marketing strategy

 The Australian Small Business Blog: Forecasting Your Business – Business Article

by Dr Greg Chapman Making predictions is difficult, especially about the future! But if you can’t predict the future, how can you make decisions about your business? Should you expand your business? Should you hire a new employee? Should you invest in new software or equipment? Everyone of these decisions is a risk, but only if you don’t know what the future holds for your business. Now traditionally, business owners, justifiably, pay a lot of attention to their revenue and…

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 The Australian Small Business Blog: Marketing Moments – Business Article

by Dr Greg Chapman One of the most powerful marketing tools you have at your disposal is the use of the knowledge that you already possess. Yet how you use that knowledge as a strategy to grow your business is often overlooked. In this podcast I discuss how to leverage this knowledge to position you as the authority in your marketplace. Never miss another Marketing Moment when You Subscribe here. May Your Business Be –As You Plan it! Subscribe to…

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Why do so many big companies lack marketing basics? – Business Article

By Mark Schaefer A short time ago, Verizon quietly folded its big-time venture into social content, a platform they started in 2015 called Go90. The telecommunications company wanted to become a media company, and it bet big bucks to make it happen. With younger video viewers increasingly flocking to YouTube and social platforms instead of linear TV, the time was ripe for a new video platform competitor, especially one that could offer great content from the digital video creators and…

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Ad of the Month – When Points of Difference don’t matter – Business Article

by Dr Greg Chapman You have a service might not be that different from others, so what do you do? Perhaps make a comparison with what life would be like without any of these services, and then highlighting your own. That’s what these very slick French ads did. Is their service better than their competitors? I don’t know, but it certainly looks convenient if I haven’t already signed up to a similar service. This sector is not yet mature, so…

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Marketing Is Critical To Success in 2019 and Beyond – Wonen in Business Article

As 2019 begins, it’s time to reclaim marketing as a key driver of business.  Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation.” Clearly most business leaders embrace innovation as the lifeblood of their companies today, but lately marketing has been relegated to a staff-driven, cost center by many.  And that has caused waste, missed opportunities, and failure for…

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