Google Analytics Introduces Cross Device Capabilities With ‘Google Signals’

Google Analytics Introduces Cross Device Capabilities With ‘Google Signals’ Google Analytics has started beta testing a new feature called Google Signals, which offers cross-device reporting and remarketing capabilities. Users who choose to activate Google Signals can take advantage of new advertising features that are being enhanced to better understand customers across devices. Google Signals upgrades existing advertising features to enable the following: Remarketing with Google Analytics: Serve ads in Cross Device-eligible remarketing campaigns to Google users who have turned on…

0
Read More

How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility

How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept Read More …

0
Read More

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings? We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions  It’s a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you’re so excited about turns out to be a RipoffReport post? What…

0
Read More

What Do Dolphins Eat? Lessons from How Kids Search

What Do Dolphins Eat? Lessons from How Kids Search Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there’s a lot to dig into. In this week’s slightly different-from-the-norm Whiteboard Friday, we welcome the fantastic Will Critchlow to share lessons from how…

0
Read More

Google Rankings Dropped? How to Evaluate with Raters Guidelines

Google Rankings Dropped? How to Evaluate with Raters Guidelines The quality raters guidelines provides insights into what improvements can be made to a web page to help it rank better. It is not a step by step guide. However Google’s Danny Sullivan encouraged publishers to read it for ideas on how to build a better experience for users and ultimately to improve rankings. Google’s Danny Sullivan remarked that sites that lost raking in the August Broad Core Update cannot fix…

0
Read More

How to Effectively Market Your Small Business on Social Media

How to Effectively Market Your Small Business on Social Media How to Effectively Market Your Small Business on Social Media <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept Read More …

0
Read More

HTTP to HTTPS Migration Guide

HTTP to HTTPS Migration Guide Google has recently released version 68 of the Chrome Web Browser. In this version, websites that don’t run on HTTPS will be marked as Not Secure. This might lead to the following question: does Google value websites with SSL certificates more? Will they rank better? Is it worth to make the switch?   In this article you’ll find out whether SSL certificates matter for SEO or not. You’ll also learn exactly how to migrate your…

0
Read More

The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients Photo credit: Michelle Shirley What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community,…

0
Read More

Google Improves Accuracy of Search Console Index Coverage Report

Google Improves Accuracy of Search Console Index Coverage Report Google has improved the accuracy of the Index Coverage report generated by Google Search Console. According to Google’s Search Console help documentation, the Index Coverage report began switching to a more accurate system on July 14 and fully switched over at the beginning of August. “The Index Coverage report switched to a new, more accurate system. Because of this, you may see changes in your reported index coverage. This does not…

0
Read More

How to Use SEO Tactics to Drive Ecommerce Sales

How to Use SEO Tactics to Drive Ecommerce Sales How to Use SEO Tactics to Drive Ecommerce Sales <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept Read More Source link

0
Read More

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings? We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions  It’s a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you’re so excited about turns out to be a RipoffReport post? What…

0
Read More

Take the 2018 Moz Local Search Marketing Industry Survey

Take the 2018 Moz Local Search Marketing Industry Survey Local search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don’t have a ready answer, things like… What sort of benchmarks should I be measuring my daily work by? Do my clients’ needs align with what my colleagues are seeing? Am I over/undervaluing the role of Google in my future…

0
Read More

4 Ways to Use Google Analytics to Find Content Ideas

4 Ways to Use Google Analytics to Find Content Ideas Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social campaigns. These areas of marketing are clearly data-driven. But, there’s no reason we can’t use data to create better blog content, too. The trouble is,…

0
Read More

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings? We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions  It’s a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you’re so excited about turns out to be a RipoffReport post? What…

0
Read More

The Top 15 Ways to Come up with New Content Ideas

The Top 15 Ways to Come up with New Content Ideas The Top 15 Ways to Come up with New Content Ideas <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept Read More …

0
Read More

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?

Can Negative Brand Mentions Affect Your Website’s SEO & Rankings? We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions  It’s a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you’re so excited about turns out to be a RipoffReport post? What…

0
Read More
About

Business on the Web provides the latest Business News: Breaking Personal Finance, Company,  Financial and Economic News.

Our blogs are an excellent place for technology professionals to get up-to-date industry news. Blogging about the hottest education technology issues.

Social Links