Marketing Is Critical To Success in 2019 and Beyond – Wonen in Business Article

As 2019 begins, it’s time to reclaim marketing as a key driver of business.  Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation.” Clearly most business leaders embrace innovation as the lifeblood of their companies today, but lately marketing has been relegated to a staff-driven, cost center by many.  And that has caused waste, missed opportunities, and failure for…

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28 Golden Nuggets on how to Attract, Recruit and Retain the Best Event Industry Talent – Business Article

  Recruiting is a time consuming and painful process. Recruiting outstanding event marketers and event sales professionals is even harder. Why? Because event leaders are simply using the wrong approach! I seriously think there is a disconnect between what event leaders want (or think they want) and what is available in the market. millennials are now in the job market and some of us are still trying to understand them as individuals, let alone as potential employees UK is enjoying the lowest…

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5 Key statistics that explain why it’s difficult to recruit marketing professionals – Business Article

If you’re someone responsible for marketing recruitment, it will come as no surprise to hear that things are pretty tough out there. We don’t think it’s too far fetched to say it’s a bit of a nightmare. 72.8% of employers are struggling to find relevant candidates. Fewer and fewer quality candidates in the active job market, those that are asking crazy salaries and being courted by lots of different firms.

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