Social Media Marketing

Forever Chasing Shadows | Danny Brown

Forever Chasing Shadows | Danny Brown From the moment we can, until our moments are no more, we’re forever chasing shadows. As children, we chase the shadow of ourselves that the streetlight throws in front of us. As teenagers, we chase the impossible date with the most popular boy or girl. As adults, we chase the dream job that never happens, or the pot of gold we never reach. We know – subconsciously or otherwise – that some shadows can…

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12 Overlooked Facebook Features That Help Marketers : Social Media Examiner

12 Overlooked Facebook Features That Help Marketers : Social Media Examiner Do you need to streamline your Facebook marketing activities? Have you explored all of the functions Facebook has for marketers? In this article, you’ll discover 12 overlooked Facebook features that help you better manage your content and communities. 12 Overlooked Facebook Features That Help Marketers by Julia Bramble on Social Media Examiner. #1: Customize Your News Feed The Facebook algorithm and the posts that get shown in the news…

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Lost and Founder – Book Interview

Lost and Founder – Book Interview Heidi Cohen Interviews Rand Fishkin New book – Lost and Founder: A Painfully Honest Field Guide to the Startup World   Q: What’s your best piece of advice for readers looking to improve their marketing? A: Many folks are overwhelmed by the number of options available for marketing on the web. My advice is to choose channels and tactics at the intersection of three things: An area where you have personal passion and interest An…

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Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote Do you recycle content marketing? If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value. While reducing, reusing and recycling are at the core of Earth Day started on April 22, 1970, you can apply these practices to your carefully crafted content to ensure that it doesn’t become once and done output. By definition recycled content marketing already exists in some format because it’s not created…

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How to Use Facebook Lookalike Audiences With Custom Audiences : Social Media Examiner

How to Use Facebook Lookalike Audiences With Custom Audiences : Social Media Examiner Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social…

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#207: 20 Questions (Rapid Fire Style!) with Special Guest Interviewer, Hobie Porterfield – Amy Porterfield

#207: 20 Questions (Rapid Fire Style!) with Special Guest Interviewer, Hobie Porterfield – Amy Porterfield LISTEN TO MY LATEST PODCAST EPISODE:  LISTEN TO MY LATEST PODCAST EPISODE:  #207: 20 Questions (Rapid Fire Style!) with Special Guest Interviewer, Hobie Porterfield LISTEN TO MY LATEST PODCAST EPISODE:  #207: 20 Questions (Rapid Fire Style!) with Special Guest Interviewer, Hobie Porterfield Source link

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How to Use Facebook Ad Dayparting to Optimize Your Results : Social Media Examiner

How to Use Facebook Ad Dayparting to Optimize Your Results : Social Media Examiner Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this article, you’ll discover how to use dayparting to schedule Facebook and Instagram ads to pause and run on specific days and times. How to Use Facebook Ad Dayparting to Optimize Your Results by Ana Gotter on Social Media Examiner. What Is Dayparting?…

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How Conversational Commerce will Affect your Business

How Conversational Commerce will Affect your Business Have you noticed that some brands are increasingly looking at how they engage in conversations with their audience? Chatbots, Slack groups, Whatsapp groups, LIve chat… Some of it is intentional and some of it is because broadcasting content on channels such as Twitter and Facebook doesn’t yield the same results anymore. The conversation economy is encouraging conversations with your audience for better business results. I recently attended the Traffic & Conversion Summit in…

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6 Instagram Stories Design Tools for Marketers : Social Media Examiner

6 Instagram Stories Design Tools for Marketers : Social Media Examiner Want to create more professional-looking Instagram stories? Wondering how to easily add design elements or music to your stories? In this article, you’ll discover six easy-to-use design tools that will make your Instagram stories more interesting. 6 Instagram Stories Design Tools for Marketers by Caitlin Hughes on Social Media Examiner. #1: Customize Stories Templates With Easil Price: Basic plan is free; paid plans start at $7.50/month Easil is a…

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Don’t Tax Your Brain: 101 Free Blog Post Title Ideas

Don’t Tax Your Brain: 101 Free Blog Post Title Ideas Even under the best circumstances, blog post inspiration can be tough. Unfortunately, when you’re focused mentally and emotionally on exhausting work like taxes, blog post title ideas are nearly impossible. Fortunately, tax season only comes once a year—unless you’re an accountant like my dad. But you need blog post title ideas on a regular basis depending on your blog publication frequency. As a result, if you’re like many bloggers, content creators and…

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How to Host a Facebook Watch Party in Your Facebook Group : Social Media Examiner

How to Host a Facebook Watch Party in Your Facebook Group : Social Media Examiner Want to build more engagement in your Facebook group? Have you heard of a Facebook watch party? Now your group can watch and comment on videos together. In this article, you’ll discover how to run a Facebook watch party inside your Facebook group. How to Host a Facebook Watch Party in Your Facebook Group by Lucy Hall on Social Media Examiner. What Is a Facebook…

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How to Reshare an Instagram Post to Your Instagram Stories : Social Media Examiner

How to Reshare an Instagram Post to Your Instagram Stories : Social Media Examiner Wish you could easily reshare someone else’s Instagram post? Have you heard of Instagram’s Add Post to Your Story feature? In this article, you’ll discover how to add any public post to your Instagram story and how this feature can benefit your business. How to Reshare an Instagram Post to Your Instagram Stories by Jenn Herman on Social Media Examiner. Find Out if You Have the…

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What Do the New Twitter Rules Mean to Social Media Managers (and Buffer Customers)

What Do the New Twitter Rules Mean to Social Media Managers (and Buffer Customers) Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might be wondering, “why is this important to me?” In short, Twitter…

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The Storytelling Edge – Book Interview

The Storytelling Edge – Book Interview Heidi Cohen Interviews Joe Lazauskas and Shane Snow New book – The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You   Q: What’s your best piece of advice for readers looking to improve their marketing? A: To steal a line from my friend Rebecca Lieb: “Content is the atomic particle of all marketing.” More than half of the buyer journey occurs before a customer raises their…

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Instagram Rolls Out Focus Portrait Mode : Social Media Examiner

Instagram Rolls Out Focus Portrait Mode : Social Media Examiner Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new LinkedIn profile layout with Viveka Von Rosen, Instagram rolling out Focus portrait mode with Jenn Herman, and other breaking social media marketing news of the week! Watch the Social Media…

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Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted

Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted Are you a blogger suffering from triskaidekaphobia?  Not sure because you don’t know what triskaidekaphobia is? Triskaidekaphobia is a real word! Unlike the words that my dad routinely made up when he drilled me nightly for the SATs. Yes—I didn’t make that up. And, no, his nightly vocabulary lessons didn’t improve my SAT results. Since this is the Actionable Marketing Guide, not an SAT Prep Guide, triskaidekaphobia translates to a fear of…

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