Live Videos Generate 600% More Facebook Interactions

Live Videos Generate 600% More Facebook Interactions Buffer’s 2018 State of Social Report offers insights into how 60% of social media marketers publishing live video events reported success with this strategy. This is important because Facebook’s new algorithm gives priority to posts that generate discussions. According to Facebook, live videos generate on average six times more interactions than other videos.  This makes live video an effective form of outreach and community building to help remain relevant on Facebook. Will Live…

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Why Search Agencies Should Embrace the Adjacency of Email Marketing

Why Search Agencies Should Embrace the Adjacency of Email Marketing As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been. With this post, I encourage you to take a hard look at email marketing for yourselves,…

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How to Track Rank in Google’s Jobs, App Box & Top Stories

How to Track Rank in Google’s Jobs, App Box & Top Stories This is a sponsored post written by Rank Ranger. The opinions expressed in this article are the sponsor’s own. Google continues to expand their SERP features at the expense of organic search results. Features such as Google for Jobs, the App Box, and even the mobile News Box carousel (a.k.a., Top Stories) can render organic results all but irrelevant. However, the industry has all but ignored the rank tracking implications…

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Google Adds ‘Similar Sounding Words’ to Dictionary Search Cards

Google Adds ‘Similar Sounding Words’ to Dictionary Search Cards Google has quietly rolled out a new addition to dictionary cards in search results, alerting users when a word they’ve searched for sounds similar to another. The alert appears toward the bottom of the search card and is highlighted in orange.   Tapping on the similar sounding word will give you a definition, as well an option to hear the word spoken aloud by tapping on the volume icon. These alerts…

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Create Better Content from the Start by Following These 3 Steps

Create Better Content from the Start by Following These 3 Steps Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you want? Publish a new killer resource, informed by your latest keyword research and primed to draw backlinks. Want more social shares? Publish an asset that’s optimized to go viral on the merits of its snackable, interactive format, delightfully satirical approach and/or cute cats. But what if the problem lies deeper…

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How to Increase Revenue by Targeting Impulse Buyers

How to Increase Revenue by Targeting Impulse Buyers Every consumer is different. Some people like to shop online, and other people prefer shopping in stores. There are customers who spend days or even weeks researching a product before making a purchase, while others buy something without any prior intention at all. This is called an impulse purchase. Believe it or not, more people are guilty of this than you would think. Have you ever bought something impulsively? I’m willing to…

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What’s the Future of Guest Blogging?

What’s the Future of Guest Blogging? HuffPost (a.k.a., The Huffington Post) has decided to shut down their entire contributors platform, which was launched in May 2005. The platform was home to about 100,000 contributors, who covered everything from finance to relationships. Here is a part of the email that was sent to contributors: …we have made the decision to close the contributors platform on our U.S. site. Going forward, when you log in to the portal at contributors.huffingtonpost.com, you’ll see…

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An Investigation Into Google’s Maccabees Update

An Investigation Into Google’s Maccabees Update December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ , SER). The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back, relax, and laugh at all the people who have built bad links, spun out low-quality content, or picked a business model that…

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28 Free Tools to Help You Find What People Search For

28 Free Tools to Help You Find What People Search For Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point of actually getting it. Sure, you’ve perused through Google’s Keyword Planner and tinkered with…

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Google AdWords App Lets Users Add Keywords On the Go

Google AdWords App Lets Users Add Keywords On the Go An update to the Google AdWords app lets advertisers add, remove, and edit keywords from their mobile device. AdWords advertisers can manage the keyword list for any of their campaigns, as well as get new ideas for keywords and see a forecast of how the keywords will perform. You can now add, edit or remove keywords on the go using the AdWords app. Learn more: https://t.co/CHjsn1uZHr pic.twitter.com/ZhMzM6IaiL — Google AdWords…

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Google Implements Stricter Criteria for YouTube Monetization

Google Implements Stricter Criteria for YouTube Monetization Google is implementing stricter criteria for YouTube users to meet before they’re eligible to run ads on videos. YouTube’s Partner Program allows content creators to make money by placing ads alongside their videos. To qualify for the partner program, YouTube users had to meet a previous threshold of 10,000 total views. Now there are entirely new requirements to meet, which will apply to both new and existing members of the YouTube Partner Program.…

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6 Ways to Master the Art of Visual Content Marketing

6 Ways to Master the Art of Visual Content Marketing Just in case you’re not so sure about the urgent need to improve your brand’s visual content marketing, here are some facts. A Social Media Examiner report suggests that 74 percent of marketers already use visual content in their social media marketing efforts. A CMO Social report suggests that 93 percent of senior marketers believe that photography is important or crucial for overall marketing strategies. By 2021 video content will…

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How to Scale Your Lead Generation Through Blogging

How to Scale Your Lead Generation Through Blogging I’m a big advocate of blogging. It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation tool. How often do you get unique visitors to your website? Unless you have an ecommerce store, there’s no reason for a prospective customer to visit your website more than once or twice. There’s only so many times someone needs to read your “About Us” page…

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8 Data-Driven Tips for Achieving E-Commerce Success

8 Data-Driven Tips for Achieving E-Commerce Success Running an e-commerce business is not an easy task. Ensuring its success is even more difficult. In the highly competitive world of digital marketing, companies have to solve multiple challenges and focus on the right strategies that will help their business thrive. Online retailers are well aware of how hard it can be to drive traffic and grow sales of their stores in the crowded e-commerce space. To help businesses figure out what…

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Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms? – Whiteboard Friday

Should SEOs & Content Marketers Play to the Social Networks’ “Stay-On-Our-Site” Algorithms? – Whiteboard Friday Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what’s an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you…

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Context Is King! Everything You Need to Know About the New Era of SEO

Context Is King! Everything You Need to Know About the New Era of SEO Google is trying to change the game of the results and focus more on the user, as we’ve heard multiple times before and seen it into action with its various updates and algorithm changes. What do users want? What are they searching for? What do they need? What is the context of their search?    Search has changed dramatically over the years and that is natural.…

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