How SMBs Can Create Seamless Online-to-Offline Retail Experiences – Business Article

Consumers today are not tied to a single shopping experience. Neither should your retail strategy. Baby boomers, for example, still prefer to shop in-store but are least likely to enjoy the shopping experience. They’ve seen it all when it comes to selling. Therefore, they demand superior customer service and gravitate towards online retailers they already know and trust.

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Here’s How Big Data Analytics Has Changed the eCommerce Industry – Business Intelligence Article

Data is everywhere. We gather and share countless data every moment, in fact, even our actions are generating data right now. Things that we used to see in sci-fi movies have now become real. With us being surrounded by so much data, managing them has become very challenging, but then big data is here! IoT, AI, Blockchain, Big Data: you might be seeing or hearing about these phrases a lot lately. With our world turning digital in every way, knowing…

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5 Important Tips from Google’s ‘Secret’ Retail Playbook (and Summary) – Business Article

Google’s mistake is your gain. Google accidentally published a 108-page Playbook filled with best practices for retail and eCommerce UX design, and subtitled “Ecommerce playbook. Creating frictionless experience across the funnel.” While it is marked “proprietary + confidential,” the PDF is indexed by the search engine giant and is freely available to access online. Since there’s no claim or clarity about its provenance, we describe it as a Secret document in this blog. But first…

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How Are You Analyzing and Adjusting to the Mobile Shopper? – Business Intelligence Article

Every retailer is facing a similar challenge. If you are a retailer and constantly feel the pinch from online giants like Amazon and Google, you have an opportunity to gain back control and competitive advantage with more personalized products and services, building that intimate relationship that these giants simply cannot provide. Source: https://searchenginewatch.com/2016/09/27/more-online-product-searches-start-on-amazon-than-google/ Just as Steve Jobs reinvented an entire industry in 2007 when he introduced a mobile gadget called the iPhone, retailers have an opportunity to reinvent themselves by…

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