Social Media Marketing

Original Research Content: How To Convince Your Boss To Create Marketing Gold

Original Research Content: How To Convince Your Boss To Create Marketing Gold Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content.  (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017))   Table of Contents   16% of CXOs spend 4+ hours per week engaging with thought leadership.…

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How to Pin a Facebook Lead Ad to Your Facebook Page : Social Media Examiner

How to Pin a Facebook Lead Ad to Your Facebook Page : Social Media Examiner Want to generate qualified leads from Facebook? Wondering how to make your email lead form what people see when they visit your Facebook page? In this article, you’ll discover how to use Facebook lead ads without spending any money. How to Pin a Facebook Lead Ad to Your Facebook Page by Meg Brunson on Social Media Examiner. #1: Create a Lead Ad Via Ads Manager…

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How to Retarget on Facebook and Instagram With Dynamic Product Ads : Social Media Examiner

How to Retarget on Facebook and Instagram With Dynamic Product Ads : Social Media Examiner Want to retarget website visitors with ads for products they viewed but didn’t purchase? Wondering how to set up dynamic product ads for Facebook and Instagram? In this article, you’ll discover how to remarket to website visitors with dynamic product ads using Facebook Ads Manager. How to Retarget on Facebook and Instagram With Dynamic Product Ads by Jordan Bucknell on Social Media Examiner. What Are…

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Activate Your Agile Career – Book Interview

Activate Your Agile Career – Book Interview Heidi Cohen Interviews Marti Konstant New book: activate your agile career: How Responding to Change Will Inspire Your Life’s Work   Q: What’s your best piece of advice for readers looking to improve their marketing? A: My book is in the career development space, but I referenced my years as technology marketing executive to apply my researched concepts to careers, particularly marketing careers. Several of the people highlighted in the book’s case studies are marketers. Lean…

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Facebook Testing Influencer Marketing Search Engine : Social Media Examiner

Facebook Testing Influencer Marketing Search Engine : Social Media Examiner Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook testing a search engine for influencer marketing, Instagram’s new Mute option, and other breaking social media marketing news of the week! Watch the Social Media Marketing Talk Show If you’re new…

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Alexa Flash Briefings: What Marketers Need to Know : Social Media Examiner

Alexa Flash Briefings: What Marketers Need to Know : Social Media Examiner Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work? To explore how marketers can benefit from Alexa flash briefings, I interview Chris Brogan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode,…

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How to Create a Facebook Ad With Business Manager : Social Media Examiner

How to Create a Facebook Ad With Business Manager : Social Media Examiner Want to use Facebook for advertising? Wondering how to create your first Facebook ad using Business Manager? In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager. How to Create a Facebook Ad With Business Manager by Tristan Adkins on Social Media Examiner. #1: Set Up Facebook Business Manager If you don’t already have a personal Facebook profile, creating that…

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#212: How to Hit $1M with a List Under 20K with Rick Mulready

#212: How to Hit $1M with a List Under 20K with Rick Mulready Today I’m bringing back one of my favorites, Facebook ads guru, Rick Mulready. The difference is today I’ve got him nervous—because he’s here to share with you what he’s NEVER shared before…he’s taking you behind the scenes and letting you in on his process of how he got to a million dollars in just one […] The post #212: How to Hit $1M with a List Under…

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Summer Content Marketing Tips: How To Get Your Content Strategy Ready

Summer Content Marketing Tips: How To Get Your Content Strategy Ready Are you and your content strategy in shape for summer? Let’s be honest—I’m not and my gym knows it! Or more importantly, my health club knows a thing or two about summer content marketing based on past registration and usage results. Specifically, they know their target audience wants to look buff in their more body-revealing summer clothes and bathing suits. Their prospects are in-market for health club memberships. Whatever…

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How to Use Social Media to Promote Your Event : Social Media Examiner

How to Use Social Media to Promote Your Event : Social Media Examiner Does your business host an event or conference? Wondering how to use social media to build awareness for an event? In this article, you’ll discover how to use social media to keep your event top of mind with your audience. How to Use Social Media to Promote Your Event by Niki Lancaster on Social Media Examiner. #1: Choose the Social Platform Best-Suited to Promote Your Event Before…

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How to Use Facebook Group Units to Organize Your Content : Social Media Examiner

How to Use Facebook Group Units to Organize Your Content : Social Media Examiner Do you want to organize the content and resources available in your Facebook group? Wondering how the Units feature for Facebook groups can help? In this article, you’ll discover how to create and use units in Facebook groups. How to Use Facebook Group Units to Organize Your Content by Meg Brunson on Social Media Examiner. #1: Set Your Facebook Group Type to Social Learning Facebook recently…

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How Facebook Marketing is Changing (And How to Be Prepared)

How Facebook Marketing is Changing (And How to Be Prepared) Too busy to read? Just click the play button below to listen to this post. Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now. That’s no bad thing. If Facebook is to…

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How to Build a Facebook Ad Funnel Using Customer Testimonials : Social Media Examiner

How to Build a Facebook Ad Funnel Using Customer Testimonials : Social Media Examiner Wondering how to create more effective Facebook campaigns? Have you considered including customer success stories in your Facebook ads? In this article, you’ll learn how to create a Facebook ad funnel using case studies and customer testimonials. How to Build a Facebook Ad Funnel Using Customer Testimonials by Abhishek Suneri on Social Media Examiner. Why Use Case Studies and Testimonials in Facebook Ads? In Facebook marketing,…

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Facebook Rolls Out Three New Features for Stories : Social Media Examiner

Facebook Rolls Out Three New Features for Stories : Social Media Examiner Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking social media marketing news of the week! Watch the Social Media Marketing Talk Show If you’re new to…

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Content Marketing Fairytale Framework: What Royal Weddings Can Teach You

Content Marketing Fairytale Framework: What Royal Weddings Can Teach You Unlike most content marketing, marrying the charming prince is the stuff fairytales are made of. So it’s no surprise that Prince Harry’s marriage to Meghan Markle, like Prince William’s marriage to Kate Middleton, has attracted lots of attention. Further, as Princess Diana’s son, Harry fuels our guilty desire for related news and gossip. Like Kate Middleton, Meghan Markle may be a real-life Cinderella but she’s no scullery maid! Despite being an…

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Crisis Planning: How to Publicly Respond to Business Problems : Social Media Examiner

Crisis Planning: How to Publicly Respond to Business Problems : Social Media Examiner Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? To explore when and how businesses should respond publicly to a crisis, I interview Gini Dietrich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and creators discover what works…

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