Marketing

Advice for young wanna-be entrepreneurs from Peta Shulman | Dynamic Business – Small Business Advice – Forums – Business Article

When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be seen, and customers to save a tonne of money. Since launching in 2015 GoodnessMe Box has, founder Peta Shulman has been up for a number…

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On Culture | The Story of Telling – Business Article

Culture is how we act, based on what we know about who we are. It isn’t about fitting in, it’s about understanding where we belong and why. Culture is a reminder that if we believe this, then we do or don’t do, that. It’s about saying this is who we are, then living up to that ideal. The leader’s job isn’t to tell us what to do. It’s to remind us who we are, so we can live that story.…

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A Small Business Guide to Google My Business – Headway Capital – Business Article

Google My Business is a relatively new marketing tool that gives business owners more control over the way their company appears in search results.   Although it has been around since June 2014, Google My Business is truly coming of age at the start of 2019, in part due to the closure of Google+ on April 2nd. But with brands utilizing social media and other forms of online marketing to make a splash, small business owners may be wondering what…

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Should You Be In Business? Maybe You Should Get A Good Job. – Business Article

One of the pleasures I have in traveling the country speaking to thousands of business owners is hearing many of their challenges. Of course the desire to get more customers and keep the ones they already having buy more is ONE big challenge. However, I also hear from business owners who are FRUSTRATED in growing their businesses. Indeed we see on The Profit, with Marcus Lemonis these “TV” challenges and indeed they’re a great illustration of the reality of running…

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How to Develop Processes for your Online Marketing Strategy – Business Article

Developing processes for your online marketing strategy (and, really, anything else in your small business) makes your day-to-day more efficient and less hectic from time, organizational, and stress standpoints. Processes typically also make your efforts more effective overall because processes mean you develop a lot of consistency in what you do, when you do it, and how you do it. The tricky part of developing processes for your online marketing strategy and small business is that the exact method that…

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What does success look like for your startup? – Business Article

What constitutes success for a new startup? Some might be quick to say, “profitability.” But at the beginning of a startup journey, profit — that is, the amount of money you’ve earned and are left with after all expenses have been paid — isn’t the only evidence of growth or your potential. Just look at Twitter. The social media platform boasts millions of active users, but it took almost 12 years for the company to report a profit. Blue Apron is…

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What is Corporate Social Responsibility? – Business Article

As time continues to progress the prevailing sentiments of the general public also change with the times, and with that their purchasing habits. Renewable energy, ethical treatment of workers along the production line, sustainable practices and even the perceived morality of senior executives have become another part of the purchasing equation. These additional concerns have been grouped together and largely make up what has been coined corporate social responsibility. CSR is an approach used in business that “contributes to sustainable…

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Prices Are Stories | The Story of Telling – Business Article

The difference between an $800 pair of Jimmy Choo sandals and those you can buy in Target for $20, isn’t only the quality of the materials. The prices we pay or charge are not just stories about value. They are stories about intentions and expectations—not just on the part of the customer, but also on the vendor. Customers make assumptions about what they’re buying based on what they pay, and sellers make assumptions about the kind of customers they will…

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The 8 Business Models That Didn’t Work and The One That Did (Part 1) – Women in Business Article

I’ve been in business for 9 years! WOW! And of the things that is really important to me as that I can adapt and change. I’ve changed. I’m not the same person as I was when I started. The digital world is not the same as when I started. You have to adapt if you want to succeed. Adapt to outside things we have no control over. And adapt to who we are the people we are and how we…

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Anti-Busy. Pro-Purpose. Talking Work-Life Balance with Chalene Johnson – Business Article

Chalene Johnson: We’re so used to being hyperstimulated and go, go, go, go, go, go, go, I’ll say, admittedly, mainly for me because I had such an addiction to work as my default. We had lots of things in . . . Pat Flynn: You’re listening to Chalene Johnson, an amazing friend and mentor of mine and today we’re going to be discussing work-life balance. I don’t know if you’re like me or like Chalene, but oftentimes we default to…

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An IAS topper and an IIM selectee – 2 real-world examples prove that corporate experience provides life skills to succeed – ZNetLive Blog – Online Business Article

Most of us believe that completing more than a decade of formal education gives us the blueprint to succeed in life – and our learning stops there. But, there are some like Michelangelo, who at the ripe age of 87, coined the phrase ‘ancora imparo’ that means I am still learning. “The world is a university and everyone in it is a teacher. Make sure when you wake up in the morning, you go to school.” ―T. D. Jakes. To succeed…

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Don’t Manipulate Me, Move Me – Business Article

There’s a difference between a good story and a great story.A good story gets our attention. A great story changes us. Successful marketing campaigns and brand stories don’t convince us.They move us. A good leader gets our vote, and sometimes, our respect.A great leader gains our loyalty, and often, our love. We don’t have to be smart enough to manipulate people to act.We have to be sincere enough to move them to act. Image by Nevada Halbert <!– <rdf:Description rdf:about="https://thestoryoftelling.com/move-me/"…

