Email Marketing Blogs

New Popup Modal Forms by MailChimp

New Popup Modal Forms by MailChimp There are plenty of articles talking about how important pop-up forms are for your website. And if you run an e-commerce store, pop-up forms are almost a necessity. But are they really effective? Don’t they require a developer to install? Here’s the deal: We found that users saw their list growth rate increase by 60% after implementing a pop-up form. They’re a quick way to let website visitors know about any ongoing sales or…

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Social, the Ecommerce Multiplier – GetResponse Blog

Social, the Ecommerce Multiplier – GetResponse Blog Email, SEO, PPC and web design are all different tools that are used in ecommerce, and all provide different functions. Social media is another tool for digital marketers – but it’s a very special tool. It does what it does very well. It helps grow audiences, build brand awareness, extends reach and is a cost-effective method of conversion. What makes it special is that it helps other forms of ecommerce improve while still…

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Notes From the Field: New York Edition

Notes From the Field: New York Edition Listening to our customers speak at Commerce Marketing Spotlight in New York was kind of like watching my favorite movie a second time. I had spoken previously with two of the three participants about their success with Bronto, and I worked with the other’s colleague on a case study. At our event, each told a compelling story of how they find success with email and what other marketing activities play a critical role…

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Webinar Recap: A/B Test Your Way to Email Success

Webinar Recap: A/B Test Your Way to Email Success We want to thank you all so much for registering and attending our webinar about effective communications and A/B testing yesterday! We had a great group of attendees who asked some awesome questions. And here’s a chance for us to answer the most frequent ones. A/B Testing The A/B testing feature in email is a way to let you send two slightly different emails to your audience. You can then see which…

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10 Unbeatable Marketing Conferences in the USA to Close Out 2017

10 Unbeatable Marketing Conferences in the USA to Close Out 2017 There’s nothing quite like top-tier marketing conferences, and there’s no shortage of great ones taking place all the time across the USA. Though many of the year’s most memorable events have already concluded, there’s still much more to come — as evidenced by the 10 exciting events featured on this list. These upcoming marketing conferences are all well worth your time, and it’ll surely be hard to pick just…

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Collaboration and Growth: Check Out Bronto’s Engineering Team

Collaboration and Growth: Check Out Bronto’s Engineering Team You’ve had a peek inside our sales team. But what about engineering? Let’s take a closer look at life at Bronto through the eyes of an engineer. Collaboration is key, says Director of Development Tom DeWire. It’s fundamental to everything here at Bronto. “It’s one note of the culture. Anyone joining the team should expect that you’re going to be collaborating, reaching out for help and offering help generously.” Collaboration and teamwork…

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That Time We Made a Bike Share App for Our Coworkers

That Time We Made a Bike Share App for Our Coworkers When MailChimp cofounder Dan Kurzius first visited Krog St. Market in 2014, he was surprised by how many shoppers were riding their bikes to the food-and-retail hall. And with MailChimp’s move to a similar structure—Ponce City Market—on the horizon, he was feeling a little bit inspired, too. “The popularity of bikes on the Krog St. property validated that we needed to do something special for our employees at Ponce,”…

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5 Expert Marketing Tips To Attract Millennials

5 Expert Marketing Tips To Attract Millennials The time in which one was born is somewhat influential in the making of their personality. The generation gaps are now more defined by the fast advances in technology.  Millennials are usually assumed to have a sense of entitlement. They have the world at their fingertips with smartphones, Wi-Fi, and the doting of their baby boomer parents. Hence, one has to market to such individuals accordingly. Below are a few marketing tips for…

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90-Second Partner Intro: Bounce Exchange, Custora, Persado, Something Digital, TurnTo

90-Second Partner Intro: Bounce Exchange, Custora, Persado, Something Digital, TurnTo They say New York is the city that never sleeps, and at Commerce Marketing Spotlight last week we felt that exciting energy buzzing through the crowd. We learned a lot from our presenters, and we heard a 90-second introduction from each of our partner sponsors. At the end of each 90-second intro, the partners raffled off a prize. The prizes were so fantastic I was sure we were going to…

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Google Display Remarketing Ads by MailChimp

Google Display Remarketing Ads by MailChimp In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order. But life happens. A phone call, an email, or an adorable puppy GIF takes them away from your site, making their journey to checkout anything but linear. It’s no wonder that 97% of people who visit an online…

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Are Your Pop-ups and Overlays Pushing Away Potential Customers?

Are Your Pop-ups and Overlays Pushing Away Potential Customers? People hate being interrupted. Whether they are in the middle of a sentence or in the midst of their favorite TV show, nobody enjoys being interrupted. Yet, it’s become a fairly common practice on some websites to interrupt people while they are browsing. This happens when a site has a pop-up or overlay that covers either part of or the entire page. This, in turn, forces a visitor to click something…

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How to Make the Most Out of Email GIFs

How to Make the Most Out of Email GIFs It seems like animated GIFs are everywhere these days. In blog posts, on social media, in text messages from your friends—it’s a GIF-y world out there. And they’re becoming increasingly popular in email, too. We’re big fans of GIFs in a show-don’t-tell sorta way, but they’re also great for conveying complex emotions and filling the void that is a general lack of video support in email. In a world where eyes…

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3 Tips for Embracing Mobile Technology Without Distraction

3 Tips for Embracing Mobile Technology Without Distraction Ever had a craving for a chocolate bar? Silly question, I know. Who doesn’t have cravings for chocolate bars? Bear with me for a second, though. When that craving hits, and you’re standing in front of a vending machine or the counter at a gas station, trying to figure out which chocolate bar you want, do you ever feel overwhelmed by the sheer amount of choice? Twix? Kit Kat? Snickers? Dare I…

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Caroline’s Mad Mad Bridal Shower

Caroline’s Mad Mad Bridal Shower How do you trick a teammate into dressing up for her own surprise bridal shower? In the case of Bronto’s demand generation team, you exercise the often-discussed but never executed idea of a “Mad Men” day. As marketers, we have a soft spot for the fashion, the projects and the lifestyle of the lead characters in AMC’s hit show. And the surprise worked like a charm. Caroline had no idea the “Mad Men” working lunch…

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How Leah Abucayan Keeps It Weird with Duct Tape

How Leah Abucayan Keeps It Weird with Duct Tape We love having artists visit MailChimp HQ. From legendary cartoonists to rap pioneers, to all sorts of other folks, creative guests leave us brimming with new ideas. Plus, they make the work day a lot more fun. When we heard about an artist named Leah who creates intricate pieces using nothing but duct tape and an exacto knife, we knew we had to meet her. And when we saw her MailChimp-inspired duct…

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