Email Marketing Blogs

Brontos SuitUp to Help Under-Served Students Realize Their Potential

Brontos SuitUp to Help Under-Served Students Realize Their Potential We’re treated to a lot of perks at Bronto: free snacks, a beautiful workspace and a regular cadence of fun, company-wide events. We even have several committees whose singular purpose is to help make Bronto a fun place to work by promoting our core values and bringing us all together. Pretty sweet, eh? But one of the benefits this Bronto really loves, perhaps more than everything else, is the opportunity to…

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Black Friday and Cyber Monday Marketing Tips

Black Friday and Cyber Monday Marketing Tips As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan. People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest shopping day in the history of U.S. e-commerce. Is your store ready for that kind of traffic? In…

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Greg Zakowicz Named a 2017 MarCom Gold Award Winner

Greg Zakowicz Named a 2017 MarCom Gold Award Winner It’s been an exciting 2017! Our incredible team members continue to earn recognition. Senior Commerce Marketing Analyst Greg Zakowicz is the latest Bronto in the spotlight, earning a 2017 MarCom Gold Award for his work on The Commerce Marketer Podcast Episode 1: “The Power of Mobile.” The MarCom Awards recognize revolutionary work by creatives in the marketing and communications industries. Administered by the Association of Marketing and Communication Professionals (AMCP), the competition…

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Building a Modern Data Strategy

Building a Modern Data Strategy Not to sound too alarmist, but retail is evolving faster than ever before. Brands that don’t adapt – and marketers who don’t adopt new technological skills – will not last. But all hope is not lost. Kate Whittington, a consultant in McKinsey’s Customer Analytics practice and the former head of customer insights for Target, recently joined us for our Customer Analytics for Retail Marketers (CARMA) conference to share her thoughts on the current changes in…

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10 Entrepreneurial Books to Read This Fall

10 Entrepreneurial Books to Read This Fall Being an entrepreneur is a bit tough, but if you have a proper reading list, it becomes easier. Besides, an entrepreneur who reads is well informed, and can stay at the top of his/her game. Yes, you need to be technically savvy too, and choose software that helps your business grow. But a well-written book could be able to replace, and teach you more than thousands of YouTube videos or podcasts. This does…

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New Email Reports and Campaigns Are Here

New Email Reports and Campaigns Are Here Today we’re taking a big step forward with reporting and campaign management in Bronto by making both New Reports and Campaigns available to all eligible customers* (see note below). These are now available out-of-the-box by default for new customers, too. With these powerful features enabled, you will have instant insight, customization and control over a comprehensive set of email metrics at every level. Site, Campaign, Delivery, Message, Split Group, List and Segment Reports are…

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Bronto Packs 3,000 Meals | BrontoNation

Bronto Packs 3,000 Meals | BrontoNation 3,000 meals. That’s how much our Bronto team packed for distribution during an afternoon volunteering for the Durham branch of the Food Bank of Central & Eastern North Carolina. Along with a few regular volunteers, our Oracle + Bronto team of nine stocked and packed 300 boxes, each of which contained enough food for 10 meals. It’s a great privilege to be able to give back to our community, and we had fun doing…

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How We Set the Stage for Our Writers

How We Set the Stage for Our Writers Here at MailChimp, we’ve been working hard to make sure our hometown of Atlanta is better, weirder, and more human. We also invest heavily in our employees, especially when it comes to being able to embrace and share their personal interests in the workplace. Our Employee Engagement Specialist Ashley Wilson sums it up like so: “MailChimp allows people to bring their full self to work.” I’m one of those people. I started…

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I Scream, You Scream, We All Scream for Brontoween

I Scream, You Scream, We All Scream for Brontoween Today is a very special day at Bronto. Halloween is one of our biggest celebrations of the year – we take this day very seriously. Brontoween is a full-day affair that we look forward to all year long. Every year, a majority of Brontos participate in the fun, and this year was no exception. Departments often work together to come up with team themes. Inspired by 1980s pop culture, the content…

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Essential Metrics to Measure Your YouTube Videos

Essential Metrics to Measure Your YouTube Videos In the vast world of online marketing content, video content is king. At this point, nobody can deny that an online marketing campaign with no video is incomplete. This is especially important (and true) for your user experience, in fact, 4X as many consumers would prefer to watch some kind of video content about a topic than to read about it. But after you’ve created and uploaded a video to your YouTube channel,…

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Don’t Be Afraid to Embrace the New Vampire Economy

Don’t Be Afraid to Embrace the New Vampire Economy As we celebrate another Halloween, it seems the UK population is rife with vampires – vampire shoppers, that is. According to Barclaycard, there is a growing ‘Vampire Economy,’ as one in three Brits now spend more money shopping online at night, compared to five years ago. The evolution of technological devices has given consumers the flexibility to browse and purchase wherever they are, at the tap of a button, 24 hours…

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Answers to Commonly Asked Questions About GDPR

Answers to Commonly Asked Questions About GDPR The General Data Protection Regulation (GDPR) is new legislation enacted by the EU Parliament to give EU residents more control over their personal data. The deadline for full compliance is May 25, 2018. This regulation creates challenging hurdles for marketers. While we’re working toward addressing our relevant obligations under the GDPR, we’ve had lots of questions. That made us think … wouldn’t it be nice if we share as we learn? More Data…

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Is it Too Soon to Start Thinking About Your Christmas Campaign?

Is it Too Soon to Start Thinking About Your Christmas Campaign? With summer already behind us, and the weather already taking a decidedly autumnal turn, thoughts are now turning towards the upcoming holiday seasons. Halloween is next on the list of course, and you may already have some ideas on how to put some malice in your marketing. But while All Hallows Eve has only gained popularity outside its homeland of the USA in relatively recent times, there’s another holiday…

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Brontos Bring Smiles With Baked Goods

Brontos Bring Smiles With Baked Goods The Ronald McDonald House of Durham gives hope and community support to families from all over the world while their children are being treated at Duke Hospitals. Because it can be such a stressful time for these families, we wanted to give them something to smile about. More than a dozen Bronto volunteers met up at the Ronald McDonald House to bake six batches of cookies and brownies for the families who currently call…

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