Marketing Blogs

Welcome to our Marketing Blogs section. We provide the best marketing blogs across a diverse range of marketing disciplines from thousands of top blogs in our index, covering Copyright Marketing, Digital Marketing Blogs, SEO and Email Marketing Blogs…

If you want more marketing- related blogs to read? We have put together the best.

Don’t Forget These 6 Things

Don’t Forget These 6 Things Like many companies, you’re likely investing in content marketing. After all, 87 percent of B2B and 86 percent of B2C companies market with content. However, what good is all that content if no one finds it? Organic search presents an opportunity to consistently get your content in front of the right audience at the right time in the buyer’s journey. If you can master your content optimization strategy for search, you’ll see your content performance improve…

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GDPR Emails – 6 Lessons from a Copywriter’s Inbox

GDPR Emails – 6 Lessons from a Copywriter’s Inbox I’m sure you’ve been swamped with GDPR emails these past few weeks – until the point you’ve had enough. I have, too. But for me, it’s been kind of a good thing – because I love studying emails, especially the copy. And today, I wanted to share with you some examples of how businesses talked to their audiences about GDPR-related changes. Hope you can still bear some!   There were two…

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The Hidden Reason Your Marketing Team (And Business) is Stuck

The Hidden Reason Your Marketing Team (And Business) is Stuck By Brooke B. Sellas, {grow} Contributing Columnist It’s inevitable … your marketing team will get stuck. But what if you don’t even realize you’re stuck? What if you’re trucking along thinking all is status quo and it isn’t? Here’s hoping your processes are checked for iterations often. Or that someone on your marketing team slaps you with reality. Lucky for me, this happened just last week. Status Quo Is A…

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3 Ways to Get More Facebook Comments on Your Facebook Posts : Social Media Examiner

3 Ways to Get More Facebook Comments on Your Facebook Posts : Social Media Examiner Want more people to comment on your Facebook posts? Looking for ways to encourage meaningful discussion on Facebook? In this article, you’ll find three ways to get more comments on your Facebook page posts. 3 Ways to Get More Facebook Comments on Your Facebook Posts by Ann Smarty on Social Media Examiner. Why Facebook Comments Still Matter In the fast-paced world of social media, it’s…

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5 Hacks for Creating Smarter and More Profitable Digital Content

5 Hacks for Creating Smarter and More Profitable Digital Content Content marketing is approaching an inflection point – this inflection point will determine the role of content marketing in the modern marketing technology stack. It seems that, everywhere you go, content marketing and native advertising have become the hot-button topic du jour, as it becomes increasingly apparent how these strategies have the potential to drive performance while delivering valuable and targeted content to customers at the right time. But despite…

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10 Content Marketing Trends That Will Affect Your SEO Strategy

10 Content Marketing Trends That Will Affect Your SEO Strategy   The content marketing industry is continuing to evolve, and the trends that appear mingle with other faces of the marketing. SEO is an important asset and facet of the marketing domain. SEO and content marketing should always be best friends, one should not live without the other.    That’s how we come to the idea of searching the trends in content marketing which influence SEO so as to know what…

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How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics There is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world. But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no…

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How to Talk to Freelancers About Marketing ROI

How to Talk to Freelancers About Marketing ROI Explaining the particulars of your business to someone who doesn’t work there is tricky. But it’s a necessary step if you want to develop effective content. However, marketers don’t always take this step when working with freelancers. Maybe they don’t want to reveal proprietary data or think goals should stay private. Maybe they aren’t sure how to define their return on investment. Or perhaps, most likely, there are so many other things…

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Perpetual Traffic: Episode 153: What’s Google AI and How Will It Affect Your Business? Here’s What You Need to Know

Perpetual Traffic: Episode 153: What’s Google AI and How Will It Affect Your Business? Here’s What You Need to Know What is AI, actually? Why should you care about machine learning? What’s on the horizon for this field and how will this impact your bottom line? Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work…

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Where Your Brand Is Going Wrong with Paid Social

Where Your Brand Is Going Wrong with Paid Social Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with plenty of room for error. We all know that the only constant with social platforms is change; you simply cannot build your brand effectively via paid social advertising…

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A Guide for Service Professionals

A Guide for Service Professionals If you own a professional services business, odds are you’re trying to get leads in the door. What I often see is that these types of businesses develop automated lead funnels, because that’s what they’re told to do, and spend a lot of time vetting these leads, but let’s face it, they probably don’t have a ton of time to do that! Instead of focusing on building an endless supply of leads, you should only…

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Crafting a B2B Marketing Strategy With Flow in Mind

Crafting a B2B Marketing Strategy With Flow in Mind I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi, flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The concept of flow technically consists of eight elements, but we map everything to a subset of five critical components: Create concrete goals for every step. Provide clear and timely feedback. Ensure a…

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When Is the Best Time to Send Your Brand Emails?

When Is the Best Time to Send Your Brand Emails? When is the best time to send emails? This question has been around as long as email marketing itself. If you do a quick search, you’ll find tons of different studies pointing to a variety of answers, leaving retailers just as confused as before. The common result: Brands are flooding consumer inboxes with emails at seemingly random times throughout the day. This oversaturation, especially when combined with a lack of…

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Should You Choose a PPC Agency or In-House PPC Management?

Should You Choose a PPC Agency or In-House PPC Management? I recently received a call from a prospective client who was looking for temporary assistance with their PPC program. Their in-house marketing manager had resigned and, so far, they had been unable to find a suitable replacement. In the meantime, the CMO was covering the position. They didn’t want to make a rushed hiring decision just to resolve the issue. But they desperately needed some help. So they asked if…

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Blocking E.U. Residents is Not the Solution to GDPR Headaches

Blocking E.U. Residents is Not the Solution to GDPR Headaches By Kerry Gorgone, {grow} Contributing Columnist European Union residents trying to access certain websites on May 25, 2018, discovered that they could not do so: they’d been blocked because of new data privacy requirements impacting E.U. residents. Even though the General Data Protection Regulation (“GDPR”) has been on the books since April 2016, the effective date seemed so far off that many companies procrastinated. As the months passed, they failed…

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