Email Marketing Blogs

How to Create Webinars that Inspire – From Storyboard to Post-Production

How to Create Webinars that Inspire – From Storyboard to Post-Production Webinars are a great piece of marketing gold that can help inspire and educate audiences in a fun, quick, and informative way. Webinars are often full of vital information that professionals can easily absorb. And with more than 60 percent of marketers using webinars in their content marketing initiatives, it’s important your brand jumps on the bandwagon if it hasn’t already. If you’re looking for leads, 20 to 40…

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Updated Forms, Improved Subscriber Management, and More

Updated Forms, Improved Subscriber Management, and More Read this post in French, German, Spanish, and Dutch. As the Data Protection Officer at MailChimp, it’s my responsibility to make sure that we’re prepared for—and compliant with—data privacy laws like the GDPR. A few weeks ago, our General Counsel wrote about the benefits of the GDPR and discussed the new tools that we’ve been working on to help make your GDPR preparations simple and fast. Today, I’m excited to announce that those…

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Join the UX Brigade! | Product

Join the UX Brigade! | Product Willing to share your thoughts on our user experience? Have a few minutes to give us your input on what’s most important to you in the Bronto Marketing Platform? Then we want to hear from you! Our user experience (UX) design team is working hard to enhance the Bronto Marketing Platform. We value the experience and insight of our users and want to invite you to give us your feedback with a brief, informal…

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Clean Your Dirty Database in 5 Easy Steps

Clean Your Dirty Database in 5 Easy Steps Dirty data is the biggest reason email marketing campaigns might fail. That’s why if you truly want to succeed, maintaining a sparkling clean email list is a must. So, you’ve crafted your copy with care, hired the best graphic artist to design eyeball-tickling images, roped in your awesome marketing automation expert to segment your database, and scheduled your next Big Email Marketing Campaign. But wait, you forgot something. You forgot to check…

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Take Control of Your Sending Frequency

Take Control of Your Sending Frequency With so many messages going out each day, consumers are becoming even more selective about the emails they open. How can you ensure that yours make the cut? To improve your chances, it’s best to send your emails at the right time and direct them to subscribers that truly want to hear from you. But finding the right cadence can be a bit of a balancing act. How do you get the word out…

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Writing Email Copy to Attract, Engage, and Convert

Writing Email Copy to Attract, Engage, and Convert How many times do you send out an email campaign or newsletter only for it to fall on deaf ears? How many times do you have a high open rate, but a really low click-through rate? These are just some of the problems email marketers like yourself face. Although email has the highest return on investment (ROI) of all marketing channels, people still seem to struggle to provide enough value in their…

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New Report: Email Marketing and Marketing Automation Excellence 2018

New Report: Email Marketing and Marketing Automation Excellence 2018 Earlier this year, we asked our fellow marketers about their email and marketing automation programs. We wanted to learn more about their perspectives on: their most successful tactics, the challenges along the way, and the metrics they’re tracking to evaluate the effectivenessof their marketing campaigns. That’s why we teamed up with Smart Insights and surveyed 585 marketers from 181 countries, across 19 industries. A couple of months later, we’re now happy…

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How Do I Learn What’s New in Bronto?

How Do I Learn What’s New in Bronto? Did you know Bronto’s engineering team releases enhancements and/or new features almost every week? That’s great, but how do you keep up with these updates? It’s easy to stay informed – simply spend a few minutes reading What’s New every Thursday morning! To read What’s New, click on the What’s New link in the banner of the platform. This opens the What’s New area in the customer knowledge base. Here, we cover…

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What We Learned From Tony Hawk About Authenticity

What We Learned From Tony Hawk About Authenticity Years ago, when MailChimp was still a fledgling company, Friday mornings were a time to gather and talk about what’s going on around the office. But now that there are 800 of us, we like to mix it up occasionally. Recently, we did just that by inviting Tony Hawk to our Coffee Hour series. As an athlete, not only has Tony been a 12-time world champion and 16-time X Games medalist, he…

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Ready to Automate Your CRM Pipeline? Try Our New Automation Elements and Templates!

Ready to Automate Your CRM Pipeline? Try Our New Automation Elements and Templates! Marketing automation is excellent at helping you trigger messages and automate engagement tracking. CRM is all about optimizing the way you manage your interactions with prospects and customers. And you can now enjoy the power of marketing automation and the effectiveness of CRM combined through a new suite of GetResponse Marketing Automation CRM-specific elements and templates.   Five new elements, four new templates The five new CRM…

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A Deep Dive Into Recommendations Web

A Deep Dive Into Recommendations Web We recently announced the launch of Recommendations Web, and we couldn’t be more excited! This extension of our recommendations offering for email allows you to easily and quickly add dynamic, personalized product recommendations anywhere on your website and provide a consistent brand experience throughout the buying journey. With the ongoing projects and maintenance required for your website, we know your IT request queue can become quite unruly. So we set out to develop a…

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How to Increase Online Course Completion Rates

How to Increase Online Course Completion Rates A lot of people believe that as soon as they’ve got people signed up for their online course, their work is done. From there, it’s easy to feel like everything else is out of your hands. Whether or not your students complete your course or benefit from your training is entirely up to them. With that said, it’s a good idea to reconsider. Students who complete your online course are more likely to…

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The Commerce Marketer Podcast: A Millennial Marketing Expert Dishes the Dirt

The Commerce Marketer Podcast: A Millennial Marketing Expert Dishes the Dirt Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle BrontoGuest: Jeff Fromm, Partner at Barkley, President of FutureCast (MillennialMarketing.com)Topic: Everything You Need to Know About Millennial Marketing If a millennial eats at a restaurant but doesn’t post a picture of it on Instagram, did it happen? Millennials have started to redefine many consumer culture trends. While some people stereotype them as entitled, lazy and unsocial, that couldn’t be further from…

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6 Internal Communication Challenges that Kill Your Company’s Productivity

6 Internal Communication Challenges that Kill Your Company’s Productivity The way we communicate with each other has changed. In some ways, it’s more convenient. In other ways, it’s holding us back. Communication is vital to your company’s productivity, and effective internal communication can make or break your business. If done well, it will bring great results. If done poorly, it will leave your employees unable to perform at their best. What are the worst internal communication challenges to overcome? Read…

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A Beginner’s Guide to Gen Z

A Beginner’s Guide to Gen Z It’s been years since we first heard about millennials. There have been countless articles published on how to target them, stay relevant to them, deal with them in every aspect of our business and private life. And, of course, we’ve all heard about all the industries they killed ;).   Source: knowyourmeme.com   On the other hand, these extensive lists of industries that millennials “completely destroyed” say A LOT about their way of thinking,…

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Small Businesses Share What Features Worked Best For Them

Small Businesses Share What Features Worked Best For Them   No one knows the small business struggle quite like those who are living and breathing it every day. In honor of Small Business Week, we wanted to share more stories from the companies featured in our What’s in Store newsletter. We figured some of the biggest learnings come from real-life examples. From landing page success to fun with A/B testing, here’s what they had to say: Landing page love  …

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