How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy?

How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy? Google’s advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they’re talking about, don’t they? Well, that’s pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it’s understandable that Google often keeps things secret. If they told people everything about the algorithm,…

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Why We’re Doubling Down on the Future of SEO – Moz + STAT

Why We’re Doubling Down on the Future of SEO – Moz + STAT Search is changing. As a 200-person search marketing software company, this isn’t just a pithy intro – it’s a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like “What is SEO?” returns something like this… …or this… …or even this… So, why don’t we just give up on search marketing altogether? If I had to pick…

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How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy?

How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy? Google’s advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they’re talking about, don’t they? Well, that’s pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it’s understandable that Google often keeps things secret. If they told people everything about the algorithm,…

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Google is Testing Ads in the ‘Discover’ Section of its Mobile App

Google is Testing Ads in the ‘Discover’ Section of its Mobile App Google has been spotted displaying ads in Google Discover, which is the section of recommended content that shows up when the app is launched. A Reddit user noticed ads being placed in the Discover section of their app and shared the following screenshot:     A majority of users who replied to the Reddit thread noted they have not personally seen these ads, which is an indication of…

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How to Increase Your Brand Exposure in 2018 with Public Relations

How to Increase Your Brand Exposure in 2018 with Public Relations How to Increase Your Brand Exposure in 2018 with Public Relations <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept…

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How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy?

How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy? Google’s advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they’re talking about, don’t they? Well, that’s pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it’s understandable that Google often keeps things secret. If they told people everything about the algorithm,…

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How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday

How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday Showing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in…

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YouTube is Removing Channels From its Partner Program for Content Duplication

YouTube is Removing Channels From its Partner Program for Content Duplication YouTube is removing channels from its partner program for duplication, which means the channels can no longer monetize their content. Channels can be removed from YouTube’s partner program for violating any of its policies, but the one area that has had people asking questions lately is duplication. In an effort to clear up any confusion, a company representative started a thread on the YouTube Help forum to explain what…

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How B2B Audiences Engage with Business Content Online

How B2B Audiences Engage with Business Content Online How B2B Audiences Engage with Business Content Online <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept Read More Source link

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Keyword Cannibalization Impact on SEO

Keyword Cannibalization Impact on SEO You’ve probably heard multiple times that keyword cannibalization affects your rankings and your whole website. Lots of experts and Google officials started to warn us to avoid falling into this trap and start optimizing each page for a unique keyword, adding unique title tags and meta descriptions.   Keyword cannibalization was a term that SEO world came up to explain some difficulties in helping and indicating Google to rank the page that they wanted when…

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Moz Acquires STAT Search Analytics: We’re Better Together!

Moz Acquires STAT Search Analytics: We’re Better Together! We couldn’t be more thrilled to announce that Moz has acquired STAT Search Analytics! It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We’re both passionate about investing in our customers’ success. Together we provide a massive breadth of high-quality, actionable data and insights for marketers. Combining Moz’s SEO research tools and local search expertise with STAT’s daily localized…

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10 Time-Saving Automations for More Efficient Marketing

10 Time-Saving Automations for More Efficient Marketing As marketers, we constantly focus on what we’re doing and why we’re doing it. We need to make sure the tasks we undertake (the what) contribute to purposeful goals that make a difference (the why). While this approach makes sense, we often neglect the process; namely how we do what we do. Often, the way we go about our day-to-day tasks isn’t the most efficient path to achieving our goals. If we were…

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Use These 10 Tools to Enhance Your Instagram Post Conversions

Use These 10 Tools to Enhance Your Instagram Post Conversions Use These 10 Tools to Enhance Your Instagram Post Conversions <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept Read More …

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How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy?

How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy? Google’s advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they’re talking about, don’t they? Well, that’s pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it’s understandable that Google often keeps things secret. If they told people everything about the algorithm,…

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Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization

Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization After a short break, we’re back to share our working draft of Chapter 5 of the Beginner’s Guide to SEO with you! This one was a whopper, and we’re really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without overwhelming them or scaring them off the subject — is a tall order indeed. We’d…

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How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy?

How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy? Google’s advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they’re talking about, don’t they? Well, that’s pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it’s understandable that Google often keeps things secret. If they told people everything about the algorithm,…

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