Over 50 tonnes of plastic waste were generated across the European Union last year,  according to a study by the World Wildlife Fund, and consumers are increasingly concerned about the potential environmental impacts vividly illustrated in programs such as the BBC’s Blue Planet. Stephen Jamieson, Head of SAP Leonardo in the UK, saw an opportunity to innovate with purpose. Working with design expert David Kester, he put together a series of Plastic Challenge workshops bringing together consumers and retail industry experts…