Email Marketing Blogs

Marketing Automation Across the Customer Journey

Marketing Automation Across the Customer Journey Marketing automation helps bring ideas to life. Whether you are a solopreneur, a growth hacker in a small startup or a part of a marketing department in a huge enterprise – you can use marketing automation to tailor messaging to your audience and run effective online marketing campaigns. And that’s exactly what I want to focus on in this article. I want to describe one of the most prominent features of marketing automation –…

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Deliver the Goods: Evolution of the Gift Guide

Deliver the Goods: Evolution of the Gift Guide During the holidays, the number of events on our calendar tends to go up, up, UP! And with those events comes a long list of gifts to shop for. From white elephant work parties to festive gatherings of family and friends, you simply can’t show up empty-handed! Some of us happily accept the challenge of finding the perfect gift. But if you’re anything like my husband, the mere thought of it causes…

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4 ways to capture an audience for your holiday marketing

4 ways to capture an audience for your holiday marketing Ah, fall! How it always seems to arrive suddenly, “crisp and golden as an apple.” Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order. When you run your own business and sell stuff online, the holiday season is often the busiest time of year. In 2016, more than 108 million people shopped online during Black Friday and Cyber…

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ResponseCon2017: Roundtable Events & Registration

ResponseCon2017: Roundtable Events & Registration Like any good conference, ResponseCon is going to feature some educational opportunities. Our wonderful keynote speakers, of course, will be the start of these chances. But let me tell you about our roundtable discussions and workshops. If you want to learn about the power of digital marketing, this is the place for you! At each of our four ResponseCon events, our second conference day will be designed around teaching you everything you need to know…

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Implementing Social Media Marketing to See Exponential Business Growth

Implementing Social Media Marketing to See Exponential Business Growth Social media has been a fad for most firms and entrepreneurs in the past. To them, it was a temporary interest that faded with the passage of time. On the other hand, there have been some entrepreneurs and businesses that have used social media widely for their business promotion and marketing. They have received immense success. When it comes to targeted traffic to their websites and revenue generated there has been…

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Google Analytics vs. Bronto Data: Know Your Numbers

Google Analytics vs. Bronto Data: Know Your Numbers From time to time, customers come to us confused between the difference in what they are seeing in Google Analytics versus what they seen in the reporting dashboard in the Bronto Marketing Platform. There are differences, so let’s go over them. First, a bit of advice: The best way to compare Google Analytics (GA) data and Bronto data is to look at a wide date range (week or month) rather than an individual…

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How to Determine the Perfect Marketing Budget

How to Determine the Perfect Marketing Budget You might have a fantastic product/service people will love. You might even have the ability to disrupt your industry. But the truth is: without marketing no one will know you exist. Consumers today are inundated by images everywhere they turn – from billboards to Facebook advertisements. You have to find a way to stand out. Once you’ve made a commitment to the success of your marketing you need to figure out how to…

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Brontos Take Manhattan | BrontoNation

Brontos Take Manhattan | BrontoNation Every event in the Commerce Marketing Spotlight series is special. Each is packed with stimulating content, smart marketers representing incredible brands and, of course, a bunch of quirky and lovable Brontos. It’s hard to raise the bar when it’s been set so high, but in New York City, we did just that. As the song says, New York inspired attendees to feel like we were “a number one, king of the hill, top of the…

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How to Use Digital Marketing to Drive More Leads to Your Business [Webinar Recap]

How to Use Digital Marketing to Drive More Leads to Your Business [Webinar Recap] Jamie Turner joined us for a Marketing Automation Hub webinar recently, with the goal of teaching us how to use digital marketing to drive leads to your business. All marketers tend to face the same overall problem at one time or another. We all have experienced the frustration of not getting the results we’d hoped for out of our marketing efforts. And yeah, it is frustrating!…

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Commerce Marketing Spotlight Series: Strategies for Holiday Success

Commerce Marketing Spotlight Series: Strategies for Holiday Success The Commerce Marketing Spotlight tour is winding down, but there’s still a chance to join us for a day of hands-on training, education in commerce marketing best practices and the opportunity to hear about firsthand challenges and successes from some of today’s top marketers. We know not everyone can make it, so here’s a bit of free advice from some of our fabulous speakers. Today’s topic: What is the most effective marketing…

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How to Get the Most of Your Mental Health Day

How to Get the Most of Your Mental Health Day The burden of responsibility people face at work these days leads to chronic stress and anxiety. As a result, you may experience a significant drop of productivity. This is when a mental health day comes to the rescue. It’s a day free of work to give your mind, body, and spirit what they are craving most. The topic of mental health day is burning hot this summer. It’s been recently…

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How to Use Digital Ads to Grow Your Sales and Revenues [Free Ebook]

How to Use Digital Ads to Grow Your Sales and Revenues [Free Ebook] Those of us who work in social media on a daily basis know that organic reach has been decreasing for years. As the social networks have become public companies, they’ve become beholden to shareholders… and have been required to find ways to monetize their companies. Enter social advertising, which we, the brands and companies who use social media as a communication tool, have to pay for.  Fortunately,…

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Top 15 Content Marketing Tips for New Entrepreneurs

Top 15 Content Marketing Tips for New Entrepreneurs Doubtful on how to use content marketing effectively? Learn tips and tricks on how to rule the content marketing world. Content marketing is known to be a crucial aspect in the field of a start-up business where the promotional activities are a must. The sphere of content writing and content marketing is all about new thoughts and creativity that can enhance the business of a company or an organization. This is a…

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Content Marketers: Stop Creating and Start Documenting

Content Marketers: Stop Creating and Start Documenting In the quest to be heard, it is important to gain your audience’s attention and make sure that you have something of interest to say. This is certainly a mindset that drives content marketers in the modern age, who are constantly striving to target customers through the creation of engaging blog posts, white papers and infographics. The fact that 61% of customers prefer brands that create custom content also influences the mindset of contemporary…

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New Popup Modal Forms by MailChimp

New Popup Modal Forms by MailChimp There are plenty of articles talking about how important pop-up forms are for your website. And if you run an e-commerce store, pop-up forms are almost a necessity. But are they really effective? Don’t they require a developer to install? Here’s the deal: We found that users saw their list growth rate increase by 60% after implementing a pop-up form. They’re a quick way to let website visitors know about any ongoing sales or…

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Social, the Ecommerce Multiplier – GetResponse Blog

Social, the Ecommerce Multiplier – GetResponse Blog Email, SEO, PPC and web design are all different tools that are used in ecommerce, and all provide different functions. Social media is another tool for digital marketers – but it’s a very special tool. It does what it does very well. It helps grow audiences, build brand awareness, extends reach and is a cost-effective method of conversion. What makes it special is that it helps other forms of ecommerce improve while still…

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