ROPO: 2018’s Most Important Multichannel Digital Marketing Report

ROPO: 2018’s Most Important Multichannel Digital Marketing Report Digital marketers have always had one drum they loudly beat in front of traditional advertising channels: “We can measure what we do better than you.” Now, we weren’t embellishing the truth or anything — we can measure digital advertising performance at a much more granular level than we can traditional advertising. But it’s not perfect. Multichannel digital marketing teams always have one niggling thought that keeps them awake at night: online activity…

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Does Building Links to One Page Help Other Pages Rank Better in Google?

Does Building Links to One Page Help Other Pages Rank Better in Google? We all know that quality links to our website are beneficial for rankings. But link-building is hard and time consuming and reckless link-building is sort of ‘illegal’ in terms of Google Guidelines. Your only ‘legal’ option is to create great content and distribute it properly in order to earn natural links.   The problem is that not all pages are easily linked to. It’s just not the…

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What Is Link Reclamation & How to Regain Lost Link Value

What Is Link Reclamation & How to Regain Lost Link Value Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building. It seems like the concept of link reclamation is constantly in flux. More and more link builders are skewing toward technical SEO and our ideas on SEO continue to evolve. Still, for link builders starting out, link reclamation has always been a hard phase to navigate — partly because the “rules” for how a website…

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How to Guide People’s Emotions to Drive Sales

How to Guide People’s Emotions to Drive Sales Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website. Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage. People behave a certain way when…

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A Better cognitiveSEO Is Now Live. Huge Speed & Design Improvements

A Better cognitiveSEO Is Now Live. Huge Speed & Design Improvements Growth and comfort rarely coexist. Here, at cognitiveSEO, we know this better than anyone. We knew it was high time we rolled up our sleeves and worked our fingers to the bone to give our users the best possible experience. So here we stand today, proud to present you what we’ve been working on for the past few months: simply put, a better cognitiveSEO app.    Better. Faster. Stronger. This…

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Why & How to Build Trust, Authority & Reputation

Why & How to Build Trust, Authority & Reputation Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Without these three elements, a business is basically a copy of its competitors, multiplying choices for prospective clients. When TAR is present, prospects become emotionally engaged, which leads to loyalty. As for the other businesses that lack TAR, they dilute the choices,…

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8 Effective Image SEO Tips Every Digital Marketer Should Know

8 Effective Image SEO Tips Every Digital Marketer Should Know Image optimization for SEO purposes is an art you should learn how to master. Since images take a lot of space on your website, it’s only natural to find ways to optimize them not only for better user experience and functionality but also for better ranks and traffic.The big dilemma is finding the balance between a well-optimized image that still preserves its visual quality and a fast, high-peformance website. Thus,…

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Stop Losing Sales with These 8 Persuasive Web Design Principles

Stop Losing Sales with These 8 Persuasive Web Design Principles How do you convince a person to do something? When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website. Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates. Many of these factors have to do with the design of your website. The way…

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Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! …

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The Google Patents & Ranking Factors that Will Change SEO with Bill Slawski

The Google Patents & Ranking Factors that Will Change SEO with Bill Slawski Happy to bring to your attention the fifth episode of our cognitiveSEO Talks: On Search and Traffic, this time with patent master Bill Slawski. He is an outstanding individual, eager to know more about search-related patents and white papers, and providing the SEO industry with in-depth and helpful insights posted on his SEO by the Sea blog. Having worked with a wide range of clients, from nonprofits to…

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Google Confirms Algorithm Update Released on April 16th

Google Confirms Algorithm Update Released on April 16th Google rolled out another broad core algorithm update this week. It was confirmed on Twitter that this algorithm update was released on Monday, April 16th. On Monday, we released a broad core algorithm update, as we routinely do throughout the year. For background and advice about these, see our tweet from last month: https://t.co/uPlEdSu6xp — Google SearchLiaison (@searchliaison) April 20, 2018 You may recall that Google released a similar algorithm update early…

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The Top 12 Tips to Running a Successful Video Blog

The Top 12 Tips to Running a Successful Video Blog Blogging is one of my favorite ways to drive traffic to your website and engage with your audience. But for those of you who have been staying up to date about the newest marketing trends, you know that video content has been on the rise. In fact, experts predict that 80% of the global Internet traffic will be videos by 2019. More than half of marketing executives say that video content is…

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Do Hashtags Influence SEO? Here’s How to Rank High Using Hashtags

Do Hashtags Influence SEO? Here’s How to Rank High Using Hashtags Hashtags are the new kid on the block in our everyday life and have roots buried deep down in today’s pop culture. Some love them, others totally don’t. Few know how to use them, while the majority just thinks it’s cool to have 1-2-5-…-50 hashtags in a post. Some like playing with embedded words following a hashtag, others know how to get the most out of this little social media…

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How to Make Amazing Marketing Reports & Dashboards

How to Make Amazing Marketing Reports & Dashboards My current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it. Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating reports that no one will read, or making dashboards that never get looked it. Bad reporting means people either focus on the wrong goals,…

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Anchor Text Best Practices for Google

Anchor Text Best Practices for Google Anchor text is the text used in the links to your site. It used to be that if you acquire enough links with the appropriate keywords in the anchor text that your site will begin to rank for those keywords. But at some point websites experienced penalizations for having statistically unnatural ratios of anchor text links. What is the best practice for the use of anchor text today? Industry Standard Guidance for Anchor Text…

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How Click-Through Rate Impacts Your Google Rankings with Dan Petrovic from Dejan SEO

How Click-Through Rate Impacts Your Google Rankings with Dan Petrovic from Dejan SEO The latest cognitiveSEO Talks episode – On search and Traffic – brings to your attention Dan Petrovic, a digital marketer from Australia who runs a company called Dejan. Except being a great guy with an experience of over 16 years in digital marketing, Dan is quite involved in understanding how people consume news content online. The director of Dejan shared with us loads of tips on how…

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