Building A Following | The Story of Telling – Business Article

We’re seduced by the idea that followings and fortunes are made by hastily increasing our visibility on the platform of the day. The truth is the people and brands who earn our attention patiently built their following over time. It’s the work we quietly get on with when no one is watching that makes people care to connect. Visibility alone won’t get us to where we want to go. Image by Garry Knight <!– <rdf:Description rdf:about="https://thestoryoftelling.com/building-a-following/" dc:identifier="https://thestoryoftelling.com/building-a-following/" dc:title="Building A Following"…

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Design For The Customers You Want – Business Article

Almost every cosmetic counter in the department store has a promotion happening. Of course, they aren’t called promotions—they are presented as ‘free gifts’, designed to encourage the customer to spend more on a particular brand that month. The hope is that the customer will fall in love with the products and become a customer for life. These marketing tactics can work in the short term. It is possible to see an increase in sales when you give customers something for…

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