10 Awesome WordPress SEO Plugins to Optimize Your Site

10 Awesome WordPress SEO Plugins to Optimize Your Site Have you used any specific measures to ensure you’re optimizing your WordPress site for search engines like Google and Bing? If not, it’s never too late to turn things around. And even if you’ve already laid down the groundwork to make your WordPress site search engine-friendly, there are several other SEO strategies you can implement to improve and/or protect your rankings. How SEO-Friendly Is WordPress? The good news is that WordPress…

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Internal Linking Guide To Improve SEO & Help You Get Better Rankings

Internal Linking Guide To Improve SEO & Help You Get Better Rankings You’ve probably heard about internal linking a lot, because everyone is talking about it. But what’s all the fuzz about? Should you really bother doing it? Is it really that effective? If yes, why? There are many questions to be answered.   During our cognitiveSEO talks, many guests talked about the importance of interlinking between your own web pages. Therefore we decided to tackle this subject and let…

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What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions It should be quite obvious for anyone that knows me that I’m not a lawyer, and therefore that what follows is not legal advice. For anyone who doesn’t know me: I’m not a lawyer, I’m certainly not your lawyer, and what follows is definitely not legal advice. With that out of the way, I wanted to give you some bits of information that might feed into your GDPR…

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How to Create & Use Data-Driven Content for Link Building

How to Create & Use Data-Driven Content for Link Building Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building. If you want to grab the attention of readers and journalists – and attract links – then your content must be exciting, eye-catching, and unique. Data journalism is the easiest way to create content that stands out from the crowd. Basing your content on statistics and facts about engaging topics ensures that you’re creating content that is interesting,…

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Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct

Google’s “Don’t Be Evil” No Longer Prefaces Code of Conduct “Don’t be evil” has been a part of Google’s Code of Conduct since 2000. However, that phrase, “Don’t be evil” has been removed from the top of Google’s Code of Conduct. The encouragement to not be evil is not gone. It’s simply not the major focus of Google’s Code of Conduct anymore. The phrase “Don’t be evil” was previously the preface to Google’s Code of Conduct. Now the phrase “Don’t…

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Google’s Hilltop Algorithm – A Foundation for Modern SEO

Google’s Hilltop Algorithm – A Foundation for Modern SEO The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important to understand how the Hilltop Algorithm influenced SEO in order to build a strong foundation for understanding SEO today. A Description of the Hilltop Algorithm The purpose of Hilltop Algorithm was to identify authoritative…

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The Top 21 Best Practices for Running a Successful Ecommerce Website

The Top 21 Best Practices for Running a Successful Ecommerce Website If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart. That’s why it’s important for you to focus on every detail of…

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Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz’s own Russ Jones covers four essential success tactics that’ll ultimately increase your bottom line in today’s edition of Whiteboard Friday. …

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Google Chrome Issues Final Warning on HTTPS

Google Chrome Issues Final Warning on HTTPS Google Chrome announced that it will show a prominent “Not Secure” message in the browser bar starting in October 2018. Consider this your final warning. After October 2018 Chrome and likely all other Chrome based browsers like Vivaldi will display enhanced security warnings that may create higher bounce rates for your site and concomitantly lower sales and conversions. What is Chrome Changing? Currently Google is displaying a green icon to indicate that a…

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Gianluca Fiorelli on Why Anchor Texts Still Matter for Google

Gianluca Fiorelli on Why Anchor Texts Still Matter for Google A new episode of cognitiveSEO Talks – On Search and Traffic, brings a new topic and a highly experienced professional: Gianluca Fiorelli. SEO Strategist and International SEO Consultant at ILoveSEO.net, Gianluca is working in the web marketing field since 2003. That’s about 15 years which means a lot in the digital marketing field.   In the current cognitiveSEO Talk, Gianluca Fiorelli speaks openly about SEO audits, link and content building, how…

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Gianluca Fiorelli on Why Anchor Texts Still Matter for Google

Gianluca Fiorelli on Why Anchor Texts Still Matter for Google A new episode of cognitiveSEO Talks – On Search and Traffic, brings a new topic and a highly experienced professional: Gianluca Fiorelli. SEO Strategist and International SEO Consultant at ILoveSEO.net, Gianluca is working in the web marketing field since 2003. That’s about 15 years which means a lot in the digital marketing field.   In the current cognitiveSEO Talk, Gianluca Fiorelli speaks openly about SEO audits, link and content building, how…

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How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away) Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters. Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets over 300 characters. Over the weekend,…

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How to Set up Google Analytics Goals & 7 Tips to Get Ahead

How to Set up Google Analytics Goals & 7 Tips to Get Ahead Determining objectives for a website is essential in justifying the need for a website in the first place. Creating goals for these objectives in your analytics platform are likewise important for understanding the success of your marketing and advertising efforts toward meeting the overall site objectives. Goal Determination Setting up goals in your analytics platform are rather easy. Essentially, the hardest part of this process is having…

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How to Get More Likes on Facebook Without Paying for Followers

How to Get More Likes on Facebook Without Paying for Followers Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid social media foundation starts with Facebook. It’s tough to ignore the fact that Facebook…

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Time to Act: Review Responses Just Evolved from “Extra” to “Expected”

Time to Act: Review Responses Just Evolved from “Extra” to “Expected” I’ve advocated the use of Google’s owner response review feature since it first rolled out in 2010. This vital vehicle defends brand reputation and revenue, offering companies a means of transforming dissatisfied consumers into satisfied ones, supporting retention so that less has to be spent on new customer acquisition. I consider review responses to be a core customer service responsibility. Yet, eight years into the existence of this feature,…

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