PR strategy

4 things you need to create a winning PR strategy – Business Article

Whether you’re looking to promote your business, services, product or perhaps an event, a public revelations strategy is imperative. A strong PR strategy is an effective and efficient way to create a relationship with the people who are essential in the success of your business. To create a winning PR strategy, it’s important to know the basics. Here are the 4 things every great PR strategy needs. 1. Determine your goals Knowing your goals will give your PR strategy direction…

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Local media is something you shouldn’t overlook in your PR strategy – Business Article

Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in building your image on a larger scale. So how do you pitch to local media? Customised pitch It’s important that the story you’re pitching to…

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