Marketing Blogs

Welcome to our Marketing Blogs section. We provide the best marketing blogs across a diverse range of marketing disciplines from thousands of top blogs in our index, covering Copyright Marketing, Digital Marketing Blogs, SEO and Email Marketing Blogs…

If you want more marketing- related blogs to read? We have put together the best.

State of Social, Super Super Bowl Ads, Scheduled Posts on Instagram

State of Social, Super Super Bowl Ads, Scheduled Posts on Instagram The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. Buffer teamed up with Social Media Week to collect data from over 1,700 marketers and create a new report with insights ranging from huge opportunities with messaging apps to how successful marketers are measuring social media ROI. Buffer Blog The IAB Offers Guidance to Publishers and Marketers Considering Partnering With Influencers. The wild…

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Google Analytics Introduces New ‘Audiences’ Report

Google Analytics Introduces New ‘Audiences’ Report Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics. Here is the notification that comes up for those who have access to the new report: Clicking on “see report” will, of course, bring you to the report. It also triggers another notification with links to learn more about…

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How to Write for SEO in 2018 – Whiteboard Friday

How to Write for SEO in 2018 – Whiteboard Friday “Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized. In this edition of…

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How to Use Video Content to Sell : Social Media Examiner

How to Use Video Content to Sell : Social Media Examiner Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel? To explore how video can turn leads into customers, I interview Marcus Sheridan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing.…

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Google My Business Lets Restaurants Add Menus to Listings

Google My Business Lets Restaurants Add Menus to Listings Google My Business is giving restaurants the ability to add and edit menus directly in their GMB listing. To be clear, this is different than the feature that existed previously where restaurants could add links to their menus. A feature also existed where restaurants could create and edit menus via the GMB API or third-party menu services. Instead of going through the GMB API or a third-party service, restaurants can now…

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Millions of Twitter Followers Lost After Crackdown on Fake Accounts

Millions of Twitter Followers Lost After Crackdown on Fake Accounts Prominent Twitter users have collectively lost over a million followers as a result of federal and state inquiries into fake accounts. Entertainers, entrepreneurs, athletes, and media figures have all lost a significant number of followers. One thing they have in common is many of them bought followers from a company called Devumi. Twitter has vowed to take action on Devumi, but declined to comment on whether or not it is…

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Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified [Updated]

Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified [Updated] Since the start the web anonymity has been quite a hot controversy in social media world. On one hand, everyone has the right to remain anonymous online to avoid personal attacks. On the other hand, social media networks have been trying to promote “real” connections which resulted in many of them forcing “real name” policy on their users. Let’s see what the “real name” policy is these days:…

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How Many Hours Do Digital Marketers Work Per Day? [POLL]

How Many Hours Do Digital Marketers Work Per Day? [POLL] The nature of work today is different from what it was decades ago. With rapid advancements in communication and technology in recent years, most people now have the ability to work anywhere. The statement “Work is a thing you do, not a place you go,” is truer now more than ever. Everybody wants to achieve a great work-life balance but it’s not always easy to attain in this era of remote work.…

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Customer Avatar Worksheet | Download the Free Template

Customer Avatar Worksheet | Download the Free Template It makes sense, right?… “To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…” You know building a customer avatar (some call it a buyer persona) would have a huge impact on your marketing. But how? We’ll get into the how-to in just a second, first understand that a customer avatar…

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3 Word of Mouth Marketing Techniques That Could Explode Your Growth

3 Word of Mouth Marketing Techniques That Could Explode Your Growth Do you want more people to recommend your products? Would you like to maximize word of mouth marketing? According to a Nielsen, the most trusted promotional content format is “Recommendations from people I know,” at 83%. Branded websites come in second at 70%, and consumer opinions rank third at 66%. This makes complete sense when you think about it. People will of course trust what other people who have…

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Understanding content, social and email Marketing

Understanding content, social and email Marketing As a small business owner, you wear multiple hats — and some of them probably fit better than others. If you find yourself struggling with the complexities and nuances of online marketing, you’re not alone. It’s not uncommon to feel uncomfortable taking on the role of chief marketer. While you may be familiar with the various ways to reach customers online, you might be unsure…

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Get Your Subscriber List Off Life Support

Get Your Subscriber List Off Life Support If you vowed to give your email performance a boost in 2018, you’re likely exploring a number of new ways to get the results you’re after. You may be tempted to increase your send cadence or even tap into a list you haven’t used in a while, but we all know those tactics could very well leave you with reputation issues and even keep you out of the inbox. Rather than clambering to…

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4 Advanced AdWords Audience Targeting Tactics

4 Advanced AdWords Audience Targeting Tactics The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features such as customer match. In this post, I will outline four advanced audience targeting tactics that will allow you…

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5 Digital Marketing Predictions for the 2018 Olympic Games

5 Digital Marketing Predictions for the 2018 Olympic Games February 1st, 2018 Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. All month, Americans will switch on the tube to ignite dormant dreams of snow-dusted Olympic fame. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for Olympic coverage. Thankfully, sports networks are leaders in the global adaptation to digital. With the rise…

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Advice and Resources for Success as a Creative Professional

Advice and Resources for Success as a Creative Professional This week, we talked about some of the joys — and pitfalls — of the professional creative life. Your friends don’t get what you do, sometimes you don’t completely “get it” yourself — but when it’s working, the rewards can be glorious. On Monday, Stefanie Flaxman explored the peculiar (and sometimes hard to understand) nature of creative work. If you’ve ever struggled with the idea of making a career out of…

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5 Proven Conversion Strategies for Ecommerce

5 Proven Conversion Strategies for Ecommerce Are you making the most out of the traffic coming to your online store? You may have several users, but if you’re not converting them to sales as best as possible, you could be leaving a lot of money on the table. Small tweaks and changes could very well make the difference between a customer purchasing or leaving your website. In this blog, I’ll show you five effective ways you can start increasing your ecommerce conversion rate to…

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