Social Media Marketing

20+ Social Media Conferences to Attend in 2018 (Spreadsheet Included!)

20+ Social Media Conferences to Attend in 2018 (Spreadsheet Included!) Social media conferences are one of the best ways to learn from top practitioners in the field, connect with fellow social media marketers, and be inspired to do more great things on social media. But how do you know which one to attend? We hope to make things easier for you with this go-to guide for social media conferences in 2018. This guide includes more than 20 top and biggest…

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Facebook Zero: The Changing News Feed and What Marketers Need to Know : Social Media Examiner

Facebook Zero: The Changing News Feed and What Marketers Need to Know : Social Media Examiner Are you concerned about the impact of Facebook’s recent announcement on changes to the news feed? Wondering how these news feed changes will affect your marketing? In this article, you’ll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed. Facebook Zero: The Changing News Feed and What Marketers…

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Practical Content Strategy & Marketing – Book Interview

Practical Content Strategy & Marketing – Book Interview Heidi Cohen Interviews Julia McCoy New book: : Practical Content Strategy & Marketing   Q: What’s your best piece of advice for readers looking to improve their marketing? Get your writing skills down. Great, engaging copy is the core of great content marketing—I can’t stress that enough! The basics of writing are critical, but easy to overlook and tough to learn. It takes discipline to learn content writing. But it’s worth it:…

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Facebook News Feed Changes: Why We Need a New Strategy : Social Media Examiner

Facebook News Feed Changes: Why We Need a New Strategy : Social Media Examiner Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week! Watch the Social Media Marketing Talk Show If you’re new to…

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4 Pillars of Digital Marketing

4 Pillars of Digital Marketing Delivered via an Internet-enabled device or experience, digital marketing enables marketers to connect directly with their audiences including prospects, customers, employees and other followers. This interactive connection lays the basis for the four pillars of digital marketing and distinguishes it from non-digital marketing.  They are: Content: Gives context to brand message based on a medium. Communication: Is the channel for message exchange. Community: Provides connections with other customers and the public. Commerce: Supplies currency. 4 Pillars of Digital…

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YouTube Ranking: How to Get More Views on YouTube : Social Media Examiner

YouTube Ranking: How to Get More Views on YouTube : Social Media Examiner Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? To explore how to get more views for your videos on YouTube, I interview Sean Cannell. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover…

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How to Generate More Leads From Your Blog : Social Media Examiner

How to Generate More Leads From Your Blog : Social Media Examiner Need your blog posts to generate more leads? Looking for tips to turn more readers into loyal email subscribers? In this article, you’ll learn how to combine blog posts and content upgrades into a package that generates warm leads. How to Generate More Leads From Your Blog by Sandra Clayton on Social Media Examiner. #1: Review Multiple Platforms to Find Popular Topics To convert more customers through blogging,…

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Getting Things Done: The Journey, Episode 13 : Social Media Examiner

Getting Things Done: The Journey, Episode 13 : Social Media Examiner The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. Watch The Journey: Episode 13 The Journey, a Social Media Examiner production. Episode 13 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to grow his company’s customer base by more than…

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#194: How I Handle Criticism as an Online Marketer

#194: How I Handle Criticism as an Online Marketer Biggest Takeaways You Don’t Want to Miss: Criticism—it’s inevitable as an online marketer and business owner. As an entrepreneur I’ve come across my fair share. You’ll run into your own criticism at some point (if you haven’t already!) and yes, it may get uncomfortable. So I want you to be prepared for it. Today I’m […] The post #194: How I Handle Criticism as an Online Marketer appeared first on Amy…

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Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave every media entity, blog and social media influencer a reason to communicate with their audiences,…

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7 Ways to Use Instagram Video for Business : Social Media Examiner

7 Ways to Use Instagram Video for Business : Social Media Examiner Wondering how to create Instagram videos that will resonate with your audience? Looking for inspiration? In this article, you’ll discover seven ways to use Instagram video to enhance your stories and timeline with engaging content. 7 Ways to Use Instagram Video for Business by Victor Blasco on Social Media Examiner. #1: Integrate Instagram Stories Video An estimated 250+ million active users view Instagram Stories every day. Because Stories…

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The 20 Best New Social Media Tools to Try in 2018 and How to Use Them

The 20 Best New Social Media Tools to Try in 2018 and How to Use Them Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So where do you start? As part of our State of Social Media 2018 campaign, we partnered with…

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How to Use Instagram Story Highlights for Business : Social Media Examiner

How to Use Instagram Story Highlights for Business : Social Media Examiner Do you want more value from your Instagram stories? Interested in repurposing stories content on your Instagram profile? Instagram’s Highlights feature lets you combine multiple Instagram stories into long-term content your audience can discover at their convenience. In this article, you’ll discover how to create Instagram stories highlight albums for your business. How to Use Instagram Story Highlights for Business by Jenn Herman on Social Media Examiner. #1:…

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The State of Social 2018 Report [New Social Media Marketing Data]

The State of Social 2018 Report [New Social Media Marketing Data] What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report…

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How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads : Social Media Examiner

How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads : Social Media Examiner Do you split test your Facebook ads? Looking for a more effective way to test Facebook ad variations? The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad. In this article, you’ll discover how to use Facebook’s Dynamic Creative feature to reveal the optimal ad for your audience. How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads by Charlie…

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Facebook Organic Reach Update for Pages and Instagram Live Sharing : Social Media Examiner

Facebook Organic Reach Update for Pages and Instagram Live Sharing : Social Media Examiner Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook organic reach update for pages, Instagram Live sharing in Direct Messages, and Facebook shutting down their personal assistant “M” with Jeff Sieh, and other breaking social media marketing…

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