Email Marketing Blogs

How to Make the Most Out of Email GIFs

How to Make the Most Out of Email GIFs It seems like animated GIFs are everywhere these days. In blog posts, on social media, in text messages from your friends—it’s a GIF-y world out there. And they’re becoming increasingly popular in email, too. We’re big fans of GIFs in a show-don’t-tell sorta way, but they’re also great for conveying complex emotions and filling the void that is a general lack of video support in email. In a world where eyes…

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3 Tips for Embracing Mobile Technology Without Distraction

3 Tips for Embracing Mobile Technology Without Distraction Ever had a craving for a chocolate bar? Silly question, I know. Who doesn’t have cravings for chocolate bars? Bear with me for a second, though. When that craving hits, and you’re standing in front of a vending machine or the counter at a gas station, trying to figure out which chocolate bar you want, do you ever feel overwhelmed by the sheer amount of choice? Twix? Kit Kat? Snickers? Dare I…

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Caroline’s Mad Mad Bridal Shower

Caroline’s Mad Mad Bridal Shower How do you trick a teammate into dressing up for her own surprise bridal shower? In the case of Bronto’s demand generation team, you exercise the often-discussed but never executed idea of a “Mad Men” day. As marketers, we have a soft spot for the fashion, the projects and the lifestyle of the lead characters in AMC’s hit show. And the surprise worked like a charm. Caroline had no idea the “Mad Men” working lunch…

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How Leah Abucayan Keeps It Weird with Duct Tape

How Leah Abucayan Keeps It Weird with Duct Tape We love having artists visit MailChimp HQ. From legendary cartoonists to rap pioneers, to all sorts of other folks, creative guests leave us brimming with new ideas. Plus, they make the work day a lot more fun. When we heard about an artist named Leah who creates intricate pieces using nothing but duct tape and an exacto knife, we knew we had to meet her. And when we saw her MailChimp-inspired duct…

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10 Actionable Social Video Stats

10 Actionable Social Video Stats We’re long past the time when video content was just the future of online marketing; the future is here and it’s bright. Video content is the present and the future of online marketing, no questions asked. For brands, using video in social media platforms is not just an option, it’s a must. Video content is a meaningful part of the conversation, and brands that don’t leverage its power can get left behind really quickly. But…

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The Expert’s Guide to Scaling Your Commerce Marketing Efforts with Services

The Expert’s Guide to Scaling Your Commerce Marketing Efforts with Services Have you heard the adage, “If you want something done right, you have to do it yourself?” That’s so wrong, and I can prove it with two customer examples. Sprinting Toward a Profitable Finish Managed Services projects come in all shapes and sizes, from a single campaign to a fully managed program under your direction. I’ll start with Reeds Jewelers, a long-time Bronto customer who periodically engages Bronto Managed…

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Zapier, Envoy, and Other Featured Integrations

Zapier, Envoy, and Other Featured Integrations We know that running a business isn’t easy. In addition to the inherent stresses of meeting goals, objectives, and financial obligations, many organizations also have to worry about managing an office and making sure things are running smoothly for employees and visitors alike. So this month, we’re highlighting some useful MailChimp integrations that can help make life easier around the office. Envoy If you have frequent visitors around the office and would like to…

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8 Questions You Should Be Asking About Your Email Subscribers

8 Questions You Should Be Asking About Your Email Subscribers I stopped in a small, local antique shop the other day when the owner held out a spiral bound notebook and asked if I’d like to write down my name and email address so I could be notified of a coming sale. How many “forms” like this one had I filled out online in the past month, let alone year, to get news, secure a discount, or learn more about a…

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Bronto Engineering Brings Endless Opportunities

Bronto Engineering Brings Endless Opportunities The team here at Bronto is a diverse group in more ways than one. Whether you come from a startup or a big corporation, are a seasoned veteran or have just finished school, each person brings unique experiences and perspectives to the group and the work we do. “People here are passionate about the topics they talk about, and it’s just really cool. Not only are you working, but you’re enjoying it,” said Software Engineer…

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Getting Ready for the GDPR

Getting Ready for the GDPR If your business is based in the European Union (EU) or you have customers or contacts in the EU, then you have probably heard of the General Data Protection Regulation (GDPR) by now. For those who haven’t, the GDPR is an EU privacy law that will take effect on May 25, 2018. It will regulate the treatment and use of personal data belonging to EU citizens. EU-based businesses, as well as anyone processing the personal…

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4 Reasons Why You Need CRM for Your Business

4 Reasons Why You Need CRM for Your Business When you start a business, you’ll encounter a dizzying array of acronyms: ROI, SEM, CPC, PPC, OR, CTR, LTV and many more. But there’s one acronym you really need to know: CRM. Simply put, CRM – or customer relationship management – is software that tracks your interactions with prospects and customers. The CRM stores contact information for your deals (their name, email and phone number) and any other identifying info you choose to…

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Commerce Marketing Spotlight Series: The Art of Effective Engagement

Our Commerce Marketing Spotlight tour has been a great success so far, thanks in part to a wonderful lineup of talented commerce marketers who have shared their strategies and expertise. We invite you to come out and join us in a city near you, but as we know not everyone can, here’s a bit of free advice from some of our fabulous speakers. We took the opportunity to pose a few questions to get their thoughts on several hot topics…

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How Our Engineering Team Found its Mission Statement

MailChimp’s engineering teams, much like the rest of our company, are growing so fast. We’ve got engineers working on different projects all over the organization, and if I’m being totally honest, they’d started drifting apart a bit in the past year. We were all under the same umbrella organizationally, but in terms of why and how we do what we do, we were all over the place. We needed a single, concise mission statement. So we got to work. Our…

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11 Ways to Increase Your Email Open Rate

For subscribers to click through your email, they first need to open your email. I’ll be the first to admit that my inbox currently has over 1,700 unopened emails. Some of those are automated emails from services I signed up for and some of them are emails from well-meaning people who didn’t catch my interest. Whatever the case, each one represents someone who tried and failed to get in contact with me. Now, maybe you’re not like me. Maybe you…

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Bronto Support’s Most Common Questions: SSL Certificates & Private Domains

Bronto Support receives a myriad of questions about SSL certificates.  There is a lot to consider when making that decision.  Common questions we hear are:  Should my account have one? What kind do I need?  My vendor said they have their own CSR … by the way, what is a CSR? What will change in my account after this is installed?  We want to share the answers to these questions in hopes of making this process as seamless as possible.…

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What Equity Means at MailChimp

When I joined MailChimp 6 years ago after running a nonprofit organization, the vernacular of the tech world took some getting used to. I would read articles about other companies and one word kept coming up that surprised me: equity. The tech world loves to throw around the word “equity.” I soon learned that in this context it usually refers to a percentage of a company an employee owns. But where I’d come from, equity means something different. It has…

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