Marketing best practices are constantly being refreshed. The “must-do” trend in Q1 may be extinct by Q3. The need to be bold, move fast and stand out among the competition is driven by this new age of smart marketing where we can access customers across multiple platforms and at various stages of the purchasing process. To put it bluntly, customers are inundated by, and therefore disinterested in, traditional advertising. But when does too much begin to be simply too much?…