Social Media Marketing

Mind Mapping for Marketing, useful or not?

If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind mapping comes in. You map out your ideas and processes. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns.…

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Killing Marketing – Book Interview

Heidi Cohen Interviews Joe Pulizzi New book: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Q: What’s your best piece of advice for readers looking to improve their marketing? So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web traffic, which don’t build assets. Remember, the asset is not the content you create, it’s the audience you build from the content. So my advice…

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8 Apps to Enhance Your Instagram Stories : Social Media Examiner

Want to improve your Instagram stories and Stories ads? Looking for easy ways to create or transform your videos on Instagram? In this article, you’ll discover eight apps that’ll help you create better Instagram stories. 8 Apps to Enhance Your Instagram Stories by Tabitha Carro on Social Media Examiner. #1: Animate Text Overlay in Photos and Videos If you want to add more creative text overlays to your Instagram Stories content, here are three great tools to try. Remember: Instagram…

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5 Interactive Content Types That Will Boost Your Results

How To Use Interactive Content To Stop Readers & Engage Them Despite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff? Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety of channels and devices? Then try interactive content. It’s content marketing superglue for visitor attention. Table of Contents   Why? Interactive content is a digital experience that entices…

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8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs

Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. One thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs. What should businesses be thinking about? What are long-term trends that businesses can feel good about investing…

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How To Use 2018 B2B Content Marketing Trends To Improve Results

2018 B2B Content Marketing Trends [Research] With one or more devices within arm’s reach ready to deliver information it’s no surprise B2B content marketing continues to be core to business success. If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research conducted by Content Marketing Institute and MarketingProfs.   Further, 63% of respondents believe their content marketing results are more successful than last year. But here’s…

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Entrepreneurial You – Book Interview

Heidi Cohen Interviews Dorie Clark Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive Q: What’s your best piece of advice for readers looking to improve their marketing? We often get so caught up in new customer acquisition that we forget: the best and easiest sales are usually to our existing customers. So the question to ask ourselves is, how can we come to understand them even better, and offer new products and services that they (and others like them)…

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How To Improve Your Winning B2B Content Marketing Distribution [Case Study]

5 B2B Content Marketing Distribution Tactics You Can Use Need to improve your stellar B2B content marketing distribution?   Of course you do!  Before you pull out your spreadsheet to show me that your content yielded above average results for your business, consider how you’d feel if the opposite were true. Even worse if your content’s lack of performance were due to an outside force beyond your control. I know that marketing pain because it’s happened to me. More than…

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Brand Storytelling: 30 Ideas That Will Make Your Business Memorable

Brand storytelling is your secret marketing weapon. In today’s information overloaded world, stories pull your audience out of their status quo, according to story expert Robert McKee. Your brand story must create sufficient intrigue that it yanks your reader out of his routine. Once you do that the human brain takes over since it craves stories that stimulate action. This is why we’ve told and listened to stories for centuries. (BTW—This is based on research.) In the context of your…

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Tools and Technical Tips for Optimizing your Content Marketing Results

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. Everybody is producing content to gain targeted traffic and get their brand known! So how do you stay ahead of your competition in the content marketing game? You need to get your geek on! And what do I mean by…

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3 Facebook Ad Tools for Better Targeting : Social Media Examiner

Want to refine your Facebook ad targeting? Looking for tools to better identify your most valuable Facebook customers? In this article, you’ll find three tools that give you a more complete picture of whom your ad audience is, what they’re doing on your site, and how much they’re worth. 3 Facebook Ad Tools for Better Targeting by Bill Widmer on Social Media Examiner. #1: Reveal the Employers and Quality of Leads Who Click Your Facebook Ads Leadfeeder links up with…

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