21x IFTTT Recipes For SEO, Bloggers & Digital Marketers

21x IFTTT Recipes For SEO, Bloggers & Digital Marketers Do you wish you could have more time without spending hundreds of dollars on outsourcing? That all of those little tasks could just be taken care of, and you didn’t need to worry about any of them any more. Well if that sounds like you, you’re in luck. If This Then That allows you to take lots of your daily tasks and automate them, completely, for free. No strings attached. Making…

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How (and Why) to Use Competitors to Establish Your Marketing Goals

How (and Why) to Use Competitors to Establish Your Marketing Goals Competitor research is nothing new to the business world. In fact, businesses have been keeping a watchful eye on their competition since Thag realized he was losing customers to Grog once he started selling his Mammoth steaks “fire-roasted.” There’s an old adage that says there’s nothing new under the sun. Everything has been done, we just find new ways to do them. But if you aren’t watching your online…

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Yext’s Latest Advancements Will Expand Where Business Information is Published

Yext’s Latest Advancements Will Expand Where Business Information is Published Yext has unveiled three major advancements to its platform, powered by AI and machine learning. Yext for Events, Yext Knowledge Assistant, and WeChat Mini-Programs integration have all been designed to help businesses engage consumers using technology such as voice search and smart assistants. These advancements will allow businesses to manage new sets of data, manage data more efficiently, and expand where business information gets published. Here is more information about…

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How to Effectively Use Social Proof to Increase Conversions

How to Effectively Use Social Proof to Increase Conversions Many factors can influence a customer’s decision making. How can you get them to buy products from your company instead of your competition? You have to find a way to influence their opinions. You can achieve this by leveraging social proof. The goal is to create a positive perception of your company. It’s power in numbers. Let’s say a prospective customer is searching for a product online. They know what they want, but…

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Help Us Improve: The 2017 Moz Blog Reader Survey Is Here

Help Us Improve: The 2017 Moz Blog Reader Survey Is Here It’s been a couple of years since we last asked you all about what you enjoy most (and least) about the Moz Blog, and to say our company and our industry had changed in those couple of years would be an enormous understatement. We saw SERPs continue to add new features and far more featured snippets, as well as shifting massively toward HTTPS results. Here at Moz, we launched…

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Instagram’s Superzoom Could be the Next Boomerang

Instagram’s Superzoom Could be the Next Boomerang Instagram has a new effect for videos that could end up being one of its best original features since the Boomerang. Those dramatic zooms you may see users adding to videos manually can now be done automatically, thanks to a new feature called ‘Superzoom.’ When getting ready to record a video, right next to the Boomerang option will be Superzoom. Long pressing the shutter button will create a dramatic zoom using either the…

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Google AdWords’ New Showcase Shopping Ads Can Display Collections of Products

Google AdWords’ New Showcase Shopping Ads Can Display Collections of Products Google has rolled out a new shopping ad in AdWords just in time for the holiday season. Showcase Shopping ads have been designed to meet the needs of today’s mobile shoppers, while giving businesses the opportunity to sell more products. This new ad type allows advertisers to put together a selection of products to be showcased in the same ad. Over 40% of shopping searches are for broad-match terms,…

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Google: Improving Low Quality Content is Better Than Deleting It

Google: Improving Low Quality Content is Better Than Deleting It Google’s John Mueller has cleared up any confusion around what to do with low quality content when he was asked about it today during a Google Webmaster Hangout. First, Mueller gives a decidedly non-technical definition of low quality content: “So, in general, when it comes to low quality content that’s something where we see your website is providing something but it’s not really that fantastic.” What should you do if…

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6 Reasons Why Some People Think Black Hat SEO Tactics Work

6 Reasons Why Some People Think Black Hat SEO Tactics Work Everybody has their own definition of “black hat SEO”. Put simply, black hat SEO includes any techniques that are against Google’s guidelines. Some people view them as a fast track to achieve higher rankings. In fact, many SEO practitioners believe black hat SEO tactics are useful and they encourage others to use them. Some common black hat SEO practices involve: cloaked content automated link spamming keyword stuffing use of…

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Unfiltered: How to Show Up in Local Search Results

Unfiltered: How to Show Up in Local Search Results If you’re having trouble getting your local business’ website to show up in the Google local 3-pack or local search results in general, you’re not alone. The first page of Google’s search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest…

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Google Halloween Costume Quiz Easter Egg Found in Google Home

Google Halloween Costume Quiz Easter Egg Found in Google Home A new Easter egg found in Google Home can help you figure out what your Halloween costume should be this year. Need some last minute ideas? Then ask Google Home. SEJ reader Fred Pfaff, of Phelps Agency, tipped us off to Google’s Halloween costume quiz with a detailed explanation of how it works. After asking Google Home “what should I be for Halloween?” the device touts itself as an expert…

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Instagram Lets Users Add a Friend to Live Broadcasts

Instagram Lets Users Add a Friend to Live Broadcasts Instagram has introduced the ability to add another person to your live videos, making it possible for two accounts to broadcast together at the same time. While broadcasting a live video there will be a new icon at the bottom of the screen, which you can tap to invite someone else to join the live video. Rather than letting users invite any of their connections to join the broadcast, Instagram will…

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SEO data marketing research strategy

SEO data marketing research strategy Editor’s Note: Matt and I had great success with our last Marvel team-up over on MOZ, so we decided to do it again. Thanks again Mr. Gratt for lending your superb process skills to this post. Cheers! We often think of search as a direct marketing channel (and it’s a great one) but it’s so much more than that. A Search Engine is a database of intentions – and the data that search engines release to us…

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Google is Among the Most Trusted Tech Companies [SURVEY]

Google is Among the Most Trusted Tech Companies [SURVEY] Compared to other tech companies, research from The Verge shows that Google is among the most trusted. Google ranks just below Amazon in terms of consumer trust. That’s saying something because people trust Amazon almost as much as their own bank, according to the survey data. On the other end of the spectrum, Facebook and Twitter are virtually tied in terms of how many survey respondents “greatly distrust” the two companies.…

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Outreach strategies for linkbuilding – The Skyscraper Technique

Outreach strategies for linkbuilding – The Skyscraper Technique In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world. That myth is that great content is enough. This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will flock to your website, consume all your blogs and shower you with comments, shares and backlinks. Sadly, it’s just not true.…

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Everything You Need to Know About Generating Leads on Twitter

Everything You Need to Know About Generating Leads on Twitter People don’t always associate Twitter with marketing. If you’re not using Twitter to improve your business, you’re making a big mistake. Every year, about 200 billion tweets are sent out. This number is astonishing. With so much competition in the social media space, people may assume that Twitter’s best days are in the past. That’s incorrect. Twitter has never been more popular than it is today. Check out these numbers:…

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