Marketing

Amazon, Etsy or eBay – What’s the Right Marketplace for You? – Online Business Article

Thinking about starting an online business for your side hustle? Get your feet wet by selling through a marketplace like Etsy or eBay first. Why? Well, there are two big advantages of selling on a marketplace: ● Setting up a shop is quick and generally pain-free● Getting discovered by customers can by easier and faster Before you get started on deciding which marketplace is right for your wares, there’s a crucial step that you must complete – getting a domain…

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The Top Brands Use Instagram Stories: Why Don’t You? – Business Article

The Top Brands Use Instagram Stories: Why Don’t You? Ben Mattice February 12, 2019 Snapchat is dead! Long live Instagram! Just last year, Snapchat took a nosedive at the stock market just because Kylie Jenner announced Snapchat was dead. And since then, Facebook/Instagram snapped up the market. In June of 2018, Instagram hit double the number of daily users on Snapchat. That’s around 400 million to Snapchat’s 191 million. All the major… This is only a snippet of a Business…

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Building A Following | The Story of Telling – Business Article

We’re seduced by the idea that followings and fortunes are made by hastily increasing our visibility on the platform of the day. The truth is the people and brands who earn our attention patiently built their following over time. It’s the work we quietly get on with when no one is watching that makes people care to connect. Visibility alone won’t get us to where we want to go. Image by Garry Knight <!– <rdf:Description rdf:about="https://thestoryoftelling.com/building-a-following/" dc:identifier="https://thestoryoftelling.com/building-a-following/" dc:title="Building A Following"…

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The Relevance of Direct Mail in the Digital Age » Small Business Bonfire – Business Article

By Debbi Gourley We live in a digital age and our lives are dominated by smartphones, email, social media and other digital tools. Marketers have evolved with time and have harnessed these tools to their advantage. However, good old direct mail continues to prevail, which is why they need to think ten times before dismissing it as outdated. Here are a few interesting statistics: Direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2% online…

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Best Practices To Maximize Cold Email Responses – Business Article

by Lucy Literado, VP of Marketing at Reply Cold email is a massively popular way of reaching out to potential customers and clients. It costs very little but can bring great results. However, because of its popularity, it’s getting harder to stand out from all the other emails. At Reply we help people automate their email while still keeping them personal. Over the years, we’ve seen first hand what goes into a successful campaign and picked up some cold email tips…

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Developing a Content Calendar for an Online Marketing Strategy – Business Article

Developing a content calendar is by far one of the most significant steps in developing (and then executing) a strong, effective online marketing strategy. First, you’ll need to determine what content you commit to create, and second, you’ll decide what social media platforms and online marketing tactics you’ll employ for your small business’ strategy. Once you’ve worked through those 2 steps, you are ready to begin planning your content calendar. Developing your Online Marketing Content Calendar What Should Be Included…

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How to Leverage Innovative Marketing Technology Solutions in 2019 – Business Article

By Naida Alabata It’s no secret that technology has played a vital role in changing both our personal and professional lives. In the case of the latter, the whole business sector has benefited from the continued innovations brought about by technological developments.   The field of marketing, for one, has seen a tremendous influx of innovative tools and solutions that allow for a myriad of tasks to be accomplished more efficiently. Below are nine innovative marketing technology solutions you should…

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How to Market, Maximize, and Monetize Your Business With Speaking » Succeed As Your Own Boss – Business Article

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with David Newman, CSP. David is a Certified Speaking Professional, marketing expert, speaker, and founder of Do It! Marketing, a strategy and done-for-you services firm that specializes in working with executives and entrepreneurs who want to speak more profitably. He’s the creator of the Speaker Profit Formula…

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Design For The Customers You Want – Business Article

Almost every cosmetic counter in the department store has a promotion happening. Of course, they aren’t called promotions—they are presented as ‘free gifts’, designed to encourage the customer to spend more on a particular brand that month. The hope is that the customer will fall in love with the products and become a customer for life. These marketing tactics can work in the short term. It is possible to see an increase in sales when you give customers something for…

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My First Physical Product (Costs, Manufacturing, and More) – Business Article

How a common pain point led us deep into the physical product world, from designs and prototypes to a KickStarter launch and everything in between. Pat Flynn February 4, 2019 “There’s got to be a better way.” This is what my videographer Caleb Wojcik and I said to each other 15 months ago—almost in unison—as we observed video creators of all types walking around the VidSummit event in Los Angeles. That thought immediately turned into an idea, which then turned…

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2019 Super Bowl Ads | Best and Worst | Marketing – Business Article

On the first Monday in February, there is certainly lots of arm chair quarterbacking going on. Sports fans debate for hours whether it was right to pass or run for a given play and if the refs made the right call. But there’s another debate around the virtual water cooler, as marketing professionals argue the merits of individual 2019 Super Bowl ads. At a record-breaking $5.2 million for a 30 second spot, there is a lot of pressure for these…

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7 Must-Ask Questions in Any Negotiation – Business Article

