Email Marketing Blogs

Biggest Mistakes I Made with Content Marketing

Biggest Mistakes I Made with Content Marketing Content marketing is one of the staples of every good marketer’s tool stack in 2018. With content generating three times as many leads as outbound marketing at 62% smaller costs, there’s no wonder. However, with the abundance of content marketing material out there, not all of it is equally successful. With 3 years of writing content for the web, I’ve made some mistakes along the way that helped me learn to write and…

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5 Little-Known Tweaks Guaranteed to Boost Your Ecommerce ROI

5 Little-Known Tweaks Guaranteed to Boost Your Ecommerce ROI As an ecommerce business, it’s important to be able to maximize the ROI from your marketing efforts. And the best way to maximize this ROI isn’t necessarily by getting more traffic but by working on ensuring that your existing traffic converts better. 99 percent of customers, as data from Seewhy shows, won’t buy on the first visit to your website. Research from Eisenberg Holdings reveals that the average business spends just $1…

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Small Business Marketing for Less

Small Business Marketing for Less Small business owners often avoid creating a marketing plan, afraid of the cost. It can be harmful, however, as marketing is an important part of the growth and stability of a small business. Small business owners who ignore marketing and don’t make it a part of their yearly goals and budget are setting their business up for a stagnant year of potential profit regression. If you’re intimidated by marketing and assume you can’t afford to…

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The Commerce Marketer Podcast: Ted Rubin Talks Retail

The Commerce Marketer Podcast: Ted Rubin Talks Retail Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Ted Rubin, Co-founder, Prevailing Path | CMO, Photofy | CMO, Brand Innovators | The customer experience matters. Don’t think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store’s online experience and not-so-customer-friendly policies keep preventing him from closing the deal. For this episode of The Commerce Marketer Podcast, I sat down with…

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How to Ask Your Customers Questions and Get Feedback

How to Ask Your Customers Questions and Get Feedback Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three different ways you can get them to provide this valuable feedback.   Why collect customer feedback? Let’s begin by naming the benefits of gathering customers’ feedback real quick. There are many companies spending tens of thousands of dollars on consumer research because it’s an insight into…

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How to Ask Your Customers Questions and Get Feedback

How to Ask Your Customers Questions and Get Feedback Want to know how your customers and leads feel about your website, product, or overall company’s vision? In this article, I’d like to share three different ways you can get them to provide this valuable feedback.   Why collect customer feedback? Let’s begin by naming the benefits of gathering customers’ feedback real quick. There are many companies spending tens of thousands of dollars on consumer research because it’s an insight into…

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Improving Email Marketing Performance Through Organizational Design

Improving Email Marketing Performance Through Organizational Design Email marketing is present in almost every customer-facing organization. It’s handled by a team of experts, outsourced to a marketing agency or controlled by a single guru, depending on the company’s size and complexity. Though it’s not obvious, the organizational structure the company adopted affects its performance. What’s the minimum time between deciding to create a newsletter and pressing the “send” button? How does the orchestration of global campaigns among multiple countries work?…

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The Commerce Marketer Podcast: The Ecommerce of Sports With the Durham Bulls

The Commerce Marketer Podcast: The Ecommerce of Sports With the Durham Bulls Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle + Bronto Guest: Matt Sutor, Director of Marketing and Communications, Durham Bulls Baseball Club The Durham Bulls, an iconic baseball club, has come a long way since Nuke and Crash put them on the map. But like all sports clubs today, they face many of the same challenges as your favorite retailers. How can you drive more sales through digital…

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Yieldify Joins Oracle Bronto Partner Program

Yieldify Joins Oracle Bronto Partner Program Collaboration will help marketers create connected customer journeys across email and web NEW YORK CITY —August, 15, 2018 — Yieldify, the customer journey optimization company, today announced that it has joined the Oracle Bronto Partner Program to support marketers with delivering connected customer journeys. With Oracle Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies, and Yieldify Conversion Platform customers are delivered benefits at two stages of the customer journey.First,…

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Grow Your Business with MailChimp and PayPal Business in a Box

Grow Your Business with MailChimp and PayPal Business in a Box Entrepreneurs have a lot of different things to consider when they’re starting a new business. Not only do they need to sort through all of the legal requirements, manage inventory, and build a customer base, they also have to search for (and get acclimated with) tools that can help them handle the day-to-day aspects of running a business. After a while, the whole process can start to feel a…

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Why You Need to Optimize Mobile-First Digital Strategy

Why You Need to Optimize Mobile-First Digital Strategy In today’s market, leading with a mobile-first digital strategy is a must. Mobile-centric commerce represents the present and future of retail and should be the first – and last! – consideration in your brand’s strategic plan. Between May 2016 and April 2017, 55% percent of emails were opened on mobile phones. Content must be optimized, readable, responsive, and functional on mobile devices. With top brands regularly reaching out to their millions of…

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6 Things a Quality Email Marketing Campaign Can Do for You

6 Things a Quality Email Marketing Campaign Can Do for You Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent. In fact, a whopping 66% of customers make a purchase as a result of a clicked-through email. But, there are so many other benefits that…

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6 Things a Quality Email Marketing Campaign Can Do for You

6 Things a Quality Email Marketing Campaign Can Do for You Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent. In fact, a whopping 66% of customers make a purchase as a result of a clicked-through email. But, there are so many other benefits that…

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Boost Your Brand’s Social Selling Through Employee Advocacy

Boost Your Brand’s Social Selling Through Employee Advocacy Social media is a vital component to any business, especially when it comes to sales. In fact, 72% of salespeople that use social media say that they not only reach their quota but even exceed it 23% more often than those that don’t use social media. The reason? Focusing on the needs of their target audience – a strategy called social selling. Salespeople can engage with prospects as they guide them through their…

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4 Signs That Your Social Media Campaign is Desperately Failing

4 Signs That Your Social Media Campaign is Desperately Failing Social media is the place to be if you want to be a smash hit with your customers. Businesses can use social media to interact and engage with their customers, convert prospects into loyal buyers, and boost conversions and sales. However, there can be problems. The first one is a social media campaign that doesn’t even work. All that money, all that time, and all that effort could be for…

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Top Metrics to Quantify Your Blog’s Success

Top Metrics to Quantify Your Blog’s Success You’ve probably heard countless times that having a blog for your business is a great way to increase web traffic, raise brand awareness, and bring in those leads. But, do you know how to measure the success of your blog? Too many marketing teams focus solely on vanity metrics like social media and page views. And, while these can help guide your content strategy, they’re not the be all and end all. Much…

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