Marketing Blogs

Welcome to our Marketing Blogs section. We provide the best marketing blogs across a diverse range of marketing disciplines from thousands of top blogs in our index, covering Copyright Marketing, Digital Marketing Blogs, SEO and Email Marketing Blogs…

If you want more marketing- related blogs to read? We have put together the best.

5 Ways To Impress Your Customer Before They Even Make a Purchase

5 Ways To Impress Your Customer Before They Even Make a Purchase We live in the age of smart buyers. The way they consume information, shop and make buying decisions has transformed. If you can’t impress them, they’re not going to buy from you. 75% of consumers expect a consistent experience wherever they engage with your brand. 50% of consumers are likely to switch brands if a company doesn’t anticipate their needs. (Source: Salesforce) If you want to make your…

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How to Win Some Local Customers Back from Amazon this Holiday Season

How to Win Some Local Customers Back from Amazon this Holiday Season Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into! This small revelation took me by surprise last month while I was shopping for a birthday gift for my brother. Like many Americans, I’m feeling growing qualms about the economic and societal…

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How to Decide If Your Idea Should Be an E-book or a Blog Post

How to Decide If Your Idea Should Be an E-book or a Blog Post We all like to feel affirmed, right? I certainly do. That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. Her description of my job elevates it beyond copy-editing Powerpoint decks. Her piece for the Content Standard argues, “Proofreading’s important, but it’s only the tip of the iceberg,” which is music to my ears. Her article describes how an…

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How Direct Mail Automation Can Ease Your GDPR Transition

How Direct Mail Automation Can Ease Your GDPR Transition If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Just in case, here’s a brief introduction. The GDPR, or General Data Protection Regulation, is a European law that came into…

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Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings? We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions  It’s a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you’re so excited about turns out to be a RipoffReport post? What…

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6 Things a Quality Email Marketing Campaign Can Do for You

6 Things a Quality Email Marketing Campaign Can Do for You Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent. In fact, a whopping 66% of customers make a purchase as a result of a clicked-through email. But, there are so many other benefits that…

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6 Things a Quality Email Marketing Campaign Can Do for You

6 Things a Quality Email Marketing Campaign Can Do for You Just like old-fashioned letters, emails are a channel for conversational, interactive, and personalized communications. Businesses have been using it as a customer relationship building tool for years, with a successful email marketing campaign yielding an ROI of up to $38 for every $1 spent. In fact, a whopping 66% of customers make a purchase as a result of a clicked-through email. But, there are so many other benefits that…

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Is Facebook good for the world?

Is Facebook good for the world? By Mark Schaefer The graphic at the top of this post popped up while I was on Facebook last week. I suppose this feeds into a new metric for Facebook, or perhaps it is an old metric that I have never seen before. This question paralyzed me. Is Facebook good for the world? It seems so simple — just react and push a button — but I could not do it. I don’t know…

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What Blocking Options Are Available to AdSense Publishers?

What Blocking Options Are Available to AdSense Publishers? Hello AdSense publishers and partners! In this article, you’ll learn all about the various blocking controls available to AdSense publishers. You’re in Control To give you editorial control over the ads that appear on your site, we provide several ways to block ads. We’ve provided category blocking options for publishers since 2010, as we realize this is part of best practices. We’ve heard feedback from publishers that they are looking for better,…

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How to Use Google Data Studio to Report on Facebook Campaigns : Social Media Examiner

How to Use Google Data Studio to Report on Facebook Campaigns : Social Media Examiner Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing. How to Use Google Data Studio to Report on Facebook Campaigns by Chris Palamidis on Social Media Examiner. #1: Import Data Sources Into…

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Let’s Steal From the Marketing Tehnology Supergraphic

Let’s Steal From the Marketing Tehnology Supergraphic [There’s a companion post to this piece: an interview with Scott Brinker, all about the Supergraphic. So you may want to read that after this.] Rand Fishkin (subject of an earlier Let’s Steal From piece) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a brand’s average content. Well, this installment of the insanely popular* Let’s Steal From series is about a piece…

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Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick Facebook redesigns biz Pages for utility as feed reach declinesFacebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter loses ability to let users auto-post tweets & retweets to FacebookFacebook…

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7 Psychology Facts That All Social Media Marketers Should Know

7 Psychology Facts That All Social Media Marketers Should Know What do psychology and social media have in common? A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online. Understanding the psychology facts behind the way audiences think on social media is the first step in creating a better experiences, stronger relationships, and even more loyal customers in the long run. This…

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Why We Donate Digital Marketing Services to Small Non-profits

Why We Donate Digital Marketing Services to Small Non-profits Service is one of the foundational values that Portent uses to guide our work and our mission. Our “Why” if you’re a Simon Sinek fan. More specifically, at Portent service means creating trust and value for our clients, our industry, and our community. Every day, we work to provide best-in-class digital marketing services and consulting across a diverse group of clients. We love our clients – collaborating with them on a…

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How to Turn a Failed Startup Launch into a Success Story

How to Turn a Failed Startup Launch into a Success Story How to Turn a Failed Startup Launch into a Success Story <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept Read More …

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Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings? We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions  It’s a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you’re so excited about turns out to be a RipoffReport post? What…

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