Image source: Photospin.com A negotiation is nothing more than a discussion through which both parties seek to formulate and settle upon a mutually beneficial agreement, whether this agreement is a multi-million dollar contract or simply at which restaurant to meet for dinner. Our daily professional and personal lives are riddled with negotiations, those across a boardroom table, the kitchen table and everywhere in between.  But, what sets a successful negotiator—one who comes out on top in deal-making more often than…

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How to Design a Business Card – Business Article

Image source: StockUnlimited.com Business cards are still essential marketing tools, particularly if you run a local business. Their small size makes them easy to carry and hand out to prospects you meet at networking events. Equally important, the size of a business card makes it convenient for prospects and customers to tuck your card in their wallet, a desk drawer or other location so they can find it  – and your business – when they need to. That’s why it’s…

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When is the right time to refresh your website? – Online Business Article

Categories MarketingWeb Design & Content In the brick-and-mortar world, you can build a shopfront that lasts for years but, in the digital sphere, that same principle can cost you customers, clicks and sales. The digital landscape is constantly changing and your website needs to keep up to date in order to stay relevant to those you’re trying to reach. Ask yourself the honest question –Is your website helping your business grow? If your answer is no, then it’s probably worth…

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Email Design Do’s and Don’ts – Business Article

Email marketing is an ideal and affordable marketing strategy for small businesses that want to quickly build a customer base and yield profits with minimal investment. But before you can get people to click on your messages, you have to capture their attention. Design plays a critical role in marketing success, so keep the following email design do’s and don’ts in mind when you develop your email campaigns. Email layout design tips From header to footer, your email layout should…

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The Loyalty Department | The Story of Telling – Business Article

My mum, (who is in her late seventies) wanted to negotiate the renewal of her internet and phone contract. She dialled the customer support number listed on her bill and was placed on hold for 30 minutes. When she finally got through to a human being, she was transferred to the ‘loyalty department’. She waited on hold for a further 40 minutes before being connected to someone who could help her. The duration of the call was 1 hour 37…

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Developing Your Marketing Strategy – Deluxe webinar – Business Article

Every business is different, and what works for one may not work for another. That goes for your marketing plan too. To be successful, your marketing must be true to your vision and your business — and true to your customers. This free webinar, hosted with our partners at Score, will give you the tools you need to quickly, easily and effectively create your ideal marketing strategy. Register today. In this free webinar, you’ll: See why marketing is crucial to…

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Choosing A Business Name – Here’s how to pick the perfect one – Women in Business Article

Choosing a business name is crucial as it is typically the first thing people will learn about your new brand. Although it is a challenge, these three steps will encourage you to get the most out of your business name. By the end of the process, you will feel confident in your decision (and not like you’re stepping off the edge of a cliff). Step One: Mission and Vision Consider your audience when choosing a business name When choosing a…

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What Gillette Got Wrong That Super Bowl Advertisers Can’t Afford To – Women in Business Article

Gillette’s recent “The Best A Man Can Be” ad has caused a lot of controversy.  Most people seem to be relying on their own personal opinions and preferences to criticize (or praise) the effort. But I thought it would be more helpful to examine the ad from an advertising strategy perspective and try to identify takeaways that would help other advertisers.  Given that the biggest day of advertising in the U.S. is coming up on Sunday, Super Bowl LIII, and…

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3 Modern Link Building Techniques to Help You Maximize Engagement – Online Business Article

Jan 28, 2019 0 by Brad Litwin Search engines consider a lot of factors when it comes to determining your website’s ranking in relevant results pages. However, one of the most important criteria is how many links point towards your website. The problem is that link building can take a lot of effort for new sites, so you need to be creative if you want to improve your rankings. By being creative, we don’t mean trying to ‘game the system’. Rather, we’re…

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5 Reasons Your Business Needs a Professional Website – Business Article

If you’re one of the business owners who aren’t sure they need to build a website or bother to update their current website to ensure it looks professional, you’re in for an awakening. Word of mouth and dollars spent on social media advertising simply won’t cut it in 2019. Whether you’re new to the world of small business ownership or a bit more seasoned, it’s time to recognize the value in having a website that allows you to reach your…

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5 Ways to Freshen Up Your Marketing – Business Article

Worried your marketing efforts are getting stale? Marketing burnout bores customers and threatens sales, so it’s important to keep your marketing fresh. Maintain a strong presence, stay top of mind and earn more sales with these five ways to freshen up your marketing: 1. Give your branding a makeover If you’ve been operating a small business for a few years, now is a good time to evaluate whether your brand needs a makeover. Ask yourself: Do you need to make…

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The Three Pillars Of Brand Resonance – Business Article

The most common reason people give for contacting me to work with them is to raise brand awareness. Conventional wisdom dictates that if only more people knew about our products and services, or our ideas and our work, then we would be more successful. There’s only one problem with this worldview. More people knowing your product or service exists does not necessarily translate to more customers. More awareness doesn’t always make for a more viable business. And crucially, having the…

