is a Storytelling Meta-Template Powerful?

The storytelling meta-template is a tool that will allow you to get much better at PR and content marketing. So, you want to sell a washing powder. You can write a standard copy: the highest washing quality, the best price, a back to school promo, buy now! But wait! In advertising everything has to be a story now, so why not sell the washing powder using the power of storytelling? Here’s the basic template. ”Meet Kate. Kate desperately wanted to…

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