Social Media Marketing

LinkedIn Rolls Out New Posting Tools : Social Media Examiner

LinkedIn Rolls Out New Posting Tools : Social Media Examiner Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new LinkedIn posting tools, new Instagram features being tested, new Facebook Ad Manager app creative tools, and other breaking social media marketing news of the week! Watch the Social Media Marketing Talk…

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3 Killer Amazon Advantages: How To Improve Your Marketing Now

3 Killer Amazon Advantages: How To Improve Your Marketing Now Amazon established Prime Day as a global retail event that attracts not only shopper attention but also competitive retailer participation with competitive offers. While Prime Day gives other retailers a jump on their 3Q2018 sales and the back-to-school season, they lack Amazon’s Prime subscription fees and built-in one step purchasing. Having watched Amazon first as a competitor while at Bertelsmann and as a marketer since then, I’ve gained important marketing…

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How to Recognize and Overcome Facebook Ad Fatigue : Social Media Examiner

How to Recognize and Overcome Facebook Ad Fatigue : Social Media Examiner Are your once-successful Facebook ad campaigns no longer effective? Wondering if ad fatigue is responsible? In this article, you’ll learn how to recognize the signs of ad fatigue and tweak existing Facebook ads for better performance. How to Recognize and Overcome Facebook Ad Fatigue by Charlie Lawrence on Social Media Examiner. Determine Whether Ad Fatigue Is Impacting Campaign Performance Ad fatigue is an issue that will affect even…

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How to Maximize Your Exposure With LinkedIn Hashtags : Social Media Examiner

How to Maximize Your Exposure With LinkedIn Hashtags : Social Media Examiner Have you noticed more people using hashtags on LinkedIn? Looking for tips for using hashtags in your own LinkedIn marketing? In this article, you’ll learn how to use the LinkedIn Hashtags You Follow feature to develop a solid hashtag strategy for LinkedIn. How to Maximize Your Exposure With LinkedIn Hashtags by Danielle McFadden on Social Media Examiner. #1: Explore the Hashtags You Follow Feature LinkedIn is encouraging users…

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Top Marketing Books: Experts Recommend the Best!

Top Marketing Books: Experts Recommend the Best! “What are the top marketing books I should read?” is a question I’m often asked. While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies. (Note: There are duplicates since multiple marketers recommended the same books although their reasons varied.) If you’d prefer, here’s a simple list of marketing books.   Top marketing books: Marketers choose their favorites   Hana Abaza of Shopify.…

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How to Calculate the ROI of Influencer Marketing Campaigns : Social Media Examiner

How to Calculate the ROI of Influencer Marketing Campaigns : Social Media Examiner Do you run influencer marketing campaigns? Wondering how to determine the ROI of your efforts? In this article, you’ll learn how to measure the results of your influencer marketing campaigns. How to Calculate the ROI of Influencer Marketing Campaigns by Kristen Matthews on Social Media Examiner. #1: Determine Your End Goal at the Beginning Before launching an influencer marketing campaign, you need to decide what you want…

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How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

How to Sell on Instagram Like the Pros [Proven Tips & Strategies] By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to grow to $5.4 billion in the U.S. alone in 2018 and $9 billion…

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How to Use LinkedIn Lead Gen Form Ads : Social Media Examiner

How to Use LinkedIn Lead Gen Form Ads : Social Media Examiner Want an efficient way to find qualified leads on LinkedIn? Have you heard of LinkedIn lead gen form ads? In this article, you’ll learn how to set up a LinkedIn ad campaign that collects downloadable leads. How to Use LinkedIn Lead Gen Form Ads by Julbert Abraham on Social Media Examiner. #1: Offer Something Your Target Audience Will Truly Value LinkedIn lead gen forms make it easy to…

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How to Get over Perfectionism (and Execute on Your Ideas)

How to Get over Perfectionism (and Execute on Your Ideas) As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The underlying problem? We badly want to “do it right” so much that we end up…

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47 Marketing Tools to Consider for 2018

47 Marketing Tools to Consider for 2018 What are the hottest marketing tools you should be using in 2018? As we test out a lot of tools, we are going to share the tools we use on a regular basis. This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation Marketing automation is a big growth area and if…

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How To Choose The Best Social Media Distribution Channels

How To Choose The Best Social Media Distribution Channels Worried that your social media distribution won’t achieve your content marketing goals? Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015. But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered! While social media distribution requires people, tools and budget, even tight-fisted marketers can improve results with these 5 steps.   5 Steps…

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The Science of Social Media Episode 104 Show Notes

The Science of Social Media Episode 104 Show Notes There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV, marketers and businesses have their hands full. That’s why we’ve created what we call “Minisodes” on the Buffer Podcast – The Science…

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#220: Your Summer Listening Playlist (Strategy, Inspiration and Biz Insights!)

#220: Your Summer Listening Playlist (Strategy, Inspiration and Biz Insights!) Ahhh…summertime! One thing I love about summer is having a little bit more downtime. This allows me to do some things that I might not always have time for at other times of the year like binge listening to my favorite podcasts! That usually only happens while on vacation. As a matter of fact, I’m […] The post #220: Your Summer Listening Playlist (Strategy, Inspiration and Biz Insights!) appeared first…

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Facebook Rolls Out Watch Party to All Facebook Groups : Social Media Examiner

Facebook Rolls Out Watch Party to All Facebook Groups : Social Media Examiner Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all Facebook groups, Twitter’s new Ads Playbook, and other breaking social media news of the week! Watch the Social Media Marketing Talk Show…

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#221: How to Create a 3-Month SEO Plan with Neil Patel

#221: How to Create a 3-Month SEO Plan with Neil Patel Neil Patel, master marketer, and SEO genius joined me on my show today to dive into the nuts-and-bolts of some simple SEO strategies that will bring you more traffic, conversions, and revenue! He walks us through a 3-month SEO plan that I’ve broken down for you in a free guide that you can grab right […] The post #221: How to Create a 3-Month SEO Plan with Neil Patel…

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10 Marketing Tools I Can’t Live Without

10 Marketing Tools I Can’t Live Without If you’re looking for some great marketing tools to use to grow your business this is the article for you!!! The marketing tech industry is incredibly competitive with so many great tools out there. Have a look at Product Hunt and you’ll see new marketing tools launched every day. I always had a passion for marketing tech so I test out a lot of tools and write about them here on the blog!…

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