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Which Marketing Channels Should Your Business Start With? – Business Article

From social media to email to postcards to community events — there’s no shortage of marketing channels available to you when you’re ready to start promoting your business. Rather than trying to tackle every one of these channels at once, you will have the best results right away if you first focus on a few platforms or tools that make the most sense for your company. To help you home in on the right marketing path for your business, we’ve…

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Change Is A Human Act – Business Article

We mistakenly believe that changemaking and persuasion are only about getting someone’s attention by creating awareness of an issue or option, and then presenting people with rational arguments that will convince them to make choices we find desirable. But both the science and what we witness in the world around us prove otherwise. Research in the fields of psychology and behavioural sciences demonstrates that people make irrational decisions all the time. We are not driven only by reason and logic.…

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There Are More Niche Markets Than Ever, and That’s a Great Opportunity for Your Business – Business Article

If you follow politics, you’ve probably seen a discussion of the “Balkanization of America,” and it’s usually cast in negative tones. The idea is that—similar to Eastern Europe’s Balkans—American society is carving itself into small pieces that can sometimes be hostile to one another. Weighing in on that debate is above my pay grade, but for business owners, operating in a society that is made up of a wide range of interest groups, social groups, language groups, and more can…

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Marketing Collateral 101: When to Create In-house vs. Outsource – Business Article

You need marketing collateral, a collection of print and online materials such as whitepapers, sales scripts and website content, to support the sales of your products or services. But it takes planning to effectively prepare the collateral you need. You have to think about what these materials will be used for (promoting a sale, generating awareness, etc.), what message you want to deliver and what the most effective way to reach your audience is. If your to-do list is already too long, you…

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The Secret to Succeeding in Business? You Already Have It! – Wonen in Business Article

The glass ceiling might be shattered in places, but plenty of shards are still there. According to research from Carta, despite women founding roughly 13 percent of companies, they hold less than half that percentage in equity. It’s a gap just begging to be addressed. Perhaps the best way to attack this equality disparity is for female entrepreneurs to take charge of their own destinies with personal branding. Women are in a unique position to brand themselves and the companies they…

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Quick Answers for Your Fundamental Email Questions – Online Business Article

Online stores receive a $43 average return for every $1 that they spend on email marking. That’s what makes email marketing the perfect tactic for entrepreneurs working with small budgets who are looking to grow their customer base. In order to maximize the outcome of your email marketing efforts (and minimize your time investment), we’ve compiled and answered the most important email questions in one place. Drive impressive engagement on your next email campaign by adhering to these email best…

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When Is It OK to Stop Creating Content – Business Article

Writing blog posts, recording videos, taking photos, emailing your customer lists…we all know that creating original content is a cornerstone of developing a strong online marketing strategy, but when – if ever – is it OK to take a break from creating content? And if you do determine it’s a good time to take a break from content creation, should you be doing something else while on the break? When It’s OK to Stop Creating Content The short answer here…

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Know Your Digital Footprint: Who’s Doing Your Hosting? – Online Business Article

It isn’t only brick and mortar companies that have an impact on the physical world around them. Even if the thing you’re selling isn’t tangible, the way you run your business can be good for the world or bad for it. That’s why it’s important to choose ethical suppliers for everything — even your domain and hosting. Here are some things to consider: Build Relationships No one likes to deal with a company where you’re reduced to a customer number…

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OK, Google: How to Optimize a Site for Voice Search – Headway Capital – Business Article

Google voice search is changing the way users search for the information they need. Nearly two-thirds of all smartphone users have used voice search to find local business information in the last 12 months. Over a quarter of desktop, laptop, and tablet users, too. The impact of voice search is changing the way Google handles search queries – and businesses need to ensure their websites are optimized to keep up. The key to voice search is speed. Google knows that…

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Marketing Is Critical To Success in 2019 and Beyond – Wonen in Business Article

As 2019 begins, it’s time to reclaim marketing as a key driver of business.  Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation.” Clearly most business leaders embrace innovation as the lifeblood of their companies today, but lately marketing has been relegated to a staff-driven, cost center by many.  And that has caused waste, missed opportunities, and failure for…

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How to write a marketing plan: Marketing Goals – Online Business Article

Written on 07 January, 2019 by Jen McKinnon We’re on our way to setting out a detailed and highly-effective marketing plan. Last we left you, we were looking at target audience. More specifically, how to build buyer personas to support your understanding of your target audience. It’s now time to look at what you want to achieve through your marketing for the year. Let’s set some marketing goals.   Why do businesses need to set marketing goals? If you don’t…

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How and why to batch your social media posts – Women in Business Article

Cookies aren’t the only thing you can make in batches. If you’re a small business owner, batching your social media content is a powerful way to save time and get your social media calendar organised. As a freelance writer and digital content manager, batching social media content for my clients has been a total game changer in terms of productivity. It also helps if you’re about to go on a break, and want to set everything up to let it run while you’re…

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