How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday

How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday Are you sure that your current SEO goals are the best fit for your organization? It’s incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different…

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Four Research Papers About CTR and Ranking

Four Research Papers About CTR and Ranking There have been many discussions about CTR and rankings. Some say CTR is a ranking factor, others insist it’s a part of machine learning and quality control. A third group claims it’s all three plus a bag of chips. Regardless of which camp you pitch your tent at, here are four research papers I believe are helpful for understanding the role of CTR in search engine rankings and SEO. Thorsten Joachims and the…

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11 Local SEO Myths Debunked Once and For All

11 Local SEO Myths Debunked Once and For All Local SEO myths – what a tangled topic to discuss. You might get caught on the subject and start feeling intimidated thinking of the high amount of work you must do to rank in local SEO. Which, obviously, is unreal. Don’t get us wrong: it’s difficult indeed, but far from impossible.    In the local SEO area there are always new things to discover that can help your business get new…

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The MozCon 2018 Final Agenda

The MozCon 2018 Final Agenda MozCon 2018 is just around the corner — just over six weeks away, on July 9-11 in Seattle — and we’re excited to share the final agenda with you today. There are some familiar faces, and some who’ll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of…

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10 Facts You Think You Know About SEO That Are Actually Myths

10 Facts You Think You Know About SEO That Are Actually Myths SEO is renowned for misinformation, misunderstandings, and misconceptions. This is in no small part due to Google being somewhat of a black box in order to try and limit gaming of SERPs. However, in recent times, Google has taken noticeable steps to become more transparent through increased activity in the SEO community. Whether it’s regular Webmaster Hangouts, speaking engagements at conferences, or insightful metaphors on Twitter, the likes…

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Backlink Blindspots: The State of Robots.txt

Backlink Blindspots: The State of Robots.txt Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to spend a little bit of time talking about the impact of robots.txt and crawling the web. Most of you are familiar with robots.txt as the method by which webmasters can direct…

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10 Awesome WordPress SEO Plugins to Optimize Your Site

10 Awesome WordPress SEO Plugins to Optimize Your Site Have you used any specific measures to ensure you’re optimizing your WordPress site for search engines like Google and Bing? If not, it’s never too late to turn things around. And even if you’ve already laid down the groundwork to make your WordPress site search engine-friendly, there are several other SEO strategies you can implement to improve and/or protect your rankings. How SEO-Friendly Is WordPress? The good news is that WordPress…

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Internal Linking Guide To Improve SEO & Help You Get Better Rankings

Internal Linking Guide To Improve SEO & Help You Get Better Rankings You’ve probably heard about internal linking a lot, because everyone is talking about it. But what’s all the fuzz about? Should you really bother doing it? Is it really that effective? If yes, why? There are many questions to be answered.   During our cognitiveSEO talks, many guests talked about the importance of interlinking between your own web pages. Therefore we decided to tackle this subject and let…

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What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions It should be quite obvious for anyone that knows me that I’m not a lawyer, and therefore that what follows is not legal advice. For anyone who doesn’t know me: I’m not a lawyer, I’m certainly not your lawyer, and what follows is definitely not legal advice. With that out of the way, I wanted to give you some bits of information that might feed into your GDPR…

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How to Create & Use Data-Driven Content for Link Building

How to Create & Use Data-Driven Content for Link Building Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building. If you want to grab the attention of readers and journalists – and attract links – then your content must be exciting, eye-catching, and unique. Data journalism is the easiest way to create content that stands out from the crowd. Basing your content on statistics and facts about engaging topics ensures that you’re creating content that is interesting,…

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Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct

Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct “Don’t be evil” has been a part of Google’s Code of Conduct since 2000. However, that phrase, “Don’t be evil” has been removed from the top of Google’s Code of Conduct. The encouragement to not be evil is not gone. It’s simply not the major focus of Google’s Code of Conduct anymore. The phrase “Don’t be evil” was previously the preface to Google’s Code of Conduct. Now the phrase “Don’t…

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Google’s Hilltop Algorithm – A Foundation for Modern SEO

Google’s Hilltop Algorithm – A Foundation for Modern SEO The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO today. A Description of the Hilltop Algorithm The purpose of Hilltop Algorithm was to identify authoritative…

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The Top 21 Best Practices for Running a Successful Ecommerce Website

The Top 21 Best Practices for Running a Successful Ecommerce Website If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart. That’s why it’s important for you to focus on every detail of…

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Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz’s own Russ Jones covers four essential success tactics that’ll ultimately increase your bottom line in today’s edition of Whiteboard Friday. …

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