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Cellarmasters Adopts Marketing AI Technology – Business Article

As an early adopter of Albert marketing AI technology in Australia, Cellarmasters and its customers are reaping the rewards. The changing face of retail Macro industry factors are driving rapid and unrelenting change in the retail industry. This is highlighted weekly with reports of high-profile brands such as Build a Bear and Shoes of Prey shutting up shop. This shift is having an impact on both bricks-and-mortar and online retailers. As businesses dive into the story their data is telling,…

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Sixty Savage Seconds – Recruitment is marketing | Greg Savage – Business Article

GREG SAVAGE With a career spanning four decades, Greg is a founder of 4 highly successful businesses, is a trusted advisor and respected voice across the global recruitment and professional services industries, and a regular keynote speaker at conferences around the world. This is only a snippet of a Business Article written by Greg Savage Read Full Article

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These Three Businesses Are Marketing in Unusual Ways – Business Article

You’re walking down the street and suddenly a zombie rises up out of the sewer. You scream, throw your backpack at the thing and begin sprinting down the street. And then someone cries out, “Watch The Walking Dead this week.” You stop, turn around, and see the zombie waving at you and smiling. You walk back and it hands you your bag. You were just a victim. A victim of gorilla marketing. Businesses employ interesting tactics to get leads and…

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The Three Pillars of Inbound Marketing – Business Article

You’ve spent entirely too much on your pay per click campaigns. And what have you gained? Maybe a few leads? You just don’t know what you’re doing wrong, but you’re frustrated. Does this sound familiar? Maybe it’s time to start looking down other alleyways for marketing opportunities. Why not try inbound marketing. Today, most of life is connected to the internet in some way. In fact, 80% of U.S. citizens are “online.” Using the internet’s own structure to market might…

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Bricks & Clicks episode 2 highlights – Online Business Article

Written on 05 March, 2019 by Karen Lam This week on Bricks and Clicks the six business owners headed to Barangaroo in Sydney where they kicked off the journey to transform their retail stores into an online brands. This episode shared two key takeaways: 1. Personalised customer experience is key to success Birdsnest may have grown into a global online brand, but Jane Cay is still able to create personalised shopping experiences for her customers, just as she would on…

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Does it Payless to pay less? – Business Article

Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer to pay more for products than they are actually worth? Today Payless announce they are closing all their stores. I want us to step back too late November/December of last year (yes only a couple of months back) and take a look at what we can learn from the PayLess disaster to understand how we need to adapt to stay…

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My First Physical Product (Costs, Manufacturing, and More) – Business Article

How a common pain point led us deep into the physical product world, from designs and prototypes to a KickStarter launch and everything in between. Pat Flynn February 4, 2019 “There’s got to be a better way.” This is what my videographer Caleb Wojcik and I said to each other 15 months ago—almost in unison—as we observed video creators of all types walking around the VidSummit event in Los Angeles. That thought immediately turned into an idea, which then turned…

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7 Must-Ask Questions in Any Negotiation – Business Article

Image source: Photospin.com A negotiation is nothing more than a discussion through which both parties seek to formulate and settle upon a mutually beneficial agreement, whether this agreement is a multi-million dollar contract or simply at which restaurant to meet for dinner. Our daily professional and personal lives are riddled with negotiations, those across a boardroom table, the kitchen table and everywhere in between.  But, what sets a successful negotiator—one who comes out on top in deal-making more often than…

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How to Design a Business Card – Business Article

Image source: StockUnlimited.com Business cards are still essential marketing tools, particularly if you run a local business. Their small size makes them easy to carry and hand out to prospects you meet at networking events. Equally important, the size of a business card makes it convenient for prospects and customers to tuck your card in their wallet, a desk drawer or other location so they can find it  – and your business – when they need to. That’s why it’s…

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When is the right time to refresh your website? – Online Business Article

Categories MarketingWeb Design & Content In the brick-and-mortar world, you can build a shopfront that lasts for years but, in the digital sphere, that same principle can cost you customers, clicks and sales. The digital landscape is constantly changing and your website needs to keep up to date in order to stay relevant to those you’re trying to reach. Ask yourself the honest question –Is your website helping your business grow? If your answer is no, then it’s probably worth…

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Email Design Do’s and Don’ts – Business Article

Email marketing is an ideal and affordable marketing strategy for small businesses that want to quickly build a customer base and yield profits with minimal investment. But before you can get people to click on your messages, you have to capture their attention. Design plays a critical role in marketing success, so keep the following email design do’s and don’ts in mind when you develop your email campaigns. Email layout design tips From header to footer, your email layout should…

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The Loyalty Department | The Story of Telling – Business Article

