How to Get Some Link Love from Radio Stations

How to Get Some Link Love from Radio Stations You say radio, we say podcasts — but whichever way you swing it, the fact of the matter is that there is a hell of a lot of link building potential. I’ll admit it: The decision to not reach out to radio stations because you’re working with a PR firm implies a sort of laziness that true link hustlers would capture. Because if you don’t try all the link building strategies,…

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Google: Splitting or Merging a Website Can Cause Months of Unstable Search Rankings

Google: Splitting or Merging a Website Can Cause Months of Unstable Search Rankings Google’s John Mueller revealed that splitting a website into two or more sites, or merging multiple sites together, could cause months of instability in search results. This topic came up in a recent Google Webmaster Central hangout, where a site owner was asked about the best way to split a website while moving content from the old site to the new site. “I want to move some…

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Google Has Removed Over 80% of Hacked Sites from Search Results

Google Has Removed Over 80% of Hacked Sites from Search Results Google has released new details about about its spam fighting efforts, revealing that more than 80% of hacked sites have been detected and removed from search results. The search giant plans to continue its efforts by working directly with popular content management systems to fight back against those who compromise forums and comment sections with spam. “Last year, we focused a great deal of effort on reducing the impact…

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Does The Meta Description Tag Affect SEO & Search Engine Rankings?

Does The Meta Description Tag Affect SEO & Search Engine Rankings? There’s a lot of confusion when it comes to meta descriptions and SEO. Do they affect search engine rankings? Is it worth spending the time to write a good meta description?   Well, in theory, meta descriptions do not affect SEO. This is an official statement from Google, released in 2009. However, since meta descriptions show in the search engine results, they can affect CTRs (click through rates), which…

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Risk-Averse Link Building – Whiteboard Friday

Risk-Averse Link Building – Whiteboard Friday Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb. In today’s Whiteboard Friday, Russ Jones breaks things down. Click on the whiteboard image above to open a…

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Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared

Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up. The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of…

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8 Techniques to Come Up With Better Ideas

8 Techniques to Come Up With Better Ideas It all starts with an idea. When it comes to running a successful content marketing campaign, everything rests upon producing something that people want to link to, share with their network, or engage with. If the idea isn’t there, neither will the performance of the campaign. You need to find ways to feel inspired and brainstorm content concepts. But how? We’ve All Stared at a Blank Whiteboard When is the last time…

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31 Reasons to Start Doing SEO for Bing

31 Reasons to Start Doing SEO for Bing Rumor has it that Bing from Microsoft can really take your marketing and SEO efforts to a whole different level. Is it true though that Bing can be gold when it comes to better traffic to your website, increased ROI, affordable advertising, convertible exclusive visitors, and an overall friendlier search environment?    Given that we don’t lean on rumor, we figured out it’s best to check ourselves what’s there that makes Bing…

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Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera

Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready? Google her sunglasses… What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter how long-tail you go, it will be difficult to find that exact pair, if not impossible. And…

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Stop Studying SEO, Start Studying Your Target Audience

Stop Studying SEO, Start Studying Your Target Audience There comes a point when an in-house SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed by his or her target audience. That’s certainly not to say you shouldn’t be reading this article and others on Search Engine Journal! But, there is often more value in understanding what content is important within specific spaces than learning more about…

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The 10 Best Ranking Contact Us Pages on the Web

The 10 Best Ranking Contact Us Pages on the Web Let’s face it. When developing a new website, the design of the Contact Us page, probably isn’t top of mind. In many cases, it isn’t given much thought at all. And that’s a mistake. Think about it – the contact us page is the gateway to new business. Shouldn’t it be given the same consideration as any other important landing page? Yes, it should! It needs to be visually appealing and…

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Gain Links by Being a Guest on Podcasts

Gain Links by Being a Guest on Podcasts Ah, the podcast. Despite the status of being your marketing knight in shining armor — meant to equip listeners with marketing brilliance and algorithm-resistant strategies — podcasts often go underappreciated in the link building world. Just like video link building, podcast link building is meant to be an extension of your brand — though, similarly, you can promote it alone. Think: Transcripts. Quotes. Mentions Links. Social amplification. Feel the Link Love Look…

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Yoast SEO Plugin Bug Causes Ranking Drops

Yoast SEO Plugin Bug Causes Ranking Drops A major update to Yoast SEO fixes a bug that affected the rankings of certain websites. The founder of Yoast, Joost de Valk, personally offered an apology to victims of the error that may have suffered “Panda-like problems” and lost search rankings as a consequence. Yoast SEO 7.0  Bug Live Since March 6, 2018 This update is meant to correct an error introduced by Yoast 7.0, in March 2018. Victims of this bug…

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