Signalling | The Story of Telling – Business Article

According to the Collins English Dictionary, a signal ‘is a gesture, sound, or action which is intended to give a particular message to the person who sees or hears it.’ We are sending signals to our clients and customers whenever they come into contact with our business or brand—even when we’re not face-to-face. Words, images, dress, titles, tone, body language, location, prices, packaging, decor and design give people clues about who we are, what we stand for and what we’re…

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Building A Following | The Story of Telling – Business Article

We’re seduced by the idea that followings and fortunes are made by hastily increasing our visibility on the platform of the day. The truth is the people and brands who earn our attention patiently built their following over time. It’s the work we quietly get on with when no one is watching that makes people care to connect. Visibility alone won’t get us to where we want to go. Image by Garry Knight <!– <rdf:Description rdf:about="https://thestoryoftelling.com/building-a-following/" dc:identifier="https://thestoryoftelling.com/building-a-following/" dc:title="Building A Following"…

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Meaning At Work | The Story of Telling – Business Article

There is an element of the mundane in every job. Consider the cabin crew who work on long-haul flights. The majority of their work is the repetitive, and strenuous task of wheeling trolleys full of food and drink down narrow aircraft aisles while repeating the same script, ‘chicken or beef’, to the three hundred passengers on board. Many people who choose these roles do so because they tell themselves a story about travel perks and seeing the world. It’s unlikely…

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