How Krumel from Advert Point Has Increased Its Clients’ Organic Traffic by 78% in One Month

This is a TRUE & SUCCESSFUL story from Krumel – Founder & CEO at Advert Point, with 10 years of experience in the search marketing field, written and documented by himself.   We optimized 6 articles from one section of a blog and increased the organic traffic by 78%.     Background One of the issues we are facing at Advert Point is the constant challenge of increasing our clients’ traffic organically. The SEO landscape is ever changing and the…

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Does Googlebot Crawl Using HTTP/2 Protocols?

I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked… Can Googlebot crawl using HTTP/2 protocols? You may be asking yourself, why should I care about Robert and his HTTP protocols? As a refresher, HTTP protocols are the basic set of standards allowing the World Wide Web…

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Google’s Cascade Campaign on Link Spam Isn’t Working

Link spam is on the rise again. Why? Because it’s working. The reason it’s working is that demand is up based on Google’s change from penalization to neutralization. Google might be pretty good at ignoring links. But pretty good isn’t good enough. Neutralize vs Penalize For a very long time Google didn’t penalize paid or manipulative links but instead neutralized them, which is a fancy way of saying they ignored those links. But then there was a crisis in search quality and…

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Monthly Income, Growth & Traffic Report – August 2017

This is the 59th income report as part of the zero backlink experiment. Every month I will publish a post like this one that shows you how this blog is progressing and everything I have done across the month to get it there. These reports will help me track my own progress while teaching you what to do and more importantly what not to do. What I Have Done In August After spending July getting all my ducks in a…

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The Longevity of Links for SEO

Note: if you just want to skip to my conclusions, you can find them here. Recently, I had a bit of a breakthrough. As we’ve expanded the agency, I was finally able to use our internal resources to build out & rank our own projects. I’ve always had the mindset of “drinking our own Koolaid”, and as we’ve gone down this path, I recently stumbled into a rabbit hole that gave me a huge burst of excitement and an increase…

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Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad. Not every ad click leads to an immediate conversion, but that doesn’t mean it won’t lead to an eventual conversion. When it comes…

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5 Tips for a Winning Youtube Custom Video Thumbnail

YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in a day. Your best bet will always be building a consistent audience. But you still have to attract the fan base, and also catch the…

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How to Build Your Email List Using Facebook Live

How often do you use Facebook Live video streaming? If your answer is never or not very often, you need to change that. You can use Facebook Live for various marketing campaigns. It can also help you add subscribers to your email list. Leveraging your live video streaming skills the right way can help you multitask. Obviously, you want to promote your brand, products, and services. And you want to add more people to your email list. Facebook Live allows…

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7 Step Guide for an Effective Conversion Rate Optimization in Ecommerce

We mean by conversion a desired action the visitor takes upon visiting a website.   Conversion Rate Optimization (CRO – industry accepted acronym) represents the process of optimizing a website for the desired action we want the visitor to take. Conversion Rate is calculated depending on the case scenario of our website. For example, if the desired action is to complete a form we divide the number of people that successfully registered the form by the number of unique visitors…

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Unlocking Hidden Gems Within Schema.org

Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I found an incredibly useful and empowering tool. Once you know how to leverage it, Schema.org is an indispensable tool within your SEO toolbox. A structured…

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How to Figure Out Who Is Neg SEOing You

If you’ve ever been neg SEO’d then you know how infuriating of a feeling it can be. Depending on your portfolio of sites, many have felt the wrath of this chicken shit tactic of building spam links to your competitors. Most find out that they’ve been scared for nothing as rankings typically remain unchanged from the attack. In the past I pointed out a specific example of a live site that my friend Robert was running that I watched get…

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The 6 Figure Product Launch Checklist

If you want a stress free launch that maximizes profits then you need to create your own product launch checklist. That might sound like hard work, but I am going to share my personal product launch checklist with you later in this post. This is the same product launch plan that I used to generate $134,171 in just 6 days. What You Will Learn The 7 stages of a 6 figure product launch How to get people excited about your…

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Ultimate Digital Marketing & SEO Terms Glossary

Has it ever happened to you to read an SEO article and, on the verge of your maximum concentration, to stumble upon a term you don’t quite know what it means?   Be it slang, jargon or an expression used with a different meaning than we might have thought, at some point everyone has been in the position of browsing several web pages just to understand what that term actually referred to. So, we created an “ SEO Lingo”, maybe…

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Facebook Introduces Stories for Pages, Will Anyone Care?

Facebook is making ‘Stories’ available to all pages in a push to increase usage of the feature. It’s no secret that Stories have been floundering on Facebook since being introduced earlier this year. Just open your Facebook app and see how many stories are available to view compared to Instagram or Snapchat. However, Facebook is not about to give up on Stories. Rather, it’s making Stories more widely available. Now pages, in addition to individual users, are able to publish…

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How To Analyze Position Data In Google Search Console

Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position Google has a lot of information on how they calculate position and what it means. The content here is pretty dense and none of it really tells you how to read and when to rely on the position data. And that’s where most are making mistakes.…

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Should You Only Acquire Links That Drive Revenue?

I’ve recently heard from a few people over the last year or two that, as link builders, we should only be focusing on links that drive traffic & revenue. Earlier this week I watched a video posted on Twitter from Wil Reynolds, which you’ll find below. I have huge respect for Wil (interviewed him here in 2012; still worth a read), and in general, I believe that what he says in the community comes from a really good, authentic place.…

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