Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared

Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up. The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of…

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8 Techniques to Come Up With Better Ideas

8 Techniques to Come Up With Better Ideas It all starts with an idea. When it comes to running a successful content marketing campaign, everything rests upon producing something that people want to link to, share with their network, or engage with. If the idea isn’t there, neither will the performance of the campaign. You need to find ways to feel inspired and brainstorm content concepts. But how? We’ve All Stared at a Blank Whiteboard When is the last time…

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31 Reasons to Start Doing SEO for Bing

31 Reasons to Start Doing SEO for Bing Rumor has it that Bing from Microsoft can really take your marketing and SEO efforts to a whole different level. Is it true though that Bing can be gold when it comes to better traffic to your website, increased ROI, affordable advertising, convertible exclusive visitors, and an overall friendlier search environment?    Given that we don’t lean on rumor, we figured out it’s best to check ourselves what’s there that makes Bing…

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Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera

Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready? Google her sunglasses… What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter how long-tail you go, it will be difficult to find that exact pair, if not impossible. And…

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Stop Studying SEO, Start Studying Your Target Audience

Stop Studying SEO, Start Studying Your Target Audience There comes a point when an in-house SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed by his or her target audience. That’s certainly not to say you shouldn’t be reading this article and others on Search Engine Journal! But, there is often more value in understanding what content is important within specific spaces than learning more about…

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The 10 Best Ranking Contact Us Pages on the Web

The 10 Best Ranking Contact Us Pages on the Web Let’s face it. When developing a new website, the design of the Contact Us page, probably isn’t top of mind. In many cases, it isn’t given much thought at all. And that’s a mistake. Think about it – the contact us page is the gateway to new business. Shouldn’t it be given the same consideration as any other important landing page? Yes, it should! It needs to be visually appealing and…

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Gain Links by Being a Guest on Podcasts

Gain Links by Being a Guest on Podcasts Ah, the podcast. Despite the status of being your marketing knight in shining armor — meant to equip listeners with marketing brilliance and algorithm-resistant strategies — podcasts often go underappreciated in the link building world. Just like video link building, podcast link building is meant to be an extension of your brand — though, similarly, you can promote it alone. Think: Transcripts. Quotes. Mentions Links. Social amplification. Feel the Link Love Look…

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Yoast SEO Plugin Bug Causes Ranking Drops

Yoast SEO Plugin Bug Causes Ranking Drops A major update to Yoast SEO fixes a bug that affected the rankings of certain websites. The founder of Yoast, Joost de Valk, personally offered an apology to victims of the error that may have suffered “Panda-like problems” and lost search rankings as a consequence. Yoast SEO 7.0  Bug Live Since March 6, 2018 This update is meant to correct an error introduced by Yoast 7.0, in March 2018. Victims of this bug…

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PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday

PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday If you find your presentations are often met with a lukewarm reception, it’s a sure sign it’s time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. In this edition of Whiteboard Friday, we’re thrilled to welcome data viz expert Lea Pica to…

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Facebook Introduces Ads in Stories After Reaching 150M Daily Viewers

Facebook Introduces Ads in Stories After Reaching 150M Daily Viewers Facebook has finally started including ads in Stories, which some might say was only a matter of time. After being relatively quiet on the success of Facebook Stories since launching the feature 14 months ago, the company has revealed Stories now receive a total of 150 million daily viewers. With a sizeable audience of daily viewers, it appears that Facebook has decided the time is right to allow pages to…

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Tracking Your Link Prospecting Using Lists in Link Explorer

Tracking Your Link Prospecting Using Lists in Link Explorer I’m a lazy marketer some days — I’ll admit it. I don’t do a lot of manual link prospecting, because it’s a ton of work, outreach, and follow-up. There are plenty of times, though, where I’ve got a good piece of content (well, at least I hope it’s good) and I want to know if it’s getting attention from specific sites, whether they’re in the search industry or the broader marketing…

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Does Google PageRank Still Matter in 2018? A Retrospective View in the PageRank History

Does Google PageRank Still Matter in 2018? A Retrospective View in the PageRank History It was a time when everybody was looking and following various strategies to increase the PageRank score for their websites. PageRank was developed as a way to measure the importance of a website in order to rank it. Google uses the algorithm by counting the number of links and checking their quality. Everybody check PageRank (PR) for their website by using the toolbar and compare their…

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Web Less Mobile Friendly in 2018 than 2017

Web Less Mobile Friendly in 2018 than 2017 A comparison of mobile speed metrics of the Internet from 2017 to 2018 reveals that websites are less mobile friendly today than they were a year ago. This is bad for the Internet. But it can be good news for you. HTTPArchive is a sister project of Archive.org. Archive.org takes snapshots of almost the entire Internet and keeps a permanent record of it. HTTPArchive records the performance statistics of those websites. Responsive…

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