Social Media Marketing

Why We Abandoned Facebook Video : Social Media Examiner

Why We Abandoned Facebook Video : Social Media Examiner Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy. Here’s the video I released on Facebook, announcing the move: Here’s why we killed two shows and moved a third one over to YouTube. All of our analysis showed that people are NOT watching video on Facebook. Especially if…

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How Artificial Intelligence Is Changing Marketing : Social Media Examiner

How Artificial Intelligence Is Changing Marketing : Social Media Examiner Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Mike Rhodes,…

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Analyzing for Improved Results: The Journey, Season 2, Episode 7 : Social Media Examiner

Analyzing for Improved Results: The Journey, Season 2, Episode 7 : Social Media Examiner Do you ever run Facebook campaigns that end up costing more than you think they should? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 7, Michael Stelzner (founder of Social Media Examiner) and his team analyze what worked during their launch week and begin exploring new ideas. The team…

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Fortune 500 Social Media Research: How To Make Your Business Succeed

Fortune 500 Social Media Research: How To Make Your Business Succeed When 496 of the Fortune 500 companies have a social media presence, your organization should too! Before you tell me that you’re a solopreneur or part of small business team, save your breath. While the size of your business may keep you from spending money on the latest cutting edge trends since they may leave you in the red… But, for your business to remain visible and viable, you…

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#233: Podcasting 101: From Creation to Promotion

#233: Podcasting 101: From Creation to Promotion Amy, how do you start a podcast? This episode is a long time coming because I get asked this question A LOT! From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it […] The post #233: Podcasting 101: From Creation to Promotion appeared first on Amy Porterfield | Online Marketing…

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3 Social Media Monitoring Tools for Marketers : Social Media Examiner

3 Social Media Monitoring Tools for Marketers : Social Media Examiner Looking for reliable tools to monitor your brand on social media? Wonder which social media monitoring tools are best suited to specific tasks? In this article, you’ll discover three social listening tools designed to help you capitalize on influencer marketing, online mentions, and lead generation. 3 Social Media Monitoring Tools for Marketers by Ann Smarty on Social Media Examiner. #1: Social Media Monitoring for Lead Generation With Awario For…

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4 Ways to Use LinkedIn Video for Your Business : Social Media Examiner

4 Ways to Use LinkedIn Video for Your Business : Social Media Examiner Want to do more with LinkedIn video? Looking for ideas and inspiration for your LinkedIn video marketing? In this article, you’ll discover four ways to publish LinkedIn video when you don’t know what to talk about. 4 Ways to Use LinkedIn Video for Your Business by Michaela Alexis on Social Media Examiner. #1: Share Curated Resources With Your Viewers You don’t need to share brand-new ideas or…

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How to Use Instagram Quick Replies for Direct Messages : Social Media Examiner

How to Use Instagram Quick Replies for Direct Messages : Social Media Examiner Are you using Instagram Direct Messages to communicate with your audience? Looking for an easy way to provide quick replies to common questions via Direct Messages? In this article, you’ll discover how to create multiple Instagram quick replies to your Instagram Direct Messages. How to Use Instagram Quick Replies for Direct Messages by Jenn Herman on Social Media Examiner. What Are Instagram Quick Replies? Instagram has relatively…

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3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from…

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3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from…

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How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work : Social Media Examiner

How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work : Social Media Examiner Want to raise your Facebook ads relevance score? Wondering how to create Facebook ads that drive positive engagement and social proof? In this article, you’ll discover seven ways to quickly and significantly lift your Facebook ads relevance score. How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work by Ben Heath on Social Media Examiner. What Is the Facebook Ads Relevance Score?…

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The A to Z Guide on Getting Started and Driving ROI

The A to Z Guide on Getting Started and Driving ROI Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Great influencer marketing campaigns include content that is compelling to your target audience, authentic to the storyteller’s voice, and delivers in-line with your overall business goals.  Join 18,000+…

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Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers : Social Media Examiner

Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers : Social Media Examiner Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we discuss how to implement Instagram’s new two-factor authentication update and weigh the pros and cons of Facebook’s new smart speaker and video calling devices. Our special guests include…

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How to Cultivate Community With Facebook Groups : Social Media Examiner

How to Cultivate Community With Facebook Groups : Social Media Examiner Want more engagement in your Facebook group? Looking for tips on shaping your group’s culture? To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Dana Malstaff. She’s the author…

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How to Create a Content Marketing Plan Using LinkedIn : Social Media Examiner

How to Create a Content Marketing Plan Using LinkedIn : Social Media Examiner Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan. How to Create a Content Marketing Plan Using LinkedIn by Tim Queen on Social Media Examiner. Why Content Marketing on LinkedIn Deserves a Second Look LinkedIn is a thriving community of more than…

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Leaning Into Launch Day: The Journey, Season 2, Episode 6 : Social Media Examiner

Leaning Into Launch Day: The Journey, Season 2, Episode 6 : Social Media Examiner Have you ever banked an something you believed was a sure thing, only to be proven wrong? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 6, Michael Stelzner (founder of Social Media Examiner) and his team conclude testing and launch a multi-channel product promotion for Social Media Marketing World.…

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