Email Marketing Blogs

Bronto Recommendations Now Available for the Web

Bronto Recommendations Now Available for the Web Congratulations! You invested in your advertising, email and SEO – and it worked! The consumers you’ve been coveting have navigated through all the competition and found their way to your website. They’re on your home page, trying to figure out what they want from the hundreds, thousands, maybe hundreds of thousands of products to search through. But it’s all too overwhelming, and just like that, they’re gone. All that hard work and money…

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GetResponse Reviewed as Top Email Marketing Provider

GetResponse Reviewed as Top Email Marketing Provider We’re thrilled to let you know GetResponse has been named one of the world’s best email marketing and automation providers. G2Crowd, one of the largest business solutions review platforms, crowned us among leaders in its esteemed Best Marketing Automation Software and Best Email Marketing Software categories. Why are we excited? Because the rankings are based solely on user experiences. If you didn’t get the chance to submit your review, you can still share…

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How Our Employee Radio Station Embodies Our Company Values

How Our Employee Radio Station Embodies Our Company Values If you visit MailChimp’s Atlanta HQ on a typical Wednesday morning, you might see a lot of people with headphones on, tapping their feet, occasionally laughing in sync. In fact, it might seem a little spooky until you realize we’re enjoying KIMP, our employee-run radio station. Music is baked into MailChimp’s DNA. Some of us play in bands, collect LPs, or DJ on the weekends. A few of us used to…

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3 Innovative Tactics for Driving Customer Loyalty

3 Innovative Tactics for Driving Customer Loyalty Loyalty marketing campaigns are one of the most effective ways to develop long-term customer relationships. But why are they so important, and how can email marketing personalization help you elevate your campaigns and stand out from the competition? The Benefits of Loyalty Marketing + Personalization It’s no secret that customers frequently switch products and service providers due to increasingly compelling offers from competitors. It happens across industries – from retail to travel to…

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How to Improve Your Ecommerce Campaigns with Email List Segmentation

How to Improve Your Ecommerce Campaigns with Email List Segmentation Segmentation is the foundation of effective marketing. If you want to deliver meaningful information to your customers, you need to know who they are and what they want. In this article, I’d like to share with you a few ideas on how to segment a contact list for an online business.   Demographics Using demographic data to categorize your audience is probably one of the easiest segmentation methods you can…

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What You Should Know About Bronto and GDPR Compliance

What You Should Know About Bronto and GDPR Compliance You’ve likely been hearing a lot about the General Data Protection Regulation (GDPR) for some time now. We want you to know that the Oracle Bronto solution provides tools and features that will further your ability to meet your compliance obligations under the GDPR. While we can’t tell you exactly what you’ll need to do in your own compliance efforts, we have gathered a few resources to help you better understand…

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7 Ways Images Can Improve Email Campaign Conversions

7 Ways Images Can Improve Email Campaign Conversions It seems like common sense, doesn’t it? Of course, photos make your newsletter more appealing to readers. But images do more than just make your email marketing more visually attractive. They also increase click-through rates! People are more likely to click an image and go to your website (or to view a specific product) than they are to click a link embedded in the copy of your email. So, including captivating images…

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4 Productivity Apps to Get Your Team Flying

4 Productivity Apps to Get Your Team Flying Remember when offices had paper trays on desks and filing cabinets, and admin people spent hour after hour taking trolleys of paperwork from department to department? If this is still happening where you work, pinch yourself – we’re in the 21st century, the land of the paperless office. (I have restrained my urge to talk about photocopiers and fax machines as this will reflect on my old age.)  Internal phone call? What’s…

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How to Get a Blog Post Ranking for More Keywords in Under 30 Minutes

How to Get a Blog Post Ranking for More Keywords in Under 30 Minutes Getting results with SEO takes a lot of work. You have to spend hours: This can easily take up 40+ hours per week. All this work often leads content marketers and SEO experts to believe that all traffic-boosting strategies take a ridiculous amount of time to implement. Luckily, that’s only kind of true… Obviously, creating, optimizing, and promoting content is a full-time job, BUT it’s possible…

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Sending Out an SMS: Treat Your Best Subscribers Like BFFs

Sending Out an SMS: Treat Your Best Subscribers Like BFFs Leading retailers know they have to keep their best customers close, and one of the most effective ways to do so is an exclusive SMS campaign. Let’s review the key strategies for building up your SMS squad and the frequency and messaging that will tend to work best with your brand’s BFFs. Choose the Right Keyword The most important piece of any great SMS campaign is the keyword. A short…

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Don’t Get Fooled by These 7 Ecommerce Metrics

Don’t Get Fooled by These 7 Ecommerce Metrics When tracking ecommerce business performance, marketers often focus on the general results of their activities. Traffic growth, sales, and shoppers ready to recommend the store. Segmenting customers and products, sales and the channels they come from, are essential if you want to see where the marketing funnel flaws are and what you should optimize first. Let’s look at the top 7 ecommerce metrics marketers often misinterpret and how to correct these mistakes.…

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Interactive Learning: Get a Little Help From Friends

Interactive Learning: Get a Little Help From Friends Many of our early learning experiences – from learning to talk to tying our shoes – are taught through example. As we grow older, we pick up other ways of learning, like reading instructions or lecture education. But it’s a natural instinct, particularly when we’re struggling, to want someone to just show us how to do something. As much as we want to, we can’t turn your local office Bronto into a…

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Encouraging Inclusion and Creativity with Mentorships

Encouraging Inclusion and Creativity with Mentorships   When I joined MailChimp’s Culture team last year, one of my first projects was developing and launching a mentorship program for our 800-plus employees. Our Culture team exists to make sure all MailChimp peeps have what they need to be their best selves at work and grow in their roles. This includes initiatives like MailChimp University and our apprenticeship program—and we knew adding mentorships to the mix would take it to the next…

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4 Inspiring Ecommerce Win-back Campaigns

4 Inspiring Ecommerce Win-back Campaigns Our job as online marketers is to build relationships with our target audience and be there whenever they are ready to buy. But sometimes, our customers lose interest and become less engaged with our brand. As a professional, you’ll have to step in and re-engage them. And I wrote this article to help you prepare. For the sake of this article, I’m going to divide win-back campaigns into two categories: short-term – designed for a…

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Why Amazon Is Trying to Out‑Walmart Walmart

Why Amazon Is Trying to Out‑Walmart Walmart Cash is king. Well, actually, Amazon is king. And it certainly creates a lot of cash. Not only does Amazon continue to dominate ecommerce, but it also impacts almost every line of business – from supermarkets to web services. Now it’s even getting into pharmaceuticals. The folks over at Amazon are not dumb. They test, and they try. Often times, they even fail. But while they push the limits of getting to market,…

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10 Common Mistakes When Using Webinars as Content Offers

10 Common Mistakes When Using Webinars as Content Offers If you’re looking for an excellent content offer for your brand, webinars would be your best bet. Webinars give you the ability to share more information with your target market within a short span of time. With the average person able to speak anywhere between 125 and 175 words per minute, imagine just how much valuable information you can share in a 30-minute webinar. They’re also more engaging for your customers.…

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