It’s ironic that our increasing distrust of corporate statements has made us more willing to trust the opinions of strangers. From Rated People to TripAdvisor, buying decisions are increasingly being influenced by comments attributed to people we’ll never meet. In extreme cases, these people may not exist at all. The BBC reported last year how fake five-star reviews are for sale online, and there are numerous stories of corporate sabotage involving false negative comments. A question of trust For consumers,…