Posts by Yvonne DiVita

Women Entrepreneurs | We Are Millions Strong! (Lipsticking) – Women in Business Article

by BIG Idea Facilitator Yvonne DiVita Women Entrepreneurs – we ARE millions strong! My office is a reflection of me, as I expect your office is of you. Given my devoted attention to women entrepreneurs, especially baby boomer women, you can imagine I am surrounded by strong, inspirational things. We’ll call them things because they range from rocks, to pictures, to books. The books, as anyone who knows me intimately will attest, are the ‘things’ that are the essence of…

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Ms Independent,Confident, and Ambitious (Lipsticking) – Women in Business Article

by BIG Idea Facilitator, Yvonne DiVita For us, at Lipsticking, the concept of a confident, independent, and ambitious woman is a natural. There is little new about it. Women have shown their independence, their confidence, and their rising ambitions quite clearly from the dawn of civilization. Interestingly, society often spends too much time marketing to independent, confident, and ambitious women who are both married and mothers. It’s the ideal in the many places of the world, here on Earth.  Not…

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Influencer Marketing: Are You Ready? (Lipsticking) – Women in Business Article

by BIG Idea Facilitator, Yvonne DiVita Influencer marketing seems to be the buzz word of the day. Maybe you’re wondering what it means. Who are all these influencers? How are they marketing themselves? Are they all that important? How do you connect with them? Let me try and answer some of the questions around this buzz phrase.  First, let me tell you a story. A story that begins, “once upon a time…”  Once upon a time I was a struggling…

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How Not To Write A Book – Women in Business Article

by Yvonne DiVita, Big Idea Facilitator  Advice on how not to write a book, or anything else, is fairly easy to compile. First, don’t sit at your computer daily. Do it once in awhile. Second, read other people’s work and copy them. Third, be confident in the knowledge that you already know how to write, so writing a book, or a blog post, or a marketing piece, is easy peasy.  This is not a new subject. Better minds than mine…

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Time for Books | Fortune is in the Failure April 2018 (Lipsticking) – Women in Business Article

Fortune is in the Failure, so writes Katie Myers in her first business book subtitled, What you say in business matters. I could not agree more. What you say in business does matter. It matters how you say it, when you say it, and why you say it, This month’s book for Time for Books, is an eye-opener for many solo-preneurs and all entrepreneurs. I was so delighted when Katie told me she was writing a book, given I had…

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I Dreamed I was an Eagle in Flight (Lipsticking) – Women in Business Article

By Big Idea Facilitator Yvonne DiVita I dreamed I was an eagle in flight…soaring above the world without a care. I dreamed I flew through clouds and mist, and never closed my eyes. I dreamed I landed on the edge of nothing, and… paused; paused because my eagle eyes could see nothing but black, darkness below, with a clear white, shining light above. I felt the nothingness. It called out to me, from below my talons, as I clutched my…

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The Ending of an Era (Lipsticking) – Women in Business Article

By Big Idea Facilitator, Yvonne DiVita Everything comes to an end. Life teaches you that at an early age. I am experiencing the ending of an era, right now. I am trying to grasp so many lessons, taught along the way. As I embrace a new adventure in my life – my monumental move cross-country from CO to NY – I am also trying to grasp the ending of an era I thought I had taken care of, a year…

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