A Slice of MozCon Magic: The 2018 Video Bundle is HERE!

A Slice of MozCon Magic: The 2018 Video Bundle is HERE! Your tweets haven’t gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren’t for busy schedules and pesky back-to-back meetings. So, while you’re hard at work, we’re here to make one thing easy: providing you with the insights you need whenever you need them. Yes, that’s right — the MozCon 2018 Video Bundle is here and…

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How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy?

How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy? Google’s advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they’re talking about, don’t they? Well, that’s pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it’s understandable that Google often keeps things secret. If they told people everything about the algorithm,…

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How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy?

How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy? Google’s advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they’re talking about, don’t they? Well, that’s pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it’s understandable that Google often keeps things secret. If they told people everything about the algorithm,…

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14 Great Search Engines You Can Use Instead of Google

14 Great Search Engines You Can Use Instead of Google Google is a behemoth in the search engine world. With its powerful algorithms, dominant advertising platform, and personalized user experience, Google is a force to be reckoned with. That said, Google’s easy-to-use interface and personalized user experience comes at a cost. It’s no secret the search engine giant catalogs the browsing habits of its users and shares that information with advertisers and other interested parties. However, if you are unwilling…

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How to Avoid Stale Content with These 21 Ideas for Your Upcoming Social Media Posts

How to Avoid Stale Content with These 21 Ideas for Your Upcoming Social Media Posts How to Avoid Stale Content with These 21 Ideas for Your Upcoming Social Media Posts <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out…

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Why Replication Is Critical for Every Web-Based Experiment

Why Replication Is Critical for Every Web-Based Experiment “We’ve learned that the best data scientists are skeptics and follow Twyman’s law: Any figure that looks interesting or different is usually wrong. Surprising results should be replicated—both to make sure they’re valid and to quell people’s doubts.” Harvard Business Review, Oct 2017 How many times do you replicate a statistically significant web marketing test before reporting it out, making recommendations, or otherwise acting on it as if it were true? If…

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Google Reportedly Extends the Length of Page Titles in Search Results

Google Reportedly Extends the Length of Page Titles in Search Results Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking tools show the average length of page titles in search results has increased from 55 characters to 83 characters on average (at the time of this writing). Here is RankRanger’s original tweet from earlier in the week, although the average length of page titles has increased even further since…

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The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [Video]

The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [Video] The latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to…

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What to Do When Things Go Wrong in SEO

What to Do When Things Go Wrong in SEO One unfortunate part about the world of SEO is that sometimes things go wrong. This can happen because you: Get over-aggressive with SEO tactics. Do things that are considered wrong by Google because you don’t know any better. Use shady/spammy tactics. If SEO has gone wrong for you, this chapter will go through what you need to do get back on track. Diagnosis There are two major ways to learn that…

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What to Do When Things Go Wrong in SEO

What to Do When Things Go Wrong in SEO One unfortunate part about the world of SEO is that sometimes things go wrong. This can happen because you: Get over-aggressive with SEO tactics. Do things that are considered wrong by Google because you don’t know any better. Use shady/spammy tactics. If SEO has gone wrong for you, this chapter will go through what you need to do get back on track. Diagnosis There are two major ways to learn that…

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How to Communicate with Your Customers Effectively on All Your Distribution Channels

How to Communicate with Your Customers Effectively on All Your Distribution Channels How to Communicate with Your Customers Effectively on All Your Distribution Channels <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept Read More …

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Surprising SEO A/B Test Results – Whiteboard Friday

Surprising SEO A/B Test Results – Whiteboard Friday You can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on? Without data to support your hypotheses, it’s hard to say. In this week’s edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he’s seen that prove you can’t always trust your instinct…

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Google Celebrates 20th Birthday With Doodle, 17 Search Easter Eggs

Google Celebrates 20th Birthday With Doodle, 17 Search Easter Eggs Today is Google’s 20th birthday. Feeling old? Me too. Google’s 20th Birthday Doodle To celebrate, a video Google Doodle celebrates 20 years of Google, in the form of the most popular searches over the past two decades. It includes everything from [what is Google] to [is Pluto still a planet?] to [show me pictures of cute animals]. Note the index size on the 1998 version of Google early in the…

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12 Marketing Skills You Need to Survive in the Age of AI

12 Marketing Skills You Need to Survive in the Age of AI 12 Marketing Skills You Need to Survive in the Age of AI <!– .async-hide { opacity: 0 !important} –> <!– Paste this code right after the tag on every page of your site. –> This website uses cookies to improve your experience. We’ll assume you’re ok with this, but you can opt-out if you wish.Accept Read More …

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Dos and Don’ts for Google MyBusiness

Dos and Don’ts for Google MyBusiness Owning a Google MyBusiness page can be a great way to get your business listed multiple times on Google. It is an essential asset for any local business owner, but sometimes it can get confusing.   If you’re the only business in town, you’re always going to show up first. However, if there are hundreds of similar businesses nearby, it can get quite frustrating, especially if you’re new in the game. Some people pay…

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The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed

The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed The latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to glean…

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