My mum, (who is in her late seventies) wanted to negotiate the renewal of her internet and phone contract. She dialled the customer support number listed on her bill and was placed on hold for 30 minutes. When she finally got through to a human being, she was transferred to the ‘loyalty department’. She waited on hold for a further 40 minutes before being connected to someone who could help her. The duration of the call was 1 hour 37…

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Developing Your Marketing Strategy – Deluxe webinar – Business Article

Every business is different, and what works for one may not work for another. That goes for your marketing plan too. To be successful, your marketing must be true to your vision and your business — and true to your customers. This free webinar, hosted with our partners at Score, will give you the tools you need to quickly, easily and effectively create your ideal marketing strategy. Register today. In this free webinar, you’ll: See why marketing is crucial to…

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Choosing A Business Name – Here’s how to pick the perfect one – Women in Business Article

Choosing a business name is crucial as it is typically the first thing people will learn about your new brand. Although it is a challenge, these three steps will encourage you to get the most out of your business name. By the end of the process, you will feel confident in your decision (and not like you’re stepping off the edge of a cliff). Step One: Mission and Vision Consider your audience when choosing a business name When choosing a…

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What Gillette Got Wrong That Super Bowl Advertisers Can’t Afford To – Women in Business Article

Gillette’s recent “The Best A Man Can Be” ad has caused a lot of controversy.  Most people seem to be relying on their own personal opinions and preferences to criticize (or praise) the effort. But I thought it would be more helpful to examine the ad from an advertising strategy perspective and try to identify takeaways that would help other advertisers.  Given that the biggest day of advertising in the U.S. is coming up on Sunday, Super Bowl LIII, and…

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3 Modern Link Building Techniques to Help You Maximize Engagement – Online Business Article

Jan 28, 2019 0 by Brad Litwin Search engines consider a lot of factors when it comes to determining your website’s ranking in relevant results pages. However, one of the most important criteria is how many links point towards your website. The problem is that link building can take a lot of effort for new sites, so you need to be creative if you want to improve your rankings. By being creative, we don’t mean trying to ‘game the system’. Rather, we’re…

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5 Reasons Your Business Needs a Professional Website – Business Article

If you’re one of the business owners who aren’t sure they need to build a website or bother to update their current website to ensure it looks professional, you’re in for an awakening. Word of mouth and dollars spent on social media advertising simply won’t cut it in 2019. Whether you’re new to the world of small business ownership or a bit more seasoned, it’s time to recognize the value in having a website that allows you to reach your…

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5 Ways to Freshen Up Your Marketing – Business Article

Worried your marketing efforts are getting stale? Marketing burnout bores customers and threatens sales, so it’s important to keep your marketing fresh. Maintain a strong presence, stay top of mind and earn more sales with these five ways to freshen up your marketing: 1. Give your branding a makeover If you’ve been operating a small business for a few years, now is a good time to evaluate whether your brand needs a makeover. Ask yourself: Do you need to make…

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The Three Pillars Of Brand Resonance – Business Article

The most common reason people give for contacting me to work with them is to raise brand awareness. Conventional wisdom dictates that if only more people knew about our products and services, or our ideas and our work, then we would be more successful. There’s only one problem with this worldview. More people knowing your product or service exists does not necessarily translate to more customers. More awareness doesn’t always make for a more viable business. And crucially, having the…

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Which Marketing Channels Should Your Business Start With? – Business Article

From social media to email to postcards to community events — there’s no shortage of marketing channels available to you when you’re ready to start promoting your business. Rather than trying to tackle every one of these channels at once, you will have the best results right away if you first focus on a few platforms or tools that make the most sense for your company. To help you home in on the right marketing path for your business, we’ve…

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Change Is A Human Act – Business Article

We mistakenly believe that changemaking and persuasion are only about getting someone’s attention by creating awareness of an issue or option, and then presenting people with rational arguments that will convince them to make choices we find desirable. But both the science and what we witness in the world around us prove otherwise. Research in the fields of psychology and behavioural sciences demonstrates that people make irrational decisions all the time. We are not driven only by reason and logic.…

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There Are More Niche Markets Than Ever, and That’s a Great Opportunity for Your Business – Business Article

If you follow politics, you’ve probably seen a discussion of the “Balkanization of America,” and it’s usually cast in negative tones. The idea is that—similar to Eastern Europe’s Balkans—American society is carving itself into small pieces that can sometimes be hostile to one another. Weighing in on that debate is above my pay grade, but for business owners, operating in a society that is made up of a wide range of interest groups, social groups, language groups, and more can…

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Marketing Collateral 101: When to Create In-house vs. Outsource – Business Article

You need marketing collateral, a collection of print and online materials such as whitepapers, sales scripts and website content, to support the sales of your products or services. But it takes planning to effectively prepare the collateral you need. You have to think about what these materials will be used for (promoting a sale, generating awareness, etc.), what message you want to deliver and what the most effective way to reach your audience is. If your to-do list is already too long, you…

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