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Developing a Content Calendar for an Online Marketing Strategy – Business Article

Developing a content calendar is by far one of the most significant steps in developing (and then executing) a strong, effective online marketing strategy. First, you’ll need to determine what content you commit to create, and second, you’ll decide what social media platforms and online marketing tactics you’ll employ for your small business’ strategy. Once you’ve worked through those 2 steps, you are ready to begin planning your content calendar. Developing your Online Marketing Content Calendar What Should Be Included…

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How to Use Customer Reviews in your Online Marketing – Business Article

Small businesses that have collected at least some customer reviews, either by directly asking customers to do so or being lucky enough that their customers proactively leave a review for them on a relevant social media platform or directory listing, might as well make those testimonials work for their businesses as much as possible. It doesn’t matter if you receive customer reviews on your Google My Business listing, LinkedIn, your Facebook Page, or an industry-specific site like Zillow (for real…

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How to Request a LinkedIn Recommendation – Business Article

Businesses can be reviewed and rated on a whole host of websites like Google, Yelp, TripAdvisor, Zillow, BBB, and Angie’s List, to name a few. Businesses want to receive positive customer reviews because reviews add credibility to a business and what they offer their customers, and can impact a potential customer’s buying decision. And on Google specifically, your number of received reviews and average star rating can impact your Google My Business listing’s organic ranking compared to similar businesses in…

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How to Ask Customers for Reviews of your Business – Business Article

You’ve been in business for a little while. You’ve built a good client roster or list of customers who have purchased from you. Now you want to earn even more business by harnessing the power of a solid review. We all know that in this online world, there are people who seek out reviews before making a buying decision. It could be shoe shoppers who want to hear from those who previously purchased the same pair of heels. It could…

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When Is It OK to Stop Creating Content – Business Article

Writing blog posts, recording videos, taking photos, emailing your customer lists…we all know that creating original content is a cornerstone of developing a strong online marketing strategy, but when – if ever – is it OK to take a break from creating content? And if you do determine it’s a good time to take a break from content creation, should you be doing something else while on the break? When It’s OK to Stop Creating Content The short answer here…

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