Email Marketing Blogs

Small Businesses Share What Features Worked Best For Them

Small Businesses Share What Features Worked Best For Them   No one knows the small business struggle quite like those who are living and breathing it every day. In honor of Small Business Week, we wanted to share more stories from the companies featured in our What’s in Store newsletter. We figured some of the biggest learnings come from real-life examples. From landing page success to fun with A/B testing, here’s what they had to say: Landing page love  …

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Small Business Marketing: How to Use Email to Build Relationships and Sell More

Small Business Marketing: How to Use Email to Build Relationships and Sell More How many times did you pass on a project because you knew you didn’t have enough people or resources to make it work? I often hear that email is one of such projects. In most cases, small business owners know that they should be collecting their customers’ emails addresses and running email campaigns. But they just keep saying – We’ll do that later. At the same time,…

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5 Inspiring Quotes on Hustle from Business Leaders

5 Inspiring Quotes on Hustle from Business Leaders When it comes to rising above the noise in the digital age, hustle matters. Regardless of your industry or business, operating in an online world means there’s no substitute for hard work. The most successful organizations out there are powered not just by thinkers, but by doers and makers. Entrepreneurship is the new normal, meaning that companies and individuals can no longer rest on their laurels and resist change or innovation. Hustle…

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Ready to Take Your Cart Recovery Series to the Next Level?

Ready to Take Your Cart Recovery Series to the Next Level? Forrester Research estimates that 87% of consumers abandon their online shopping carts. That’s a huge amount of customers who may never come back to check out. But I’m sure you already know this and have put your own cart recovery series in place to win them back. So what can you do to take it to the next level and drive even more sales? Here are a few ideas:…

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Small Business Hacks: 8 Tips We Trust

Small Business Hacks: 8 Tips We Trust It’s the most wonderful time of the year! That’s right: National Small Business Week is here. To celebrate entrepreneurs working hard to turn their dreams into realities, we pulled some compelling research stats and tips that will help you have a successful 2018.   1. Automate, automate, automate. Almost 50% of small business owners spend less than 2 hours a week on marketing. On top of that, cost is the top reason U.S.…

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10 Great Ways to Earn Customer Loyalty

10 Great Ways to Earn Customer Loyalty Getting people to visit your site, click on a link, or step foot in your store can be challenging. Turning them into paying customers can be even harder. To overcome this, some businesses promise great savings or stellar service, while others create a culture around their brand to connect with customers. There are many ways to score a sale. But how do you gain customer loyalty? Turning leads into loyal customers benefits your…

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NetSuite Users Can Now Send Transactional Emails From the Bronto Marketing Platform

NetSuite Users Can Now Send Transactional Emails From the Bronto Marketing Platform Transactional messages are just boring emails that let customers know you’ve received or shipped their order, right? Not so fast! They’re also a great way to promote your brand and upsell products that are tailored specifically to each shopper. Bronto makes it easy for you to add personalized recommendations to your transactional emails. And as these messages tend to have much higher open rates than most promotional messaging,…

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Getting to Know Tiny Doors ATL

Getting to Know Tiny Doors ATL   “Whisper!” Over the phone, there’s silence, then a low, burbling growl. “Oh, that was good! Did you hear it?” Karen Anderson asks. I laugh, and in that moment, the anxieties of daily life melt away. That’s because when you talk to Karen (or her dog, Max), you’re immediately transported to her world—a world filled with chatty pups and small doors and petite accoutrements like books, shoes, and sweaters. Tiny Doors ATL began in…

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How to Run Instagram Ad Campaigns on a Budget

How to Run Instagram Ad Campaigns on a Budget With over 800 million users, Instagram has solid ecommerce potential. Marketers set foot in Instagram marketing to connect with potential customers and promote their products. Since the recent change in Instagram’s algorithm, it’s getting harder to reach out to customers without paying for Instagram ads. No wonder that according to data from Klear, the number of ads has doubled over the last year, proving that Instagram is a valuable advertising avenue.…

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Bronto Makes Product Recommendations Personal Across Channels

Bronto Makes Product Recommendations Personal Across Channels Integrated Product Recommendations Solution Helps Marketers Quickly and Easily Grow Engagement and Revenue SUITEWORLD18 – LAS VEGAS – April 23, 2018 – To help marketers increase consumer engagement and revenue, Oracle Bronto, a leading cloud-based email marketing vendor to the Internet Retailer Top 1000, today launched an innovative new product recommendation solution. Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive…

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How Often (and Why) You Should Check and Revise Your SEO Strategy

How Often (and Why) You Should Check and Revise Your SEO Strategy SEO helps us climb the rankings and get to the top of Google. The thing is, it isn’t one of those things you can get right once and pat yourself on the back before moving on. Where SEO is concerned, if you snooze, you lose. One moment you’re the champion of the world, but if you take your eyes off the prize, a competitor will upstage you. In…

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Don’t You Know Me at All? The Importance of Relevant Recommendations

Don’t You Know Me at All? The Importance of Relevant Recommendations Imagine this scenario. You’re staying at a hotel, and you visit the concierge for a great dinner recommendation. You give him all sorts of information, including your craving for surf and turf. You tell him about the vintage red wine you like and your wife’s favorite chardonnay. You say you want a relaxed, romantic atmosphere – nothing too loud. After sharing all of those details, the concierge recommends the…

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Yotpo Announces Strategic Relationship With Oracle Bronto

Yotpo Announces Strategic Relationship With Oracle Bronto NEW YORK — April 18, 2018 — Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands today announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC). This integration automatically syncs Yotpo star ratings and reviews to product catalogs, infusing a…

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10 Easy Ways to Create Product Pages that Convert

10 Easy Ways to Create Product Pages that Convert Your product pages are one of the most important parts of your ecommerce website. Done well, they work to attract your audience and convert more customers. Why? Because they give buyers a clear, complete picture of your product – so they can decide if it’s right for them. To do that, you’ll need to combine an attractive design with informative content, to deliver a digital experience that makes clicking ‘Add to…

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Helping Make Atlanta a Little Better With Service Week

Helping Make Atlanta a Little Better With Service Week   Since 2013, MailChimp’s Corporate Citizenship team has been working to make our hometown of Atlanta better, weirder, and more human. Today, I’d like to talk about the “better” part. For us, that means supporting organizations working to stop cycles of poverty. All year long, we partner with organizations like Literacy Action and the Gateway Center to help make their hard work possible. But “better” becomes a special focus during our…

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Event Promotion & Logistics Tips to Maximize Engagement

Event Promotion & Logistics Tips to Maximize Engagement The surveys don’t lie: most marketers believe live events are critical to their company’s success. Among the biggest challenges? Event registration and building an engaging experience. As difficult as planning your event may be, organizers agree that promoting it and carrying attendees through signups to engagement is a whole other battlefield. But that doesn’t mean you can’t find your 1000+ true attendees. With these event promotion and logistics tips, you’ll not only…

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